{"id":4913,"date":"2017-05-24T16:39:25","date_gmt":"2017-05-24T16:39:25","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=4913"},"modified":"2021-03-12T13:36:46","modified_gmt":"2021-03-12T13:36:46","slug":"facebook-advertising-tips","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/","title":{"rendered":"9 Facebook Advertising Tips to Skyrocket Your Campaigns"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3305599362\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Facebook Advertising Tips straight from two of Mobidea Crew&#8217;s most important members?<\/p>\n<p>Two geniuses who know more about Facebook Ads than it&#8217;s even possible?<\/p>\n<p>Only in the Mobidea Academy!<\/p>\n<p>It&#8217;s time for you to learn how to take full advantage of the amazing features of Facebook Ads, which really enables users to target specific interests, countries, age groups, and much more!<\/p>\n<p>Ready to find out what&#8217;s coming?<\/p>\n<p>Go for it now!<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#introduction-to-facebook-ads\" >Introduction to Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#facebook-advertising-tips-%e2%80%93-the-ultimate-list\" >Facebook Advertising Tips &#8211; The Ultimate List<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#1-be-smart-about-where-to-promote-high-roi-segments\" >1. Be Smart About WHERE to Promote (High ROI Segments)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#2-know-the-tools-you-can-use\" >2. Know the Tools you Can Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#3-learn-about-the-best-campaign-types-to-run\" >3. Learn About the Best Campaign Types to Run<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#4-your-targeting-is-one-of-your-best-friends\" >4. Your Targeting is One of Your Best Friends<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#step-1-select-the-country\" >Step #1: Select the Country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#step-2-select-3g-and-4g-connection\" >Step #2: Select 3G and 4G Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#step-3-narrow-the-audience-and-select-the-carrier\" >Step #3: Narrow the Audience and Select the Carrier<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#5-increase-your-reach-while-lowering-costs\" >5. Increase Your Reach While Lowering Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#6-test-your-advert-sets\" >6. Test Your Advert Sets<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#test-images\" >Test Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#test-headlines\" >Test Headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#test-call-to-action-cta\" >Test Call-to-Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#test-landing-pages\" >Test Landing Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#7-use-custom-audiences\" >7. Use Custom Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#8-scale-up-like-a-pro\" >8. Scale Up Like a Pro<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#placements\" >Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#budget\" >Budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#9-do-your-market-research\" >9. Do Your Market Research!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction-to-facebook-ads\"><\/span>Introduction to Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Ads are a <strong>powerful tool<\/strong> to reach a <strong>high-quality<\/strong> audience \u2013 one that\u2019s deeply related to the product you\u2019re advertising.<\/p>\n<p>Plus: Facebook has over 1 billion active users accessing the platform through mobile on a monthly basis!<\/p>\n<p>This basically means Facebook is simply amazing for affiliates who wanna promote offers within that range of products.<\/p>\n<p>There are super useful tips we&#8217;ll be sharing with you.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-198363332\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Our goal?<\/p>\n<p>To make sure you\u2019re gonna reach your product\u2019s die-hard fans while also optimizing costs.<\/p>\n<p>We\u2019re gonna help you create a hyper profitable campaign, so that you can be the king of affiliate marketing.<\/p>\n<p>Without any further ado: here are our 9 awesome Facebook Ads tips!