{"id":379,"date":"2015-10-01T11:37:10","date_gmt":"2015-10-01T11:37:10","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=379"},"modified":"2019-09-09T15:21:20","modified_gmt":"2019-09-09T14:21:20","slug":"affiliate-marketing-metrics","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/","title":{"rendered":"6 Affiliate Marketing Metrics You Should Track"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1262265\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#6-affiliate-marketing-metrics-you-should-be-tracking\" >6 Affiliate Marketing Metrics You Should Be Tracking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#1-earnings-per-thousand-impressions-ecpm\" >1. Earnings per Thousand Impressions (eCPM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#2-payout\" >2. Payout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#4-conversion-rate-cr\" >4. Conversion Rate (CR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#5-bid\" >5. Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#6-cost-per-thousand-impressions-cpm\" >6. Cost per Thousand Impressions (CPM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#7-effective-cost-per-acquisition-ecpa\" >7. Effective Cost per Acquisition (eCPA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#8-myths-about-affiliate-marketing-metrics\" >8 Myths about Affiliate Marketing Metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-1\" >Myth #1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-2\" >Myth #2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-3\" >Myth #3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#%e2%80%9cthe-affiliate-network-shows-ecpm13243e-for-portugalmeo-and-i-only-got-8730e%e2%80%9d\" >\u201cThe affiliate network shows eCPM=132.43\u20ac for Portugal\/MEO and I only got 87.30\u20ac\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-4\" >Myth #4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-5\" >Myth #5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-6\" >Myth #6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-7\" >Myth #7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#myth-8\" >Myth #8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, I\u2019m going to give you a clear image of what affiliate marketing metrics you should take into consideration <strong>when you\u2019re launching or analyzing campaigns\/performances.<\/strong><\/p>\n<p>Before that, though, we need to <em>distinguish some basic definitions.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-affiliate-marketing-metrics-you-should-be-tracking\"><\/span>6 Affiliate Marketing Metrics You Should Be Tracking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-earnings-per-thousand-impressions-ecpm\"><\/span><strong>1. Earnings per Thousand Impressions (eCPM)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The acronym can be tricky because eCPM works with both gains and impressions.<\/p>\n<p>This is a media buyer\u2019s main reference.<\/p>\n<p>It\u2019s our compass!<\/p>\n<p>Calculating the earnings per a thousand impressions will offer you more accuracy to measure your performance and be able to place your bid.<\/p>\n<p>We\u2019ll know how many gains we got and how many costs we should have maximum in order to have profitable campaigns.<\/p>\n<p>This value will give you a reference but you need to analyze and <strong>compare it with other features so as to come to conclusions.<\/strong><\/p>\n<p>To calculate the eCPM, you can use the formula:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4386 \" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE-1-700x200.jpg\" alt=\"ecpm formula\" width=\"543\" height=\"155\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE-1.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE-1-250x71.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE-1-120x34.jpg 120w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-payout\"><\/span><strong>2. Payout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Payout is the value you\u2019ll gain for each conversion.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1776021216\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>On Mobidea, you can notice there are different payouts per segment (country &gt; operator &gt; operating system) because we have more than one offer rotating inside each segment.<\/p>\n<p>The payouts can vary a lot between countries.<\/p>\n<p>Usually, the most expensive countries <strong>have higher payouts.<\/strong><\/p>\n<p>One of the main factors to set the payout is the billing.<\/p>\n<p>A simple billing with one step will convert more easily than a billing with 3 or 4 steps before the conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-conversion-rate-cr\"><\/span><strong>4. Conversion Rate (CR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This ratio will tell you how many clicks you need, on average, in order to get a conversion. The conversion rate also has positive correlation with billings, websites and targets performances.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-bid\"><\/span><strong>5. Bid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The maximum value you\u2019re willing to pay for a thousand impressions.