{"id":4291,"date":"2017-02-23T18:28:40","date_gmt":"2017-02-23T18:28:40","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=3420"},"modified":"2026-08-26T16:01:19","modified_gmt":"2026-08-26T15:01:19","slug":"native-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/native-advertising\/","title":{"rendered":"Native Advertising: Your Guide to Content Discovery & Recommended Ads"},"content":{"rendered":"
Advertisement<\/div>\"\"<\/a><\/div>

Imagine scrolling through your favorite news site and clicking on an article about “10 Life-Changing Travel Destinations” that catches your eye.<\/p>\n

You read it, enjoy it, maybe even bookmark it for later.<\/p>\n

Only after finishing do you notice the small “Sponsored by TravelWise” label at the top.<\/p>\n

Surprise!<\/p>\n

You just willingly consumed an advertisement\u2014and you probably didn’t mind.<\/p>\n

This is the magic of native advertising.<\/p>\n

While display advertising scream for attention with flashing banners and pop-ups that chase you around the internet, native advertisements take a different approach.<\/p>\n

They don’t interrupt your experience.<\/p>\n

Instead, they become part of it.<\/p>\n

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<\/span>Native Advertising Key Takeaways<\/span><\/span><\/h2>\n

Everything you need to know before you launch your first campaign.<\/p>\n <\/div>\n

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A Market Set to Explode<\/p>\n

Native ads match the platform's look and feel instead of interrupting it. The market sits close to $166 billion today and is projected to hit $550 billion by 2035.<\/p>\n <\/div>\n <\/div>\n\n

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8 Native Ad Types to Run<\/p>\n

Recommendation widgets, in-feed ads, promoted listings, sponsored content, in-game ads, in-map placements, native video, and platform-specific formats like Snapchat filters or Spotify playlists.<\/p>\n <\/div>\n <\/div>\n\n

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Bids Resolve in Under 100ms<\/p>\n

Publishers, advertisers, and ad networks all play a part in the process, with the whole real-time bidding auction completing in under 100 milliseconds.<\/p>\n <\/div>\n <\/div>\n\n

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Outperforms Traditional Display<\/p>\n

Native ads get viewed 53% more than display ads and clicked 8.8 times more often \u2014 and better engagement almost always means a lower cost per result.<\/p>\n <\/div>\n <\/div>\n\n

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Budget $100\u2013$500 to Start<\/p>\n

Expect a $100 to $500 minimum deposit and CPCs between $0.10 and $2.00. Set aside at least $300 to $500 for testing before you start optimizing.<\/p>\n <\/div>\n <\/div>\n\n

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Where to Buy Native Ads Traffic<\/p>\n

Taboola, Outbrain, and MGID are the top three networks to start with. TrafficStars, EvaDav, and Adsterra are solid alternatives once you know what you're targeting.<\/p>\n <\/div>\n <\/div>\n\n

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Not a Set-and-Forget Channel<\/p>\n

Not every network discloses which sites you're being served on, and results depend heavily on ongoing blacklisting and whitelisting.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div><\/td> <\/tr>\n <\/tbody>\n <\/table>\n \n \n \n<\/div>\n\n

Advertising is challenging for businesses nowadays since modern consumers have become expert ad-avoiders.<\/p>

Advertisement<\/div>\"\"<\/a><\/div>\n

We install ad blockers, unconsciously scroll past banners, and close pop-ups within milliseconds.<\/p>\n

It’s like ignoring ads have become second-nature to us.<\/p>\n

Researchers have documented this as “banner blindness<\/a>“, where our brains automatically filter out anything that even remotely looks like advertising.<\/p>\n

However, there’s one ad type that is said to bypass these mental defenses, and that’s native ads.<\/p>\n

It does so by delivering content that:<\/p>\n