{"id":39996,"date":"2025-09-11T13:59:47","date_gmt":"2025-09-11T12:59:47","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=39996"},"modified":"2025-09-11T13:59:47","modified_gmt":"2025-09-11T12:59:47","slug":"cpc-vs-smartcpc-rollerads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/","title":{"rendered":"CPC vs. SmartCPC: Choosing the Best Option for Testing"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4069530798\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><span style=\"font-weight: 400;\">Cost-Per-Click (CPC) is a tried-and-true option for affiliate marketers, where you bid on every click a user makes. There are a few well-known alternatives to this bidding model, like Cost-Per-Mille (CPM) and Cost-Per-View (CPV), but basically that\u2019s it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is where we\u2019d like to highlight the so-called Smart bidding models from RollerAds. We won\u2019t cover SmartCPM here, because it deserves a separate article; instead, we\u2019ll focus on SmartCPC and the related case study. After all, it\u2019s best to compare alternatives head-on, just like with A\/B testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to read to the end, as our partners have prepared a special promo code exclusively for our readers.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#a-word-on-traditional-cpc\" >A Word on Traditional CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#case-study-launching-with-cpc-vs-smartcpc\" >Case Study: Launching with CPC vs. SmartCPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#launching-with-cpc\" >Launching with CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#cpc-test-optimization\" >CPC Test Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#launching-with-smartcpc\" >Launching with SmartCPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#smartcpc-test-optimization\" >SmartCPC Test Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#test-results\" >Test Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#scaling-with-cpc-model\" >Scaling with CPC Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#cpc-campaign-optimization\" >CPC Campaign Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#comparing-the-results\" >Comparing the Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/#wrapping-up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"a-word-on-traditional-cpc\"><\/span><span style=\"font-weight: 400;\">A Word on Traditional CPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/bit.ly\/3VabWkA\"><span style=\"font-weight: 400;\">Traditional CPC<\/span><\/a><span style=\"font-weight: 400;\"> (and CPM in that regard) features fixed bidding, so you need to change the bid value manually every time you optimize your ad spend. Having a single CPC campaign is OK, but oftentimes affiliates run a handful of them and every campaign requires adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, classic CPC can be suboptimal for testing, since you need to input some bid to start getting any data for optimization\u2014a vicious circle at its best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SmartCPC solves both issues by letting you choose the upper threshold for your bidding strategy. After that, the algorithm chooses the optimal bid depending on the characteristics of the auction, your threshold, and its \u201caggressiveness\u201d (more on that later in the article).<\/span><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-smartcpa\/\"><span style=\"font-weight: 400;\">Register on RollerAds<\/span><\/a><span style=\"font-weight: 400;\"> to see how Smart models work firsthand. For those of you who are still not convinced, read on to see how SmartCPC performs against CPC when it comes to testing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"case-study-launching-with-cpc-vs-smartcpc\"><\/span><span style=\"font-weight: 400;\">Case Study: Launching with CPC vs. SmartCPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since many advertisers have their doubts against \u201cgame changers\u201d, it was only logical to conduct the A\/B testing of SmartCPC and CPC. For this case, a Survey offer<\/span><span style=\"font-weight: 400;\"> was chosen.<\/span><\/p>\n<p>Additionally,\u00a0<strong>discover top survey offers<\/strong> on\u00a0<a href=\"https:\/\/affiliates.mobidea.com\/apps\/list\/?utm_source=mobidea_academy&amp;utm_medium=blog&amp;utm_campaign=rollerads_2025\">Mobidea<\/a>.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad format: Direct Click<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bid model: CPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Category: Survey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GEO: Australia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device: Mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OS: Android (10\u201315 versions)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payout: $0.15<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"launching-with-cpc\"><\/span><span style=\"font-weight: 400;\">Launching with CPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since CPC is more common, it was only logical to start with it. To test this bid model, RollerAds opted for the <\/span><a href=\"https:\/\/bit.ly\/3JiZ09E\"><span style=\"font-weight: 400;\">Direct Click<\/span><\/a><span style=\"font-weight: 400;\"> ad format, which is their unique ad format.<\/span><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-425133313\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><img decoding=\"async\" class=\"size-full wp-image-40003 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image18.png\" alt=\"rollerads smartcpc\" width=\"1600\" height=\"544\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image18.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image18-300x102.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image18-1024x348.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image18-768x261.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image18-1536x522.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After that, they entered the campaign name, target URL, and the GEO specified in the offer, and disabled proxy traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The standard setup procedure continued with planning the budget strategy. The CPC bid was set to $0.05. To protect the budget from overspending, their media buyers left the total budget without caps, but set $20 as the daily limit. After all, they needed to gather enough data for this case study.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40004 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image20.png\" alt=\"rollerads smartcpc\" width=\"1600\" height=\"850\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image20.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image20-300x159.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image20-1024x544.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image20-768x408.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/image20-1536x816.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">OS targets were chosen based on the offer\u2019s KPIs, and the campaign was submitted for moderation, thus finishing the test campaign&#8217;s setup process.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"cpc-test-optimization\"><\/span><span style=\"font-weight: 400;\">CPC Test Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fast-forward to the first results and subsequent optimization. Please note that things might look laissez-faire here, but when you analyze your data initially, make sure to pay close attention. Making any mistake during the first runs can be costly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day 1: After the first day of running traffic, zones with low ROI were excluded.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40013 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"254\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-300x48.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1024x163.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-768x122.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1536x244.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Day 2-3: Business as usual, red zones are turned off to find the best sources.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40010 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"266\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-300x50.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1024x170.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-768x128.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1536x255.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After three days of running the CPC campaign, media buyers had not found a single zone with the potential for profit. They ended up with a negative ROI of -66.64% and a loss of $37.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40007 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"487\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-300x91.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1024x312.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-768x234.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1536x468.