{"id":472,"date":"2015-11-13T18:31:26","date_gmt":"2015-11-13T18:31:26","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=472"},"modified":"2018-05-04T16:05:57","modified_gmt":"2018-05-04T16:05:57","slug":"tools-track-campaign-performance","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/","title":{"rendered":"Total Control: Tools to Track Your Performance"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-809632667\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/#the-best-tools-to-track-your-performance\" >The Best Tools to Track Your Performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/#postbacks\" >Postbacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/#notepadexcelpen-and-paper\" >Notepad\/Excel\/Pen and Paper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/#dynamic-tracking\" >Dynamic Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Control.<\/p>\n<p>It\u2019s a powerful word, isn\u2019t it?<\/p>\n<p>It may annoy some and even <em>make others writhe with fear.<\/em><\/p>\n<p>However, life teaches us that the ability to control is a necessary quality.<\/p>\n<p>You need to know what\u2019s around you.<\/p>\n<p>You need to be able to <strong>measure, understand, perceive and act upon it.<\/strong><\/p>\n<p>In this game, if you wanna reach the top and have stable results, <em>control is key.<\/em><\/p>\n<p>That\u2019s why I\u2019m gonna tell you about some <strong>tools<\/strong> that can help you get up-to-date info that\u2019s certainly gonna be crucial for you to <strong>track your performance<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-best-tools-to-track-your-performance\"><\/span><strong>The Best Tools to Track Your Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"postbacks\"><\/span><strong>Postbacks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nowadays there are lots of high-tech tracker solutions for media buyers.<\/p>\n<p>These basically give you the ability to control your performance by gathering all your info from ad networks and affiliate networks <strong>and then cross-matching it.<\/strong><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1100985301\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>It\u2019s usually something that costs some money.<\/p>\n<p>Even so, it\u2019s a real life-saver.<\/p>\n<p>Remember:<\/p>\n<p>At the end, you\u2019ll have all the relevant info right before your eyes.<\/p>\n<p>That&#8217;s right!<\/p>\n<p>You&#8217;ll get your<em> costs, revenue and margin of each campaign.<\/em><\/p>\n<p>On Mobidea, we can easily set the postback option.<\/p>\n<p>In fact, if you\u2019re using this option, we can even create an integration with <a href=\"http:\/\/www.mobidea.com\/academy\/voluum\">Voluum<\/a>.<\/p>\n<p>There are<strong> two stages<\/strong> that you need to go through in order to integrate it:<\/p>\n<ol>\n<li>You\u00a0need to add an additional parameter data3 to your Smartlink\/offer link equal to the clickid token of your tracker.<\/li>\n<\/ol>\n<p>Note: this how the ending of your Smartlink must look like:<\/p>\n<p><strong style=\"font-size: 16px; line-height: 1.5;\">&amp;data1=Track1&amp;data2=Track2&amp;data3=YOUR_CLICLID_TOKEN_FROM_YOUR_TRACKER<\/strong><\/p>\n<p>Please skip this step if you\u2019re using Voluum.<\/p>\n<ol start=\"2\">\n<li>Activate the postback option.\u00a0If you\u2019re using Voluum, just insert your Voluum subdomain in the empty space of the Voluum option. If not, choose the \u201ccustom\u201d option and add {{DATA3}} in the space of your postback url to track the clickid or another unique parameter and {{MONEY}} for the revenue of a transaction.<\/li>\n<\/ol>\n<p>You can track two more unique parameters using {{DATA4}} and {{DATA5}}<\/p>\n<p>The process of tracking is quite easy. When the user is landing on your smartlink\/offer link, data3 detects the clickid of the user and sends info about him back to your tracker (because the postback is already incorporated in your smartlink).<\/p>\n<p><strong>Thinking about using Voluum? <\/strong><\/p>\n<p>Then read more about\u00a0<a href=\"http:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\" target=\"_blank\" rel=\"noopener noreferrer\">affiliate tracking platforms<\/a> right here in the Mobidea Academy!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"notepadexcelpen-and-paper\"><\/span><strong>Notepad\/Excel\/Pen and Paper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is so obvious you may think it\u2019s silly to even mention it.<\/p>\n<p>Even so, you should really get used to <em>writing down all the changes you\u2019re planning to make.<\/em><\/p>\n<p>In the near feature, that process may help you understand what was the impact of your change; whether or not it was positive.<\/p>\n<p>Let\u2019s imagine you\u2019ve increased a bid and, suddenly, you started getting more traffic, <strong>your conversion rate improved and your performance is flying high.<\/strong><\/p>\n<p>How do you get to know what you\u2019ve done?<\/p>\n<p>Because you wrote it.<\/p>\n<p>By scribbling what you\u2019re doing, you keep track of your actions and become a much better media buyer.<\/p>\n<p>You get to know which moves work and which don\u2019t; which simple change became the solution to your problems <strong>and what mistakes have created a mess.<\/strong><\/p>\n<p>Now, let\u2019s assume you decided to get even more volume and still keep great eCPMs.<\/p>\n<p>You\u2019ve further increased your bid but, <em>quite contrary to your predictions, your performance dropped.