{"id":45116,"date":"2026-07-13T15:49:49","date_gmt":"2026-07-13T14:49:49","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=45116"},"modified":"2026-07-13T15:49:49","modified_gmt":"2026-07-13T14:49:49","slug":"push-pop-direct-click-roller-ads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/","title":{"rendered":"Push, Pop, or Direct Click: Which ad format wins?"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3326574707\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><em><strong>Push, Pop, or Direct Click\u2014which one actually pays off? <\/strong><\/em><\/p>\n<p><em><strong>The RollerAds team breaks it all down, GEO benchmarks and all, so you can pick the format that fits your next campaign.<\/strong><\/em><\/p>\n<hr \/>\n<p>Advertisers often ask us about which ad format is better to use in their marketing campaigns: Push, Pop, or Direct Click.<\/p>\n<p>That\u2019s a good and simple question, but it has no simple answer to it, because you need to account for rates, your budget, your willingness to polish angles, and more.<\/p>\n<p>Today, we\u2019ll talk about the essence of each format, its use cases, and RollerAds experts&#8217; recommendations for 2026. Let\u2019s begin, shall we?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#what-is-push-traffic-and-why-affiliates-still-love-it\" >What is Push traffic (and why affiliates still love it)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#what-is-pop-traffic\" >What is Pop traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#what-is-direct-click-traffic\" >What is Direct Click traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#which-ad-format-actually-makes-money\" >Which ad format actually makes money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#winning-strategies-for-push-pop-and-direct-click-campaigns\" >Winning strategies for Push, Pop, and Direct Click campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#most-promising-geo-vertical-combinations\" >Most Promising GEO + Vertical Combinations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#push-onclick-pop-and-direct-click-traffic-benchmarks-for-2026\" >Push, OnClick (Pop), and Direct Click traffic benchmarks for 2026<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/#final-thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-push-traffic-and-why-affiliates-still-love-it\"><\/span>What is Push traffic (and why affiliates still love it)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, let\u2019s take a closer look at each ad format and elaborate on the corresponding traffic type.<\/p>\n<p>Push traffic refers to users who were directed to a landing page via notification-style ads.<\/p>\n<p>Push traffic works in a few straightforward steps:<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. The opt-in<\/strong>. Before the ad is displayed, the user must give explicit consent, typically via an \u201cAllow to receive notifications\u201d prompt or similar.<\/p>\n<p style=\"padding-left: 40px;\">If the user allows them, they will be added to a subscriber database.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2724961852\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p style=\"padding-left: 40px;\"><strong>2. Campaign creation<\/strong>. Advertiser creates a marketing campaign that uses the Push ad format.<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. Distribution<\/strong>. When the campaign is launched, all the subscribed users receive the appropriate notification on their devices.<\/p>\n<p style=\"padding-left: 40px;\"><strong>4. Conversion and monetization<\/strong>. If the subscriber clicks the ad, they will be redirected to the destination chosen by the advertiser during campaign creation, which can be a landing page, product page, or app store page.<\/p>\n<p style=\"padding-left: 40px;\">After that, the user completes a target action that generates revenue for the advertiser.<\/p>\n<p>As for the format&#8217;s distinctive features, the most common bidding models are CPC, SmartCPC, and CPA Goal.<\/p>\n<p>Because Push ads leverage the device\u2019s native user interface, they seamlessly blend with other messages.<\/p>\n<p>Generally, Push notifications require a small creative alongside a bit of text.<\/p>\n<p><em>In one of our case studies, we tested each bid model within similar Push campaigns to discover which ones work best for initial testing and which are more effective for scaling. <\/em><\/p>\n<p><a class=\"thirstylink\" title=\"Roller Ads Push Pop Direct Click Blog\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-push-pop-direct-click-blog\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Dive in<\/em><\/a><em> to explore the full process of launching, optimizing, and scaling successful campaigns.