{"id":43717,"date":"2026-04-28T10:00:14","date_gmt":"2026-04-28T09:00:14","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=43717"},"modified":"2026-04-27T07:19:45","modified_gmt":"2026-04-27T06:19:45","slug":"galaksion-smart-cpm-smart-cpa","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/","title":{"rendered":"Galaksion Smart CPM &#038; Smart CPA: Buy Top-Quality Traffic for Less"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3466255193\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><em><strong>Our friends at Galaksion walk you through how their Smart CPM and Smart CPA models work, and which one is the better fit depending on your vertical, GEO, and campaign goals.<\/strong><\/em><\/p>\n<hr \/>\n<p>What if bidding could work in your favor the moment you set the rate?<\/p>\n<p>You\u2019re in luck: last year, <strong>Galaksion Ad Network<\/strong> introduced <strong>Smart CPM <\/strong>and <strong>Smart CPA<\/strong> with that exact goal in mind.<\/p>\n<p>These two models are built to <strong>automate bidding<\/strong> and help you buy quality traffic at a more <strong>reasonable price<\/strong>.<\/p>\n<p>Feels like a good move for your ROI, right?<\/p>\n<p>But there\u2019s a limitation: you\u2019ll need to choose only <strong>ONE<\/strong> model when launching your campaign.<\/p>\n<p>Each comes with its own strengths and suits different situations.<\/p>\n<p>So how do you master both and pick right?<\/p>\n<p>Discover how two models compare in this article!<\/p>\n<p>We\u2019ll take you step by step, help you maximize your<strong> profit potential<\/strong>, and motivate you with <strong>real success stories<\/strong>.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3056794986\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Talking about a good deal: for a limited time only, you can test these models with a <strong>special 15% promo code<\/strong> <strong>MOBIDEA15<\/strong> from <a title=\"Galaksion SmartCPM SmartCPA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/galaksion-smartcpm-smartcpa\/\" target=\"_blank\" rel=\"nofollow noopener\">Galaksion<\/a>.<\/p>\n<p>More info at the end!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#quick-overview\" >Quick Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#smart-cpm-smart-cpa-what-you-need-to-know\" >Smart CPM &amp; Smart CPA: What You Need to Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#second-price-auction-explained\" >Second-price auction explained<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#how-your-costs-are-calculated\" >How your costs are calculated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#impact-scpm-and-scpa-can-have-on-your-media-buying-process\" >Impact sCPM and sCPA can have on your media buying process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#where-each-model-makes-the-most-sense\" >Where Each Model Makes the Most Sense<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#making-smart-cpm-and-smart-cpa-work-in-your-favor\" >Making Smart CPM and Smart CPA work in your favor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#recommendations-for-both-models\" >Recommendations for Both Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#for-smart-cpm\" >For Smart CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#for-smart-cpa\" >For Smart CPA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#real-success-stories-to-shape-your-next-campaign\" >Real Success Stories to Shape Your Next Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#smart-cpm-case-doubling-traffic-in-chile\" >Smart CPM\u00a0Case: Doubling Traffic in Chile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#smart-cpa-case-11-more-profit-with-a-higher-bid\" >Smart CPA Case: 11% more profit with a higher bid<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"quick-overview\"><\/span><strong>Quick Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s compare the models side by side.<\/p>\n<table style=\"height: 1051px; width: 95.3784%; border-style: solid; border-color: #e0e0e0;\" width=\"81.5141%\" cellpadding=\"10\">\n<tbody>\n<tr>\n<td style=\"background-color: #142652; border-style: solid; border-color: #e6e6e6;\" width=\"208\"><\/td>\n<td style=\"background-color: #142652; border-style: solid; border-color: #e6e6e6; text-align: center;\" width=\"208\"><span style=\"color: #ffffff;\"><strong>Smart CPM<\/strong><\/span><\/td>\n<td style=\"background-color: #142652; border-style: solid; border-color: #e6e6e6; text-align: center;\" width=\"208\"><span style=\"color: #ffffff;\"><strong>Smart CPA<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">Second-price auction<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; text-align: center; background-color: #e6e6e6;\" width=\"208\">\u2705<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; text-align: center; background-color: #e6e6e6;\" width=\"208\">\u2705<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">Auto