{"id":40169,"date":"2025-09-25T10:42:24","date_gmt":"2025-09-25T09:42:24","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=40169"},"modified":"2025-09-25T10:42:24","modified_gmt":"2025-09-25T09:42:24","slug":"case-study-scaling-ecommerce-propellerads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/","title":{"rendered":"[Case Study] Scaling eCommerce: $833K in Sales and 20-30% ROI"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4229944722\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><span style=\"font-weight: 400;\">Even though the eCommerce niche is rather competitive, campaigns executed with precision can bring headspinning results. And in this case study, we\u2019ll uncover how one agency turned <\/span><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-ecom-casestudy-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\">\u2019 Push traffic and dynamic CPA bidding into a consistent profit engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results were $833,000<\/span> <span style=\"font-weight: 400;\">in sales, tens of millions of impressions, and a systemized scaling strategy that consistently delivered 20-30% ROI, with peaks of over 225% ROI in a single month. How did they do it? Let\u2019s find out.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#background-how-the-campaigns-were-set-up\" >Background: How the Campaigns Were Set Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#case-a-global-marketplace-campaign\" >Case A: Global Marketplace Campaign\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#monthly-performance-case-a\" >Monthly Performance (Case A)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#monthly-performance-case-b\" >Monthly Performance (Case B)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#optimization-tactics-that-drove-results\" >Optimization Tactics That Drove Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#audience-segmentation\" >Audience Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#bonus-insights\" >Bonus Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"background-how-the-campaigns-were-set-up\"><\/span><b>Background: How the Campaigns Were Set Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before diving into the numbers, let\u2019s examine some of the foundations that made these campaigns work:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion type:<\/b><span style=\"font-weight: 400;\"> sale (purchases counted as conversions);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payout model:<\/b><span style=\"font-weight: 400;\"> commission-based with new users triggering higher payouts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tracking:<\/b><span style=\"font-weight: 400;\"> S2S postback integration with affiliate portals and API sync.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Postback setup:<\/b><span style=\"font-weight: 400;\"> dynamic CPA model using the \u2018<\/span><span style=\"font-weight: 400;\">price\u2019<\/span><span style=\"font-weight: 400;\"> parameter. This allowed the system to assign accurate payouts to each conversion and adjust bids automatically.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Main traffic format:<\/b> <a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-ecom-casestudy-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\"> Push notifications, which delivered the best mix of volume and conversion quality. Later, the team also explored Survey Exit and In-Page Push to diversify traffic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This solid technical background gave the campaigns flexibility and scalability, making real-time optimization possible.<\/span><\/p>\n<p><b>Campaign Lifecycle: From Launch to Scaling<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The media buying team has two projects &#8211; a fast-fashion retailer and a global marketplace &#8211; each followed a structured lifecycle suggested by <\/span><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-ecom-casestudy-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\"> account strategist Sotos Charalambous:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Warm-up (pre-launch):<\/b><span style=\"font-weight: 400;\"> campaigns were launched at least a week before seasonal events (Singles\u2019 Day, Ramadan, or Black Friday). This warm-up period helped algorithms gather early data before peak demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testing phase (days 1-7):<\/b><span style=\"font-weight: 400;\"> intensive A\/B testing of GEOs, creatives, ad formats, and landing pages. Conversion delays of 4-5 days were common, so patience was key before making decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scaling phase (days 8-20):<\/b><span style=\"font-weight: 400;\"> Gradual budget increases on campaigns that showed promising early ROI. Optimization on this stage was light but consistent (you\u2019ll find the details below).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ongoing optimization (continuous):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The team excluded underperforming zoneIDs every two weeks and removed sources with high order cancellation rates.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As their account strategist, Sotos Charalambous, put it:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIt\u2019s not plug-and-play. The first few days are just about watching. Day 8 to 20 &#8211; that\u2019s when things really move.\u201d<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"case-a-global-marketplace-campaign\"><\/span><b>Case A: Global Marketplace Campaign\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This campaign promoted a large international online marketplace, known for its wide product catalog, strong mobile adoption, and flash deals. The audience was primarily price-sensitive mobile users in emerging markets.<\/span><\/p>\n<p><b>Key Results<\/b><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-315493355\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Duration:<\/b><span style=\"font-weight: 400;\"> 1+ year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total Sales:<\/b><span style=\"font-weight: 400;\"> $833K<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total Spend:<\/b><span style=\"font-weight: 400;\"> $687K<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ROI (average):<\/b><span style=\"font-weight: 400;\"> 21.22%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top Ad Format:<\/b><span style=\"font-weight: 400;\"> Push<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top GEOs:<\/b><span style=\"font-weight: 400;\"> MX, FR, ES, IL, IT, CL, DE, BR, SA, KR, CO, PE, GH, NL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform:<\/b><span style=\"font-weight: 400;\"> Android, matching the user base\u2019s shopping habits.