{"id":38531,"date":"2025-03-05T14:37:07","date_gmt":"2025-03-05T14:37:07","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=38531"},"modified":"2025-03-05T14:37:07","modified_gmt":"2025-03-05T14:37:07","slug":"propellerads-telegram-ads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/","title":{"rendered":"How Telegram Ads Drove 18,000+ Conversions: A Case Study"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-734865650\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>When PropellerAds launched <a class=\"thirstylink\" title=\"propellerads-telegram-ads\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-telegram-ads\/\" target=\"_blank\" rel=\"nofollow noopener\">Telegram Ads<\/a>, it sparked a lot of curiosity. Marketers wanted to know:<\/p>\n<ul>\n<li>How effective are these ads?<\/li>\n<li>Do they actually convert?<\/li>\n<li>What\u2019s the cost of running a campaign?<\/li>\n<li>How do they compare to the official Telegram Ads platform?<\/li>\n<\/ul>\n<p>Instead of answering these questions with just theory, we\u2019re going straight into a real case study. A case study that proves how Telegram Ads helped an advertiser drive over 18,000 conversions.<\/p>\n<p>By putting this format up against In-Page Push Ads (IPP), we got a side-by-side look at performance, targeting capabilities, and overall impact. The results? You\u2019ll want to see them for yourself.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#how-do-telegram-ads-work\" >How Do Telegram Ads Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#propellerads-telegram-ads-vs-official-telegram-ads\" >PropellerAds Telegram Ads vs. Official Telegram Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#official-telegram-ads-channel-based-promotion\" >Official Telegram Ads: Channel-Based Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#propellerads-telegram-ads-mini-app-integration\" >PropellerAds Telegram Ads: Mini App Integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#case-study-scaling-a-mini-app-with-telegram-ads\" >Case Study: Scaling a Mini-App with Telegram Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#the-advertisers-goals\" >The advertiser\u2019s goals:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#campaign-setup-targeting\" >Campaign Setup &amp; Targeting<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#campaign-parameters\" >Campaign parameters:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#campaign-performance-telegram-ads-vs-in-page-push-ads\" >Campaign Performance: Telegram Ads vs. In-Page Push Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#results-ipp-telegram-ads-campaigns\" >Results: IPP + Telegram Ads Campaigns<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#best-performing-geos\" >Best Performing GEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#why-did-telegram-ads-perform-so-well\" >Why Did Telegram Ads Perform So Well?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#1-high-user-engagement-by-design\" >1. High User Engagement by Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#2-perfect-audience-offer-match\" >2. Perfect Audience-Offer Match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#3-smart-targeting-scalability\" >3. Smart Targeting &amp; Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#4-seamless-ad-experience\" >4. Seamless Ad Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/#final-thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"how-do-telegram-ads-work\"><\/span>How Do Telegram Ads Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PropellerAds\u2019 Telegram Ads operates within <a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-telegram-ads\/\">Telegram Mini Apps<\/a>, a growing ecosystem of in-app games and tools. These mini-apps keep users engaged for extended periods, making them a prime placement for non-intrusive advertising.<\/p>\n<p>Here\u2019s what the user journey looks like:<\/p>\n<ol>\n<li>A user opens a Telegram Mini App, usually a game where they interact regularly.<\/li>\n<li>In most cases, an ad is triggered after a specific action, ensuring the ad appears naturally.<\/li>\n<li>The user either engages with the ad or dismisses it. Since the ads are expected and sometimes incentivized, interaction rates are much higher than with traditional push formats.<\/li>\n<li>Advertisers can retarget users who engage with the ad through Popunder or Push ads, reinforcing their messaging and increasing conversions.<\/li>\n<\/ol>\n<p>This predictable and seamless ad experience is a major advantage &#8211; users don\u2019t feel disrupted, and advertisers get higher engagement rates as a result.