bid optimization<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; text-align: center;\" width=\"208\">\u2705<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; text-align: center;\" width=\"208\">\u2705<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">You pay for<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; text-align: center; background-color: #e6e6e6;\" width=\"208\">impressions<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; text-align: center; background-color: #e6e6e6;\" width=\"208\">impressions optimized<br \/>\nthrough <strong>conversions<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">Strongest verticals<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">iGaming, E-commerce, Streaming\/VOD, and client-based Games<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">VPN, Antivirus, Utilities, casual Games<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">Performs best with<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">less competitive GEOs<br \/>\nand slices<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">high-interest GEOs and slices<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">Customer flow<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\"><strong>Complex funnel<\/strong><\/p>\n<p>bigger payments, less frequent<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\"><strong>Simple funnel<\/strong><\/p>\n<p>easy-to-convert, low costs, sign-up, install, subscription<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">Formats available<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">Popunder<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">Popunder<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">RON or ROS?<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">RON<br \/>\nNot recommended to use WL<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">RON<br \/>\nNot recommended to use WL<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">No conversions = no spend?<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">You pay for impressions regardless of conversions<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">You pay for impressions based on conversions you have sent or generated<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">Your advantage<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">traffic may be up to <strong>50% more affordable<\/strong> than with standard CPM<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6;\" width=\"208\">conversions may cost up to <strong>40% less<\/strong> than on standard CPA<\/td>\n<\/tr>\n<tr>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\">Result<\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\"><strong>quality traffic, higher volumes, better pricing<\/strong><\/td>\n<td style=\"border-style: solid; border-color: #e6e6e6; background-color: #e6e6e6;\" width=\"208\"><strong>maximum conversions <\/strong>without overspending<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Interested in learning more?<\/p>\n<p>We\u2019ll help you make the most of these pricing models.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"smart-cpm-smart-cpa-what-you-need-to-know\"><\/span><strong>Smart CPM &amp; Smart CPA: What You Need to Know<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"second-price-auction-explained\"><\/span><strong>Second-price auction explained<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both models adjust your rate automatically depending on competition. But the good part is: most of the time, your actual cost will stay below your limit.<\/p>\n<p>So how does the sCPM \/ sCPA algorithm actually work?<\/p>\n<p style=\"padding-left: 40px;\">1\ufe0f\u20e3 You set your maximum rate.<\/p>\n<p style=\"padding-left: 40px;\">2\ufe0f\u20e3 The system checks what others are bidding.<\/p>\n<p style=\"padding-left: 40px;\">3\ufe0f\u20e3 The system automatically adjusts the rate in your favor.<\/p>\n<p style=\"padding-left: 40px;\">4\ufe0f\u20e3 You secure the slice.<\/p>\n<p style=\"padding-left: 40px;\">5\ufe0f\u20e3 You don\u2019t pay your full bid \u2192<strong> only slightly more than the next competitor<\/strong>.<\/p>\n<p><strong>\u2757 Overbidding simply doesn\u2019t happen here. <\/strong><\/p>\n<p>You\u2019ll typically pay less.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-your-costs-are-calculated\"><\/span><strong>How your costs are calculated<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"padding-left: 40px;\"><strong>Smart CPM<\/strong> \u2192 you pay for <strong>impressions<\/strong>.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Smart CPA<\/strong> \u2192 you pay for <strong>impressions linked to conversions<\/strong>.<\/p>\n<p>Instead of charging you a fixed price per conversion, Smart CPA transforms classic CPA into a CPM-based auction.<\/p>\n<p>You\u2019re paying for impressions, but calculated using a lower second-price auction principle and optimized with your campaign\u2019s eCPM.