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"facebook-advertising-tips-%e2%80%93-the-ultimate-list\"><\/span><strong><span style=\"color: #000000;\">Facebook Advertising Tips &#8211; The Ultimate List<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-be-smart-about-where-to-promote-high-roi-segments\"><\/span><strong>1. Be Smart About WHERE to Promote (High ROI Segments)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ll always be aiming towards getting the best return on investment we can (ROI).<\/p>\n<p>We do that by running offers in countries with a low CPM (or CPC, for that matter) but which showcase a high Revenue per Mile (visits) rate.<\/p>\n<p>In other words: the least we can invest, for the most we can generate.<\/p>\n<p>However, there are some countries where we must invest more in order to get amazing results.<\/p>\n<p>Take a look at the following content table:<\/p>\n<p><span style=\"font-size: 24pt;\"><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/facebook-ads-tips-table.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4556 size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/facebook-ads-tips-table.png\" alt=\"facebook advertising impressions by country\" width=\"630\" height=\"799\" \/><\/a><\/span><\/p>\n<p style=\"text-align: center;\"><em>Source: Data from Facebook Ads reach estimates, and Mobidea\u2019s RPMs from March 2017<\/em><\/p>\n<p>These countries are sorted by traffic cost and reach, for a daily budget of 20\u20ac, as of March 2017.<\/p>\n<p>You can see that &#8211; in some cases &#8211; the RPMs of the offers for a given country largely surpass the cost.<\/p>\n<p>What are these, you ask?<\/p>\n<p>Our ready-to-be-explored goldmines!<\/p>\n<p>That\u2019s right!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-know-the-tools-you-can-use\"><\/span><strong>2. Know the Tools you Can Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Audience Insights:<\/strong> this is the most important tool you need to help you work your niche on Facebook! Indeed, it&#8217;s one of the best Facebook Ads tips we can give you!<\/p>\n<p>There, you can search and select Fan Pages, Profiles and interests related to your niche.<\/p>\n<p>Get a grip on how many out there fit your ad and then smash it like a pro.<\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article1.png\" alt=\"facebook audience insights \" width=\"1030\" height=\"547\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source:\u00a0Facebook Audience Insights<\/em><\/p>\n<p><strong>Creative Hub:<\/strong> nice to use when you wanna get inspired and explore different types of ad sets available.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article2.png\" alt=\"facebook creative hub \" width=\"674\" height=\"539\" \/><\/p>\n<p><strong>Power Editor:<\/strong> use it to create your posts and analyze data. Know your costs, reach, impressions, clicks, CPM, CPC, CTR. Basically, everything that you can squeeze will help you make it bigger and better.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article3.png\" alt=\"facebook power editor\" width=\"1272\" height=\"259\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source:\u00a0Facebook Power Editor<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-learn-about-the-best-campaign-types-to-run\"><\/span>3. Learn About the Best Campaign Types to Run<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is one of the most important tips for Facebook Ads so pay attention!<\/p>\n<p>Facebook gives you a wide range of campaign types to select from. We\u2019ll give you two types to focus on.<\/p>\n<p>We guarantee they\u2019ll generate awesome interaction at a lower cost.<\/p>\n<p><strong>Traffic<\/strong> &#8211; also known as the \u201cWebsite Clicks\u201d campaign. It\u2019s meant to bring users to your landing pages. Tip: you can optimize the cost by paying on a CPC basis.<\/p>\n<p><strong>Engagement<\/strong> &#8211; \u201cGet more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims.\u201d<\/p>\n<p>Make sure you use <strong>relevant<\/strong> text and images for both these types.<\/p>\n<p>Even the use of videos will increase your relevance score and interaction, while giving you more impressions at a lower CPC\/CPM.<\/p>\n<p><strong>Tip:<\/strong> before launching your campaign, always make sure that you\u2019re following\u00a0<a href=\"https:\/\/www.facebook.com\/policies\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u2019s Policies<\/a>.<\/p>\n<p>Pay special attention to the <a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">ads section<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-your-targeting-is-one-of-your-best-friends\"><\/span><strong>4. Your Targeting is One of Your Best Friends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Almost the same as saying <strong>\u201cknow your user\u201d<\/strong>, or your client.