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"propellerads-telegram-ads-vs-official-telegram-ads\"><\/span>PropellerAds Telegram Ads vs. Official Telegram Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve used Telegram\u2019s official advertising platform before, you might be wondering: how are PropellerAds\u2019 Telegram Ads different? While both allow you to reach Telegram users, they take very different approaches in terms of placement, targeting, and accessibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"official-telegram-ads-channel-based-promotion\"><\/span>Official Telegram Ads: Channel-Based Promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The official Telegram Ads platform allows advertisers to place ads in Telegram channels, where they appear at the bottom of the feed. While this works well for branding, the lack of precise targeting means advertisers often pay for broad, less engaged audiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"propellerads-telegram-ads-mini-app-integration\"><\/span>PropellerAds Telegram Ads: Mini App Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PropellerAds takes a more dynamic approach, placing ads inside Telegram Mini Apps, which are interactive platforms where users are already engaged. Since these ads appear at natural breakpoints (like game pauses or reward screens), they feel less intrusive and generate higher engagement rates.<\/p>\n<p>But that\u2019s not the only difference. Let\u2019s look at a direct comparison:<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1111920234\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<table style=\"border-style: solid; width: 100%;\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"208\"><strong>Feature<\/strong><\/td>\n<td width=\"208\"><strong>Official Telegram Ads<\/strong><\/td>\n<td width=\"208\"><strong>PropellerAds Telegram Ads<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"208\">Budget Requirement<\/td>\n<td width=\"208\">High minimum spend<\/td>\n<td width=\"208\">Start with just $100<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">Placement<\/td>\n<td width=\"208\">Telegram Channels<\/td>\n<td width=\"208\">Telegram Mini Apps<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">Targeting Options<\/td>\n<td width=\"208\">Limited (by channel or topic)<\/td>\n<td width=\"208\">Advanced (GEO, OS, platform, browser, language, connection type)<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">Creative Moderation<\/td>\n<td width=\"208\">Strict rules on ad content<\/td>\n<td width=\"208\">More flexibility in images and text<\/td>\n<\/tr>\n<tr>\n<td width=\"208\">Allowed Verticals<\/td>\n<td width=\"208\">Highly restricted<\/td>\n<td width=\"208\">A wider selection of approved verticals<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>With lower entry costs, advanced targeting, and a more interactive ad experience, PropellerAds Telegram Ads offer a flexible, high-performance alternative that advertisers can scale easily.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"case-study-scaling-a-mini-app-with-telegram-ads\"><\/span>Case Study: Scaling a Mini-App with Telegram Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For this case study, we\u2019re looking at an advertiser who owns a Telegram Mini App blending elements of Finance and Gaming. The app had a simple yet engaging premise &#8211; users would grow virtual plants to earn tokens.<\/p>\n<p>Mini Apps like this have gained massive popularity on Telegram, attracting users who enjoy interactive and rewarding experiences. However, with competition growing, the advertiser needed a smarter way to scale. And that\u2019s where PropellerAds came in.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"the-advertisers-goals\"><\/span>The advertiser\u2019s goals:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Increase user acquisition by expanding app visibility<\/li>\n<li>Drive more conversions (app installs and in-app actions)<\/li>\n<li>Compare different ad formats to find the best-performing one<\/li>\n<\/ul>\n<p>To achieve this, we ran a side-by-side test of two advertising approaches:<\/p>\n<ol>\n<li>In-Page Push Ads (IPP) Only: A proven format known for delivering consistent conversions.<\/li>\n<li>In-Page Push + Telegram Ads: A mixed strategy that introduced Telegram Ads alongside IPP.<\/li>\n<\/ol>\n<p>Would the new Telegram Ads format outperform traditional push ads? Let\u2019s find out.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"campaign-setup-targeting\"><\/span>Campaign Setup &amp; Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The advertiser initially tested In-Page Push Ads (IPP) to drive traffic. While it delivered steady results, they wanted to scale further.