<\/p>\n<p>If you\u2019re launching the campaign, you should take the country, impressions available, <em>and spots characteristics into consideration.<\/em><\/p>\n<p>If you run the campaign and collect data, you can calculate your eCPM to adjust your bid.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-cost-per-thousand-impressions-cpm\"><\/span><strong>6. Cost per Thousand Impressions (CPM)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To compare costs and gains correctly, media buyers use the thousand impressions as a reference.<\/p>\n<p>CPM provides you precious info: how many costs you had, on average, <strong>in order to get a thousand impressions.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-effective-cost-per-acquisition-ecpa\"><\/span><strong>7. Effective Cost per Acquisition (eCPA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An average of how many costs you had until you got a conversion.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-4388 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPA_Formula_WHITE-1-700x200.jpg\" alt=\"ecpa formula\" width=\"426\" height=\"111\" \/><\/p>\n<p>Wanna get to know all those mysterious terms that make you dizzy?<\/p>\n<p>Find them all in the Mobidea&#8217;s <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-glossary\">Affiliate Marketing Glossary<\/a>!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-myths-about-affiliate-marketing-metrics\"><\/span><strong>8 Myths about Affiliate Marketing Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"myth-1\"><\/span><strong>Myth #1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u201cBelgium payout is 14.70\u20ac and India payout is 0.35\u20ac, so Belgium will be more profitable.\u201d<\/strong><\/p>\n<p>It\u2019s very common to see affiliates mistaking payouts for performance.<\/p>\n<p>As we told you before, payouts don\u2019t measure profitability.<\/p>\n<p>Payouts are merely an idea of what we\u2019ll receive for each conversion.<\/p>\n<p>If you receive hundreds of small payouts you can <em>make more money than with a few huge ones.<\/em><\/p>\n<p>The key point in this myth is the Conversion Rate.<\/p>\n<p>The best balance between Conversion Rate and Payout will make the difference in your performance.<\/p>\n<p>Also, the payout is really important to set the amount of traffic you need before optimizing.<\/p>\n<p>If you\u2019re promoting an offer with an average payout of 0.40$, spending 30$ on the campaign<strong> is enough for you to start optimizing it.<\/strong><\/p>\n<p>On the other hand, if you promote, for example, a PPS offer, where the payout can be 70$, you\u2019ll need to spend 500$ or more to have data in order to optimize properly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-2\"><\/span><strong>Myth #2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>&#8220;I won\u2019t have good performances with lower payouts.\u201d<\/strong><\/p>\n<p>Some affiliates are afraid to work with small payouts.<\/p>\n<p>Once again, the payout is not the best performance metric.<\/p>\n<p>You always need to be focused on the eCPM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-3\"><\/span><strong>Myth #3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"%e2%80%9cthe-affiliate-network-shows-ecpm13243e-for-portugalmeo-and-i-only-got-8730e%e2%80%9d\"><\/span>\u201cThe affiliate network shows eCPM=132.43\u20ac for Portugal\/MEO and I only got 87.30\u20ac\u201d<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Let\u2019s focus on Mobidea\u2019s eCPM. Your eCPM is calculated based on your gains and the visits that reached Mobidea.<\/p>\n<p>When we provide eCPMs we get aggregated data from media buyers, webmasters, networks and social networks.<\/p>\n<p>Their performance may vary among them but <em>we have the global average from all the accounts.<\/em><\/p>\n<p>When you work with <a href=\"https:\/\/www.mobidea.com\" target=\"_blank\" rel=\"noopener\">Mobidea<\/a>, your account will reflect only your results.<\/p>\n<p>You may have a lower, similar or even bigger performance<strong> than the main average according to the quality of the users.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-4\"><\/span><strong>Myth #4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u201cI only work with big ratios.\u201d<\/strong><\/p>\n<p>Lower ratios don\u2019t necessarily mean <em>you\u2019re gonna have fewer gains.<\/em><\/p>\n<p>When you check Conversion Rates you should also look to payouts and the eCPMs.<\/p>\n<p>Consider the same amount of impressions for the following scenarios:<\/p>\n<p>Scenario 1: Conversion Rate = 1\/20; Payout = 0.50\u20ac; Revenue = 25\u20ac.<\/p>\n<p>Scenario 2: Conversion Rate = 1\/40; Payout = 2\u20ac; Revenue = 50\u20ac.<\/p>\n<p>A higher payout can compensate a lower Conversion Rate.<\/p>\n<p>Each segment has a different behaviour; your traffic quality also influences the ratios, the offer\u2019s flow, etc.<\/p>\n<p>You must look at all the data you have, compare similar parameters and work accordingly.<\/p>\n<p>In those scenarios, the one with lower Conversion Rate (Scenario 2) has a better performance, because it has the best combination of Conversion Rate vs Payout.