{"id":45544,"date":"2026-07-23T15:46:23","date_gmt":"2026-07-23T14:46:23","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=45544"},"modified":"2026-07-23T15:46:23","modified_gmt":"2026-07-23T14:46:23","slug":"propellerads-updates","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/propellerads-updates\/","title":{"rendered":"PropellerAds Updates Will Help You Work Smarter and Scale Faster"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-99132580\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"dolph\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/01\/dolph.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><em><strong>Scaling campaigns while juggling more traffic sources, more data, and more decisions is no easy feat. The PropellerAds team shares how their newest updates, NIKO AI and Paid Social Traffic, are here to make that grind a whole lot easier.<\/strong><\/em><\/p>\n<hr \/>\n<p>Launching campaigns has never been easier.<\/p>\n<p>Scaling them is another story.<\/p>\n<p>More traffic sources to test.<\/p>\n<p>More data to analyze.<\/p>\n<p>More optimization decisions to make.<\/p>\n<p>At the same time, finding new audiences often comes with additional platforms, extra accounts, and increasingly complex workflows.<\/p>\n<p>The challenge isn&#8217;t just getting more traffic \u2014 it&#8217;s doing it efficiently.<\/p>\n<p>That&#8217;s exactly what the latest <a title=\"PropellerAd Updates\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerad-updates\/\" target=\"_blank\" rel=\"nofollow noopener\">PropellerAd<\/a>s updates are designed to address.<\/p>\n<p>Let&#8217;s take a closer look at both.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3269385136\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-updates\/#niko-ai-an-ai-agent-inside-your-self-serve-platform\" >NIKO AI: An AI Agent Inside Your Self-Serve Platform<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-updates\/#niko-ai-use-cases\" >NIKO AI Use Cases<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-updates\/#paid-social-traffic-a-new-traffic-source-for-social-audiences\" >Paid Social Traffic: A New Traffic Source for Social Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-updates\/#two-updates-focused-on-smarter-campaign-management\" >Two Updates Focused on Smarter Campaign Management<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"niko-ai-an-ai-agent-inside-your-self-serve-platform\"><\/span><strong>NIKO AI: An AI Agent Inside Your Self-Serve Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Propellerads NIKO AI\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-niko-ai\/\" target=\"_blank\" rel=\"nofollow noopener\">NIKO AI<\/a> is the first AI Agent launched on a multisource advertising platform and available right inside the PropellerAds Self-Serve Platform just now.<\/p>\n<p>Built on 15 years of PropellerAds expertise and powered by Anthropic&#8217;s LLM, NIKO AI helps advertisers automate routine campaign management.<\/p>\n<p>From creating campaign drafts to refining bidding strategy, NIKO AI supports advertisers throughout the campaign lifecycle while explaining every recommendation in as much detail as needed.<\/p>\n<p>Because NIKO AI is built directly into PropellerAds the Self-Serve Platform, getting started requires no additional setup, integrations, token costs, or separate accounts.<\/p>\n<p>Advertisers simply log in, click <strong>&#8220;Launch with AI,&#8221;<\/strong> and start chatting in natural language.<\/p>\n<p>The AI Agent is designed to support advertisers with different levels of experience.<\/p>\n<div id=\"footable_parent_45551\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"45551\" data-filter-delay=\"1000\" aria-label=\"propellerads updates\"            id=\"footable_45551\"\n           data-unique_identifier=\"ninja_table_unique_id_3742421920_45551\"\n           class=\" foo-table ninja_footable foo_table_45551 ninja_table_unique_id_3742421920_45551 ui table  ninja_search_right nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered  footable-paging-right hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_propellerads \">propellerads<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"574\" class=\"ninja_table_row_0 nt_row_id_574\">\n            <td><div class=\"ma-pc-wrap\">\n<div class=\"ma-pc-header\">\n<h3 class=\"ma-pc-title\"><span class=\"ez-toc-section\" id=\"niko-ai-use-cases\"><\/span>NIKO AI <span>Use Cases<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"ma-pc-subtitle\">What NIKO AI Can Do For You<\/div>\n<\/div>\n<div class=\"ma-pc-columns\">\n<div class=\"ma-pc-col ma-pc-col-pros\">\n<div class=\"ma-pc-col-header pros\">\u2726 For Newcomers<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon pos\">\u2726<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Guide users through launching their first campaign.<\/span><\/div>\n<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon pos\">\u2726<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Recommend an optimal bidding strategy.<\/span><\/div>\n<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon pos\">\u2726<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Convert currencies into USD.<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"ma-pc-col ma-pc-col-cons\">\n<div class=\"ma-pc-col-header cons\">\u25c6 For Experienced Media Buyers<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon cons-icon\">\u25c6<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Smart campaign drafts.<\/span><\/div>\n<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon cons-icon\">\u25c6<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Scaling campaigns to new GEOs.<\/span><\/div>\n<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon cons-icon\">\u25c6<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Improving first-run performance.<\/span><\/div>\n<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon cons-icon\">\u25c6<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Reducing manual optimization.<\/span><\/div>\n<\/div>\n<div class=\"ma-pc-item\">\n<div class=\"ma-pc-icon cons-icon\">\u25c6<\/div>\n<div class=\"ma-pc-content\"><span class=\"ma-pc-detail-solo\">Generating advanced reports on demand.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ma-pc-cta\"><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-niko-ai\/\" class=\"ma-btn\">\ud83d\udc49 Learn More About Niko AI<\/a><\/div>\n<\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<p>While NIKO AI can automate many routine processes, it never makes changes without the advertiser&#8217;s explicit approval, ensuring users remain in full control of every decision.<\/p>\n<p><strong><em>While NIKO AI helps simplify campaign management and speed up decision-making, scaling still depends on having the right traffic sources. <\/em><\/strong><\/p>\n<p><strong><em>PropellerAds\u2019 second update tackles exactly that, bringing a new way to reach social audiences without changing the way you work.