{"id":41431,"date":"2025-12-11T13:03:27","date_gmt":"2025-12-11T13:03:27","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=41431"},"modified":"2026-01-29T14:46:15","modified_gmt":"2026-01-29T14:46:15","slug":"testing-bid-models-rollerads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/testing-bid-models-rollerads\/","title":{"rendered":"Launching Tests: CPC, SmartCPC, CPA Goal"},"content":{"rendered":"
Advertisement<\/div>\"\"<\/a><\/div>

When it comes to planning a successful campaign, your bidding model can be a decisive factor. It\u2019s not only about the classic dichotomy CPC vs. CPM \u2014 bidding models have more nuances to them.<\/span><\/p>\n

For instance, our friends <\/span>from RollerAds<\/span><\/a> have at least three types of Cost Per Click models: CPC, SmartCPC, and CPA Goal. In this article, we will highlight the differences between them and explain which bid models are best suited for initial tests.<\/span><\/p>\n

By the end of this article, you\u2019ll know about the advantages of each bid model and learn how to pick the optimal model for you. CPC, SmartCPC, and CPA Goal have their unique cases, and we\u2019re here to explain what they are all about and when to use each model for maximum efficiency.<\/span><\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n