{"id":4821,"date":"2017-03-10T10:32:15","date_gmt":"2017-03-10T10:32:15","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=4821"},"modified":"2018-05-16T16:43:43","modified_gmt":"2018-05-16T16:43:43","slug":"dsp-advantages","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/","title":{"rendered":"5 Advantages of Using a Demand-Side Platform (DSP)"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-10860215\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#1-expanded-access-through-real-time-bidding\" >1. Expanded Access Through Real-Time Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#2-demand-side-platforms-an-efficient-use-of-capital\" >2. Demand-Side Platforms: An Efficient Use of Capital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#3-sophisticated-targeting-methods-with-dsp\" >#3 Sophisticated Targeting Methods with DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#4-access-to-many-useful-features\" >4. Access to Many Useful Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#5-remarkable-stats\" >5. Remarkable Stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditionally, brands are subjected to wide levels of exposure so as to have the biggest scope possible.<\/p>\n<p>But what used to be a basic advertising strategy has now become a consumer\u2019s typical nuisance.<\/p>\n<p>Indeed, with so many companies trying to target the same audience, it\u2019s possible for a consumer to be overwhelmed with promotions for goods and services they might not be interested in.<\/p>\n<p>Even so, this is also not ideal on the part of the advertiser.<\/p>\n<p>So much investment is wasted on advertising strategies that end up reaching out to consumers <strong>who are less likely to be interested in what a brand has to offer.<\/strong><\/p>\n<p>With so many marketing strategies overlapping the internet, companies must make every impression count.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/demand-side-platforms\/\">Demand-Side Platforms (DSPs)<\/a> provide advertisers both the necessary tools and info to make a <strong>more targeted campaign<\/strong> that\u2019s more efficient and, ultimately, more productive in the long run.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-expanded-access-through-real-time-bidding\"><\/span><strong>1. Expanded Access Through Real-Time Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Demand-Side Platforms (DSPs)\u00a0work side-by-side with <a href=\"http:\/\/www.mobidea.com\/academy\/supply-side-platform-ssp\">Supply-Side Platforms (SSPs)<\/a>, which are designed to help advertisers manage their ad space inventory.<\/p>\n<p>This kind of combination lets advertisers place bids <strong>across all kinds of <a href=\"https:\/\/www.mobidea.com\/academy\/ad-exchange\/\">ad exchanges<\/a> in real-time.<\/strong><\/p>\n<p>This means that the location of your advertising and impressions are always based on updated info.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2024890392\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>In turn, your ads will ultimately get put into spaces that are relevant for your campaign.<\/p>\n<p>A DSP also helps you access multiple ad exchanges at the same time.<\/p>\n<p>This means your campaign will be exposed to the likes of the Microsoft Media Network, AdTech, AppNexus, DoubleClick, and more.<\/p>\n<p>What this means is that your campaign reaches out <a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">to all niches<\/a> which may possibly be relevant, leaving no digital stone unturned.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-demand-side-platforms-an-efficient-use-of-capital\"><\/span>2. Demand-Side Platforms: An Efficient Use of Capital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Right off the bat, most DSPs offer a flat monthly rate, which means <strong>costs are fixed.<\/strong><\/p>\n<p>This spares you from variable costs other advertising platforms may offer.<\/p>\n<p>But the greater financial benefit with DSPs is that they\u2019re gonna give you more value for your investment through\u00a0<strong>chances of getting higher ROIs.<\/strong><\/p>\n<p>A DSP keeps money for your advertising campaign from being wasted on exposures that guarantee little to no returns.<\/p>\n<p>Instead of just putting your ads anywhere, DSPs will decide which impressions are most valuable to your campaign.<\/p>\n<p>By being able to target individuals right down to their location and browser behavior, you significantly increase the chances of getting a positive response from those who see your ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-sophisticated-targeting-methods-with-dsp\"><\/span><strong>#3 Sophisticated Targeting Methods with DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As mentioned above, efficient advertising focuses more on quality.<\/p>\n<p>That is, it\u2019s more about selecting the most productive impressions than it\u2019s about making countless impressions across the wondrous digital space.<\/p>\n<p>This is because not all ad spaces are created equal.<\/p>\n<p>Advanced targeting, however, calls for more than just specifying your target audience to the most specific details such as geographic location, browsing behavior, etc.