<\/p>\n<p>Let\u2019s think about the kind of product you\u2019re advertising: who\u2019s more likely to acquire it?<\/p>\n<p>What\u2019s their gender?<\/p>\n<p>What\u2019s their main age range?<\/p>\n<p>And what do these users like?<\/p>\n<p>What are their interests?<\/p>\n<p>This is how you\u2019ll reach people who are actually interested in your products.<\/p>\n<p>Ever noticed you\u2019re always seeing ads of things you like or that you usually work with on your News Feed?<\/p>\n<p>That\u2019s good targeting right there, by that specific advertiser.<\/p>\n<p>Finally, go over all the other specific details, so as to make sure you\u2019ll reach the target you want your product to hit.<\/p>\n<p>For example, if we wanted to promote a travel product, we\u2019d be aiming at those users who are interested in \u201ctravel\u201d, \u201cparadise\u201d and \u201ctourist attractions\u201d (Interests), but also who may have \u201cused a travel app in one month\u201d, which is a Behaviour.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/Pasted-image-at-2017_05_22-11_47-AM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4494\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/Pasted-image-at-2017_05_22-11_47-AM.png\" alt=\"facebook ads detailed targeting\" width=\"600\" height=\"265\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Then, you can even try and go into even more detail.<\/p>\n<p><strong>Fan Page targeting:<\/strong> if you wanna use this feature accurately, target the exact name of a specific Fan Page. At times, when you\u2019re targeting an interest, the person may not like that interest.<\/p>\n<p>Maybe, they\u2019ve liked a brand that they won\u2019t usually buy, for instance.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2123644559\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>However, if you target the fan page of that specific interest, you\u2019re sure to lure more users!<\/p>\n<p>Why?<\/p>\n<p>Because nobody is gonna join a fan page unless they\u2019re fans of that specific subject!<\/p>\n<p>Keywords which aren\u2019t linked to fan pages are usually presented as an association keyword.<\/p>\n<p>That may not be good all.<\/p>\n<p>You should stick to what you know, and aim at specific fan pages with high engagement.<\/p>\n<p>Find the exact Fan Page you wanna target inside the Facebook Audience Insights Tool.<\/p>\n<p>It\u2019s not El Dorado. Even so, it\u2019s always a cool tool that\u2019ll help you research your niche\u2019s main subjects.<\/p>\n<p>Use this tip to understand the interests that make your audience go crazy.<\/p>\n<p><strong>Groups Targeting:<\/strong> check the \u201cAbout\u201d section of the group or page. You should be looking for tags (keywords) that are used to describe it.<\/p>\n<p>Then, set up a campaign.<\/p>\n<p>Your campaign should have a target keyword which is #1 and then another which is #2, and then #3&#8230; the quantity of keywords you feel like going for.<\/p>\n<p>The more keywords you actually pick, the more specific your targeting is gonna be!<\/p>\n<p>It\u2019s not gonna be the case for that specific Facebook group.<\/p>\n<p>Even so, it\u2019s probable that you\u2019re gonna be targeting users who\u2019ve liked that particular page.<\/p>\n<p>What about those nasty \u201cunavailable\u201d fan pages?<\/p>\n<p>You can use the same old trick, alright!<\/p>\n<p><strong>Audience Size:<\/strong> try aiming at audiences with a potential reach that\u2019s <strong>lower than 75.000<\/strong>, meaning that you have to be mega specific.<\/p>\n<p>Remember: your goal is to reach out to your niche! This is one of those Facebook Ads tips that you CANNOT forget!<\/p>\n<p>In case you wanna go beyond that, you\u2019re gonna be spending money that\u2019s gonna be tough for you to earn again!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article4.png\" alt=\"facebook ads audience size\" width=\"221\" height=\"133\" \/><\/p>\n<p style=\"text-align: left;\">Carrier Targeting: yes! You\u2019ve just read it!<\/p>\n<p style=\"text-align: left;\">These following steps will teach you how to buy operator traffic.