{"id":4293,"date":"2017-03-03T11:40:57","date_gmt":"2017-03-03T11:40:57","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=3560"},"modified":"2018-05-07T12:11:07","modified_gmt":"2018-05-07T12:11:07","slug":"native-ads-fundamentals","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/","title":{"rendered":"5 Fundamentals of Native Ads to Boost your Profits"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4170644536\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#1-this-aint-content-marketing\" >1. This Ain&#8217;t Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#2-native-advertising-is-foolproof\" >2. Native Advertising is Foolproof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#3-native-advertising-aint-nothing-new\" >3. Native Advertising Ain\u2019t Nothing New<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#4-its-got-nothing-to-do-with-deception\" >4. It\u2019s Got Nothing to do with Deception<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#5-native-advertising-is-affected-by-multiple-factors\" >5. Native advertising is affected by multiple factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the term suggests, <a href=\"http:\/\/www.mobidea.com\/academy\/native-advertising\">native advertising<\/a> is a kind of promotional content that is at home with its surroundings (i.e. the media where it is being presented).<\/p>\n<p>Compared to other forms of promotion, native advertising aims to <strong>adjust to the unique aspects of its placement<\/strong>, making the advertising experience natural, familiar, and therefore more palatable to the audience.<\/p>\n<p>Since the term is new, it\u2019s no surprise that the approach is <strong>often misunderstood.<\/strong><\/p>\n<p>Here are a couple of things you\u2019ll want to know to get this new advertising approach right from the get go!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-this-aint-content-marketing\"><\/span><strong>1. This Ain&#8217;t Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People think native ads\u00a0are related to content marketing because the two have a lot of similarities.<\/p>\n<p>Just like content marketing, native ads are\u00a0inherently targeted and well-positioned so that the advertising experience is<strong> more context-sensitive.<\/strong><\/p>\n<p>However, it doesn\u2019t mean that all forms of content marketing are native advertising.<\/p>\n<p>In fact, content marketing is a lot broader because it goes<strong> into the scope of the entire process.<\/strong><\/p>\n<p>Where native advertising <strong>focuses solely on the content of the advertising<\/strong>, content marketing considers matters such as enhancing distribution methods, selecting promotional tools, and studying consumer behavior.<\/p>\n<p>On the other hand, native advertising is defined by <a href=\"http:\/\/contentmarketinginstitute.com\/2015\/08\/native-advertising-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">three main characteristics<\/a>.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-660285788\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Which ones, you may ask?<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>It\u2019s a <strong>directly paid opportunity<\/strong>, since the advertiser will want a good placement<\/li>\n<li>It\u2019s <strong>information-based<\/strong>, geared towards making the content familiar to the audience<\/li>\n<li>It\u2019s <strong>non-disruptive<\/strong>, so that the audience will not feel they\u2019re being interrupted by the intro of the advertisement<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2-native-advertising-is-foolproof\"><\/span><strong>2. Native Advertising is Foolproof<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In other words, native ads have been proven to work.<\/p>\n<p>To help newcomers get better acquainted with the concept, the Native Advertising Institute actually created an <a href=\"http:\/\/nativeadvertisinginstitute.com\/blog\/native-advertising-from-a-to-z\/\" target=\"_blank\" rel=\"noopener noreferrer\">A-Z Encyclopaedia<\/a> that not only provides a solid definition of the term but introduces related terms from A-Z as well.<\/p>\n<p>Using native advertising means you\u2019ll eventually have to learn how to work with things such as:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Branded content<\/strong>, which is when native advertising is sponsored by a specific brand<\/li>\n<li><strong>Proper labelling<\/strong> to avoid any impression that you\u2019re trying to mislead your audience into consuming product promotions they didn\u2019t ask for<\/li>\n<li><strong>Call-to-action<\/strong>, which is a way to encourage readers to get in touch with those who can provide them with a direct service or sale<\/li>\n<\/ul>\n<p>There are other things that are related to native ads\u00a0which you\u2019ll want to know about, so checking the Encyclopedia will help.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-native-advertising-aint-nothing-new\"><\/span>3. Native Advertising Ain\u2019t Nothing New<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The idea that native advertising is an entirely new concept is a myth.