<\/p>\n<p>Working with high Conversion Rates will provide you data sooner and <em>that\u2019s a huge advantage to media buyers.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-5\"><\/span><strong>Myth #5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u201cPortugal global eCPM is 25\u20ac and my Payouts were 1\u20ac!!!\u201d<\/strong><\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1629701551\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Payouts are not eCPM. We should always look at eCPMs in order to analyse performances; the real gains per a thousand visits.<\/p>\n<p>You can have good performances with low payouts and <strong>bad performances with huge payouts.<\/strong><\/p>\n<p>To compare performances, you should calculate your eCPM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-6\"><\/span><strong>Myth #6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u201cIf Mobidea shows eCPM=25\u20ac it means that I will receive 25\u20ac if I get 1000 impressions.\u201d<\/strong><\/p>\n<p>It\u2019s false! The eCPM shows an average of all Mobidea\u2019s accounts for a specific segment.<\/p>\n<p>This means that eCPMs are not fixed numbers.<\/p>\n<p>To reach that eCPM, you should get 25\u20ac on average for a thousand visits (not impressions) on Mobidea.<\/p>\n<p>If you get a thousand impressions, you need to check how many were counted as visits on Mobidea and <em>then check how much your signups had done.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-7\"><\/span><strong>Myth #7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u201cHow many signups will I have with an eCPM=20\u20ac?\u201d<\/strong><\/p>\n<p>It depends.<\/p>\n<p>You can have only one signup, you can have many of them or none of them.<\/p>\n<p>eCPM is an average.<\/p>\n<p>For example, with a 1\u20ac payout, you can have 10 signups in a thousand visits and, in the next thousand, <strong>you can have 30.<\/strong><\/p>\n<p>The average will display 20\u20ac per a thousand impressions.<\/p>\n<p>Also, with one thousand visits, you can have one signup <em>with a payout of 20\u20ac or 20 signups with a payout of 1\u20ac.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"myth-8\"><\/span><strong>Myth #8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u201cI sent the same amount of traffic my friend sent and I got less revenues.\u201d<\/strong><\/p>\n<p>Even with the same traffic source and with the same offers, the performances won\u2019t be the same for everybody.<\/p>\n<p>The eCPMs are an average of all performances.<\/p>\n<p>The banner spot, content, the payout or the operators can explain different performances for the same amount of traffic.<\/p>\n<p>Optimize your campaigns, look for the best combination of offers VS traffic characteristics <strong>in order to get the best performance possible.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I think this article can be helpful to clarify and distinguish these metrics and concepts.<\/p>\n<p>When you check Mobidea, remember that your performance is influenced by a combination of different factors and not only by a specific payout or a good conversion rate.<\/p>\n<p>The eCPM is always the best metric to take into consideration when you want to know your performance.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-793038469\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Today, I\u2019m going to give you a clear image of what affiliate marketing metrics you should take into consideration when you\u2019re launching or analyzing campaigns\/performances. Before that, though, we need to distinguish some basic definitions. 6 Affiliate Marketing Metrics You Should Be Tracking 1. Earnings per Thousand Impressions (eCPM) The acronym can be tricky&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\">View Article<\/a>","protected":false},"author":17,"featured_media":1675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[189,194,205,214,175,178,184,186],"learning_paths":[149],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-cpm","tag-ecpm","tag-media-buying","tag-optimization","tag-bids","tag-campaign-performance","tag-conversion-rate","tag-cpa","learning_paths-beginner"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Affiliate Marketing Metrics You Should Track in 2026 (and beyond)<\/title>\n<meta name=\"description\" content=\"There are so many affiliate marketing metrics that&#039;s hard to know what to watch out for. 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Read this post and learn from the best!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-01T11:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-09T14:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/perfomance_metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xavier Santana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\",\"name\":\"6 Affiliate Marketing Metrics You Should Track in 2026 (and beyond)\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/perfomance_metrics.jpg\",\"datePublished\":\"2015-10-01T11:37:10+00:00\",\"dateModified\":\"2019-09-09T14:21:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\"},\"description\":\"There are so many affiliate marketing metrics that's hard to know what to watch out for. 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