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"monthly-performance-case-a\"><\/span><b>Monthly Performance (Case A)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table style=\"height: 2106px; width: 64.6422%;\" border=\"1\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr>\n<td><b>Month<\/b><\/td>\n<td><b>Advertiser Revenue<\/b><\/td>\n<td><b>ROI<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$81,855.12<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16.67%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Apr 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$98,898.88<\/span><\/td>\n<td><span style=\"font-weight: 400;\">225.34%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mar 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$119,044.47<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.18%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Feb 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$96,181.66<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25.95%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jan 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$94,185.61<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.02%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dec 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$79,962.51<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.78%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nov 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$44,592.91<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.05%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Oct 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$39,545.49<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.72%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sep 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$42,605.72<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46.54%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aug 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$33,151.50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jul 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$27,301.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">108.48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jun 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$23,492.40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">88.72%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$19,217.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">143.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Apr 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$14,173.80<\/span><\/td>\n<td><span style=\"font-weight: 400;\">119.45%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mar 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$11,232.57<\/span><\/td>\n<td><span style=\"font-weight: 400;\">83.53%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Feb 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5,179.46<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-15.64%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jan 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$756.12<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-82.01%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dec 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1,606.54<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14,665.99%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nov 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$255.38<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-79.68%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>TOTAL<\/b><\/td>\n<td><b>$833,238.14<\/b><\/td>\n<td><b>21.22%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Highlights<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">April 2025: <\/span><b>225% ROI<\/b><span style=\"font-weight: 400;\"> ($98K revenue from $30K spend).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">July 2024: <\/span><b>108% ROI<\/b><span style=\"font-weight: 400;\"> &#8211; a breakthrough month showing potential to double returns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">December 2024: <\/span><b>$80K revenue with 25% ROI<\/b><span style=\"font-weight: 400;\">, boosted by holiday shopping.<\/span><\/li>\n<\/ul>\n<p><b>Case B: Fast-Fashion Platform<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This campaign focused on a mobile-first fast-fashion retailer, popular among Gen Z and millennials. The brand leveraged influencer buzz, seasonal drops, and trend-driven sales to maintain momentum.<\/span><\/p>\n<p><b>Key Results<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Duration:<\/b><span style=\"font-weight: 400;\"> 4-5 months<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total Conversions:<\/b><span style=\"font-weight: 400;\"> 292,150<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total Spend:<\/b><span style=\"font-weight: 400;\"> $836K<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average ROI:<\/b><span style=\"font-weight: 400;\"> 39.7%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Formats:<\/b><span style=\"font-weight: 400;\"> In-Page Push (iOS), Push, Survey Exit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top GEOs:<\/b><span style=\"font-weight: 400;\"> Tier-1 Western countries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform:<\/b><span style=\"font-weight: 400;\"> mostly iOS, with higher CRs in premium markets.