<\/p>\n<p>This led to a dual-strategy approach, where we launched:<\/p>\n<ol>\n<li>Campaign 1: In-Page Push Ads only<\/li>\n<li>Campaign 2: In-Page Push Ads + Telegram Ads<\/li>\n<\/ol>\n<p>By running both campaigns simultaneously, we could accurately compare the impact of Telegram Ads on engagement and conversions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"campaign-parameters\"><\/span>Campaign parameters:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Daily Budget: $200<\/li>\n<li>Bidding Model: CPA Goal<\/li>\n<li>Duration: Sept 20 \u2013 Oct 19, 2024<\/li>\n<li>Tracking: Internal PropellerAds tracker (to optimize CPA bidding)<\/li>\n<\/ul>\n<p>Since Telegram Ads offer broader targeting than Telegram\u2019s official platform, we used advanced audience segmentation:<\/p>\n<ul>\n<li>GEOs: Nigeria (NG), Bangladesh (BD), Pakistan (PK), India (IN), Indonesia (ID)<\/li>\n<li>Platforms: Android, iOS, Windows, Linux, macOS<\/li>\n<li>Languages: English<\/li>\n<li>Device targeting: Kept open to test performance across all devices<\/li>\n<\/ul>\n<p>Why this setup?<\/p>\n<p>The advertiser wanted to identify the best-performing GEOs and platforms, while PropellerAds&#8217; advanced tracking ensured that bids remained optimized for maximum conversions.<\/p>\n<p>Would adding Telegram Ads make a difference? The results speak for themselves.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"campaign-performance-telegram-ads-vs-in-page-push-ads\"><\/span>Campaign Performance: Telegram Ads vs. In-Page Push Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both campaigns ran for one full month, giving us a clear comparison of how Telegram Ads impacted overall performance.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"results-ipp-telegram-ads-campaigns\"><\/span>Results: IPP + Telegram Ads Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<table style=\"border-style: solid; width: 100%;\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"174\">Campaign<\/td>\n<td width=\"111\">Impressions<\/td>\n<td width=\"123\">Conversions<\/td>\n<td width=\"102\">CPM<\/td>\n<td width=\"110\">CTR<\/td>\n<\/tr>\n<tr>\n<td width=\"174\">IPP + Telegram Ads (Version 1)<\/td>\n<td width=\"111\">9,080,458<\/td>\n<td width=\"123\">18,921<\/td>\n<td width=\"102\">$0.11<\/td>\n<td width=\"110\">2.77%<\/td>\n<\/tr>\n<tr>\n<td width=\"174\">IPP + Telegram Ads (Version 2)<\/td>\n<td width=\"111\">830,873<\/td>\n<td width=\"123\">4,272<\/td>\n<td width=\"102\">$0.42<\/td>\n<td width=\"110\">5.20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Key takeaways:<\/p>\n<ul>\n<li>Telegram Ads significantly improved CTR, nearly doubling engagement rates.<\/li>\n<li>Conversions skyrocketed, with the first campaign version delivering 12x more conversions than IPP alone.<\/li>\n<li>Despite a slight increase in CPM (cost per thousand impressions), the high-quality traffic justified the spending.<\/li>\n<\/ul>\n<p>Now, let\u2019s compare these results to the In-Page Push-only campaigns:<\/p>\n<table style=\"border-style: solid; width: 100%;\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"152\">Campaign<\/td>\n<td width=\"104\">Impressions<\/td>\n<td width=\"116\">Conversions<\/td>\n<td width=\"124\">CPM<\/td>\n<td width=\"124\">CTR<\/td>\n<\/tr>\n<tr>\n<td width=\"152\">IPP Only (Version 1)<\/td>\n<td width=\"104\">2,003,229<\/td>\n<td width=\"116\">1,524<\/td>\n<td width=\"124\">$0.045<\/td>\n<td width=\"124\">2.38%<\/td>\n<\/tr>\n<tr>\n<td width=\"152\">IPP Only (Version 2)<\/td>\n<td width=\"104\">2,612,741<\/td>\n<td width=\"116\">679<\/td>\n<td width=\"124\">$0.021<\/td>\n<td width=\"124\">2.54%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Key takeaways:<\/p>\n<ul>\n<li>Telegram Ads outperformed standalone IPP Ads across the board.<\/li>\n<li>CTR nearly doubled, meaning more users engaged with the ads.<\/li>\n<li>Higher conversion rates made the slightly higher CPM worthwhile.<\/li>\n<\/ul>\n<p>The verdict? Adding Telegram Ads to an In-Page Push campaign strategy proved to be a winning formula.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"best-performing-geos\"><\/span>Best Performing GEOs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the campaign progressed, we noticed that certain GEOs delivered higher engagement and conversion rates. Here\u2019s how different regions performed:<\/p>\n<table style=\"border-style: solid; width: 100%;\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"134\"><strong>GEO<\/strong><\/td>\n<td width=\"114\"><strong>Impressions<\/strong><\/td>\n<td width=\"124\"><strong>Conversions<\/strong><\/td>\n<td width=\"124\"><strong>CPM<\/strong><\/td>\n<td width=\"124\"><strong>CTR<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"134\">Nigeria (NG)<\/td>\n<td width=\"114\">12,207,842<\/td>\n<td width=\"124\">24,021<\/td>\n<td width=\"124\">$0.12<\/td>\n<td width=\"124\">2.88%<\/td>\n<\/tr>\n<tr>\n<td width=\"134\">India (IN)<\/td>\n<td width=\"114\">1,323,554<\/td>\n<td width=\"124\">348<\/td>\n<td width=\"124\">$0.01<\/td>\n<td width=\"124\">2.63%<\/td>\n<\/tr>\n<tr>\n<td width=\"134\">Pakistan (PK)<\/td>\n<td width=\"114\">399,895<\/td>\n<td width=\"124\">5<\/td>\n<td width=\"124\">$0.05<\/td>\n<td width=\"124\">2.52%<\/td>\n<\/tr>\n<tr>\n<td width=\"134\">Indonesia (ID)<\/td>\n<td width=\"114\">232,001<\/td>\n<td width=\"124\">8<\/td>\n<td width=\"124\">$0.003<\/td>\n<td width=\"124\">1.18%<\/td>\n<\/tr>\n<tr>\n<td width=\"134\">Bangladesh (BD)<\/td>\n<td width=\"114\">38,834<\/td>\n<td width=\"124\">3<\/td>\n<td width=\"124\">$0.011<\/td>\n<td width=\"124\">1.43%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Key Observations:<\/p>\n<ul>\n<li>Nigeria led the campaign, generating the highest number of conversions (24,021) while maintaining a low CPM.