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"launching-with-smartcpc\"><\/span><span style=\"font-weight: 400;\">Launching with SmartCPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since we\u2019re talking about the A\/B testing here, the same above survey offer <\/span><span style=\"font-weight: 400;\">was used to ensure that only bid models were compared against each other:<\/span><\/p>\n<p>Multigeo \u2013 Sweep Survey (Public) \u2013 CPS<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad format: Direct Click<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bid model: SmartCPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Category: Survey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GEO: Australia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device: Mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OS: Android (10\u201315 versions)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payout: $0.15<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Same as before, RollerAds\u2019 media buyers chose <\/span><a href=\"https:\/\/bit.ly\/3HeTEf2\"><span style=\"font-weight: 400;\">Direct Click<\/span><\/a><span style=\"font-weight: 400;\">, entered the campaign name and target URL, selected the GEO specified in the offer, and disabled proxy traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SmartCPC model has a peculiar setting: the bid control slider, which allows you to set the bid higher or lower than the average auction price to manipulate the volume of impressions. Although you can set it in any position you like, it is better for beginners to leave it in the middle position\u2014that\u2019s what RollerAds settled for themselves anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SmartCPC, you don\u2019t set a fixed bid, but a maximum amount you\u2019re willing to pay for a click. This can be cost-efficient when trying out new zones and minimizing the losses on tried-and-true sources.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40019 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/11.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"543\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/11.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/11-300x102.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/11-1024x348.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/11-768x261.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/11-1536x521.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Just like before, testers set a daily limit of $20 without capping the campaign&#8217;s total budget.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40016 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/12.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"1010\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/12.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/12-300x189.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/12-1024x646.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/12-768x485.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/12-1536x970.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The final step was to choose the OS and OS versions. After the campaign was moderated, the test began.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"smartcpc-test-optimization\"><\/span><span style=\"font-weight: 400;\">SmartCPC Test Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Day 1: Business as usual; tests first, optimization second: all the zones in red were turned off.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40029 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"231\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1-300x43.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1-1024x148.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1-768x111.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-1-1536x222.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Days 2 and 3: The same process, zones without conversions were turned off.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40026 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"320\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1-300x60.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1-1024x205.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1-768x154.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-1-1536x307.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It should be noted that zones with low ROI were also turned off to make things easier and faster.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40025 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"337\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1-300x63.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1-1024x216.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1-768x162.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-1-1536x324.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Day 4: This is what the final results looked like.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40022 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"480\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-300x90.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1024x307.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-768x230.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1536x461.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"test-results\"><\/span><span style=\"font-weight: 400;\">Test Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SmartCPC test also resulted in negative ROI (-16.70%), though it performed significantly better than the CPC test (-66.64%). Despite the negative outcome, SmartCPC brought proper intel\u2014a whitelist of converting zones and feeds. This data allows you to continue testing with more precise fixed bids.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create a similar whitelist yourself; just use any tracker available and sort the lines by conversions. In our particular case, zones with low ROI were excluded.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40037 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-2.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"386\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-2.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-2-300x72.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-2-1024x247.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-2-768x185.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-2-1536x371.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for feeds.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40034 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-2.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"375\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-2.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-2-300x70.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-2-1024x240.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-2-768x180.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-2-1536x360.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Whitelists can be filtered by OS versions to see which ones convert better.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40031 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-2.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"211\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-2.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-2-300x40.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-2-1024x135.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-2-768x101.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-2-1536x203.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After compiling whitelists of zones, feeds, and OS versions, the time was ripe to launch a more precise CPC ad campaign.<\/span><\/p>\n<p><strong>Pro tip:<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\">You don\u2019t need to switch to the CPC model after a SmartCPC test. You can continue tweaking the options, like excluding underperforming zones, adding new targeting options, setting custom bids for specific zones (which the system will treat as fixed bids), and, if needed, adjusting the bid slider to increase competitiveness for traffic. With this strategy, you can also scale up within one campaign.\u00a0<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"scaling-with-cpc-model\"><\/span><span style=\"font-weight: 400;\">Scaling with CPC Model<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The offer remained the same, but RollerAds media buyers added custom bids based on the whitelist, which was made using previous tests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As stated before, you can continue working with the SmartCPC bid model. The CPC model was chosen to better illustrate the difference and to make the most of the test quicker.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40046 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-3.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"1154\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-3.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-3-300x216.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-3-1024x739.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-3-768x554.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-3-1536x1108.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, they also blacklisted the underperforming zones to ensure high performance.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40043 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-3.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"1098\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-3.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-3-300x206.