<\/p>\n<p>Once you\u2019ve got your ad spaces, DSPs will make sure <strong>your brand reaches your target audience<\/strong> as they occupy those channels.<\/p>\n<p>More than that, the platforms can retarget your ads whenever necessary, should the patterns involving your consumers change.<\/p>\n<p>Considering how consumer behavior is influenced by so many factors, constant shifts in these behaviors are quite likely, if not expected.<\/p>\n<p>This kind of <strong>flexible targeting<\/strong> will make sure your efforts are constantly met with the same optimal results, no matter how everything else changes.<\/p>\n<p>It\u2019s great, ain\u2019t it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-access-to-many-useful-features\"><\/span><strong>4. Access to Many Useful Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Things such as Creative Content Management, <a href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/\">Dayparting<\/a>, and <a href=\"http:\/\/www.mobidea.com\/academy\/frequency-capping\">Frequency Capping<\/a> are very useful, if not essential tools for a successful advertising campaign.<\/p>\n<p>If anything, you\u2019ll need these to get an edge over competing campaigns.<\/p>\n<p>Playing with DSPs will give you access to these tools.<\/p>\n<p>Creative content tools don\u2019t just allow you to make sure that the content of your ads appears as you\u2019ve imagined them.<\/p>\n<p>These tools also allow you to achieve that in <strong>a single centralized system.<\/strong><\/p>\n<p>Dayparting lets you decide at which specific times of the day your target audience is gonna be exposed to your ads.<\/p>\n<p>This can be very useful when you\u2019re trying to make sure that consumers respond to calls to action <strong>at a certain time of the day.<\/strong><\/p>\n<p>And because efficient advertising requires moderate exposure, the frequency capping tool makes sure your consumers don\u2019t get overexposed to the same kind of ad within set periods of time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-remarkable-stats\"><\/span><strong>5. Remarkable Stats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After successfully targeting your audience and making sure your ads reach them in real-time, you\u2019re gonna want to be able to crunch the numbers and study how well your campaign is currently doing.<\/p>\n<p>To do this, you\u2019ll need access to accurate data you can analyze.<\/p>\n<p>DSPs offer<strong> transparent stats on all kinds of info relevant to your campaign<\/strong>, such as website traffic, page view lift, and click-through rates.<\/p>\n<p>And because the data is updated in real-time, you can be sure that you\u2019re not working with stale info.<\/p>\n<p>You\u2019re gonna need this info to spot where your ad campaigns are succeeding or falling short in so you can address them immediately or make improvements for better returns.<\/p>\n<p>After all, the best way to guarantee the success of a marketing campaign is to <strong>accurately keep track of it.<\/strong><\/p>\n<p>Word!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No doubt that Demand-Side Platforms\u00a0were designed to help turn advertising campaigns into a much more efficient process, benefiting not only the companies that run them, but the consumers who\u2019ll be receiving them as well.<\/p>\n<p>Demand-Side Platforms give you that much needed organization and convenience in managing your campaign amidst a very competitive and ever-changing environment.<\/p>\n<p>I hope you&#8217;ve been able to learn from this post!<\/p>\n<p>Don&#8217;t forget to check other DSP-related Mobidea Academy articles because I guarantee they&#8217;ll give you even more juicy info on the unflagging power of Demand-Side Platforms!<\/p>\n<p>Cheers, bro!<\/p>\n<p>Wanna ask some questions about Demand-Side Platforms?<\/p>\n<p>Ask away now!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1609419561\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Traditionally, brands are subjected to wide levels of exposure so as to have the biggest scope possible. But what used to be a basic advertising strategy has now become a consumer\u2019s typical nuisance. Indeed, with so many companies trying to target the same audience, it\u2019s possible for a consumer to be overwhelmed with promotions&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/\">View Article<\/a>","protected":false},"author":17,"featured_media":3664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[166,178,179,192,198,205,214,217],"learning_paths":[],"class_list":["post-4821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-ad-exchange","tag-campaign-performance","tag-campaign-targeting","tag-demand-side-platforms","tag-frequency-capping","tag-media-buying","tag-optimization","tag-real-time-bidding"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Advantages of Using a Demand-Side Platform (DSP)<\/title>\n<meta name=\"description\" content=\"These 5 advantages of using a Demand Side Platform will allow you to truly understand the potential of these awesome advertising interfaces!