{"id":43734,"date":"2026-04-23T09:09:10","date_gmt":"2026-04-23T08:09:10","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=43734"},"modified":"2026-04-23T09:09:10","modified_gmt":"2026-04-23T08:09:10","slug":"trafficstars-igaming-mena-case-study","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/","title":{"rendered":"iGaming Case Study: 1,536 FTDs from MENA Traffic (And Over 200% ROI!)"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-213582936\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>If you&#8217;ve been sleeping on MENA traffic for iGaming, this case study might wake you up.<\/p>\n<p>A campaign running from <strong>May to July 2025<\/strong> showed just how much potential the Middle East and North Africa region has for betting and casino offers.<\/p>\n<p>The campaign was run in <a class=\"thirstylink\" title=\"TrafficStars iGaming MENA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>TrafficStars<\/strong><\/a>, one of our go-to ad networks for iGaming and adult traffic.<\/p>\n<p>This campaign is a great example of what&#8217;s possible when you pick the right traffic network and follow a clear optimization plan.<\/p>\n<p>Here&#8217;s a full breakdown of how it was done, from the first test all the way to full scale.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#key-takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#campaign-overview\" >Campaign Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#part-1-start-with-a-landing-page-split-test\" >Part 1: Start With a Landing Page Split Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#part-2-campaign-setup\" >Part 2: Campaign Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#part-3-optimize-after-the-first-14-days\" >Part 3: Optimize After the First 14 Days<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#what-worked-best\" >What worked best?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#top-performing-geos\" >Top-performing GEOs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#part-4-scale-with-prime-and-ron-campaigns\" >Part 4: Scale With Prime and RON Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#part-5-final-optimization-%e2%80%94-cut-losers-scale-winners\" >Part 5: Final Optimization \u2014 Cut Losers, Scale Winners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#the-results-may-%e2%80%93-july-2025\" >The Results (May \u2013 July 2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#breaking-down-the-numbers\" >Breaking Down the Numbers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#001-click2reg-seems-low-is-that-a-problem\" >0.01% Click2Reg seems low. Is that a problem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#the-real-story-is-the-reg2dep-rate-of-819\" >The real story is the Reg2Dep rate of 81.9%.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/#final-thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#8217;s what you can take away from this campaign:<\/p>\n<ol>\n<li><strong>Start with TrafficStars popunders for iGaming testing.<\/strong> They&#8217;re fast, cheap to test, and give you solid LP data without needing creatives.<\/li>\n<li><strong>Set up separate campaigns by GEO from day one.<\/strong> It saves you a lot of time when you need to optimize.<\/li>\n<li><strong>Wait at least 14 days before making big cuts.<\/strong> Cutting too early means bad data.<\/li>\n<li><strong>MENA is a real opportunity for iGaming.<\/strong> Countries like Egypt, Morocco, Algeria, Iraq, and Jordan have users who are ready to deposit.<\/li>\n<li><strong>Scale with Prime + RON once you know your winners.<\/strong> Don&#8217;t guess \u2014 let your test data show you what to push.<\/li>\n<li><strong>Keep top sources like xHamster in their own campaigns.<\/strong> Better visibility, better control.<\/li>\n<\/ol>\n<p>Now, let\u2019s go into full details.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" class=\"\" style=\"color:#FFFFFF;background-color:#ED6E40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#FFFFFF;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\t\ud83d\udc49SIGN UP FOR TRAFFICSTARS\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h2><span class=\"ez-toc-section\" id=\"campaign-overview\"><\/span><strong>Campaign Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\" aligncenter\" style=\"width: 84.9151%;\" width=\"84.9151%\" cellpadding=\"10px\">\n<tbody>\n<tr>\n<td style=\"background-color: #1f2c4d; width: 15.3763%;\" width=\"216\"><span style=\"color: #ffffff;\"><strong>DETAIL<\/strong><\/span><\/td>\n<td style=\"background-color: #1f2c4d; width: 16.8091%;\" width=\"216\"><span style=\"color: #ffffff;\"><strong>INFO<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.3763%;\" width=\"216\"><strong>Offer Type<\/strong><\/td>\n<td style=\"width: 16.8091%;\" width=\"216\">iGaming (betting and casino)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.3763%;\" width=\"216\"><strong>Traffic Source<\/strong><\/td>\n<td style=\"width: 16.8091%;\" width=\"216\"><a class=\"thirstylink\" title=\"TrafficStars