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"monthly-performance-case-b\"><\/span><b>Monthly Performance (Case B)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table style=\"height: 483px; width: 56.1425%;\" border=\"1\" cellspacing=\"1\" cellpadding=\"1\">\n<tbody>\n<tr style=\"height: 94px;\">\n<td style=\"height: 94px;\"><b>Month<\/b><\/td>\n<td style=\"height: 94px;\"><b>Impressions<\/b><\/td>\n<td style=\"height: 94px;\"><b>Conversions<\/b><\/td>\n<td style=\"height: 94px;\"><b>CR<\/b><\/td>\n<td style=\"height: 94px;\"><b>Spend<\/b><\/td>\n<\/tr>\n<tr style=\"height: 94px;\">\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">Jul 2025<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">85,249<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">55,412<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">0.65<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">$147,303<\/span><\/td>\n<\/tr>\n<tr style=\"height: 94px;\">\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">Jun 2025<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">147,627<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">88,576<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">0.60<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">$237,422<\/span><\/td>\n<\/tr>\n<tr style=\"height: 94px;\">\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">May 2025<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">96,129<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">91,323<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">0.95<\/span><\/td>\n<td style=\"height: 94px;\"><span style=\"font-weight: 400;\">$232,130<\/span><\/td>\n<\/tr>\n<tr style=\"height: 96px;\">\n<td style=\"height: 96px;\"><span style=\"font-weight: 400;\">Apr 2025<\/span><\/td>\n<td style=\"height: 96px;\"><span style=\"font-weight: 400;\">82,627<\/span><\/td>\n<td style=\"height: 96px;\"><span style=\"font-weight: 400;\">57,839<\/span><\/td>\n<td style=\"height: 96px;\"><span style=\"font-weight: 400;\">0.07<\/span><\/td>\n<td style=\"height: 96px;\"><span style=\"font-weight: 400;\">$135,674<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"optimization-tactics-that-drove-results\"><\/span><b>Optimization Tactics That Drove Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These optimization moves were applied to both campaigns described above, while PropellerAds account strategist insists that they can be used for most of the eCommerce campaigns:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZoneID blacklisting<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Underperforming zones with low CRs or high cancellations were removed every two weeks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-driven decisions preserved campaign profitability.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dynamic CPA bidding<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bids adjusted in real time based on payout value (<\/span><span style=\"font-weight: 400;\">price=<\/span><span style=\"font-weight: 400;\"> parameter).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensured high-commission conversions justified higher spend.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trend-driven launches<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaigns synced with shopping events: Black Friday, Singles\u2019 Day, Ramadan, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The warm-up period helped algorithms adapt before peak demand.<\/span><\/li>\n<\/ul>\n<p><b>Landing Page Testing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instead of betting on one funnel, multiple types landing pages were rotated to find the winning ones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Default product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal sales pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trending collections<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This approach identified regional winners and optimized CR per device and market.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"audience-segmentation\"><\/span><b>Audience Segmentation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By device<\/b><\/li>\n<\/ul>\n<p><b>Android<\/b><span style=\"font-weight: 400;\">: Higher performance in LATAM, Asia, and Eastern Europe (budget-friendly shoppers).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>iOS<\/b><span style=\"font-weight: 400;\">: Stronger CR in Tier-1 GEOs (premium buyers), works with In-Page Push.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>By region:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Campaign setups adapted per GEO with tailored bids, creatives, and landing pages.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"bonus-insights\"><\/span><b>Bonus Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Also, <\/span><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-ecom-casestudy-2025\/\"><span style=\"font-weight: 400;\">PropellerAds<\/span><\/a><span style=\"font-weight: 400;\"> account strategist shared some useful insights for everyone working with eCommerce vertical:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use gamification loops:<\/b><span style=\"font-weight: 400;\"> eCommerce platforms increasingly reward repeat engagement with discounts, points, or bonus credits &#8211; mirroring apps like Temu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer leverage:<\/b><span style=\"font-weight: 400;\"> influencer buzz often primes users, making performance ads more effective. Combining influencer-driven demand with paid traffic creates compounding growth.<\/span><\/li>\n<\/ul>\n<p><em><strong>See also:<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/propeller-ads-review\/\">PropellerAds Review<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even in a crowded eCommerce space, smart tracking, dynamic CPA bidding, and structured optimization can unlock consistent growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These two cases prove that success heavily depends on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clean traffic through zone-level management;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic adjustments by conversion value;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And tailoring setups per device and GEO behavior.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\">Want to replicate results like this? With PropellerAds ad formats and optimization cycles, eCommerce scaling is absolutely within reach! <a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-ecom-casestudy-2025\/\">Join now<\/a>!<\/span><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3466936707\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Even though the eCommerce niche is rather competitive, campaigns executed with precision can bring headspinning results. And in this case study, we\u2019ll uncover how one agency turned PropellerAds\u2019 Push traffic and dynamic CPA bidding into a consistent profit engine. The results were $833,000 in sales, tens of millions of impressions, and a systemized scaling strategy&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-scaling-ecommerce-propellerads\/\">View Article<\/a>","protected":false},"author":16,"featured_media":40174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954,8971],"tags":[182,9004],"learning_paths":[],"class_list":["post-40169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-case-studies","tag-case-study","tag-propellerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO 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