{"id":45061,"date":"2026-07-10T19:01:55","date_gmt":"2026-07-10T18:01:55","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=45061"},"modified":"2026-07-10T19:03:29","modified_gmt":"2026-07-10T18:03:29","slug":"mvas-offer-conversion-flows","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/mvas-offer-conversion-flows\/","title":{"rendered":"mVAS Offer Conversion Flows 101: How Affiliates Get Paid"},"content":{"rendered":"
Advertisement<\/div>\"\"<\/a><\/div>

By now, you should already know the mVAS basics<\/a>\u2014what it is and why it pays to promote it now.<\/p>\n

You’ve probably also gone through the different mVAS offer categorie<\/a>s and picked a niche or two that fits your traffic and your audience, whether that’s games, dating, sweepstakes, or even AI companion apps.<\/p>\n

But there’s one more piece you need before you start running traffic: how the conversion actually happens<\/strong>.<\/p>\n

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Your Roadmap<\/p>\n

<\/span>What You’ll Learn<\/span> \ud83c\udf93<\/span><\/span><\/h2>\n

A quick look at everything this guide covers.<\/p>\n<\/div>\n

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Direct Billing Conversion Flows<\/p>\n

Covers One-Click<\/strong>, Two-Click<\/strong>, and Three-Click flows<\/strong>, plus Header Enrichment with PIN Submit<\/strong> \u2014 and what each needs to fire.<\/p>\n<\/div>\n<\/div>\n

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SMS Billing Conversion Flows<\/p>\n

Covers Mobile Originated (MO)<\/strong> flows \u2014 Standard MO, Click-to-SMS, Click-to-Call<\/strong> \u2014 plus Mobile Terminated (MT)<\/strong> PIN Submit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/td> <\/tr>\n <\/tbody>\n <\/table>\n \n \n \n<\/div>\n\n

Every mVAS offer runs on a specific conversion flow, which is the exact steps a user takes to go from clicking your link to getting billed (and you getting paid for it!)<\/p>\n

The flow you’re dealing with changes your strategies.<\/p>\n

It affects how easy it is to get a conversion, how high (or low) the payout is, and how you should be setting up your landing pages.<\/p>\n

So in this chapter, we’re breaking down every major mVAS conversion flow<\/strong> so you’ll know exactly what you’re working with before you launch your next campaign.<\/p>\n

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<\/span>Direct Billing Conversion Flows<\/strong><\/span><\/h3>\n

Also known as Direct Carrier Billing<\/strong> or Direct Operator Billing<\/strong>, this is a popular method for mVAS transactions because of its convenience. Its simplicity makes it attractive for both users and service providers.<\/p>\n

A key component of Direct Billing is the Mobile Station International Subscriber Directory Number (MSISDN).<\/p>\n

This unique identifier corresponds to the user’s mobile number and SIM card, so the carrier knows who to charge and how.<\/p>

Advertisement<\/div>\"\"<\/a><\/div>\n

When a user initiates a transaction, the operator detects the MSISDN to identify and authenticate the user.<\/p>\n

The carrier can then automatically charge the user once the user confirms.<\/p>\n

For this to work, the following are necessary:<\/p>\n

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  1. Internet Connection<\/strong>: The user must be connected to the internet.<\/li>\n
  2. Carrier Data Connection<\/strong>: The user has to be using their carrier\u2019s data network (2G, 3G, 4G, 5G, or LTE), not Wi-Fi or any other internet connection.<\/li>\n<\/ol>\n

    The click flow in Direct Billing can vary, but three common types are:<\/p>\n

    One-Click Flow<\/strong><\/h4>\n

    In 1-Click flow, the user completes the subscription with a single click on the webpage.<\/p>\n

    This is the simplest and fastest method.<\/p>\n

    This method is highly effective in reducing friction and improving conversion rates because it minimizes the steps required for the user to complete the transaction.<\/p>\n

    Think of it like a Single Opt-In flow in lead gen offers, except it counts only the clicks on the webpage.<\/p>\n

    Here\u2019s an offer with a 1-Click Flow offer:<\/p>\n

    \"mvas<\/p>\n

    Example<\/strong>: A user visits a mobile game\u2019s landing page and finds a “Subscribe Now” button.<\/p>\n

    By clicking this button, they automatically subscribe to the service, and the charge appears on their next mobile bill.<\/p>\n

    It’s among the favorites of affiliates because of its relative ease of getting conversions.<\/p>\n

    However, because clicking accidentally or without actually thinking about it is too common, the conversion quality is not that good.<\/p>\n