<\/p>\n<p>So the better your campaign converts, the more efficient your pricing becomes.<\/p>\n<p>And in most cases, impressions end up <strong>costing<\/strong> <strong>less than standard CPA.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"impact-scpm-and-scpa-can-have-on-your-media-buying-process\"><\/span><strong>Impact sCPM and sCPA can have on your media buying process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"padding-left: 40px;\"><strong>Smart CPM<\/strong> can reduce traffic rates by up to <strong>2\u00d7<\/strong>.<\/p>\n<p style=\"padding-left: 40px;\"><strong>Smart CPA<\/strong> can bring conversions at up to <strong>40% lower pricing<\/strong>.<\/p>\n<p>This means access to <strong>top placements<\/strong> and <strong>competitive slices<\/strong> at a better price + <strong>getting more conversions<\/strong>.<\/p>\n<p>Both models work in your favor, ensuring you never pay more than you intended.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"where-each-model-makes-the-most-sense\"><\/span><strong>Where Each Model Makes the Most Sense<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #f2f2f2;\">\n<tbody>\n<tr>\n<td style=\"width: 33.6935%; border-style: solid; border-color: #f2f2f2; background-color: #152554; text-align: center;\">\n<h4><span style=\"color: #ffffff; font-size: 24pt;\"><strong>Smart CPM<\/strong><\/span><\/h4>\n<\/td>\n<td style=\"width: 66.3065%; border-style: solid; border-color: #f2f2f2;\">\n<p style=\"padding-left: 40px;\">\u2014 works best in GEOs with <strong>lower competition<\/strong>;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 helps you manage the <strong>testing and early campaign stages<\/strong>;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 goes well with verticals like <strong>E-commerce, Streaming\/VOD, iGaming, <\/strong>and<strong> client-based Games<\/strong>;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 is a strong option when conversions are <strong>higher in value<\/strong> and the user journey involves more steps;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 allows you to focus on impressions while the <strong>sCPM algorithm supports performance<\/strong>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #f2f2f2;\">\n<tbody>\n<tr>\n<td style=\"width: 33.89%; border-style: solid; border-color: #f2f2f2; background-color: #152554; text-align: center;\">\n<h4><span style=\"color: #ffffff; font-size: 24pt;\"><strong>Smart CPA<\/strong><\/span><\/h4>\n<\/td>\n<td style=\"width: 66.11%; border-style: solid; border-color: #f2f2f2;\">\n<p style=\"padding-left: 40px;\">\u2014 is more effective in <strong>high-demand GEOs<\/strong>, because it deals with conversions;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 uses a <strong>test budget<\/strong>;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 matches well with verticals like <strong>VPN, Utilities, Antivirus,<\/strong> and <strong>casual Games<\/strong>;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 is a good choice for simple, low-cost flows such as <strong>sign-up, install, download,<\/strong> or <strong>subscription<\/strong>;<\/p>\n<p style=\"padding-left: 40px;\">\u2014 allows you to pay only for <strong>completed conversions<\/strong> and keep your <strong>costs predictable<\/strong>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Now you can learn some insights and tricks for further optimization.<\/p>\n<p>Galaksion\u2019s experts equipped us with a whole list to maximize your ROI!<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/galaksion-smartcpm-smartcpa\/\" class=\"\" style=\"color:#FFFFFF;background-color:#ED6E40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#FFFFFF;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\t\ud83d\udc49GET STARTED WITH GALAKSION\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h2><span class=\"ez-toc-section\" id=\"making-smart-cpm-and-smart-cpa-work-in-your-favor\"><\/span><strong>Making Smart CPM and Smart CPA work in your favor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"recommendations-for-both-models\"><\/span><strong>Recommendations for Both Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud83d\udd39 If you\u2019re aiming for top placements, adjust your max bid accordingly (CPM for sCPM and conversion rates for sCPA).<\/p>\n<p>You choose the upper limit for your bid, but your final cost will be typically lower. These models protect you from overpaying.<\/p>\n<p>\ud83d\udd39 Check the <strong>Traffic Volumes<\/strong> chart on Galaksion when adjusting your rates to choose the most suitable option for your bundle.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"for-smart-cpm\"><\/span><strong>For Smart CPM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud83d\udd39 If you\u2019re targeting competitive GEOs and seeing limited traffic, consider raising your max bid.