{"id":394,"date":"2015-10-09T09:51:37","date_gmt":"2015-10-09T09:51:37","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=394"},"modified":"2018-05-04T16:03:23","modified_gmt":"2018-05-04T16:03:23","slug":"correlation-volume-bid-ctr","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/","title":{"rendered":"Correlation Between Volume, Bid and CTR: Karma of Traffic"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4176079713\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/#real-bid-decreased-%e2%80%93-volume-decreased-%e2%80%93-ctr-decreased\" >Real Bid Decreased \u2013 Volume Decreased \u2013 CTR Decreased<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/#real-bid-kept-the-same-%e2%80%93-volume-increased-%e2%80%93-ctr-increased\" >Real Bid Kept the Same \u2013 Volume Increased \u2013 CTR Increased<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/#real-bid-increased-%e2%80%93-volume-decreased-%e2%80%93-ctr-decreased\" >Real Bid Increased &#8211; Volume Decreased \u2013 CTR Decreased<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/#smart-bid-increased-andor-real-bid-increased-%e2%80%93-volume-increased-%e2%80%93-ctr-increased\" >Smart Bid Increased and\/or Real Bid Increased &#8211; Volume Increased \u2013 CTR Increased<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our lives are made of connections, correlations.<\/p>\n<p>In fact, small things may have a huge influence.<\/p>\n<p>We may fail to understand some correlations but <strong>we\u2019re surrounded by them:<\/strong><\/p>\n<p>A presidential speech may wreak havoc on financial markets; the stars shining bright happen to command the tides.<\/p>\n<p>Any action you make creates a karmic reaction.<\/p>\n<p>That was never truer than when we refer to Media Buying.<\/p>\n<p>There are lots of relations between different parameters and media buy beginners should take them into consideration.<\/p>\n<p>Let\u2019s take a look at some situations, <em>attempting to find consistent patterns of traffic behavior.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"real-bid-decreased-%e2%80%93-volume-decreased-%e2%80%93-ctr-decreased\"><\/span><strong>Real Bid Decreased \u2013 Volume Decreased \u2013 CTR Decreased<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This situation tells you that <em>your traffic was stolen.<\/em><\/p>\n<p>This is a normal process and it means you\u2019re losing volume.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-921430333\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>If you wish to get back to the amount of traffic you had, you gotta <strong>increase your bid<\/strong> and pay more for the same traffic quality you used to have.<\/p>\n<p>Moreover, this pattern also means your ad is losing ground.<\/p>\n<p>When your position is lower, the user on the website already understands the structure of the page and can tell if the spot is a real video or an ad space <strong>before he reaches your banner impression.<\/strong><\/p>\n<p>What happens then?<\/p>\n<p>He\u2019s gonna click fewer times on ad spots and, as a result, the quality of your traffic starts sliding down. Thus, the <strong>CTR<\/strong> is dropping too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"real-bid-kept-the-same-%e2%80%93-volume-increased-%e2%80%93-ctr-increased\"><\/span><strong>Real Bid Kept the Same \u2013 Volume Increased \u2013 CTR Increased<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This shows that the competitor before you (with a higher bid) left the auction.<\/p>\n<p>That means your position improved without the need for you to act.<\/p>\n<p>You\u2019re gonna start receiving traffic of a higher quality <em>whilst paying the same money.<\/em><\/p>\n<p>It\u2019s a perfect scenario!<\/p>\n<p>Due to the fact that the quality of traffic is better, the <strong>CTR<\/strong> automatically increases.<\/p>\n<p>In this case, try to enjoy your earnings and keep fighting with the next competitor (the one with a higher bid) for his traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"real-bid-increased-%e2%80%93-volume-decreased-%e2%80%93-ctr-decreased\"><\/span><strong>Real Bid Increased &#8211; Volume Decreased \u2013 CTR Decreased <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This means that the spot and targeting is very competitive at the moment.<\/p>\n<p>It seems obvious that one competitor over-bid you and <strong>that\u2019s why you lost some traffic<\/strong> which eventually made your <strong>CTR<\/strong> decrease \u2013 even if you do try to get more volume and a better traffic quality.<\/p>\n<p>What\u2019s your problem here?<\/p>\n<p>A big one: you\u2019re paying more for nothing, <em>because your traffic is not getting better.<\/em><\/p>\n<p>Your investment is, therefore, useless.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"smart-bid-increased-andor-real-bid-increased-%e2%80%93-volume-increased-%e2%80%93-ctr-increased\"><\/span><strong>Smart Bid Increased and\/or Real Bid Increased &#8211; Volume Increased \u2013 CTR Increased<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the most common case and the most logical trend.<\/p>\n<p>When you increase the bid, <em>you get a better position in the eternal fight for traffic.<\/em><\/p>\n<p>Therefore, you get better impressions.<\/p>\n<p>If, before, you had the 10th impression, you can now easily get the 2nd one.<\/p>\n<p>This means that the <strong>quality of your traffic has increased<\/strong> due to the probability of clicking on the banner and acquiring the offer for the user.<\/p>\n<p>Indeed, the higher the impression, the better. That\u2019s why the <strong>CTR<\/strong> is also increasing in relation with the rise of your impression level.<\/p>\n<p>This explains why the volume of the traffic increased as well:<\/p>\n<p>There are more sites that have the 1<sup>st<\/sup> impression <em>and fewer that have the 50th.<\/em><\/p>\n<p>The same works the other way around. If the smart and real bid decrease, <strong>the quality of traffic<\/strong>, <strong>CTR<\/strong> and <strong>volume<\/strong> also decrease.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <a href=\"http:\/\/www.mobidea.com\/academy\/how-to-become-a-media-buyer\">successful media buyer<\/a> should always be alert to small details.<\/p>\n<p>You&#8217;ve gotta analyze things thoroughly and be ready to deal with <strong>sudden changes and interrelations.<\/strong><\/p>\n<p>That\u2019s the only way for you to <em>make serious money.<\/em><\/p>\n<p>Hope you were\u00a0inspired by these tips.<\/p>\n<p>Now, get a move on and start piling that tasty gold!<\/p>\n<p>Good luck!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1890192046\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Our lives are made of connections, correlations. In fact, small things may have a huge influence. We may fail to understand some correlations but we\u2019re surrounded by them: A presidential speech may wreak havoc on financial markets; the stars shining bright happen to command the tides. Any action you make creates a karmic reaction&#8230;. <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/\">View Article<\/a>","protected":false},"author":4,"featured_media":1955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[175,178,190,214,217,227],"learning_paths":[150],"class_list":["post-394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-bids","tag-campaign-performance","tag-ctr","tag-optimization","tag-real-time-bidding","tag-traffic","learning_paths-semi-advanced"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Correlation Between Volume, Bid and CTR: Karma of Traffic<\/title>\n<meta name=\"description\" content=\"There are many correlated aspects that affect a campaign&#039;s performance. 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