{"id":38545,"date":"2025-03-10T13:42:42","date_gmt":"2025-03-10T13:42:42","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=38545"},"modified":"2025-03-10T13:52:00","modified_gmt":"2025-03-10T13:52:00","slug":"richads-gambling-insights-2025","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/","title":{"rendered":"Trends and restrictions in Gambling 2025: RichAds insights"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-128950428\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>According to <a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/gambling-global-market-report\">The Business Research Company<\/a>, Gambling market size with grow from $572 billion in 2024 to $618 billion in 2025, making the niche really profitable for affiliates as the revenue only continues to grow.<\/p>\n<p>To make your iGaming campaigns even more profitable in the competitive market, <a class=\"thirstylink\" title=\"Richads feb article 25\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-feb-article-25\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a> ad network team will share trends on Gambling ads in 2025 as well as highlight upcoming restrictions for affiliates to be aware of!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#geo-restrictions-for-gambling-ads-in-2025-what-to-expect\" >GEO restrictions for Gambling ads in 2025: what to expect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#traffic-sources-and-top-geos-for-2025\" >Traffic sources and top GEOs for 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#telegram-ads-in-mini-apps\" >Telegram ads in mini apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#push-ads\" >Push Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#pop-ads\" >Pop Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#gambling-promo-materials-ideas-in-2025\" >Gambling promo materials ideas in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#trends-in-gambling-offers-launch-richads-insights\" >Trends in Gambling offers launch: RichAds insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"geo-restrictions-for-gambling-ads-in-2025-what-to-expect\"><\/span>GEO restrictions for Gambling ads in 2025: what to expect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The overall market trend for different GEOs in 2025, from Tier 1 to Tier 3, is the strengthening of the laws and regulations for Gambling operators.<\/p>\n<p>RichAds has compiled a list of most burning and expected regulations of hottest GEOs in iGaming affiliate marketing and will explain the upcoming laws in short.<\/p>\n<ul>\n<li><b>Brazil.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From 2025 the market will face new restrictions \u2014- lotteries from Rio de Janeiro state (Loterj) won\u2019t be able to give operators the licences that allow them to work all over the country. So iGaming operators will need to pay more and get federal licences, not state ones.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>India.\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Indian Supreme Court has temporarily suspended the collection of the GST retrospective tax relating to the turnover rates from 2018. The application of a 28% rate to gaming companies has led to significant difficulties in the industry. The final decision will be made before March 18, 2025, which could dramatically change the future of the sector in India.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Peru.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From 2025 the cost of licenses for online operators in Peru is tripled, and all Gambling transactions are subject to an additional 1% excise tax. These changes came into effect in January 2025.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>the USA.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the United States, the Model Internet Gaming Act is being discussed. It could create unified rules for iGaming operators in all states. Key provisions include taxation from 15% to 25%, a ban on using credit cards for deposits, as well as restrictions on advertising. The bill is currently under public discussion.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Thailand.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Good news here! The Thai government is finalizing a bill aimed at legalizing online gambling. The new legislation is all about giving licenses to operators, which should help bring shadow operations into the country&#8217;s legal economy. In January 2025, casino games legalization for tourists was already approved.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"traffic-sources-and-top-geos-for-2025\"><\/span>Traffic sources and top GEOs for 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As mentioned above, Gambling niche may face special restrictions on some GEOs, so RichAds team recommends choosing sources that have 0 ban chance as well as a loyal content policy for creatives.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2937528041\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>There are three main traffic sources that combine the aforementioned factors and are perfect for Gambling, from RichAds expertise: Telegram ads in mini apps, push and pop ads. You\u2019ll also find best GEOs per format for iGaming at RichAds, stay tuned!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"telegram-ads-in-mini-apps\"><\/span>Telegram ads in mini apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a new format on the market, such Telegram ads remind push ads when used with banners or in-page push ads without.<\/p>\n<p>There are three variations at <a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-feb-article-25\/\">RichAds<\/a> \u2014- embedded and interstitial banners as well as push-style ads, soon video ads will be available. Such ads appear in Telegram mini apps, bots, tap-to-earn games or clickers and do not have strict moderation policy like official Telegram ads.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-38555 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-1.png\" alt=\"richads gambling 1\" width=\"1380\" height=\"809\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-1.png 1380w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-1-300x176.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-1-1024x600.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-1-768x450.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Example of Telegram ads at RichAds<\/em><\/p>\n<p>Why test Telegram ads by RichAds specifically for Gambling?<\/p>\n<p style=\"text-align: center;\"><strong>There are 4 simple reasons:<\/strong><\/p>\n<ol>\n<li><strong>Trending format.<\/strong><br \/>\nThis type of ads is really fresh, so there\u2019s no ad blindness and really high CTRs for iGaming offers and creatives, as users haven\u2019t seen such ads before!<\/li>\n<li><strong>No content limitations.<br \/>\n<\/strong>In comparison to strict official Telegram ads, these types of ads do not have any harsh rules and are perfect for any iGaming offers.<\/li>\n<li><strong>The price is really affordable.<br \/>\n<\/strong>You can buy ads on CPC basis, starting from $0.02 per click at RichAds.<\/li>\n<li><strong>Access to Premium users and selection by motivation.