<\/p>\n<p>As an example, we\u2019re gonna select one of Mobidea\u2019s best segments on Mainstream: <strong>Chile &#8211; Entel<\/strong>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"step-1-select-the-country\"><\/span>Step #1: Select the Country<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article5.png\" alt=\"facebook ads select country\" width=\"554\" height=\"375\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"step-2-select-3g-and-4g-connection\"><\/span>Step #2: Select 3G and 4G Connection<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Behaviours > Mobile Device User > Network Connection > 3G &#038; 4G<\/p>\n<p>Go to the &#8220;Detailed Targeting&#8221; box, and then click &#8220;Behaviours&#8221;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article25.png\" alt=\"facebook ads detailed targeting 2\" width=\"604\" height=\"260\" \/><\/p>\n<p>Find the &#8220;Network Connection&#8221;, in &#8220;Mobile Device User&#8221; and select 3G and 4G<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article6.png\" alt=\"facebook ads network connection\" width=\"599\" height=\"361\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"step-3-narrow-the-audience-and-select-the-carrier\"><\/span>Step #3: Narrow the Audience and Select the Carrier<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article10.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4508\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article10.png\" alt=\"facebook ads targeting carrier\" width=\"603\" height=\"255\" \/><\/a><\/p>\n<p>This is how it should look:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article11.png\" alt=\"facebook ads targeting carrier 2\" width=\"599\" height=\"238\" \/><\/p>\n<p>Pay attention!<\/p>\n<p>That carrier <strong>must appear as an &#8220;Interest&#8221;<\/strong> and not as an &#8220;Employer.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-increase-your-reach-while-lowering-costs\"><\/span>5. Increase Your Reach While Lowering Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s time for us to take two major factors into account: post engagement and relevance score.<\/p>\n<p>These two always walk the road together so pay attention!<\/p>\n<p>Post Engagement: it\u2019s influenced by the number of likes, shares and comments your Ad gets as a post.<\/p>\n<p>Getting lots of positive engagement?<\/p>\n<p>Then you\u2019re letting Facebook know that the content you\u2019re promoting is <strong>making users happy<\/strong>!<\/p>\n<p>This means your ad will be chosen to be displayed in people\u2019s News Feeds or other publicity spots more often.<\/p>\n<p>Interesting content often triggers <strong>strong engagement<\/strong> such as post sharing.<\/p>\n<p>In fact, \u201cbeing interesting\u201d accounts for 50% of the overall reasons why users share other people\u2019s posts.<\/p>\n<p>This isn&#8217;t one of our Facebook Ads tips, it&#8217;s just a fact!<\/p>\n<p><strong>Relevance Score:<\/strong> think of it as the combination of two pieces. On the one hand, you\u2019ve got your ad\u2019s text and images. On the other, you\u2019ve got your targeted audience, with all their likes and behaviours. Put them together and you get the relevance score &#8211; the content you\u2019re gonna be promoting to a selected audience.<\/p>\n<p>The more well-designed, written, and suitable your ad is to whoever you\u2019re targeting it to, the higher your relevance score will be.<\/p>\n<p>What does that lead to?<\/p>\n<p>Lower CPMs, or CPCs, and higher priority in ad display.<\/p>\n<p>Plus: a good CTR will positively influence your Relevance Score.<\/p>\n<p>How to get great Relevance Scores?<\/p>\n<p>Create a good targeting: pick the ages, genders, likes and behaviours like a master!<\/p>\n<p>Time to sum up!<\/p>\n<p><span style=\"font-size: 16px;\">Here&#8217;s how you get a wider reach while also lowering your CPM\/CPC:<\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Write accurate and interesting titles<\/li>\n<li>Use call-to-action buttons, such as &#8220;Buy Now&#8221;, &#8220;Learn More&#8221;, &#8220;Download&#8221;, etc.<\/li>\n<li>Achieve the goals your campaign is aiming for: it can be fan page likes, website clicks, or conversions. The more regularly you reach these, the more relevant your Ad ranks<\/li>\n<li>Keep testing new images and texts frequently, and see how your audience responds to them. This is super important and one of the crucial Facebook Advertising tips!<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6-test-your-advert-sets\"><\/span>6. Test Your Advert Sets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Media Buying and Facebook Advertising have something in common: on both of these games grabbing data and testing like a madman is super crucial!