iGaming MENA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" target=\"_blank\" rel=\"nofollow noopener\">TrafficStars<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.3763%;\" width=\"216\"><strong>Region<\/strong><\/td>\n<td style=\"width: 16.8091%;\" width=\"216\">MENA (Middle East and North Africa region)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.3763%;\" width=\"216\"><strong>Campaign Period<\/strong><\/td>\n<td style=\"width: 16.8091%;\" width=\"216\">May 2025 \u2013 July 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"part-1-start-with-a-landing-page-split-test\"><\/span><strong>Part 1: Start With a Landing Page Split Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before spending big, the team needed to know which landing pages actually convert.<\/p>\n<p>They started with <strong>popunder traffic<\/strong> on <a class=\"thirstylink\" title=\"TrafficStars iGaming MENA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>TrafficStars<\/strong><\/a>, and that choice made sense.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43740\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-popunder.webp\" alt=\"mobidea igaming case study popunder\" width=\"1600\" height=\"791\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-popunder.webp 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-popunder-300x148.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-popunder-1024x506.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-popunder-768x380.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-popunder-1536x759.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Popunders are great for iGaming testing because:<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2985785584\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<ul>\n<li>You can get <strong>large traffic volumes fast<\/strong><\/li>\n<li>You get <strong>clear performance data<\/strong> on landing pages<\/li>\n<li>No need to spend time or money on ad creatives<\/li>\n<\/ul>\n<p>The two traffic sources used from the start were <strong>xHamster<\/strong> and <strong>Eporner<\/strong>.<\/p>\n<p>Both sources are well-known <a href=\"https:\/\/www.mobidea.com\/academy\/adult-ad-networks-analysis\/\">adult platforms with huge traffic volumes<\/a> that had already shown strong results with iGaming offers.<\/p>\n<p><mark><strong>Important setup detail:<\/strong> If you\u2019re following this, make sure you create separate campaigns for each GEO.<\/mark><\/p>\n<p>This keeps your tracking clean and makes it easy to see which countries are actually delivering.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43742 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-xhamster-eporner-844x1024.webp\" alt=\"mobidea igaming case study xhamster eporner\" width=\"844\" height=\"1024\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-xhamster-eporner-844x1024.webp 844w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-xhamster-eporner-247x300.webp 247w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-xhamster-eporner-768x932.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-xhamster-eporner-1266x1536.webp 1266w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-xhamster-eporner.webp 1648w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"part-2-campaign-setup\"><\/span><strong>Part 2: Campaign Setup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CPM bids started mid-range, as suggested by <a class=\"thirstylink\" title=\"TrafficStars iGaming MENA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>TrafficStars<\/strong><\/a>.<\/p>\n<p>This is a smart move when starting out on any network because:<\/p>\n<ul>\n<li>It speeds up data collection<\/li>\n<li>It gives you early access to better traffic spots<\/li>\n<\/ul>\n<p>They also set <strong>1 impression per user per day<\/strong> for the frequency cap.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43745\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-campaign-setup.webp\" alt=\"mobidea igaming case study campaign setup\" width=\"1600\" height=\"403\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-campaign-setup.webp 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-campaign-setup-300x76.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-campaign-setup-1024x258.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-campaign-setup-768x193.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-campaign-setup-1536x387.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>This stops users from seeing the same ad too many times<\/p>\n<p>This avoids ad burnout and helps keep costs down.<\/p>\n<p><strong>xHamster was kept in its own separate campaigns, <\/strong>because it&#8217;s a high-value and high-volume source that needs closer attention.<\/p>\n<p>When you run it separately, it gives you a clearer picture of how the campaign performs.<\/p>\n<p>Managing bids is also easier this way.