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-3-1024x703.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-3-768x527.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-3-1536x1054.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To polish the funnel even further, they entered the best-performing OS versions.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40042 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-4.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"869\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-4.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-4-300x163.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-4-1024x556.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-4-768x417.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-4-1536x834.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once all the data was entered, the campaign was ready for moderation and subsequent launch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"cpc-campaign-optimization\"><\/span><span style=\"font-weight: 400;\">CPC Campaign Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Day 1: The first step was to set custom bids for zones that converted but brought little-to-no ROI.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40053 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-4.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"264\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-4.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-4-300x50.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-4-1024x169.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-4-768x127.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-4-1536x253.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Day 2: Then, the bid was increased for zones that showed a positive trend earlier.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40050 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-4.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"286\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-4.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-4-300x54.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-4-1024x183.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-4-768x137.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-4-1536x275.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Day 3: Zones and feeds that still failed to deliver were wiped out of the whitelist.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40048 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-5.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"364\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-5.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-5-300x68.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-5-1024x233.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-5-768x175.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-5-1536x349.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Day 4: The final result was well worth the effort: a net profit of $10.14 and an ROI of 10.95% in four days. Scale it up to capitalize on the initial success.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40047 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"429\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1-300x80.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1-1024x275.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1-768x206.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/4-1-1536x412.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"comparing-the-results\"><\/span><span style=\"font-weight: 400;\">Comparing the Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s recap all the steps and outcomes. The first CPC test resulted in a negative ROI of -66.64%. Media buyers lost $37, and the data suggested that any future attempts to improve the campaign performance would be futile.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40059 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-5.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"487\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-5.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-5-300x91.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-5-1024x312.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-5-768x234.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/1-5-1536x468.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When media buyers switched to SmartCPC, they also suffered from a negative ROI of -16.70% and lost $6.40. Although no profit was made, RollerAds specialists got the data to form a whitelist of zones and feeds. So far, it was all about testing and gathering data, but now it was time to put the knowledge obtained into practice.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40058 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-5.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"480\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-5.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-5-300x90.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-5-1024x307.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-5-768x230.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/2-5-1536x461.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When media buyers switched to CPC and applied all the knowledge, they made $10.14 in revenue and achieved 10.95% in 4 days. In fact, the second day was already profitable and covered the losses of the first day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just to be on the safe side, media buyers ran their campaign for a couple more days. Run it for a few more, and you have some good chances to cover all the losses, including the ones during the first two tests.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40055 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-6.png\" alt=\"rollerads smartcpa\" width=\"1600\" height=\"429\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-6.png 1600w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-6-300x80.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-6-1024x275.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-6-768x206.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/09\/3-6-1536x412.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">RollerAds recommends using SmartCPC at the start for data gathering. This way, you can save on costs for affordable zones and try out more expensive sources. Often, a zone with high bids delivers exceptional performance and is well worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SmartCPC is a solid pick throughout the campaign, but quite commonly, it\u2019s more beneficial to switch to traditional CPC when you discover well-performing zones and feeds. If you insist on carrying on with SmartCPC, make sure to exclude underperforming zones, add new targeting parameters, set custom bids for individual zones (which the system will interpret as fixed bids), and, if necessary, adjust the bid slider to boost your competitiveness for traffic.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"wrapping-up\"><\/span><span style=\"font-weight: 400;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SmartCPC and CPC are not mutually exclusive; you can combine them in a grand scheme of things. For the purposes of testing and discovering new sources, SmartCPC reigns supreme. But after that, CPC enables profit maximization, and that&#8217;s what the majority of affiliates want, isn\u2019t it right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And by the way, if you want to maximize your profit too, join <\/span><a title=\"RollerAds smartcpa\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-smartcpa\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">RollerAds now<\/span><\/a><span style=\"font-weight: 400;\"> and start your first campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">See, they offer more than just a self-service platform and expertise; RollerAds has innovative bidding models, campaign kits, tried-and-true ad formats, a built-in library of creatives, and so many other tools to prove that classic ad formats, like Push notifications, never get old.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the exclusive code <\/span><b>Mobidea50<\/b><span style=\"font-weight: 400;\"> before December 31st, 2025, to get <\/span><b>+$50 on your first deposit<\/b><span style=\"font-weight: 400;\">! That\u2019s right, spend money to earn more money, and use the right tools at the right time to amplify the results.<\/span><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3884842639\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Cost-Per-Click (CPC) is a tried-and-true option for affiliate marketers, where you bid on every click a user makes. There are a few well-known alternatives to this bidding model, like Cost-Per-Mille (CPM) and Cost-Per-View (CPV), but basically that\u2019s it. And this is where we\u2019d like to highlight the so-called Smart bidding models from RollerAds. We won\u2019t&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-smartcpc-rollerads\/\">View Article<\/a>","protected":false},"author":16,"featured_media":41519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954,8971],"tags":[182,8929],"learning_paths":[],"class_list":["post-39996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-case-studies","tag-case-study","tag-rollerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPC vs. SmartCPC: Choosing the Best Option 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