<\/li>\n<li>India and Pakistan showed solid CTRs, making them good secondary markets.<\/li>\n<li>Indonesia and Bangladesh had lower conversion rates but still contributed to overall engagement.<\/li>\n<\/ul>\n<p>By analyzing GEO performance, the advertiser increased bid rates for high-performing regions, ensuring they could capture even more engaged users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-did-telegram-ads-perform-so-well\"><\/span>Why Did Telegram Ads Perform So Well?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The case study showed a clear advantage when using Telegram Ads alongside In-Page Push. But what exactly made this format so effective?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-high-user-engagement-by-design\"><\/span>1. High User Engagement by Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Telegram Ads appear inside Mini Apps, where users are already engaged in an activity. Unlike disruptive pop-ups, these ads feel like a natural part of the user experience, leading to higher click-through rates (CTR) and more conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-perfect-audience-offer-match\"><\/span>2. Perfect Audience-Offer Match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this case, we were promoting a Mini App to users already using Mini Apps. This high audience relevance meant users were more likely to click, install, and engage.<\/p>\n<p>Pro Tip: Telegram Ads work exceptionally well for verticals like iGaming, Finance, Gaming, and Media, where users are highly interactive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-smart-targeting-scalability\"><\/span>3. Smart Targeting &amp; Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With advanced targeting options, Telegram Ads allowed us to reach the most engaged users while optimizing the budget. The CPA Goal model ensured bid adjustments in real-time, keeping costs under control while scaling traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-seamless-ad-experience\"><\/span>4. Seamless Ad Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users weren\u2019t bombarded with ads; instead, they saw them at natural breakpoints (like reward screens). This predictability made ads feel less intrusive, which increased CTR and engagement rates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This case study proves that Telegram Ads are a powerful traffic source, offering high engagement, scalable targeting, and impressive conversion rates. By integrating Telegram Ads with In-Page Push, the advertiser was able to drive 18,000+ conversions and significantly increase CTR and engagement.<\/p>\n<p>With up to 100 million daily impressions, Telegram Ads present a unique opportunity for marketers looking to scale their campaigns. Whether you&#8217;re promoting Mini Apps, CPA offers, or even your own Telegram channel, this format has the potential to deliver serious results.<\/p>\n<p>Ready to try it for yourself? Launch your first <a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-telegram-ads\/\">Telegram Ads campaign<\/a> today and see the impact firsthand!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3763964811\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"When PropellerAds launched Telegram Ads, it sparked a lot of curiosity. Marketers wanted to know: How effective are these ads? Do they actually convert? What\u2019s the cost of running a campaign? How do they compare to the official Telegram Ads platform? Instead of answering these questions with just theory, we\u2019re going straight into a real&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/propellerads-telegram-ads\/\">View Article<\/a>","protected":false},"author":1,"featured_media":38538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954,8971],"tags":[9004],"learning_paths":[],"class_list":["post-38531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-case-studies","tag-propellerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Telegram Ads Drove 18,000+ Conversions: A Case Study<\/title>\n<meta name=\"description\" content=\"PropellerAds Telegram Ads vs. official Telegram Ads\u2014what performs better? 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