<\/p>\n<p>This can help you reach a stronger position and access more volume.<\/p>\n<p>Still not enough? Launch a parallel CPM campaign and compare results to find the better fit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"for-smart-cpa\"><\/span><strong>For Smart CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ud83d\udd39 Split campaigns by traffic slices (e.g. mobile vs desktop) to reach a more relevant audience and reduce testing costs.<\/p>\n<p>\ud83d\udd39 Give the system some time to learn. Early CPA may be higher, but it will adjust as conversions increase.<\/p>\n<p>For deeper insights, connect with your manager on <a href=\"https:\/\/ssp-adv.galaksion.com\/registration\/advertiser?promocode=MOBIDEA15&amp;utm_source=mobidea&amp;utm_medium=SCPMSCPA&amp;utm_campaign=april2026\">Galaksion<\/a>.<\/p>\n<p>Their support team can answer all your questions, share practical tips, and help you build your strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"real-success-stories-to-shape-your-next-campaign\"><\/span><strong>Real Success Stories to Shape Your Next Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertisers on Galaksion are already putting Smart CPM and Smart CPA to good use.<\/p>\n<p>Here\u2019s what their results look like in practice!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"smart-cpm-case-doubling-traffic-in-chile\"><\/span><strong>Smart CPM\u00a0<\/strong><strong>Case: Doubling Traffic in Chile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chile falls into the lower-competition GEO category, which created a strong opportunity for Smart CPM.<\/p>\n<p><strong>The advertiser set a max rate of $1.5, but the actual price dropped to $0.7! <\/strong><\/p>\n<p>The result was simple: double the traffic for the same budget.<\/p>\n<p>Fewer competitors = more room for savings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"smart-cpa-case-11-more-profit-with-a-higher-bid\"><\/span><strong>Smart CPA <\/strong><strong>Case: 11% more profit with a higher bid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This advertiser was promoting an Antivirus offer in the US, making it a strong match for Smart CPA (simple conversion flow and a high-demand GEO).<\/p>\n<p>He launched two parallel campaigns with different bid levels to test performance.<\/p>\n<p>The lower bid campaign brought in 33% more impressions.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1827324959\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>However, the higher bid campaign generated <strong>11% more profit<\/strong>.<\/p>\n<p>The takeaway is clear: in this case, a higher-quality slice was more valuable than volume.<\/p>\n<p>Smart CPA proved to be the right choice, and splitting campaigns helped validate the strategy.<\/p>\n<p>These examples highlight how Smart CPA and Smart CPM can perform, but results will vary depending on your slice, the ongoing auction, and the offer.<\/p>\n<p>To get the most out of your campaigns, it\u2019s always worth discussing your strategy with your manager on Galaksion.<\/p>\n<p>These Smart CPM and Smart CPA models are available exclusively on <a class=\"thirstylink\" title=\"Galaksion SmartCPM SmartCPA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/galaksion-smartcpm-smartcpa\/\" target=\"_blank\" rel=\"nofollow noopener\">Galaksion<\/a> and ready to test as soon as you sign up!<\/p>\n<p>Want to profit from them by yourself?<\/p>\n<p><mark>Get <strong>15% bonus <\/strong>on your first deposit with the promo code <strong><em>MOBIDEA15!<\/em><\/strong><\/mark><\/p>\n<p><a class=\"thirstylink\" title=\"Galaksion SmartCPM SmartCPA\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/galaksion-smartcpm-smartcpa\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Join now<\/strong><\/a> and gain access to high-quality direct traffic for a more reasonable price!<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/galaksion-smartcpm-smartcpa\/\" class=\"\" style=\"color:#FFFFFF;background-color:#ED6E40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#FFFFFF;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\t\ud83d\udc49GET STARTED WITH GALAKSION\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1040282099\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Our friends at Galaksion walk you through how their Smart CPM and Smart CPA models work, and which one is the better fit depending on your vertical, GEO, and campaign goals. What if bidding could work in your favor the moment you set the rate? You\u2019re in luck: last year, Galaksion Ad Network introduced Smart&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/\">View Article<\/a>","protected":false},"author":195,"featured_media":43728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[9162,9165],"learning_paths":[],"class_list":["post-43717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-smart-cpm","tag-smart-cpa"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Galaksion Smart CPM or Smart CPA: Top Quality Traffic for Less<\/title>\n<meta name=\"description\" content=\"Still overpaying for traffic? Smart CPM and Smart CPA in Galaksion can automatically lower your bid costs\u2014without sacrificing volume.