{"id":43763,"date":"2026-04-27T10:00:37","date_gmt":"2026-04-27T09:00:37","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=43763"},"modified":"2026-04-27T08:28:42","modified_gmt":"2026-04-27T07:28:42","slug":"adcash-auto-rules","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/","title":{"rendered":"Adcash Auto Rules in Action: \u20ac13.98 CPA on a \u20ac20 Target"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3030945483\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><em><strong>The team at Adcash breaks down a five-month dating campaign case study that shows exactly what happens when you let Auto Rules handle your CPM optimization at scale.<\/strong><\/em><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#what-are-auto-rules\" >What Are Auto Rules?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#what-makes-auto-rules-so-effective\" >What Makes Auto Rules So Effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#from-theory-to-execution\" >From Theory to Execution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#campaign-breakdown\" >Campaign Breakdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#the-numbers\" >The numbers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#tactics-and-strategy\" >Tactics and Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#takeaways\" >Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-are-auto-rules\"><\/span>What Are Auto Rules?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Auto Rules are automated optimization conditions inside Adcash that adjust your campaign based on real-time performance.<\/p>\n<p>In a previous Mobidea Academy <a href=\"https:\/\/www.mobidea.com\/academy\/optimizing-cpm-campaigns-with-auto-rules-adcash\/\">article<\/a>, we explained how they work and why they\u2019re built for CPM campaigns.<\/p>\n<p>The idea was simple: define your targets, set clear rules, and let the system react instantly instead of relying on manual updates.<\/p>\n<p>This case study takes that exact logic and puts numbers behind it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-makes-auto-rules-so-effective\"><\/span>What Makes Auto Rules So Effective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Adcash Auto Rules\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adcash-auto-rules\/\" target=\"_blank\" rel=\"nofollow noopener\">Auto Rules<\/a> work alongside CPM campaigns, using CPA targets to guide optimization.<\/p>\n<p>The main advantage is speed.<\/p>\n<p>Manual optimization always lags.<\/p>\n<p>You check performance, make a decision, apply changes, then wait again.<\/p>\n<p>Meanwhile, traffic keeps flowing, and budget keeps spending.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2826020036\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Manual optimization doesn\u2019t fail all at once.<\/p>\n<p>It leaks budget slowly, until you\u2019ve got a mountain of wasted spend.<\/p>\n<p><strong>Auto Rules remove that delay completely.<\/strong><\/p>\n<p>The system monitors performance continuously and applies changes the moment conditions are met.<\/p>\n<p>That means underperforming ad placements are handled before they waste budget.<\/p>\n<p>Strongly performing ads are scaled while they\u2019re still winning clicks.<\/p>\n<p>The result is more consistent performance, tighter control over CPA, and fewer missed opportunities.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"\" class=\"\" style=\"color:#FFFFFF;background-color:#ED6E40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#FFFFFF;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\t\ud83d\udc49SIGN UP FOR ADCASH\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h2><span class=\"ez-toc-section\" id=\"from-theory-to-execution\"><\/span>From Theory to Execution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the previous Mobidea article, we explained how Auto Rules can control CPM campaigns at scale.<\/p>\n<p>It simply enforces CPA targets and optimizes at the ad placement level.<\/p>\n<p>This campaign follows that exact framework.<\/p>\n<p>The beauty of Auto Rules is that there doesn\u2019t need to be a complicated story behind the campaign.<\/p>\n<p>There\u2019s no \u201csecret trick\u201d here. No clever hack.<\/p>\n<p>Just a system doing exactly what it\u2019s supposed to do, consistently.<\/p>\n<p>For this campaign, the goal was simple: maintain a \u20ac20 CPA while scaling volume.<\/p>\n<p>The difference comes from how consistently that logic is applied.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"campaign-breakdown\"><\/span>Campaign Breakdown<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table style=\"height: 604px; width: 97.0779%; border-style: none;\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td style=\"border-style: none; background-color: #21284f;\" width=\"200\"><span style=\"color: #ffffff;\"><strong>DETAIL <\/strong><\/span><\/td>\n<td style=\"border-style: none; background-color: #21284f;\" width=\"200\"><span style=\"color: #ffffff;\"><strong>INFO<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Offer Type<\/td>\n<td width=\"200\">Dating<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Traffic Source<\/td>\n<td width=\"200\">Adcash<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Region<\/td>\n<td width=\"200\">France<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Ad Formats<\/td>\n<td width=\"200\">Pop-Under and Interstitial<\/td>\n<\/tr>\n<tr>\n<td width=\"200\">Campaign Period<\/td>\n<td width=\"200\">October 2025 &#8211; March 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>This campaign ran in the dating vertical, targeting France, using pop-under and interstitial formats on a CPM model.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-numbers\"><\/span>The numbers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first, and most obvious thing to notice is a simple before and after.<\/p>\n<p>We\u2019re talking a massive jump in scale.