<\/p>\n<p>In fact, native advertising has a <strong>very rich and well-documented history.<\/strong><\/p>\n<p>One well-known example was the \u201cMichelin Guide\u201d \u2013 a traveler\u2019s guide of maps, roads, and hotels published by the tire company Michelin back in the 1900s.<\/p>\n<p>What was interesting about the approach was that the entire piece <strong>made no mention of tires at all.<\/strong><\/p>\n<p>Even so, because it was widely read by a general audience, it directly <strong>improved the company\u2019s sales.<\/strong><\/p>\n<p>There were many other companies that employed this approach as well.<\/p>\n<p>They would produce content that was <strong>naturally wanted and accepted by their potential consumers<\/strong> which indirectly encouraged them to purchase their goods and services without a single mention of their product at all.<\/p>\n<p>Therefore, while the phrase \u201cNative Advertising\u201d was just recently introduced, the practice behind it is\u00a0<strong>as old as advertising itself.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-its-got-nothing-to-do-with-deception\"><\/span><strong>4. It\u2019s Got Nothing to do with Deception<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While other forms of marketing or advertising sometimes <strong>pander to misleading tactics<\/strong>, native advertising is identifiable even to the readers themselves.<\/p>\n<p>When Amazon released the popular true-crime reporting series &#8220;How to Solve a Murder&#8221;, it didn&#8217;t shy from <strong>making its logo visible to the viewers.<\/strong><\/p>\n<p>What Amazon didn&#8217;t do, however, was constantly take the viewer\u2019s attention from the show by repeatedly reminding them about their website.<\/p>\n<p>In fact, <strong>nothing in the series interrupted<\/strong> the viewer\u2019s full enjoyment of the show, but at the same time, they were fully aware that the series was created by Amazon.<\/p>\n<p>This form of <strong>honest branding<\/strong> is also necessary to have a stronger partnership with the platform that&#8217;ll be accommodating the native advertising.<\/p>\n<p>Placement is everything in native advertising, so you need <strong>the best position possible<\/strong> \u2013 something that can\u2019t be found by using deceptive backdoor methods of content promotion.<\/p>\n<p>Get the placement right and don\u2019t deceive your users, ya feel it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-native-advertising-is-affected-by-multiple-factors\"><\/span><strong>5. Native advertising is affected by multiple factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Much like other forms of content promotion, the impact of native ads depends on <a href=\"http:\/\/www.avocarrot.com\/blog\/5-factors-that-can-impact-revenues-from-native-stream-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">many factors<\/a> such as their visibility, frequency, the quality of their CTA, and overall appearance.<\/p>\n<p>Those who have some background in other forms of online marketing will have some advantage because they\u2019d already know some basic principles that\u2019ll <strong>prove to be useful when making the naturally flowing ad work.<\/strong><\/p>\n<p>Us super cool experts here at Mobidea have been discussing advanced concepts about <a href=\"http:\/\/www.mobidea.com\/academy\/native-advertising\">native advertising<\/a> ever since it became a trend in 2016.<\/p>\n<p>Taking time to learn from them will give you an edge over all the others who might be using this marketing approach as well!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The terrific world of native advertising is the perfect path for you to explore!<\/p>\n<p>Use this info to better your <a href=\"http:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\">affiliate marketing game<\/a> and understand how you can mix it up to get more revenues like a fellow with sass that makes that sweet brass!<\/p>\n<p>Cheers!<\/p>\n<p>Got any questions about Native Advertising?<\/p>\n<p>Ask away right now!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2069064066\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction As the term suggests, native advertising is a kind of promotional content that is at home with its surroundings (i.e. the media where it is being presented). Compared to other forms of promotion, native advertising aims to adjust to the unique aspects of its placement, making the advertising experience natural, familiar, and therefore more&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/native-ads-fundamentals\/\">View Article<\/a>","protected":false},"author":17,"featured_media":3586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[172,183,200,204,214,2710],"learning_paths":[],"class_list":["post-4293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-marketing","tag-concepts","tag-internet-marketing","tag-making-money","tag-optimization","tag-native-advertising"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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