{"id":4788,"date":"2017-02-15T16:50:19","date_gmt":"2017-02-15T16:50:19","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=4788"},"modified":"2018-05-07T12:01:04","modified_gmt":"2018-05-07T12:01:04","slug":"advertisers-vs-publishers","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/","title":{"rendered":"Advertisers vs Publishers: Difference and Relationship Status"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1155806359\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#get-in-the-game\" >Get in the Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#what-is-the-difference-between-advertisers-and-publishers\" >What is the difference between\u00a0Advertisers and Publishers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#who-is-the-advertiser\" >Who is the advertiser?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#who-is-the-publisher\" >Who is the publisher?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#the-conversion\" >The Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#the-karma-factor\" >The Karma Factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/#stoppage-time-comments\" >Stoppage Time Comments<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><span style=\"color: #000000;\">Introduction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">There\u2019s no way you haven&#8217;t come across terms such as Advertisers and Publishers if you&#8217;ve <a href=\"http:\/\/www.mobidea.com\/academy\/start-affiliate-marketing\">started your affiliate marketing business<\/a>.<\/span><\/p>\n<p>Have you found yourself in the deep waters of affiliate marketing and been <strong>feeling super lost recently<\/strong>?<\/p>\n<p>Do you get to check a lot of questions such as \u201cAre you a direct Advertiser?\u201d or \u201cAre you a Publisher with high-quality traffic?\u201d popping everywhere?<\/p>\n<p>Bet you\u2019ve Googled it with no accurate answer whatsoever, right?<\/p>\n<p>That\u2019s why we\u2019re here to <strong>guide you on how this world works!<\/strong><\/p>\n<p>By the end of this article, you\u2019ll be able to understand how\u00a0to win like a pro who stacks high into the sky!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"get-in-the-game\"><\/span><strong>Get in the Game<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Just like any business, Affiliate<\/span> Marketing has its players.<\/p>\n<p>In this case, we\u2019re gonna be focusing on two of them: Advertisers and Publishers.<\/p>\n<p>The best way to explain this trade is by <strong>checking this awesome graph:<\/strong><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph.jpg\"><img decoding=\"async\" width=\"700\" height=\"494\" class=\"aligncenter size-large wp-image-10829\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph-700x494.jpg\" alt=\"mobidea graph\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph-700x494.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph-250x176.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph-768x542.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph-1024x722.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph-120x85.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/mobidea-graph.jpg 1198w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Being really straightforward, <strong>we can define<\/strong>:<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-317236385\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<ol>\n<li><strong>User<\/strong> &#8211; a mobile device owner<\/li>\n<li><strong>Advertiser<\/strong> &#8211; the content provider and offer owner<\/li>\n<li><strong>Publisher<\/strong> &#8211; the traffic provider and the one who&#8217;s responsible for the ad<\/li>\n<li><strong>Affiliate Network<\/strong> &#8211; an intermediary between Advertisers and Publishers<\/li>\n<\/ol>\n<p>Simple, right?<\/p>\n<p>At first glance, these players seem to be on opposite sides, competing against each other.<\/p>\n<p>That\u2019s not the reality, though!<\/p>\n<p>Why?<\/p>\n<p><span style=\"color: #000000;\">Because these <strong>affiliate marketing publishers<\/strong> and industry advertisers are actually playing on the same side, just on different parts of the field!<\/span><\/p>\n<p>What do we mean by this?<\/p>\n<p>That content without traffic <strong>will have no value<\/strong> since no one will have access to it, and traffic without nowhere to land for monetization will be just a bunch of money not made!<\/p>\n<p>That\u2019s why one needs the other, and vice versa!<\/p>\n<p>Everyone wins!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-difference-between-advertisers-and-publishers\"><\/span><span style=\"color: #000000;\">What is the difference between\u00a0Advertisers and Publishers?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Advertisers\u00a0are the owners of the offers and are in need of users for their wonderful content, and Publishers\u00a0are the providers of that amazing traffic where high-quality users will convert on the offers they land in. <\/strong><\/p>\n<p>But we&#8217;ll go deeper on this subject while you go deeper on this article!<\/p>\n<p>Just like we\u2019ve mentioned before, this post is all about <strong>Advertisers and Publishers<\/strong>, so we\u2019ll be focusing on them!<\/p>\n<p>As we\u2019ve explained above, the Advertiser is the <strong>owner of the offer<\/strong> and the content provider.<\/p>\n<p>But what does that mean exactly?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"who-is-the-advertiser\"><\/span><span style=\"color: #000000;\">Who is the advertiser?