<\/p>\n<ul>\n<li><strong>Before Auto Rules &#8211; October 2025<\/strong>: an honest 1,405,507 impressions with a spend of \u20ac1,189.<\/li>\n<\/ul>\n<ul>\n<li><strong>After Auto Rules &#8211; November 2025<\/strong>: a hugely improved impression count of 10,270,265 and a spend of \u20ac8,644<\/li>\n<\/ul>\n<p>Things only improved from there, with further improvements every month.<\/p>\n<p>Total spend reached \u20ac68,222.35 over five months, generating 4,879 conversions.<\/p>\n<p>That puts the final CPA at \u20ac13.98. Against a \u20ac20 target, that\u2019s roughly 30% lower than expected.<\/p>\n<p>More importantly, this wasn\u2019t a short-term spike.<\/p>\n<p>Performance held steady while volume increased, which is where most campaigns usually break.<\/p>\n<p>Even more importantly, the more they learnt, the more efficient Auto Rules became.<\/p>\n<p>It\u2019s a long-term game after all.<\/p>\n<p>The longer the campaign runs, the more you and the Auto Rules learn, and the more you can optimize.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tactics-and-strategy\"><\/span>Tactics and Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The setup followed a strict CPA-driven structure, with rules built around performance thresholds.<\/p>\n<p>When ad placements moved above the \u20ac20 CPA target, bids were reduced or traffic was limited.<\/p>\n<p>High-performing placements meanwhile received increased bids to capture more volume.<\/p>\n<p>Everything operated at the placement level, which made it possible to isolate profitable traffic and cut inefficiencies quickly.<\/p>\n<p>This wasn\u2019t a short spike or a lucky window. Performance held while volume increased.<\/p>\n<p>One of the more effective tactics was how non-converting traffic was handled.<\/p>\n<p>Instead of immediately blocking or removing placements, a rule gradually reduced bids down to \u20ac0.01 CPM when no conversions were recorded.<\/p>\n<p>At that level, the campaign effectively stopped winning auctions.<\/p>\n<p>Essentially, those ad placements naturally dropped out without needing manual exclusion.<\/p>\n<p>This approach kept optimization flexible.<\/p>\n<p>Traffic wasn\u2019t cut too early, but it also didn\u2019t get the chance to waste budget.<\/p>\n<p>Scaling was handled gradually.<\/p>\n<p>Only proven, well-performing ads received increased bids, which kept CPA stable while allowing volume to grow.<\/p>\n<p>Another key point, every single time Auto Rules is used, is execution speed.<\/p>\n<p>Auto Rules run continuously, so adjustments happen in real time.<\/p>\n<p>There was no delay between identifying performance shifts and acting on them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"takeaways\"><\/span>Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The results match what was outlined in the previous Auto Rules guide.<\/p>\n<p>When optimization happens instantly and consistently, wasted spend drops and performance stabilizes.<\/p>\n<p>CPA targets become enforceable rather than just theoretical.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3491691655\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Managing large numbers of ad placements becomes realistic, and scaling no longer relies on guesswork.<\/p>\n<p>In a highly competitive vertical like dating, this X-factor makes a huge difference.<\/p>\n<p>You\u2019re no longer chasing that wave, but riding it in comfort.<\/p>\n<p>This campaign didn\u2019t introduce a new strategy or reveal a new-found magic trick.<\/p>\n<p>It just proved that applying a clear system without any time lag leads to stronger, more stable results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The goal of the original Auto Rules article was to show how automation improves CPM campaign performance.<\/p>\n<p>This case study puts that into practice with measurable results.<\/p>\n<p><strong>With \u20ac68,222.35 in spend and 4,879 conversions<\/strong>,<strong> the campaign maintained a \u20ac13.98 CPA against a \u20ac20 target while scaling volume over time. <\/strong><\/p>\n<p>That kind of performance doesn\u2019t come from constant manual adjustments.<\/p>\n<p>It comes from applying a clear system, consistently and without delay.<\/p>\n<p>Auto Rules simply takes great strategy and optimizes it to a truly efficient level.<\/p>\n<p>They made sure a winning advertising strategy was applied exactly when it was needed.<\/p>\n<p>This is the true difference between average performance and controlled scaling.<\/p>\n<p>Are your campaigns running with automated optimizations?<\/p>\n<p>We\u2019d love to see your findings!<\/p>\n<p>Get in touch with <a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adcash-auto-rules\/\">Adcash<\/a> if you have any questions about what Auto Rules could do for your campaign!<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"\" class=\"\" style=\"color:#FFFFFF;background-color:#ED6E40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#FFFFFF;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\t\ud83d\udc49SIGN UP FOR ADCASH\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-368515219\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"The team at Adcash breaks down a five-month dating campaign case study that shows exactly what happens when you let Auto Rules handle your CPM optimization at scale. What Are Auto Rules? Auto Rules are automated optimization conditions inside Adcash that adjust your campaign based on real-time performance. In a previous Mobidea Academy article, we&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/adcash-auto-rules\/\">View Article<\/a>","protected":false},"author":195,"featured_media":43776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[],"learning_paths":[],"class_list":["post-43763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adcash Auto Rules in Action: \u20ac13.98 CPA on a \u20ac20 Target<\/title>\n<meta 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