<\/p>\n<p>Why?<\/p>\n<p>Because that\u2019s how you get to know exactly when the time to make real money is gonna pop!<\/p>\n<p>If you\u2019ve got to spend money to get the data you need, <strong>JUST DO IT<\/strong>!<\/p>\n<p>The good news?<\/p>\n<p>With Facebook, you can develop strategies to get that precious data without major expenses.<\/p>\n<p>Even so, bear in mind that you\u2019ll always have to spend more money for the final tests!<\/p>\n<p>How?<\/p>\n<p>In our previous article, <a href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\">CPA on Facebook Ads<\/a>, you were able to understand how important it is to study your audience (Point #1) and you&#8217;ve also grasped how you should always create a Fan Page (Point #4) related to the theme you happen to be exploring.<\/p>\n<p>By studying your audience, you\u2019ll develop a specific ad set for it.<\/p>\n<p>Based on that, you MUST create a Fan Page.<\/p>\n<p>Use this page to understand how Facebookers react to the different posts you show them.<\/p>\n<p>Learn from their feedback so that you post something new and better next time around!<\/p>\n<p>Your Fan Page should really include appealing and interesting content.<\/p>\n<p>This will ultimately help you understand how a <strong>real user<\/strong> reacts to your theme. This means it\u2019s very important that you get a considerable number of real followers, so that they can provide their valuable feedback.<\/p>\n<p>Why should you do it?<\/p>\n<p>To test your different Ad sets so that &#8211; when the time comes to pay for it &#8211; you know that you have higher chances of reaching that saucy success!<\/p>\n<p><strong>Aim for clicks, shares, likes, positive comments!<\/strong><\/p>\n<p><span style=\"color: #000000;\">In order to get better results, you should always test different&#8230;<\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Images<\/li>\n<li>Headlines<\/li>\n<li>Texts<\/li>\n<li>Call-to-Action buttons (CTA)<\/li>\n<li>Landing Pages<\/li>\n<\/ul>\n<p>Let\u2019s say you\u2019ve been getting great results right from the get go &#8211; great CTR from your ad set.<\/p>\n<p>Even so, it\u2019s important that you test it, since you can always improve it.<\/p>\n<p>Test as much as possible so that you know what works for you niche.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"test-images\"><\/span><strong>Test Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use the most addictive images or videos to grab the user&#8217;s attention so they won&#8217;t dare look away!<\/p>\n<p>Find out which images have that special effect on your target.<\/p>\n<p>Perform as many tests as possible.<\/p>\n<p>A good image is a great start to induce a spontaneous click that might lead to a sign up.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article12.png\" alt=\"facebook ads image 1\" width=\"504\" height=\"459\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article13.png\" alt=\"facebook ads image 2\" width=\"356\" height=\"313\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article14.png\" alt=\"facebook ads image 3\" width=\"336\" height=\"372\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article15.png\" alt=\"facebook ads image 4\" width=\"328\" height=\"357\" \/><\/p>\n<p><strong>Tip:<\/strong> beautiful people and gorgeous smiles never get old! Use them on your ads, since users tend to respond positively.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"test-headlines\"><\/span><strong>Test Headlines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Wanna be able to write headlines that convert like crazy?<\/p>\n<p><span style=\"color: #000000;\">Nothing like reading a Mobidea Academy article about how to create the best headlines of all time!<\/span><\/p>\n<p><span style=\"color: #000000;\">Read our post on <a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-headlines\">How to Write\u00a0Facebook Ads Headlines<\/a>!<\/span><\/p>\n<p><strong>Remember:<\/strong> make your headlines as clear as possible and list your benefit to the user.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"test-call-to-action-cta\"><\/span><strong>Test Call-to-Action (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Find the perfect CTA according to your ad set.<\/p>\n<p>Use it to galvanize users and get them to perform an action.