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The advertiser is a company that has a product (CPA subscription\/sale offer or CPI app\/game offer) and relies on others to advertise it for them.<\/p>\n<p>They\u2019re looking for <strong>users to acquire their product<\/strong>, which is why they trust publishers to manage the ad and bring high quality traffic to the offers.<\/p>\n<p>Even so, since trust isn\u2019t enough in business, sometimes <strong>advertisers have to set some rules on how their offers can be promoted<\/strong> regarding traffic allowed, ads used, and how it\u2019s gonna be actually promoted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"who-is-the-publisher\"><\/span>Who is the publisher?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The publisher is a person or a company that\u2019s in charge of <strong>connecting the advertiser\u2019s product with the end user<\/strong>, as they are the traffic provider.<\/p>\n<p>These players are <strong>responsible for the ad\u2019s promotion<\/strong> and are looking for <strong>top quality offers<\/strong>, trusting advertisers to deliver the best product possible in order to have a high monetization rate for their traffic.<\/p>\n<p>You can define different types of publishers, related to what they do and how they get their traffic.<\/p>\n<p>Indeed, you can see that there are <strong>media buyers<\/strong>, who buy their traffic on ad networks,\u00a0<strong>webmasters<\/strong>, who have their own organic traffic from web pages, and <strong>social marketers<\/strong>, who are the folks gathering their traffic using social networks.<\/p>\n<p>Bottom line is that different types of publishers will have different types of traffic which will perform differently on the offers!<\/p>\n<p>That\u2019s why they should always choose wisely.<\/p>\n<p>So what about <strong>Affiliate Networks?<\/strong><\/p>\n<p>Are they Publishers or Advertisers?<\/p>\n<p>That\u2019s a good question!<\/p>\n<p>Actually, the core business of an Affiliate Network is to act like \u201cthe middleman\u201d between Advertisers and Publishers.<\/p>\n<p>Advertisers want as much high-quality traffic as possible for their offers.<\/p>\n<p>However, they don\u2019t want to or can\u2019t manage a <strong>huge pool of Publishers<\/strong>.<\/p>\n<p>These, in turn, wanna drive their traffic to the best offers available but don\u2019t wanna waste time searching for every single Advertiser on the market.<\/p>\n<p>That\u2019s why they both will rely on <strong>Affiliate Networks such as Mobidea<\/strong>.<\/p>\n<p>This is how it\u2019s possible to provide traffic from a lot of Publishers to offers of many Advertisers and everyone can focus on their main business, bringing a <strong>higher performance<\/strong> to the affiliate marketing game!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-conversion\"><\/span><strong>The Conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As some businessmen might say, \u201cshow strangers the money if you want cooperation!\u201d<\/p>\n<p>This is how Advertisers gain valuable help from Publishers to promote their offers: by showing the offer\u2019s Payout!<\/p>\n<p>But wait! Don\u2019t you think about how they know <strong>how much money to pay<\/strong> for that help?<\/p>\n<p>Or even how they actually make money?<\/p>\n<p>It\u2019s well known that most advertisers prefer to pay on a <strong>CPA basis<\/strong> when they wanna acquire users for subscription offers or on a <strong>CPI basis<\/strong> when they wanna acquire users for an app.<\/p>\n<p>Nonetheless, in order for you to understand how they know how much to pay for one user of their offer, we need to refer to the user\u2019s <strong>LTV<\/strong> (LifeTime Value) and also the <strong>ARPU<\/strong> (Average Revenue per User).<\/p>\n<p>The LTV is the most important metric used by Advertisers to measure the <strong>Return On the Investment (ROI)<\/strong> made on the offers promoted by publishers.<\/p>\n<p>In general terms, the LTV can be perceived\u00a0as the value Advertisers got from the users who were acquired by the traffic sent by publishers.<\/p>\n<p>It\u2019s usually a <strong>projection of the revenue a user will generate<\/strong> during their lifetime inside the Advertiser\u2019s product\/service.<\/p>\n<p>Advertisers often need some time to get the final LTV metric.<\/p>\n<p>That\u2019s why metrics such as the Average Revenue Per User (ARPU) are also used as an indicator to define <strong>how much money the Advertiser will be able to pay<\/strong> to the Publisher for a new user for the product\/service being promoted.<\/p>\n<p>Getting dizzy? Let\u2019s simplify it.<\/p>\n<p>The Advertiser needs to know how much it can pay for a new user, meaning the offer\u2019s payout.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1597841907\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>In order to do this, the Advertiser needs to <strong>forecast the total revenue generated by the users<\/strong> acquired during the promotion phase of the campaign.<\/p>\n<p>Then, they need to divide it by the predicted amount of users the campaign was able to attract. That\u2019s how they get the average revenue per new user.<\/p>\n<p>Then, this average <strong>value is multiplied<\/strong> for the average time the user remains subscribed to the offer or active on an app.<\/p>\n<p>Then it\u2019s done! The advertiser gets the amount of money they\u2019ll be able to pay to the Publisher for <strong>each new user brought to the product!<\/strong><\/p>\n<p>Wait! How do they earn money, then?<\/p>\n<p>The payout (either CPA or CPI) needs to be lower than the LTV, because <strong>this difference is the advertiser\u2019s margin.