<\/strong><\/li>\n<\/ol>\n<p>Unlike official Telegram ads, this ad type allows to target Premium users as well as motivated and non-motivated audiences.<\/p>\n<p><strong>Trending GEOs for iGaming on Telegram ads at RichAds:<\/strong><\/p>\n<ul>\n<li>Nigeria<\/li>\n<li>Turkey<\/li>\n<li>India<\/li>\n<li>Indonesia<\/li>\n<li>UK<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"push-ads\"><\/span>Push Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This format is a proven one, it\u2019s on top for Gambling offers promotion via RichAds since the very start of the platform. Apart from being a proven format, it has really decent prices per click, starting from $0.005 for Tier 3 GEOs that have really high volumes for iGaming offers.<\/p>\n<p>Among its other benefits we can highlight the possibility to use any text, icon, or banner without any censorship, unlike Google or Facebook ads, for instance.<\/p>\n<p style=\"text-align: center;\"><strong>Trending GEOs for iGaming on push ads at RichAds:<\/strong><\/p>\n<ul>\n<li>India<\/li>\n<li>Thailand<\/li>\n<li>Bangladesh<\/li>\n<li>Indonesia<\/li>\n<li>Malaysia<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"pop-ads\"><\/span>Pop Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This ad format can be called the easiest for Gambling offers as it doesn\u2019t require any creatives apart from the classic landing page, it can also contain any text\/image as the moderation policy is really loyal.<\/p>\n<p>It\u2019s not only the most effortless format, but also the least expensive one at RichAds, with CPM starting from $0.5 for Tier 3 and $1 for Tier 1. Affiliates love using it for iGaming offers as pop ads are impossible to miss and casino players are usually prone to make impulsive decisions which make them a perfect match.<\/p>\n<p style=\"text-align: center;\"><strong>Trending GEOs for iGaming on pop ads at RichAds:<\/strong><\/p>\n<ul>\n<li>India<\/li>\n<li>Indonesia<\/li>\n<li>Bangladesh<\/li>\n<li>Peru<\/li>\n<li>Pakistan<\/li>\n<li>Romania<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"gambling-promo-materials-ideas-in-2025\"><\/span>Gambling promo materials ideas in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Though Gambling is becoming more and more competitive, there still are some universal approaches that work nice on most formats and have high CTRs.<\/p>\n<p>RichAds team has made a few examples that will be especially effective for push and Telegram ads and have high CTRs.<\/p>\n<ul>\n<li><strong>Direct message imitation.<\/strong> Creates a personalization approach and gives a trustworthy vibe.<\/li>\n<li><strong>Exact sum mention.<\/strong> As old as the universe, yet it actually attracts many players as everyone is in constant search of generous bonuses.<\/li>\n<li><strong>Brand name application. <\/strong>If your offers\u2019 brand is popular on the chosen GEO, make sure you mention it in texts and logos.<\/li>\n<li><strong>Emojis usage.<\/strong> It creates an emotion of happiness from winning and attracts the attention of users.<\/li>\n<li><strong>Highlight payment methods. <\/strong>If your GEO has some hard times with common payout methods, make sure you mention local ones.<\/li>\n<li><strong>Point out the peculiarity of your brand.<\/strong> Those can be bonuses, some special safet for players, games variety or quick withdrawals.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-38556 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-2.png\" alt=\"richads gambling 2\" width=\"1380\" height=\"565\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-2.png 1380w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-2-300x123.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-2-1024x419.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2025\/03\/richads-gambling-2-768x314.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"trends-in-gambling-offers-launch-richads-insights\"><\/span>Trends in Gambling offers launch: RichAds insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finally, let\u2019s see how to actually launch Gambling offers and do it profitably in 2025.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-feb-article-25\/\">RichAds<\/a> team highlights several main principles of a successful iGaming campaign:<\/p>\n<ol>\n<li><strong>Do pre-research on a chosen GEO.<\/strong>Make sure you find out about laws, restrictions and payment methods in advance to choose a proper traffic source.<\/li>\n<li><strong><strong>Always remember about A\/B testing.<\/strong><\/strong>&nbsp;\n<p>It\u2019s not enough to test 1-2 approaches, it\u2019s better to test from 5 and more creatives or landing pages to find the one for your target audience.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong><strong>Start with Premium traffic.<\/strong><\/strong>&nbsp;\n<p>When launching an ad campaign via RichAds it\u2019s better to start with highest CR traffic \u2014 those are sources that belong to Premium group and do guarantee a success.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong><strong>Apply AI optimization.<\/strong><\/strong>&nbsp;\n<p>RichAds uses AI to make the optimization effortless and dead easy. Apply tools like Target CPA, Performance Mode and Automated Rules to get rid of too expensive sources and target only converting ones \u2014- all automatically.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li><strong><strong>Be smart about bids and budgets.<\/strong><\/strong>&nbsp;\n<p>Ask your managers for the best bid for this or that GEO not to waste the budget in one day yet get enough volumes needed for a test.A hint from RichAds team \u2014- test at least 10 desired conversion prices to get the full image of the campaign performance.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keeping up with the iGaming trends is a must for any affiliate who wants to launch ads in the niche as it\u2019s highly competitive and has constantly changing regulations.<\/p>\n<p>With the recognition of the best iGaming source by SiGMA, <a class=\"thirstylink\" title=\"Richads feb article 25\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-feb-article-25\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a> ad network is certainly a reliable source of Gambling traffic, their Telegram ads can certainly be called the most trending source for iGaming offers in 2025, that\u2019s definitely worth trying!<\/p>\n<p>The guys do keep abreast of all trends \u2014 don\u2019t hesitate to register and start working with RichAds!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1368844771\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"According to The Business Research Company, Gambling market size with grow from $572 billion in 2024 to $618 billion in 2025, making the niche really profitable for affiliates as the revenue only continues to grow. To make your iGaming campaigns even more profitable in the competitive market, RichAds ad network team will share trends on&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/richads-gambling-insights-2025\/\">View Article<\/a>","protected":false},"author":1,"featured_media":38561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[8951],"learning_paths":[],"class_list":["post-38545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-richads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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