<\/p>\n<p>Facebook provides you several CTAs:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article16.png\" alt=\"facebook ads call-to-actions\" width=\"172\" height=\"353\" \/><\/p>\n<p>Check <a href=\"https:\/\/adespresso.com\/academy\/blog\/learn-vs-sign-vs-download-whats-best-call-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article from AdEspresso<\/a> to learn how to perform the right experiments to discover the best CTA button for you!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"test-landing-pages\"><\/span>Test Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Start your first tests on <strong>landings pages<\/strong>.<\/p>\n<p>The goal here is to understand if you need to optimize your landing page.<\/p>\n<p>Make sure to fulfill all the requirements that we\u2019ve mentioned on point #3 of <a href=\"https:\/\/academy.mobidea.com\/affiliate-marketing\/cpa-facebook-ads-guide\/#3\">CPA on Facebook Ads: Definitive Guide for Beginners<\/a>.<\/p>\n<p>Once you fulfill all the requirements on your landing page, work your way in, and <strong>turn the visits of your page into conversions<\/strong>!<\/p>\n<p>The most important thing?<\/p>\n<p>You&#8217;ve gotta make sure your landing page showcases 0 distractions!<\/p>\n<p>It&#8217;s gotta be simple and easy for a website visitor to find what they&#8217;re looking for.<\/p>\n<p>Use straightforward and clear words in order to guide your users to the path of Call-To-Action conversion!<\/p>\n<p>If you\u2019re still wondering how you should optimize your landing page, check <a href=\"https:\/\/www.quicksprout.com\/landing-page-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">this guide<\/a> <span style=\"color: #000000;\">for landing page optimization written by Neil Patel and Sherice Jacob!<\/span><\/p>\n<p>Do you have any technical doubts when it comes to creating your landing page?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-use-custom-audiences\"><\/span><strong>7. Use Custom Audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Custom Audiences are a way to <strong>increase conversion rates<\/strong> based on info you have regarding your customers.<\/p>\n<p>That info may be an email list. In such cases, you already have leads to market to. Use those.<\/p>\n<p>You can save your email list on a .txt file (which you can edit on a program like Notepad).<\/p>\n<p>Then, on your \u201cAdverts Manager\u201d, go to the \u201cAudiences\u201d tab.<\/p>\n<p>Click to create a new \u201cAudience\u201d and choose \u201cCustomer List\u201d.<\/p>\n<p>Then, upload your .txt file with all the emails, and wait some minutes until it\u2019s ready to use.<\/p>\n<p>In other cases, you may also want to advertise to people who have specifically visited your website, for example.<\/p>\n<p>Here, you\u2019ll install the <strong>Facebook Pixel<\/strong> code on the page you find more convenient (the index file is definitely a good one).<\/p>\n<p>Use that pixel name when creating a new custom audience.<\/p>\n<p>You\u2019ll even be able to target people who surf the web looking for other subjects, by including desired keywords in the Website Traffic area.<\/p>\n<p>For example, if your website is for app promotion, you could choose to target users who also visit pages related to \u201ctech\u201d, \u201cgadgets\u201d, \u201cAndroid\u201d, \u201cApple\u201d, etc.<\/p>\n<p>Facebook has some more reaching capabilities for you to dive into!<\/p>\n<p>In fact, you can use the \u201cLookalike Audiences\u201d feature, which will present your adverts to other people who match the criteria of your custom audiences.<\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article17.png\" alt=\"create audience facebook ads\" width=\"484\" height=\"344\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-scale-up-like-a-pro\"><\/span><strong>8. Scale Up Like a Pro<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After nailing the perfect ad, here\u2019s how you should proceed to scale up your campaigns.<\/p>\n<p>How do you know when the time to scale up is finally a reality?<\/p>\n<p>It\u2019s fundamental that you can always listen to your data and understand what\u2019s important.<\/p>\n<p>After performing the tests we\u2019ve mentioned above, you should have reached an \u201cAd Set\u201d that\u2019s close to perfection.<\/p>\n<p>However, the real test is gonna be when the campaign is live and you start receiving relevant stats.<\/p>\n<p>When you\u2019re looking to scale up, you\u2019re still making tests.