<\/strong><\/p>\n<p>That\u2019s why advertisers are always concerned with quality and not only volumes!<\/p>\n<p>Don\u2019t get us wrong: the higher the volume of quality users, the higher the ARPU, the higher the LTV and the more money the advertisers will get to spend on the advertisement.<\/p>\n<p><em><strong>Related Content:<\/strong><\/em>\u00a0<em><strong><a href=\"http:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-2\">What Turns Advertisers On &#8211; Part II<\/a><\/strong><\/em><\/p>\n<p>The keyword here is \u201cquality\u201d &#8211; that\u2019s why most advertisers carefully monitor Publishers so they can identify the ones with a high <strong>Churn Rate<\/strong> and act accordingly, sometimes even lowering the payout or blocking the source.<\/p>\n<p>Wanna know more about how advertisers do their thing?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-karma-factor\"><\/span>The Karma Factor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re sure you\u2019ve heard the expression \u201cwhat goes around comes around!\u201d quite often, right?<\/p>\n<p>That ancient idea needs to be brought up when we\u2019re referring to the symbiosis between <strong>Advertisers and Publishers<\/strong>.<\/p>\n<p>An Advertiser that has offers with amazing content will get a whole lot more conversions, even on traffic with an inferior quality.<\/p>\n<p>Now let\u2019s say this content reaches a high quality traffic from a really dope Publisher?<\/p>\n<p>Boom!!!<\/p>\n<p>Money will fall like rain.<\/p>\n<p>Since we\u2019re talking about a squad game, it will rain for both sides!<\/p>\n<p>The Advertiser <strong>will get a lot of new users<\/strong> to their content and, hopefully, they&#8217;ll continue to access it, generating value on a regular basis.<\/p>\n<p>As for the Publisher, they\u2019ll get that <strong>wonderful payout money<\/strong> for each time their traffic converts!<\/p>\n<p>Everyone gets their share!<\/p>\n<p>\u201cOne hand helps the other\u201d, right?<\/p>\n<p>LTV and ARPU metrics are usually measured by traffic source\/publisher so that the advertiser knows the publishers that are bringing them the best ROI<\/p>\n<p>Normally, <strong>the more quality provided, the better the payout<\/strong> will be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"stoppage-time-comments\"><\/span>Stoppage Time Comments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you know that there are different players and that Advertisers and Publishers are just one part of the whole hot ecosystem of money making!<\/p>\n<p>The former have the cool content and the latter have the terrific traffic!<\/p>\n<p>It being that this is a squad game, they need each other to get a successful result.<\/p>\n<p>In fact, <strong>Advertisers need to provide good content while Publishers should provide high-quality traffic.<\/strong><\/p>\n<p>What about some cheating action?<\/p>\n<p>Forbidden, indeed! None of them should hoodwink their teammate.<\/p>\n<p>If they do try to deceive and trick, trust can be forever broken and this amazing symbiosis gets wrecked faster than a highway crash on a snowy day!<\/p>\n<p>For the Advertiser, the main difficulty is gonna be to <strong>set a proper payout<\/strong>, meaning that it has to come with a value that\u2019ll allow them to yield a certain amount of profit, while still being <strong>appealing for the Publisher to drive traffic<\/strong> to it.<\/p>\n<p>For the Publisher, the main struggle is gonna be to <strong>get good offers<\/strong> that can really match their traffic and go along with their strategy in order to get some nice monetization going on, if we\u2019re talking more about organic traffic, or get some good return on investment, if we\u2019re talking about <strong>media buying or other promotion tools.<\/strong><\/p>\n<p>If everyone follows the rules and knows what to do, the outcome will be sure victory for both sides (advertisers and publishers).<\/p>\n<p>What the heck do we mean by victory?<\/p>\n<p>Cash so nice like sugar and spice!<\/p>\n<p>You know what it\u2019s all about!<\/p>\n<p>Either you\u2019re an Advertiser or a Publisher, we\u2019re sure that, with Mobidea, you\u2019re part of the winning team!<\/p>\n<p>Now that you know what it\u2019s all about, don\u2019t hesitate near the gate and cross that path to become a part of the Mobidea Crew!<\/p>\n<p>Got any questions you wanna ask about Advertisers and Publishers?<\/p>\n<p>Let&#8217;s go!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4039437840\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction There\u2019s no way you haven&#8217;t come across terms such as Advertisers and Publishers if you&#8217;ve started your affiliate marketing business. Have you found yourself in the deep waters of affiliate marketing and been feeling super lost recently? Do you get to check a lot of questions such as \u201cAre you a direct Advertiser?\u201d or&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/\">View Article<\/a>","protected":false},"author":46,"featured_media":5063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[169,171,172,173,183,185,208,216],"learning_paths":[],"class_list":["post-4788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-advertisers","tag-affiliate-industry","tag-affiliate-marketing","tag-affiliate-network","tag-concepts","tag-conversions","tag-mobidea","tag-publishers"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertisers vs Publishers: Difference and Relationship Status<\/title>\n<meta name=\"description\" content=\"Feel like you could learn more about the big differences between advertisers and publishers? 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