{"id":41397,"date":"2025-12-05T08:42:34","date_gmt":"2025-12-05T08:42:34","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=41397"},"modified":"2026-01-29T14:46:51","modified_gmt":"2026-01-29T14:46:51","slug":"propellerads-new-features-auto-optimization-2025","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/propellerads-new-features-auto-optimization-2025\/","title":{"rendered":"3 New PropellerAds Features for Auto-Optimization"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1606911201\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><span style=\"font-weight: 400;\">If you\u2019ve ever launched campaigns at 1 AM, juggling whitelists, bids, and 10 different GEOs, you already know what the hardest part of media buying is. Even if you know which zones and GEOs make money, it is extremely hard to keep everything organized and optimized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the <\/span><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-product-updates-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\"> team thought that automation is the answer and built three features to ease that pain: Zone Groups, CTR-based campaign rules, and separate rates for different GEOs in one campaign. They make running and scaling offers a lot more manageable.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-new-features-auto-optimization-2025\/#1-zone-groups-turn-your-golden-list-into-a-reusable-asset\" >1. Zone Groups: Turn Your Golden List into a Reusable Asset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-new-features-auto-optimization-2025\/#2-ctr-based-rules-let-the-system-reward-winners-and-cut-losers\" >2. CTR-Based Rules: Let the System Reward Winners and Cut Losers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-new-features-auto-optimization-2025\/#3-separate-rates-inside-one-campaign-multi-geo-without-the-mess\" >3. Separate Rates Inside One Campaign: Multi-GEO Without the Mess<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-zone-groups-turn-your-golden-list-into-a-reusable-asset\"><\/span><span style=\"font-weight: 400;\">1. Zone Groups: Turn Your Golden List into a Reusable Asset<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every experienced media buyer has a list of zones (ad placements where your ads are displayed) that just work. Say, that super-efficient Push placement, a handful of trusted sources, and maybe a couple of zones that convert well for eCommerce or iGaming offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Zone Groups, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bundle the best-performing zones into groups;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply a group to a new campaign in seconds instead of rebuilding targeting from scratch;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update the group once and sync changes across every campaign connected to it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Why it works:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speed:<\/b><span style=\"font-weight: 400;\"> New offer in a familiar vertical? Pick the group and go.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistency:<\/b><span style=\"font-weight: 400;\"> Get similar traffic quality and volume based on past performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fewer mistakes:<\/b><span style=\"font-weight: 400;\"> Low risk of missing or duplicating zones when you\u2019re launching.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In practice, Zone Groups feel like creating your own internal shortcuts for traffic that you already trust.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-ctr-based-rules-let-the-system-reward-winners-and-cut-losers\"><\/span><span style=\"font-weight: 400;\">2. CTR-Based Rules: Let the System Reward Winners and Cut Losers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CTR is one of the king metrics for sure: a high one usually means your angle is on point, but a dead one screams that your creatives are not performing as good as you expected. With that thought in mind, we have updated our <\/span><a href=\"https:\/\/propellerads.com\/blog\/adv-rule-based-campaigns-transparent-and-simple-auto-optimization\/?utm_source=mobidea&amp;utm_medium=text&amp;utm_campaign=DA-A-ALL-WW-en-text-mobidea_product_digest_propellerads-20251204\"><span style=\"font-weight: 400;\">Rule-Based Optimization<\/span><\/a><span style=\"font-weight: 400;\"> feature, the one that helps you create campaign rules for auto-optimization. Now, the rules that help you change bids or exclude zones depending on various metrics are expanded and you can create campaign rules based on CTR. Instead of manually reacting to CTR ups and downs, the automated campaign rules dynamically change bids to grab more traffic or exclude a zone when it doesn\u2019t work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the rules are in place, they:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Protect your budget<\/b><span style=\"font-weight: 400;\"> by reacting to weak traffic faster than you can refresh stats;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale winners automatically<\/b><span style=\"font-weight: 400;\"> by pushing more budget into high-CTR zones;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make testing safer<\/b><span style=\"font-weight: 400;\"> because you know there\u2019s an algorithm \u201cwatching\u201d your engagement metrics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You still decide the logic and thresholds &#8211; the platform just does the repetitive work for you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-separate-rates-inside-one-campaign-multi-geo-without-the-mess\"><\/span><span style=\"font-weight: 400;\">3. Separate Rates Inside One Campaign: Multi-GEO Without the Mess<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Running multiple GEOs in is almost a given, but running them with the same bid is rarely a good idea, because competition and conversion rates vary wildly between countries.<\/span><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2180907076\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><span style=\"font-weight: 400;\">With our separate country\/region rates within a single campaign, you can set higher bids for top-converting GEOs and keep testing at lower, safer bids. All this happens inside one campaign &#8211; no need to duplicate ten slightly different versions just to change bids.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So practically, you get:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Controlled ad spend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easier optimization across GEOs for each ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No extra manual work<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And the best thing: you can do this across all <\/span><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-product-updates-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\"> ad formats and bidding models, inside one campaign!<\/span><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-product-updates-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\"> goal is to give you tools that make your advertising routine much easier, ensuring faster launches, safe testing, and budget control. If you&#8217;re struggling with campaign management, these three new features might be the most useful upgrades in your toolkit.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-product-updates-2025\/\"><span style=\"font-weight: 400;\">Try them all at PropellerAds<\/span><span style=\"font-weight: 400;\">!<\/span><\/a><\/p>\n<p><strong>Curious to learn more? <\/strong><a href=\"https:\/\/www.mobidea.com\/academy\/propeller-ads-review\/\">Check out our detailed review.<\/a><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1187188074\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"If you\u2019ve ever launched campaigns at 1 AM, juggling whitelists, bids, and 10 different GEOs, you already know what the hardest part of media buying is. Even if you know which zones and GEOs make money, it is extremely hard to keep everything organized and optimized.\u00a0 So the PropellerAds team thought that automation is the&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-new-features-auto-optimization-2025\/\">View Article<\/a>","protected":false},"author":195,"featured_media":41402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[9004],"learning_paths":[],"class_list":["post-41397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-propellerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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