{"id":479,"date":"2015-11-27T11:34:01","date_gmt":"2015-11-27T11:34:01","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=479"},"modified":"2018-05-04T16:07:10","modified_gmt":"2018-05-04T16:07:10","slug":"bidding-strategies","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/","title":{"rendered":"Bidding Strategies in Media Buying: Sprint or Marathon?"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3983182671\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#media-buying-strategies-unchained\" >Media Buying Strategies Unchained<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#two-strategies-for-success\" >Two Strategies for Success<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#media-buying-strategies-final-take\" >Media Buying Strategies: Final Take<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Monetizing mobile traffic can be a tricky challenge.<\/p>\n<p>You need logical skills and, at the same time, you have to trust your experiences and instincts <strong>in order to make the best possible decisions.<\/strong><\/p>\n<p>However, even if you do exactly what you have to do, there will always be external forces that hinder your progress.<\/p>\n<p>And they are so many:<\/p>\n<p>A sudden change of an offer\u2019s billing, a decrease in payout, an increase in competition, an <a href=\"http:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\">ad network<\/a> that loses traffic quality, the human risk, etc.<\/p>\n<p>Basically, even if you are the best media buyer in town, <em>it\u2019s always easy to be affected by external factors that can influence your results.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"media-buying-strategies-unchained\"><\/span>Media Buying Strategies Unchained<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the study of Economics there\u2019s an expression which you should be familiar with:<\/p>\n<p>\u201cCeteris paribus\u201d.<\/p>\n<p>It refers to the idea that decision-making processes<em> should consider that all variables (external factors) will behave normally.<\/em><\/p>\n<p>It obviously presupposes one should <strong>ignore possible events that can impact results.<\/strong><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4053470314\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Every day, no matter the kind of decisions we\u2019re making, we all follow this principle. Indeed, right now, media buyers all over the world are analyzing current performances, adjusting bids, targets and volumes, <em>expecting that external events won\u2019t be responsible for unusual performances.<\/em><\/p>\n<p>On the other hand, all the decisions you make will affect your results and your competitor\u2019s performance.<\/p>\n<p>This influence is crucial.<\/p>\n<p>It\u2019s the kind of thing that defines you as a player; that makes you have your own special and <em>singular way of buying and managing traffic on the market.<\/em><\/p>\n<p>We all know that everyone wants profit but the way to go about it changes with each situation.<\/p>\n<p>That\u2019s why you need to become acquainted with the need for a strategy.<\/p>\n<p>A strategy is of the utmost importance in our business.<\/p>\n<p>There are <strong>many strategies you can use to get to your goal.<\/strong><\/p>\n<p>At times, one approach can be better than others and you should understand and adapt to each moment accordingly.<\/p>\n<p>In this article, we\u2019ll emphasize two different strategies and contrast the main differences between them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"two-strategies-for-success\"><\/span>Two Strategies for Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using the concept of <strong>Sprint<\/strong> we\u2019ll try to show how some players work to get fast results all while attempting, at the same time, to minimize costs.<\/p>\n<p>On the other hand, when we refer to the concept of <strong>Marathon<\/strong>, we\u2019ll demonstrate what you should do to boost your revenues in a long term relationship, working with all your traffic details.<\/p>\n<p>Both strategies are completely valid and everyone can work with them, or mix them to test different ways to get money.<\/p>\n<p>You should always think about your risk propensity and also be aware of your budget at all times.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10547 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments-700x201.jpg\" alt=\"launching new segments\" width=\"700\" height=\"201\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments-700x200.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments-250x72.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments-768x220.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments-1024x293.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments-120x34.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/launching-new-segments.jpg 1068w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Making a new segment profitable can take time and some optimizations.<\/p>\n<p>When we\u2019re testing something new, <strong>the main difference is our approach.<\/strong><\/p>\n<p>Firstly, we need to get reliable data and then reach conclusions in order to explore more spots or adjust our target.<\/p>\n<p>When we <strong>Sprint<\/strong>, at the beginning, we\u2019ll avoid huge amounts of traffic with good and bad performances.<\/p>\n<p>That can be positive or negative.<\/p>\n<p>When we opt for the <strong>Marathon<\/strong>, we\u2019ll have a clearer idea about that segment and <em>we can work according to performances.<\/em><\/p>\n<p>However, we can also have huge chunks of data at the beginning, and try to buy all the good and the bad before we finally optimize.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10548 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem-700x202.jpg\" alt=\"offers problem\" width=\"700\" height=\"202\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem-700x202.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem-250x72.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem-768x222.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem-1024x296.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem-120x35.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/offers-problem.jpg 1042w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Of course sometimes we\u2019ll have to deal with carrier changes, offer\u2019s optimizations or partners with empty pockets.<\/p>\n<p>When this happens, we should try to understand whether or not this issue is going to be temporary.<\/p>\n<p>If it starts to look like it\u2019s permanent, we need to try and keep as much traffic as we can before pausing the campaign.<\/p>\n<p>In fact, it\u2019s possible that, after readapting the bid or the targeting, we remain positive.<\/p>\n<p>If it feels like it\u2019s temporary, we should always try to maintain our current position <em>so as to recover everything when the performance comes back.<\/em><\/p>\n<p>To minimize damages, we advise you to reduce your campaigns to minimum <a href=\"http:\/\/www.mobidea.com\/academy\/frequency-capping\" target=\"_blank\" rel=\"noopener noreferrer\">capping<\/a>.