<\/p>\n<p>Before we tell you how to scale up, you\u2019ll learn how to <strong>perform a campaign that\u2019ll give you the info you need to be able to scale up<\/strong>.<\/p>\n<p>For each test, we advise you to make it as <strong>reliable<\/strong>, and <strong>comparable<\/strong> as possible.<\/p>\n<p>Bearing that in mind, here\u2019s how the Mobidea Crew plays the game!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"placements\"><\/span>Placements<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The majority of ads are created for the Feeds, so you should only select Platform > Facebook > Mobile > Feed (see image below.)<\/p>\n<p>Don&#8217;t forget to select in Device type > Mobile Only, excluding desktop traffic.<\/p>\n<p>Here, you\u2019ll also exclude Instagram and Audience Network ads.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article18.png\" alt=\"facebook ads placements\" width=\"575\" height=\"435\" \/><\/p>\n<p>In case the offer you\u2019re promoting only works for a specific operating system (iOS or Android), select <strong>Android<\/strong> or <strong>iOS devices only<\/strong> in the <strong>Specific mobile devices &#038; operating systems<\/strong> tab.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article19.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4523\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article19.png\" alt=\"facebook ads Specific mobile devices &#038; operating systems\" width=\"560\" height=\"217\" \/><\/a><\/p>\n<p><strong>Tip: <\/strong>this is a test, so do it for the best traffic available. In OS versions, select recent operating systems.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"budget\"><\/span>Budget<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Establish 10$ of daily budget and an automatic bid &#8211; this standardizes your tests.<\/p>\n<p><a href=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article20.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4524\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article20.png\" alt=\"facebook ads budget and schedule\" width=\"459\" height=\"135\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article21.png\" alt=\"facebook ads bid amount\" width=\"459\" height=\"62\" \/><\/p>\n<p>The reach will be different, depending on country and target.<\/p>\n<p>This setting loads all the data you\u2019ll need to be able to understand the campaign\u2019s potential.<\/p>\n<p>Even so, feel free to change this setup according to your needs.<\/p>\n<p>Time to scale up!<\/p>\n<p>Check for:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Low Cost-per-Click (CPC)<\/li>\n<li>High % CTR<\/li>\n<li>Conversion Ratio<\/li>\n<li>Earnings<\/li>\n<li>Demographic data (Gender, Ages, etc.)<\/li>\n<\/ul>\n<p>Check these parameters.<\/p>\n<p>Later, you\u2019ve gotta understand whether or not you can reach a break-even campaign or even a profitable campaign after another optimization.<\/p>\n<p>Can you?<\/p>\n<p>Feeling confident?<\/p>\n<p>Optimize and spend another 10$, bro!<\/p>\n<p>The money bell rang at your door?<\/p>\n<p><strong>Scale up, dude!<\/strong><\/p>\n<p>This is a crucial step!<\/p>\n<p>Yes, we know you want your money fast!<\/p>\n<p>However, we strongly advise you to think about the possibility of reaching the King&#8217;s Level of having <strong>long term &#038; stable revenues<\/strong>.<\/p>\n<p>Here\u2019s a good example of <strong>how to manage your daily budget<\/strong> when scaling up:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Day 1: Test &#8211; 10$ Daily Budget<\/li>\n<li>Day 2: Second test after optimization &#8211; 10$ Daily Budget<\/li>\n<li>Day 3-4: Hold your horses &#8211; 10$ Daily Budget<\/li>\n<li>Day 4-6: Time to grow &#8211; 20$ Daily Budget<\/li>\n<li>Day 6-12: 50$ Daily Budget<\/li>\n<li>Day 12-20: 100$ Daily Budget<\/li>\n<li>Day 20 and onwards: MAXIMUM of 150$ Daily Budget<\/li>\n<\/ul>\n<p>There isn&#8217;t a right formula to scale up, but you should do it progressively.<\/p>\n<p>This will allow you to have more control over your campaign, understand small variations, and perform better optimizations.<\/p>\n<p>It also enables you to keep your campaign running for longer periods.<\/p>\n<p><strong>Pro Tip<\/strong>: get serious! Use a <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Ad Account<\/a>. Using a business account will also help you when it&#8217;s time to have more traffic and campaigns.