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Advantages of Using a Demand-Side Platform (DSP)\" \/>\n<meta property=\"og:description\" content=\"These 5 advantages of using a Demand Side Platform will allow you to truly understand the potential of these awesome advertising interfaces!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-10T10:32:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-16T16:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xavier Santana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/\",\"name\":\"5 Advantages of Using a Demand-Side Platform (DSP)\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg\",\"datePublished\":\"2017-03-10T10:32:15+00:00\",\"dateModified\":\"2018-05-16T16:43:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\"},\"description\":\"These 5 advantages of using a Demand Side Platform will allow you to truly understand the potential of these awesome advertising interfaces!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg\",\"width\":1500,\"height\":844,\"caption\":\"5 advantages of using a demand side platform\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Advantages of Using a Demand-Side Platform (DSP)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\",\"name\":\"Xavier Santana\",\"description\":\"Xavier comes from a background of Finance and Management which means he loves numbers, sheets, data and lives for analysis. This is the reason why he likes to say he was born to be dedicated to Media Buying. This business is all about analyzing, testing and experimenting with different banners; it\u2019s about seeing what others don\u2019t after spending hours surrounded by numbers. It\u2019s a thrill and a hunt and he happens to think it\u2019s the best job he could possibly have. When he isn't worried about helping Mobidea become better than it's even possible, Xavier enjoys playing softball with his childhood friends!\",\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/xavier-santana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Advantages of Using a Demand-Side Platform (DSP)","description":"These 5 advantages of using a Demand Side Platform will allow you to truly understand the potential of these awesome advertising interfaces!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/","og_locale":"en_US","og_type":"article","og_title":"5 Advantages of Using a Demand-Side Platform (DSP)","og_description":"These 5 advantages of using a Demand Side Platform will allow you to truly understand the potential of these awesome advertising interfaces!","og_url":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2017-03-10T10:32:15+00:00","article_modified_time":"2018-05-16T16:43:43+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg","type":"image\/jpeg"}],"author":"Xavier Santana","twitter_card":"summary_large_image","twitter_creator":"@Mobideanews","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/","url":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/","name":"5 Advantages of Using a Demand-Side Platform (DSP)","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg","datePublished":"2017-03-10T10:32:15+00:00","dateModified":"2018-05-16T16:43:43+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03"},"description":"These 5 advantages of using a Demand Side Platform will allow you to truly understand the potential of these awesome advertising interfaces!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/dsp-advantages\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/03\/5-Advantages-of-Using-a-DSP.jpg","width":1500,"height":844,"caption":"5 advantages of using a demand side platform"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/dsp-advantages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"5 Advantages of Using a Demand-Side Platform (DSP)"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03","name":"Xavier Santana","description":"Xavier comes from a background of Finance and Management which means he loves numbers, sheets, data and lives for analysis. This is the reason why he likes to say he was born to be dedicated to Media Buying. This business is all about analyzing, testing and experimenting with different banners; it\u2019s about seeing what others don\u2019t after spending hours surrounded by numbers. It\u2019s a thrill and a hunt and he happens to think it\u2019s the best job he could possibly have. When he isn't worried about helping Mobidea become better than it's even possible, Xavier enjoys playing softball with his childhood friends!","url":"https:\/\/www.mobidea.com\/academy\/author\/xavier-santana\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/4821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=4821"}],"version-history":[{"count":13,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/4821\/revisions"}],"predecessor-version":[{"id":14294,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/4821\/revisions\/14294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/3664"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=4821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=4821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=4821"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=4821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}