<\/p>\n<p>For <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing pages<\/a>, the team tested the advertiser&#8217;s <strong>top 5 pages<\/strong> using three main angles:<\/p>\n<p style=\"padding-left: 40px;\">\ud83c\udfb0 Slots<\/p>\n<p style=\"padding-left: 40px;\">\u26bd Betting<\/p>\n<p style=\"padding-left: 40px;\">\ud83d\udca5 Crash games<\/p>\n<p>All tracking and performance analysis was done through <a href=\"https:\/\/www.mobidea.com\/academy\/keitaro-review\/\"><strong>Keitaro<\/strong><\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"part-3-optimize-after-the-first-14-days\"><\/span><strong>Part 3: Optimize After the First 14 Days<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After two weeks, it was time to look at the data and cut what wasn&#8217;t working.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-worked-best\"><\/span><strong>What worked best?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Betting and crash game angles<\/strong> came out as winners.<\/p>\n<p>Both had higher average deposit values and better traffic quality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"top-performing-geos\"><\/span><strong>Top-performing GEOs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Egypt<\/li>\n<li>Morocco<\/li>\n<li>Algeria<\/li>\n<li>Iraq<\/li>\n<li>Jordan<\/li>\n<\/ul>\n<p>For these countries, the team <strong>raised bids on both xHamster and Eporner<\/strong> to push more traffic volume.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43748\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling.webp\" alt=\"mobidea igaming case study scaling\" width=\"1600\" height=\"416\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling.webp 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-300x78.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-1024x266.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-768x200.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-1536x399.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"part-4-scale-with-prime-and-ron-campaigns\"><\/span><strong>Part 4: Scale With Prime and RON Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the winning angles and GEOs locked in, it was time to scale beyond just those two sources.<\/p>\n<p>The team launched new campaigns targeting:<\/p>\n<ul>\n<li><strong>Prime placements<\/strong> \u2014 the best-performing spots inside the TrafficStars network, known for high-quality inventory<\/li>\n<li><strong>RON (<a href=\"https:\/\/www.mobidea.com\/academy\/glossary\/run-of-network\/\">Run-of-Network<\/a>)<\/strong> \u2014 broad traffic across the entire TrafficStars network, without picking specific sites<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43749\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-2.webp\" alt=\"mobidea igaming case study scaling 2\" width=\"1600\" height=\"814\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-2.webp 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-2-300x153.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-2-1024x521.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-2-768x391.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/mobidea-igaming-case-study-scaling-2-1536x781.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>xHamster and Eporner were left out of these new campaigns since they were already running on their own.<\/p>\n<p>Also, only the <strong>best-performing landing pages<\/strong> from the split test were carried into the new campaigns.<\/p>\n<p>There\u2019s no point bringing along pages that didn&#8217;t convert.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"part-5-final-optimization-%e2%80%94-cut-losers-scale-winners\"><\/span><strong>Part 5: Final Optimization \u2014 Cut Losers, Scale Winners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last round of optimization was simple:<\/p>\n<ul>\n<li><strong>Cut placements that weren&#8217;t delivering<\/strong><\/li>\n<li><strong>Raise bids and volume on placements that were already working<\/strong><\/li>\n<\/ul>\n<p>No tricks\u2014just decisions based on real data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-results-may-%e2%80%93-july-2025\"><\/span><strong>The Results (May \u2013 July 2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"height: 513px; width: 97.5331%;\" width=\"87.8093%\" cellpadding=\"10\">\n<tbody>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #192642; height: 37px; text-align: center;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Metric<\/strong><\/span><\/td>\n<td style=\"background-color: #192642; height: 37px; text-align: center;\" width=\"67\"><span style=\"color: #ffffff;\"><strong>Result<\/strong><\/span><\/td>\n<td style=\"background-color: #192642; height: 37px; text-align: center;\" width=\"243\"><span style=\"color: #ffffff;\"><strong>What It Means<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Test Budget<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">$30,331<\/td>\n<td style=\"height: 37px;\" width=\"243\">Total spend over the period<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Sign-ups<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">1,875<\/td>\n<td