{"id":4291,"date":"2017-02-23T18:28:40","date_gmt":"2017-02-23T18:28:40","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=3420"},"modified":"2018-05-07T12:05:32","modified_gmt":"2018-05-07T12:05:32","slug":"native-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/native-advertising\/","title":{"rendered":"Native Advertising: The Time to Go Native was Yesterday"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-207919530\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#the-tale-of-the-tape-native-ads-is-just-getting-started\" >The tale of the tape: native ads is just getting started<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#every-user-counts-engage-them-keep-them\" >Every user counts: engage them, keep them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#expose-me-once-why-native-advertising-works\" >Expose me once: why native advertising works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#a-picture-is-worth-a-thousand-words-examples-of-native-ads\" >A picture is worth a thousand words: examples of native ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#the-onion\" >The Onion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#reddit\" >Reddit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#correlation-and-causation-a-parting-note-on-native-advertising\" >Correlation and causation: a parting note on native advertising<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Native advertising is a big thing right now.<\/p>\n<p>Oddly enough, there seems to be some confusion about what it is and isn\u2019t.<\/p>\n<p>As with most concepts, the confusion is probably due to questions over how to charge for it.<\/p>\n<p>This is similar to the American Psychological Association\u2019s diagnostic bible, the DSM.<\/p>\n<p>At the end of the day, it is no more than a means through which mental health practitioners can justify their fees to insurance providers.<\/p>\n<p><strong>A native ad is an ad format<\/strong>, nothing more or less.<\/p>\n<p>This format is designed, in varying degrees, to <strong>mimic the look and feel of the context<\/strong> within which it is displayed.<\/p>\n<p>Consequently, it is characterized by its lack of intrusiveness.<\/p>\n<p>The best way to think about it is someone who has \u201cgone native\u201d.<\/p>\n<p>This person <strong>adopts the customs<\/strong> and garb of the locals in an attempt to assimilate within their community.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-665638990\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Therefore, your ads are \u201cgoing native.\u201d<\/p>\n<p>Now that we have demystified the concept of native advertising, let\u2019s get into the boringly exciting world of statistical projections that will demonstrate <strong>why you should go native<\/strong>&#8230;advertiser or publisher.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-tale-of-the-tape-native-ads-is-just-getting-started\"><\/span>The tale of the tape: native ads is just getting started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/www.mediapost.com\/publications\/article\/272733\/in-app-native-advertising-is-soaring.html\" target=\"_blank\" rel=\"noopener noreferrer\">It is estimated<\/a> that <strong>75.9% of all online display ad revenue<\/strong> will be derived from mobile by 2020 and 63.2% of that will be from native ads.<\/p>\n<p>If the trend continues, the greatest proportion of that will be from in-app.<\/p>\n<p>However, there\u2019s a lot of elbow room left. According to <a href=\"http:\/\/www.advertiserperceptions.com\/wp-content\/uploads\/2016\/08\/08.2016-Native-Report-Wave-2-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Advertiser Perceptions<\/a>, 57% of US marketers have begun to adopt native advertising in 2016, while large scale adoption remained flat at 33%.<\/p>\n<p>The <a href=\"https:\/\/www.dialogtech.com\/blog\/mobile-marketing\/marketing-going-native-mobile-world\" target=\"_blank\" rel=\"noopener noreferrer\">speculation around the slow adoption<\/a> of native ads abounds:<\/p>\n<p>From lack of publisher awareness to scalability concerns, all the way to alien conspiracy (not really, just wanted to make sure you\u2019re reading).<\/p>\n<p>This will soon change: IHS estimates that third-party in-app native ads will be worth $8.9 billion by 2020&#8230;that\u2019s only 3ish years away.<\/p>\n<p>Make no mistake, this is a <a href=\"https:\/\/www.wsj.com\/articles\/programmatic-native-ads-are-growingbut-banner-habit-is-hard-to-break-1484737200\" target=\"_blank\" rel=\"noopener noreferrer\">watershed moment<\/a> for native ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"every-user-counts-engage-them-keep-them\"><\/span>Every user counts: engage them, keep them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rationale is simple: a publishers\u2019 top concern is <strong>user retention<\/strong> and in-app users hate intrusive formats such as <strong>banners and interstitials.<\/strong><\/p>\n<p>It doesn\u2019t take too much for them to hate it enough to leave the app for good.<\/p>\n<p>The awareness and scalability issues are just a matter of market maturity.<\/p>\n<p>Awareness is already being resolved (just search \u201cnative advertising\u201d) and more players will enter the market, thereby resolving scalability.<\/p>\n<p>After all, it\u2019s an easy sale to <a href=\"http:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\">publishers and advertisers<\/a>.<\/p>\n<p>For publishers, native ads represent a retention rate that is<strong> 3x higher than banners.<\/strong><\/p>\n<p>For advertisers, they represent an increase in engagement by up to 60%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"expose-me-once-why-native-advertising-works\"><\/span>Expose me once: why native advertising works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you look at the mere exposure principle wherein people\u2019s initial impression will be strengthened with each passing exposure, this makes sense.<\/p>\n<p><strong>Intrusive ads produce a negative impression.<\/strong><\/p>\n<p>Therefore, subsequent exposures will have the opposite effect of what advertisers intended:<\/p>\n<p>The level of negativity felt when exposed to the ad will only increase.<\/p>\n<p>On the other hand, we have native ads.<\/p>\n<p>Because of their lack of intrusiveness and the simple fact that they mimic the medium in which they are shown, the initial impression that they elicit is <strong>neutral at worst.<\/strong><\/p>\n<p>Thus, <strong>you will see greater engagement.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-picture-is-worth-a-thousand-words-examples-of-native-ads\"><\/span>A picture is worth a thousand words: examples of native ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, let\u2019s recap: native ads <strong>emulate the form and content<\/strong> that is a part of a given website.