<\/em><\/p>\n<div id=\"footable_parent_45128\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"45128\" data-filter-delay=\"1000\" aria-label=\"Roller Ads push pop direct\"            id=\"footable_45128\"\n           data-unique_identifier=\"ninja_table_unique_id_2924022719_45128\"\n           class=\" foo-table ninja_footable foo_table_45128 ninja_table_unique_id_2924022719_45128 ui table  ninja_search_right nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered  footable-paging-right hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_roller_ads \">roller ads<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"364\" class=\"ninja_table_row_0 nt_row_id_364\">\n            <td><div class=\"ma-btn-rollerads-center\"><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-push-pop-direct-click\/\" class=\"ma-btn-rollerads-btn\">\ud83d\udc49 Join RollerAds Now<\/a><\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"what-is-pop-traffic\"><\/span>What is Pop traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pop traffic (OnClick) is a type of traffic in affiliate marketing that is generated when users are redirected to ads that open in a new window or tab.<\/p>\n<p>Depending on the setup, they can open either in front of the active tab as pop-ups or behind it as popunders.<\/p>\n<p>Here\u2019s how Pop traffic works:<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. Campaign creation<\/strong>. Advertiser creates a marketing campaign that uses the Pop (OnClick) ad format.<\/p>\n<p style=\"padding-left: 40px;\">It\u2019s worth mentioning that such campaigns don\u2019t need any creatives.<\/p>\n<p style=\"padding-left: 40px;\"><strong>2. The trigger<\/strong>. A user visits a website that has a script that triggers a Pop ad and clicks anywhere on the page, which in turn opens the ad itself.<\/p>\n<p style=\"padding-left: 40px;\">It should be noted that this kind of trigger is typical, but there are more.<\/p>\n<p style=\"padding-left: 40px;\">For example, a timer or an ad might open when the exit button is clicked specifically.<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. Conversion and monetization: Pop ad strategy<\/strong>. Choose pop-ups when your main goal is maximum visibility and immediate user attention.<\/p>\n<p style=\"padding-left: 40px;\">Popunders, on the other hand, offer a less intrusive experience by opening behind the active tab and allow users to view them later without disrupting their browsing.<\/p>\n<p style=\"padding-left: 40px;\">This makes them particularly effective for retargeting and re-engaging previous visitors.<\/p>\n<p>Usually, advertisers use either CPM, Smart CPM, or CPA Goal bidding models with Pop traffic.<\/p>\n<p>Unlike Push ads, as we mentioned earlier, Pop ads are free from creatives, except for the landing page.<\/p>\n<p>This, in turn, makes them the easiest to implement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-direct-click-traffic\"><\/span>What is Direct Click traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Direct Click format is somewhat similar to Pop ads, as it also operates like a pop-up window or tab.<\/p>\n<p>This ad type has three traffic channels: Survey exit traffic, Parked domain traffic (our biggest driver), and High-engagement clicks (e.g., from \u201cPlay\u201d, \u201cDownload\u201d, or \u201cContinue\u201d buttons).<\/p>\n<p>The Direct Click mechanism works like this:<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. Campaign creation<\/strong>. Advertiser creates a marketing campaign that uses the Direct Click campaign (you can watch the <a href=\"https:\/\/bit.ly\/4v4WS8q\">dedicated video<\/a> on our YouTube channel to learn more about this ad format).<\/p>\n<p style=\"padding-left: 40px;\"><strong>2. Redirection<\/strong>. A user performs an action that activates the advertiser\u2019s offer.<\/p>\n<p style=\"padding-left: 40px;\">For example, they might accidentally mistype a search query and land on a parked domain.<\/p>\n<p style=\"padding-left: 40px;\">Instead of seeing a blank page, the user is redirected to an ad relevant to their search.<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. Conversion and monetization<\/strong>. Upon arriving at the page, the user performs an action that generates revenue for the advertiser.<\/p>\n<p style=\"padding-left: 40px;\">Because of the format, it attracts only engaged clicks, which directly result in maximum conversions.<\/p>\n<p>When it comes to bidding models, both CPC and SmartCPC are available.<\/p>\n<p>Earlier, we said that parked, expired, or typo domains are our biggest generators of Direct Click traffic, and for a reason.<\/p>\n<p>Compared to traditional display ads, when users search for something specific, they already have a high intent of interacting with the product you\u2019re promoting, whether it be purchasing it or downloading an app.<\/p>\n<p>And as for the creatives, this ad format is somewhat creative-free; all you need is the landing page (pre-lander).