<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"paid-social-traffic-a-new-traffic-source-for-social-audiences\"><\/span><strong>Paid Social Traffic: A New Traffic Source for Social Audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Propellerads Paid Social Traffic\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-paid-social-traffic\/\" target=\"_blank\" rel=\"nofollow noopener\">Paid Social Traffic<\/a> is a new ad format available inside the PropellerAds Self-Serve Platform, giving advertisers direct access to users active on social feeds through the platform&#8217;s supply partners.<\/p>\n<p>The format allows advertisers to reach social audiences without opening separate social advertising accounts, connecting third-party platforms, or preparing additional creatives.<\/p>\n<p>Existing accounts and landing pages are all that&#8217;s required to launch campaigns.<\/p>\n<p>For advertisers planning long-term cooperation with dedicated budgets, the platform also offers <strong>Custom Collaboration<\/strong>, allowing supply partners to build custom funnels around individual campaigns.<\/p>\n<p>Paid Social Traffic brings several practical advantages:<\/p>\n<ul>\n<li>Access to social audiences directly from the existing PropellerAds account.<\/li>\n<li>No additional account management, integrations, or creative production.<\/li>\n<li>Exclusive traffic available only through PropellerAds supply partners.<\/li>\n<li>Availability across major GEOs, including PH, BR, BD, TH, ZA, ZW, CG, TZ, NG, MY, and ID, with further expansion planned.<\/li>\n<li>A smoother approval flow for iGaming and Finance advertisers while maintaining standard ad quality guidelines and policies.<\/li>\n<\/ul>\n<p>Early partner tests conducted on matched traffic segments (same GEO and OS) showed conversion rates around <strong>32\u00d7 higher<\/strong> than classic display formats, with CR improvements ranging from approximately <strong>30\u00d7 to 40\u00d7<\/strong>, depending on the product, vertical, and GEO.<\/p>\n<div id=\"footable_parent_45556\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_1\" data-footable_id=\"45556\" data-filter-delay=\"1000\" aria-label=\"propellerads updates recom\"            id=\"footable_45556\"\n           data-unique_identifier=\"ninja_table_unique_id_3605995647_45556\"\n           class=\" foo-table ninja_footable foo_table_45556 ninja_table_unique_id_3605995647_45556 ui table  ninja_search_right nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered  footable-paging-right hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_propellerads_recom \">propellerads recom<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"577\" class=\"ninja_table_row_0 nt_row_id_577\">\n            <td><div class=\"recm-propellerads-wrap\">\n  <div class=\"recm-propellerads-box\">\n    <div class=\"recm-propellerads-head\">\n      <div class=\"recm-propellerads-circle\" aria-hidden=\"true\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M19 4v16H7a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h12z\"\/><path d=\"M19 16H7a2 2 0 0 0-2 2\"\/><path d=\"M9 8h6\"\/><\/svg>\n      <\/div>\n      <div>\n        <p class=\"recm-propellerads-label\">Recommended reading<\/p>\n        <p class=\"recm-propellerads-sub\">Want to dig deeper into PropellerAds? Start here.<\/p>\n      <\/div>\n    <\/div>\n\n    <a class=\"recm-propellerads-row\" href=\"https:\/\/www.mobidea.com\/academy\/propeller-ads-review\/\">\n      <span class=\"recm-propellerads-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-propellerads-title\">PropellerAds Review: Is It Worth It? (2026 Update)<\/span>\n      <span class=\"recm-propellerads-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n\n    <a class=\"recm-propellerads-row\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-new-features-auto-optimization-2025\/\">\n      <span class=\"recm-propellerads-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-propellerads-title\">3 New PropellerAds Features for Auto-Optimization<\/span>\n      <span class=\"recm-propellerads-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n\n    <a class=\"recm-propellerads-row\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\">\n      <span class=\"recm-propellerads-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-propellerads-title\">Social Traffic Type: PropellerAds' Hot New Targeting Feature<\/span>\n      <span class=\"recm-propellerads-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n  <\/div>\n<\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"two-updates-focused-on-smarter-campaign-management\"><\/span><strong>Two Updates Focused on Smarter Campaign Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although these updates solve different challenges, they share the same objective: helping advertisers work more efficiently within the <a class=\"thirstylink\" title=\"PropellerAd Updates\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerad-updates\/\" target=\"_blank\" rel=\"nofollow noopener\">PropellerAds ecosystem<\/a>.<\/p>\n<p>NIKO AI reduces the time spent on routine campaign management by assisting with campaign creation, optimization, reporting, and decision-making, while keeping advertisers in full control.<\/p>\n<p>Paid Social Traffic expands available inventory by giving advertisers access to exclusive social audiences through a new ad format, without adding operational complexity.<\/p>\n<p>Together, these updates provide advertisers with more ways to launch, optimize, and scale campaigns directly from the PropellerAds Self-Serve Platform.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3159310422\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"dolph\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/01\/dolph.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Scaling campaigns while juggling more traffic sources, more data, and more decisions is no easy feat. The PropellerAds team shares how their newest updates, NIKO AI and Paid Social Traffic, are here to make that grind a whole lot easier. Launching campaigns has never been easier. Scaling them is another story. More traffic sources to&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-updates\/\">View Article<\/a>","protected":false},"author":16,"featured_media":45559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[9004],"learning_paths":[],"class_list":["post-45544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-propellerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PropellerAds Updates Will Help You Work Smarter &amp; Scale Faster<\/title>\n<meta name=\"description\" content=\"PropellerAds talks about their newest platform updates\u2014NIKO AI &amp; 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