    Also, the payout rates are on the low side.<\/p>\n

    Two-Click Flow<\/strong><\/h4>\n

    In 2-Click flow, there are two distinct clicks required from the user.<\/p>\n

    This is slightly more secure as it involves an additional confirmation click.<\/p>\n

    It’s like the DOI of mVAS, but counting only the clicks on the webpage.<\/p>\n

    Step 1<\/strong>: The user clicks on the “Subscribe” button on the landing page that’s pre-filled with their mobile number.<\/p>\n

    Step 2<\/strong>: They are redirected to a confirmation page where they must click “Confirm” to complete the subscription and be charged.<\/p>\n

    Here\u2019s an offer with a 2-Click Flow offer:<\/p>\n

    \"mvas<\/p>\n

    Example<\/strong>: A user interested in a premium video streaming service might click “Subscribe” on the first page.<\/p>\n

    A new page opens up, so the user confirms their choice on the next page to finalize the subscription.<\/p>\n

    This 2-step format increases the quality of the conversion, so the payout is higher than the 1-click flow.<\/p>\n

    However, conversions aren’t as easy to get, so warming your traffic is necessary.<\/p>\n

    Three-Click Flow<\/strong><\/h4>\n

    In a 3-Click flow, users must complete three distinct actions to subscribe to the service.<\/p>\n

    This method is quickly gaining traction nowadays as it solves the issue of low-quality leads that the first two click flow types deliver.<\/p>\n

    Step 1<\/strong>: The user clicks on the “Subscribe” button on the initial landing page, which is pre-filled with their mobile number.<\/p>\n

    Step 2<\/strong>: They are then directed to a second page where they must click a “Confirm Subscription” button to proceed.<\/p>\n

    Step 3<\/strong>: Finally, the user is redirected to a third page where they are required to enter a One-Time Password (OTP) sent to their mobile device.<\/p>\n

    Upon entering the OTP and clicking “Confirm,” the subscription is completed, and the charge is applied.<\/p>\n

    Sometimes, the steps change.<\/p>\n

    Some advertisers add a checkbox that says something along the lines of \u201cI understand that clicking Confirm will incur a monthly charge of $X.\u201d<\/p>\n

    It all depends on how the advertiser wants to increase the quality of the customers who sign up.<\/p>\n

    Example<\/strong>: A user wants to subscribe to a specialized fitness app.<\/p>\n

    They start by clicking “Subscribe” on the landing page.<\/p>\n

    On the next page, they are asked to click on the checkbox stating their understanding of the charge, before being allowed to click on the \u201cConfirm\u201d button.<\/p>\n

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    The more steps a user has to take, the better the conversion quality \u2014 and the higher the payout \ud83d\udcb5\ud83d\udcb5<\/p>\n <\/div>\n<\/div><\/td> <\/tr>\n <\/tbody>\n <\/table>\n \n \n \n<\/div>\n\n

    Header Enrichment with PIN Submit<\/strong><\/h4>\n

    With the first 3 flows, the user\u2019s phone number may or may not be shown or pre-filled on the page.<\/p>\n

    It all depends on the advertiser\u2019s offer page.<\/p>\n

    Here, the HE+Pin flow begins with header enrichment, meaning the page is prefilled with the user’s mobile number.<\/p>\n

    This way, the user knows their mobile number is being recorded.<\/p>\n

    Step 1<\/strong>: The user clicks the “Subscribe” button on the first landing page.<\/p>\n

    Their mobile number is shown and already filled in.<\/p>\n

    Step 2:<\/strong> The user receives an SMS with a PIN code.<\/p>\n

    The user enters this PIN on the next page of the offer page, and then clicks “Confirm”.<\/p>\n

    This process is similar to a 2-Click or 3-Click flow plus PIN submit, depending on the number of clicks the user needs to make.<\/p>

    Advertisement<\/div>\"\"<\/a><\/div>\n

    <\/span>SMS Billing Conversion Flows<\/strong><\/span><\/h3>\n

    SMS billing involves using text messages to facilitate mVAS transactions.<\/p>\n

    It’s a user-friendly approach, capitalizing on the popularity of SMS for easy text exchanges.<\/p>\n

    This is often used when the operator cannot detect the MSISDN.<\/p>\n

    One typical reason for this is because the user is connecting to the internet through Wi-Fi.<\/p>\n

    And because the user’s number cannot be detected, Direct Billing flows will not be possible.<\/p>\n

    The benefits of SMS billing are numerous.<\/p>\n