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"which-ad-format-actually-makes-money\"><\/span>Which ad format actually makes money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we said at the beginning, there\u2019s no ad type that will fit any marketing campaign. When choosing a format, you must consider:<\/p>\n<ul>\n<li><strong>Offer type<\/strong>. The right ad format better communicates the product\u2019s value to the potential customer.<\/li>\n<li><strong>GEO tier<\/strong>. Different regions have different spending power, so high-impact, immersive formats will work better in Tier-1 and Tier-2 countries, while simple, low-cost, but high-volume ads are great for Tier-3 countries.<\/li>\n<li><strong>Funnel strength<\/strong>. Consumers\u2019 purchase intent also plays a huge role when deciding on an ad format.<\/li>\n<li><strong>Budget size<\/strong>. Aligning your budget with the right format ensures you aren&#8217;t wasting resources on impressions that don&#8217;t convert.<\/li>\n<\/ul>\n<p>And don\u2019t forget about A\/B-testing.<\/p>\n<p>If you can\u2019t decide between a couple of formats after reviewing the points above, you can test two similar campaigns with different ad types to see which performs better.<\/p>\n<p>In addition, we regularly analyze <a class=\"thirstylink\" title=\"Roller Ads Push Pop Direct Blog Category\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-push-pop-direct-blog-category\/\" target=\"_blank\" rel=\"nofollow noopener\">noteworthy cases from our practice<\/a> and publish them on RollerAds\u2019 blog.<\/p>\n<p>So if you need some inspiration for your future marketing campaigns, you now know where to find it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"winning-strategies-for-push-pop-and-direct-click-campaigns\"><\/span>Winning strategies for Push, Pop, and Direct Click campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before ending the article, we want to share with you insights on what verticals work best with each format, and also show some data and juicy numbers for each ad type discussed today from RollerAds\u2019 experts.<\/p>\n<div id=\"footable_parent_45138\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_1\" data-footable_id=\"45138\" data-filter-delay=\"1000\" aria-label=\"roller ads push pop direct geos\"            id=\"footable_45138\"\n           data-unique_identifier=\"ninja_table_unique_id_3985634916_45138\"\n           class=\" foo-table ninja_footable foo_table_45138 ninja_table_unique_id_3985634916_45138 ui table  ninja_search_right nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered  footable-paging-right hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_rollerads_geos \">rollerads geos<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"366\" class=\"ninja_table_row_0 nt_row_id_366\">\n            <td><div class=\"ma-geocombo-wrap\">\n  <div class=\"ma-geocombo-header\">\n    <h2 class=\"ma-geocombo-title\"><span class=\"ez-toc-section\" id=\"most-promising-geo-vertical-combinations\"><\/span>Most Promising <span style=\"color:#ed6e40\">GEO + Vertical<\/span> Combinations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p class=\"ma-geocombo-subtitle\">Top 5 combos for each ad format, per RollerAds' data<\/p>\n  <\/div>\n  <div class=\"ma-geocombo-body\">\n    <div class=\"ma-geocombo-section-header\">Direct Click<\/div>\n    <ol class=\"ma-geocombo-list\">\n      <li class=\"ma-geocombo-item rank1\"><span class=\"ma-geocombo-rank\">1<\/span> US + VPNs<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">2<\/span> China + Entertainment<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">3<\/span> Japan + Software<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">4<\/span> Germany + Finance<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">5<\/span> Indonesia + Sweepstakes<\/li>\n    <\/ol>\n\n    <div class=\"ma-geocombo-section-header\">Push<\/div>\n    <ol class=\"ma-geocombo-list\">\n      <li class=\"ma-geocombo-item rank1\"><span class=\"ma-geocombo-rank\">1<\/span> India + Entertainment<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">2<\/span> US + Software<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">3<\/span> France + Finance<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">4<\/span> Brazil + Entertainment<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">5<\/span> Indonesia + Nutra<\/li>\n    <\/ol>\n\n    <div class=\"ma-geocombo-section-header\">OnClick (Pop)<\/div>\n    <ol class=\"ma-geocombo-list\">\n      <li class=\"ma-geocombo-item rank1\"><span class=\"ma-geocombo-rank\">1<\/span> India + Entertainment<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">2<\/span> Brazil + VPNs<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">3<\/span> Indonesia + eCommerce<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">4<\/span> United States + VPNs<\/li>\n      <li class=\"ma-geocombo-item\"><span class=\"ma-geocombo-rank\">5<\/span> Germany + Finance<\/li>\n    <\/ol>\n  <\/div>\n<\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"push-onclick-pop-and-direct-click-traffic-benchmarks-for-2026\"><\/span>Push, OnClick (Pop), and Direct Click traffic benchmarks for 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>And as for the data, numbers, and insights, here is some information from RollerAds\u2019 experts on every ad format mentioned, with recommended CPC\/CPM ranges for each GEO, traffic type, and vertical:<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-45131\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/01_Infographics.png\" alt=\"01_Infographics rollerads\" width=\"1200\" height=\"997\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/01_Infographics.png 1200w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/01_Infographics-300x249.