<\/p>\n<p>In this case, a <strong>Sprint-like strategy<\/strong> doesn\u2019t give us many options since our target is too narrow.<\/p>\n<p>The <strong>Marathon-way<\/strong>, though, gives us the possibility to not only decrease positions and capping but also to understand if a website, operating system, or device can be profitable and therefore make us not have to pause at all.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10549 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition-700x317.jpg\" alt=\"increase in competition\" width=\"700\" height=\"317\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition-700x317.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition-250x113.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition-768x347.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition-120x54.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/increase-in-competition.jpg 975w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When we detect we\u2019ve paid 3 or 4 times more to get the same amount of traffic, it\u2019s a competition warning.<\/p>\n<p>We have different approaches according to our budget level.<\/p>\n<p>Some days, we can defend our position and lose money to get more quality than our competitors or \u2013 if we can\u2019t afford the new costs, even with the minimum capping \u2013 we should decrease one position to make our competition pay the most (if they work with Smart CPM) or get more traffic which means more costs and we adjust our expenditures.<\/p>\n<p>In these situations, <strong>Sprinters<\/strong> tend to decrease to minimum capping and if it\u2019s still losing money pause the campaign.<\/p>\n<p>On the other hand, with the <strong>Marathon<\/strong> approach, we immediately get more options.<\/p>\n<p>Our competition can be focused on a specific target and we can maintain\/adjust or decrease our performance in the chosen segment and work in the other features as per usual.<\/p>\n<p>Whether you\u2019re using one strategy or the other, you should always bear in mind this is a fast game.<\/p>\n<p>If you wanna make a change, make it fast. \u201c<em>Time is money<\/em>\u201d.<\/p>\n<p>Feels like a clich\u00e9 but, once you start your campaigns, you\u2019ll understand that it makes total sense!<\/p>\n<p>Let\u2019s check some main differences between these two approaches:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10550 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences-700x319.jpg\" alt=\"bidding strategies differences\" width=\"700\" height=\"319\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences-700x319.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences-250x114.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences-768x350.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences-1024x467.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences-120x55.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/bidding-strategies-differences.jpg 1030w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"media-buying-strategies-final-take\"><\/span>Media Buying Strategies: Final Take<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Normally, a professional media buyer will need a Sprint strategy.<\/p>\n<p>Why is that?<\/p>\n<p>Because they need money faster <em>in order to have a better cash-flow.<\/em><\/p>\n<p>Indeed, a regular guy doesn\u2019t have thousands of dollars to invest and therefore he wants to take fewer risks.<\/p>\n<p>For a company, however, <em>the Marathon strategy should be the key to success.<\/em><\/p>\n<p>You may need to invest more time and money <strong>but the potential profit is higher.<\/strong><\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1060459741\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In conclusion, <em>we can say that both strategies are effective.<\/em><\/p>\n<p>It all really depends on what you\u2019re looking for.<\/p>\n<p>If you\u2019re a Mobidea affiliate you\u2019re a lucky person.<\/p>\n<p><strong>Wanna know why?<\/strong><\/p>\n<p>Because, when you work with us, you know that some of those dreadful external factors are minimized.<\/p>\n<p>You know you can count on us to be there for you.<\/p>\n<p>You\u2019re certain that, when an offer falls to pieces, we\u2019re there to give you another with the best possible performance.<\/p>\n<p>Whether you\u2019re a quick Sprinter or a cautious Marathon-lover, we always give updated data about our top opportunities.<\/p>\n<p>Explore them quickly and <strong>you\u2019ll be one step ahead of your competition.<\/strong><\/p>\n<p>If you have any doubts, don\u2019t sweat!<\/p>\n<p>Talk to your account manager and <em>learn something valuable from their advice.<\/em><\/p>\n<p>Let\u2019s make sure you get to be one of the best media buyers out there!<\/p>\n<p>See you later!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">Media Buying Strategy: The Beginner\u2019s Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">How to Use Targeting in a Media Buying Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-tips\/\">The 10 Main Media Buying Tips to Skyrocket Your Campaigns<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\/\">How to Become a Successful Media Buyer<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2140025750\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Monetizing mobile traffic can be a tricky challenge. You need logical skills and, at the same time, you have to trust your experiences and instincts in order to make the best possible decisions. However, even if you do exactly what you have to do, there will always be external forces that hinder your progress&#8230;. <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\">View Article<\/a>","protected":false},"author":17,"featured_media":1767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[175,178,198,199,205],"learning_paths":[3827],"class_list":["post-479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-bids","tag-campaign-performance","tag-frequency-capping","tag-getting-started","tag-media-buying","learning_paths-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bidding Strategies in Media Buying: Sprint or Marathon?<\/title>\n<meta name=\"description\" content=\"Media Buying is a game you can play using one of two mobile traffic strategies. Understand what&#039;s the best one by checking this post!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bidding Strategies in Media Buying: Sprint or Marathon?\" \/>\n<meta property=\"og:description\" content=\"Media Buying is a game you can play using one of two mobile traffic strategies. Understand what&#039;s the best one by checking this post!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-27T11:34:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-04T16:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xavier Santana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\",\"name\":\"Bidding Strategies in Media Buying: Sprint or Marathon?\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg\",\"datePublished\":\"2015-11-27T11:34:01+00:00\",\"dateModified\":\"2018-05-04T16:07:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\"},\"description\":\"Media Buying is a game you can play using one of two mobile traffic strategies. 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