<\/p>\n<p>Why?<\/p>\n<p>Because you can aggregate other ads accounts to it, and use the same payment methods to charge your campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-do-your-market-research\"><\/span><strong>9. Do Your Market Research!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s the honest, factual truth: if you really wanna succeed while promoting content on Facebook, you\u2019ve always gotta be one step ahead of the game.<\/p>\n<p>Show something different, catchy, innovative and clickable.<\/p>\n<p>It\u2019s time for us to show you other ways to go about your goals.<\/p>\n<p>Investigate, read up, and be alert so that you can <strong>always get better<\/strong>.<\/p>\n<p>Whatever you do, make it <strong>different, new, and memorable<\/strong>!<\/p>\n<p>Let&#8217;s say you wanna explore a new niche.<\/p>\n<p>How do you start?<\/p>\n<p>You spy a bit! That\u2019s right!<\/p>\n<p>My name is Bond, James Bond!<\/p>\n<p>Got the <a href=\"https:\/\/www.mobidea.com\/cpa-offers\/\">offer<\/a>?<\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article22.png\" alt=\"cpa offer\" width=\"839\" height=\"248\" \/><\/p>\n<p>Let\u2019s see what\u2019s out there!<\/p>\n<p>Just use a simple Google Advanced Operator &#8211; site:facebook.com \u201cwin a samsung galaxy s7\u201d<\/p>\n<p>Thousands\u00a0of posts will rain!<\/p>\n<p>Just check them and get inspired!<\/p>\n<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/article24.png\" alt=\"google search\" width=\"864\" height=\"950\" \/><\/p>\n<p>You can also find associations\/relations, finding important insights related to your theme &#8211; in this case, Whatsapp.<\/p>\n<p>Go to <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimilarWeb<\/a> and type \u201cwhatsapp\u201d:<\/p>\n<p><img decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-22-at-14.40.06.png\" alt=\"referrals similarweb\" width=\"932\" height=\"648\" \/><\/p>\n<p>One of the many features allows you to know which websites are sending traffic to your theme.<\/p>\n<p>This is how you improve your targeting: by getting super specific!<\/p>\n<p>You can also see the top countries coming from that particular niche:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/academy.mobidea.com\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-05-22-at-14.43.35.png\" alt=\"similarweb traffic by countries\" width=\"1052\" height=\"461\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There you go!<\/p>\n<p>Feeling hungry?<\/p>\n<p>Ready to start?<\/p>\n<p>This was a summary of the most important aspects\/features that you should check when preparing or running your Facebook Ads campaigns.<\/p>\n<p>We promise you won\u2019t be disappointed.<\/p>\n<p>Run, and take advantage of the amazing quality traffic that Facebook has to offer.<\/p>\n<p>It was a real pleasure to be able to share these wicked Facebook Ads tips with you guys!<\/p>\n<p>Use them well and thank us Mobidea Facebook Masters later!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-sweepstakes-entries\/\">How to Use Facebook Ads to Drive Sweepstakes Entries<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-headlines\/\">How to Write Clickable Facebook Ads Headlines<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/\">The Ultimate Guide to Optimize Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\">How to Create a Profitable Facebook Ads Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/\">CPA on Facebook Ads: Definitive Guide for Beginners<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3533844590\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Facebook Advertising Tips straight from two of Mobidea Crew&#8217;s most important members? Two geniuses who know more about Facebook Ads than it&#8217;s even possible? Only in the Mobidea Academy! It&#8217;s time for you to learn how to take full advantage of the amazing features of Facebook Ads, which really enables users to target specific interests,&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/\">View Article<\/a>","protected":false},"author":11,"featured_media":5047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[214,224,225,246,247,172,180],"learning_paths":[],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-optimization","tag-tips","tag-tools","tag-facebook-marketing","tag-facebook-ads","tag-affiliate-marketing","tag-campaigns"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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