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/01_Infographics-1024x851.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/01_Infographics-768x638.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45133\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/02_Infographics.png\" alt=\"02_Infographics rollerads\" width=\"1200\" height=\"820\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/02_Infographics.png 1200w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/02_Infographics-300x205.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/02_Infographics-1024x700.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/02_Infographics-768x525.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45134\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/03_Infographics.png\" alt=\"03_Infographics roller ads\" width=\"1200\" height=\"997\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/03_Infographics.png 1200w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/03_Infographics-300x249.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/03_Infographics-1024x851.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/07\/03_Infographics-768x638.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"final-thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>As of now, the affiliate marketing industry has yet to come up with a universal ad that fits any campaign like a glove, but that doesn\u2019t mean we don\u2019t already have some great formats.<\/p>\n<p>Today, we reviewed Push, OnClick (Pop), and Direct Click, some of the most popular ad types in the market, together with the right verticals and proper bidding for them, so you can start launching profitable campaigns right away.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2909709288\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>And if you still have some questions, or have never worked with any of the ads listed above but want to try them out, consider <a class=\"thirstylink\" title=\"Roller Ads Push Pop Direct Click\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-push-pop-direct-click\/\" target=\"_blank\" rel=\"nofollow noopener\">joining RollerAds<\/a>, the ad network with the top-performing ad formats and the most responsive support team on the market!<\/p>\n<div id=\"footable_parent_45128\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_2\" data-footable_id=\"45128\" data-filter-delay=\"1000\" aria-label=\"Roller Ads push pop direct\"            id=\"footable_45128\"\n           data-unique_identifier=\"ninja_table_unique_id_2781639135_45128\"\n           class=\" foo-table ninja_footable foo_table_45128 ninja_table_unique_id_2781639135_45128 ui table  ninja_search_right nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered  footable-paging-right hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_roller_ads \">roller ads<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"364\" class=\"ninja_table_row_0 nt_row_id_364\">\n            <td><div class=\"ma-btn-rollerads-center\"><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-push-pop-direct-click\/\" class=\"ma-btn-rollerads-btn\">\ud83d\udc49 Join RollerAds Now<\/a><\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1092845229\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Push, Pop, or Direct Click\u2014which one actually pays off? The RollerAds team breaks it all down, GEO benchmarks and all, so you can pick the format that fits your next campaign. Advertisers often ask us about which ad format is better to use in their marketing campaigns: Push, Pop, or Direct Click. That\u2019s a good&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/push-pop-direct-click-roller-ads\/\">View Article<\/a>","protected":false},"author":16,"featured_media":45120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[8929,9221],"learning_paths":[],"class_list":["post-45116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-rollerads","tag-roller-ads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push, Pop, or Direct Click: Which ad format wins?<\/title>\n<meta name=\"description\" content=\"Push, Pop or Direct Click\u2014which one actually pays off? 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