<\/p>\n<p>Makes sense?<\/p>\n<p>Great.<\/p>\n<p>Now, let\u2019s look at a couple exceptional native ads in action, doing their thing (hint: look for the light green colors).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-onion\"><\/span><strong><span style=\"font-size: 18pt;\">The Onion\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who are they? If you have to ask\u2026a well-known <strong>North American satirical source<\/strong> for a wide variety of interesting topics.<\/p>\n<p>How are they going native?<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"324\" class=\"aligncenter size-large wp-image-10824\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example-700x324.jpg\" alt=\"native onion example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example-700x324.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example-250x116.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example-768x356.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example-1024x474.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example-120x56.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-onion-example.jpg 1443w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">[Source: <a href=\"http:\/\/www.theonion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Onion<\/a>]<\/p>\n<p>See that beautiful list of curated articles on the right-hand column? What about the \u201cSponsored\u201d one in between?<\/p>\n<p>Well played Onion, well played.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"reddit\"><\/span><strong><span style=\"font-size: 18pt;\">Reddit<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <strong>large online community<\/strong> where an innumerable amount of user-generated news links are posted and discussed.<\/p>\n<p>Reddit\u2019s first page has the hottest topics being discussed, but the top subject, well that\u2019s a native ad.<\/p>\n<p>Many kudos for that:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"291\" class=\"aligncenter size-large wp-image-10825\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example-700x291.jpg\" alt=\"native reddit example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example-700x291.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example-250x104.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example-768x320.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example-1024x426.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example-120x50.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/native-reddit-example.jpg 1657w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">[Source: <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit<\/a>]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"correlation-and-causation-a-parting-note-on-native-advertising\"><\/span>Correlation and causation: a parting note on native advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One last note from the IHS study: the companies that have been focusing on native advertising as the revenue source are <strong>most successful at mobile monetization.<\/strong><\/p>\n<p>That\u2019s a pretty powerful correlation.<\/p>\n<p>Whether it be Facebook, The Onion or Reddit, the fact is that the big boys have been doing it and have been <strong>reaping the biggest rewards<\/strong> just due to the amount of time they\u2019ve been including the format as their go-to source.<\/p>\n<p>And it makes sense: users download an app to use it and anything that interrupts that use will be viewed as a nuisance.<\/p>\n<p>If that were the only point in support of native, then it should be enough justification to go native today&#8230;but it\u2019s not, so go native&#8230;<strong>now<\/strong>.<\/p>\n<p>Now, check my list of awesome <a href=\"https:\/\/www.mobidea.com\/academy\/tips-native-ads\/\">tips to create native ads<\/a>.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3594634751\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Native advertising is a big thing right now. Oddly enough, there seems to be some confusion about what it is and isn\u2019t. As with most concepts, the confusion is probably due to questions over how to charge for it. This is similar to the American Psychological Association\u2019s diagnostic bible, the DSM. At the end&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\">View Article<\/a>","protected":false},"author":23,"featured_media":3444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[212,214,216,218,2710,169,172,204,205],"learning_paths":[],"class_list":["post-4291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-monetization","tag-optimization","tag-publishers","tag-review","tag-native-advertising","tag-advertisers","tag-affiliate-marketing","tag-making-money","tag-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Native Advertising: The Time to Go Native was Yesterday<\/title>\n<meta name=\"description\" content=\"This is the reason why native advertising matters and why it&#039;ll be crucial for every single affiliate marketer in the years to come!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native Advertising: The Time to Go Native was Yesterday\" \/>\n<meta property=\"og:description\" content=\"This is the reason why native advertising matters and why it&#039;ll be crucial for every single affiliate marketer in the years to come!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-23T18:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-07T12:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/aguilasads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Buzzell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\",\"name\":\"Native Advertising: The Time to Go Native was Yesterday\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/aguilasads.jpg\",\"datePublished\":\"2017-02-23T18:28:40+00:00\",\"dateModified\":\"2018-05-07T12:05:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/41482844b69b05718a8df8c0bcdb7c7e\"},\"description\":\"This is the reason why native advertising matters and why it'll be crucial for every single affiliate marketer in the years to come!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/aguilasads.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/02\/aguilasads.jpg\",\"width\":1500,\"height\":844,\"caption\":\"native advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/native-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Native Advertising: The Time to Go Native was Yesterday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/41482844b69b05718a8df8c0bcdb7c7e\",\"name\":\"Kyle Buzzell\",\"description\":\"Kyle Buzzell is an experienced Content Manager at Adcash. 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