style=\"height: 37px;\" width=\"243\">Total confirmed accounts<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>FTD<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">1,536<\/td>\n<td style=\"height: 37px;\" width=\"243\">First-time deposits<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Click2Reg<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">0.01%<\/td>\n<td style=\"height: 37px;\" width=\"243\">Normal for popunder traffic<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Reg2Dep<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">81.9%<\/td>\n<td style=\"height: 37px;\" width=\"243\">8 out of 10 sign-ups made a deposit<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Cost per Registration<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">$16.17<\/td>\n<td style=\"height: 37px;\" width=\"243\">Cost to get one user<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>Cost per FTD<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">$19.75<\/td>\n<td style=\"height: 37px;\" width=\"243\">Cost per depositing user<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>FTD2STD<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">66%<\/td>\n<td style=\"height: 37px;\" width=\"243\">Repeat deposits within 90 days<\/td>\n<\/tr>\n<tr style=\"height: 37px;\">\n<td style=\"background-color: #ed6e40; height: 37px;\" width=\"161\"><span style=\"color: #ffffff;\"><strong>ROI<\/strong><\/span><\/td>\n<td style=\"height: 37px; text-align: center;\" width=\"67\">&gt;200%<\/td>\n<td style=\"height: 37px;\" width=\"243\">Return on ad spend<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"breaking-down-the-numbers\"><\/span><strong>Breaking Down the Numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"001-click2reg-seems-low-is-that-a-problem\"><\/span><strong>0.01% Click2Reg seems low. Is that a problem?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. That&#8217;s totally normal for popunder traffic, since 1 click = 1 popunder impression.<\/p>\n<p>Traffic volume for pops is huge, so even a small rate turns into a large number of sign-ups.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-real-story-is-the-reg2dep-rate-of-819\"><\/span><strong>The real story is the Reg2Dep rate of 81.9%.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting 8 out of every 10 sign-ups to actually deposit is a really good outcome.<\/p>\n<p>This came from two things working together:<\/p>\n<ol>\n<li><strong>Good retention marketing<\/strong> on the advertiser&#8217;s side (email follow-ups, re-engagement, bonuses)<\/li>\n<li><strong>High user intent<\/strong> in the MENA region. These users are active and ready to play.<\/li>\n<\/ol>\n<p><strong>FTD2STD at 66%<\/strong> means nearly 2 out of 3 users who deposited once came back to deposit again within 90 days, which is a great sign for long-term value.<\/p>\n<p><strong>The full payback window is 3\u20136 months<\/strong>, which is standard for iGaming campaigns at this level.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This campaign shows what happens when you follow a clear, step-by-step approach to media buying in iGaming.<\/p>\n<p>No shortcuts, no guessing\u2014just solid testing on TrafficStars, smart cuts, and scaling what works.<\/p>\n<p><mark>With over <strong>1,500 FTDs<\/strong>, an <strong>81.9% Reg2Dep rate<\/strong>, and <strong>200%+ ROI<\/strong>, the results say it all.<\/mark><\/p>\n<p>If you&#8217;re running iGaming offers and haven&#8217;t tested MENA yet, now&#8217;s a good time to start.<\/p>\n<p>And if you haven&#8217;t tried <a title=\"TrafficStars iGaming MENA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>TrafficStars<\/strong><\/a> as your traffic source, this campaign gives you a solid reason to.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-igaming-mena\/\" class=\"\" style=\"color:#FFFFFF;background-color:#ED6E40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#FFFFFF;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\t\ud83d\udc49SIGN UP FOR TRAFFICSTARS\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3471909154\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"If you&#8217;ve been sleeping on MENA traffic for iGaming, this case study might wake you up. A campaign running from May to July 2025 showed just how much potential the Middle East and North Africa region has for betting and casino offers. The campaign was run in TrafficStars, one of our go-to ad networks for&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/trafficstars-igaming-mena-case-study\/\">View Article<\/a>","protected":false},"author":185,"featured_media":43736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8971],"tags":[182,8943,9167,9170,9173,9176],"learning_paths":[],"class_list":["post-43734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-trafficstars","tag-igaming","tag-casino","tag-slots","tag-betting"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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