<\/em><\/p>\n<p>If you keep on writing each and every change you make, you\u2019ll see you can easily go back to the past; go back to what you were earning <strong>before you\u2019ve made that specific alteration that ruined everything.<\/strong><\/p>\n<p>Bear in mind that this doesn\u2019t only concern numerical parameters.<\/p>\n<p>You can use this simple method of writing down everything so as to understand every change in banners, OS, operators, and categories you test.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"dynamic-tracking\"><\/span>Dynamic Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/www.mobidea.com\/academy\/dynamic-tracking\">Dynamic tracking<\/a> allows you to send info from your ad network to your affiliate network.<\/p>\n<p>Thus, your affiliate network will display visits, conversions and revenue split by parameters.<\/p>\n<p>This way, you can cross-match and track data at a campaign, or banner, or site level, etc.<\/p>\n<p>If you do this, you\u2019ll see how much each of these parameters have <em>earned on the stats of your affiliate network.<\/em><\/p>\n<p>With dynamic tracking, you\u2019ll always get a detailed report on the revenue of each campaign, or site, or banner and so on and so forth.<\/p>\n<p>That\u2019s a great tool, because it gives you the chance to compare and learn which, at the end of the day, will help you to optimize.<\/p>\n<p><strong>Note:<\/strong><\/p>\n<p>On Mobidea, the ending of our Smartlinks and Single Offers looks like this:<\/p>\n<p><strong style=\"font-size: 16px; line-height: 1.5;\">&amp;data1=Track1&amp;data2=Track2<\/strong><\/p>\n<p>In order for you to receive data you want, you need to replace Track1, Track2 or both with dynamic parameters from your ad network.<\/p>\n<p>If you have more than two parameters, you can track others as well, using an underscore between the parameters.<\/p>\n<p>Even so, in this particular case, in order to not mix data, you should try exporting it to Excel.<\/p>\n<p>Here\u2019s an example of how the ending of our smartlink might look like, if you\u2019re using <a href=\"https:\/\/academy.mobidea.com\/media-buying\/exoclick-review\/\">ExoClick<\/a> traffic.<\/p>\n<p><strong style=\"font-size: 16px; line-height: 1.5;\">&amp;data1={campaign_id}&amp;data2={src_hostname}_{variation_id}<\/strong><span style=\"font-size: 16px; line-height: 1.5;\">,<\/span> where the first parameter sends data on the campaign id on Mobidea; the second, on the site; the third, on the banner ID.<\/p>\n<p>Being a Media buyer is hard work. It requires a great deal of logical ability. It demands intuition and, most importantly, experience in this tough world.<\/p>\n<p><em><strong>Related Content: <a href=\"http:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\">How to Become a Successful Media Buyer<\/a><\/strong><\/em><\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2192190903\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Moreover, you gotta be careful and analyse every possible detail, making sure you\u2019re organized and know how to cross-match data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That ability to see what others don\u2019t is crucial.<\/p>\n<p>It\u2019s fundamental.<\/p>\n<p>Our job is to see dependencies and understand why certain changes create such an impact while others fail miserably.<\/p>\n<p>I suggest you <strong>always track your performance<\/strong>, <strong>control your costs<\/strong> and <strong>beware of the hidden details<\/strong>.<\/p>\n<p>Keep on rocking in the Media Buying world!<\/p>\n<p>Good luck!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2241746456\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Control. It\u2019s a powerful word, isn\u2019t it? It may annoy some and even make others writhe with fear. However, life teaches us that the ability to control is a necessary quality. You need to know what\u2019s around you. You need to be able to measure, understand, perceive and act upon it. In this game,&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/tools-track-campaign-performance\/\">View Article<\/a>","protected":false},"author":4,"featured_media":1768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[229,167,178,196,199,211,224,226],"learning_paths":[],"class_list":["post-472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-voluum","tag-ad-network","tag-campaign-performance","tag-exoclick","tag-getting-started","tag-mobile-marketing","tag-tips","tag-tracking"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total Control: Tools to Track Your Performance<\/title>\n<meta name=\"description\" content=\"There are many tools a Media Buyer can use to track their performance. 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Since she is wicked smart, she quickly managed to get a lot of new clients to grow steadily, taking advantage of her updated advice, super competent guidance, and inspired mood. Later on, Elena became responsible for Media Buying tasks as well. In fact, she's a real pro when it comes to APAC countries, since she always gets to make it rain with lots of traffic and small payouts!\",\"sameAs\":[\"https:\/\/x.com\/mobacademy\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/elena-rudneva\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Total Control: Tools to Track Your Performance","description":"There are many tools a Media Buyer can use to track their performance. 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