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galaksion Smart CPM or Smart CPA: Top Quality Traffic for Less\" \/>\n<meta property=\"og:description\" content=\"Still overpaying for traffic? Smart CPM and Smart CPA in Galaksion can automatically lower your bid costs\u2014without sacrificing volume.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T09:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dharun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/\",\"name\":\"Galaksion Smart CPM or Smart CPA: Top Quality Traffic for Less\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png\",\"datePublished\":\"2026-04-28T09:00:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/eea2a955d7bd22681bbc539e69bf7151\"},\"description\":\"Still overpaying for traffic? Smart CPM and Smart CPA in Galaksion can automatically lower your bid costs\u2014without sacrificing volume.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png\",\"width\":1200,\"height\":668,\"caption\":\"Galaksion Smart CPA and Smart CPM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Galaksion Smart CPM &#038; Smart CPA: Buy Top-Quality Traffic for Less\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/eea2a955d7bd22681bbc539e69bf7151\",\"name\":\"Dharun\",\"description\":\"Dharun is the Communications and PR Manager at Mobidea, passionate about storytelling and creating impactful brand content. He thrives on crafting narratives that captivate and inspire. In his free time, he enjoys filmmaking and experimenting with new recipes in the kitchen.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/dharun-ap\/\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/dharun-ap\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Galaksion Smart CPM or Smart CPA: Top Quality Traffic for Less","description":"Still overpaying for traffic? Smart CPM and Smart CPA in Galaksion can automatically lower your bid costs\u2014without sacrificing volume.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/","og_locale":"en_US","og_type":"article","og_title":"Galaksion Smart CPM or Smart CPA: Top Quality Traffic for Less","og_description":"Still overpaying for traffic? Smart CPM and Smart CPA in Galaksion can automatically lower your bid costs\u2014without sacrificing volume.","og_url":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2026-04-28T09:00:14+00:00","og_image":[{"width":1200,"height":668,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png","type":"image\/png"}],"author":"Dharun","twitter_card":"summary_large_image","twitter_creator":"@Mobideanews","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/","url":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/","name":"Galaksion Smart CPM or Smart CPA: Top Quality Traffic for Less","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png","datePublished":"2026-04-28T09:00:14+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/eea2a955d7bd22681bbc539e69bf7151"},"description":"Still overpaying for traffic? Smart CPM and Smart CPA in Galaksion can automatically lower your bid costs\u2014without sacrificing volume.","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2026\/04\/Galaksion-Smart-CPA-and-Smart-CPM.png","width":1200,"height":668,"caption":"Galaksion Smart CPA and Smart CPM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/galaksion-smart-cpm-smart-cpa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Galaksion Smart CPM &#038; Smart CPA: Buy Top-Quality Traffic for Less"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/eea2a955d7bd22681bbc539e69bf7151","name":"Dharun","description":"Dharun is the Communications and PR Manager at Mobidea, passionate about storytelling and creating impactful brand content. He thrives on crafting narratives that captivate and inspire. In his free time, he enjoys filmmaking and experimenting with new recipes in the kitchen.","sameAs":["https:\/\/www.linkedin.com\/in\/dharun-ap\/"],"url":"https:\/\/www.mobidea.com\/academy\/author\/dharun-ap\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/43717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/195"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=43717"}],"version-history":[{"count":8,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/43717\/revisions"}],"predecessor-version":[{"id":43768,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/43717\/revisions\/43768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/43728"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=43717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=43717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=43717"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=43717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}