{"id":36950,"date":"2024-09-30T10:37:52","date_gmt":"2024-09-30T09:37:52","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=36950"},"modified":"2024-09-30T10:37:52","modified_gmt":"2024-09-30T09:37:52","slug":"expert-guests-media-buying-igaming-adsterra-podcast","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/expert-guests-media-buying-igaming-adsterra-podcast\/","title":{"rendered":"Expert Guest, Media Buying in iGaming, and Industry Prospects: Adsterra Podcast Kicks-Off Episode"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4219604252\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><span style=\"font-weight: 400;\"><a class=\"thirstylink\" title=\"Adsterra podcast\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-podcast\/\" target=\"_blank\" rel=\"nofollow noopener\">Adsterra<\/a> is thrilled to introduce its new podcast, drawing on over 11 years of industry expertise and insights from leading professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The podcast dives into trending topics and tried-and-true launch strategies used by top media buyers. You\u2019ll also explore market trends, challenges, and hidden opportunities across various verticals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the first episode of the Adsterra Podcast, Garbis Tapacian discusses the future of iGaming, the most effective ad formats, and strategies for optimizing campaigns. This comprehensive guide is for anyone looking to stay ahead in iGaming and sports advertising.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/watch?v=RWGpgvzcrnQ\">WATCH EPISODE NOW<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Joining the Episode 1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mikhail Zhukov<\/b><span style=\"font-weight: 400;\">, Head of the CPM Department at Adsterra, the presenter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Garbis Tapacian<\/b><span style=\"font-weight: 400;\">, Senior Media Buyer at Betwinner, the expert guest<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/expert-guests-media-buying-igaming-adsterra-podcast\/#episode-1-sneak-peak\" >Episode 1 Sneak Peak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/expert-guests-media-buying-igaming-adsterra-podcast\/#anything-else\" >Anything else?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"episode-1-sneak-peak\"><\/span><b>Episode 1 Sneak Peak<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first Episode lasts an hour and is naturally packed with useful information. Get ready for global trends and crucial basics for successful media buying in the iGaming sector!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Global trends<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insights on media buying during major sports events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sports currently experiencing a surge in traffic and engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can certain sports convert well in specific GEOs?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Countries where desktop traffic still dominates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the iGaming ecosystem, and how do Asian markets fit into it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is targeting &#8220;all sports&#8221; the best strategy, and why?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Future prospects of the eSports market<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Crucial basics<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whitelisting\/Blacklisting tips\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you avoid over-optimizing right from the beginning?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pop vs. Push traffic: which is better for your budget?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iGaming campaign localization: it goes beyond just language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thematic traffic sources: which ones drive the best conversions?<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/adsterra-podcast\/id1767779905\">LISTEN ON APPLE PODCASTS<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"anything-else\"><\/span><b>Anything else?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is much more to explore. <a class=\"thirstylink\" title=\"Adsterra podcast\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-podcast\/\" target=\"_blank\" rel=\"nofollow noopener\">Adsterra\u2019s<\/a> experts provide guidance on the choice between mainstream and niche traffic, offering practical tips for running traffic tests and optimizing iGaming campaigns.<\/span><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4187135621\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><span style=\"font-weight: 400;\">The podcast also addresses the effectiveness of ad formats, with insights from Garbis Tapacian on best practices for global iGaming campaign optimization. It also highlights key sports events for ad campaigns and unexpected sports that perform well in specific GEOs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, watch Garbis Tapacian and Mikhail Zhukov\u2019s discussion in Episode 1 of the Adsterra Podcast. Subscribe for future episodes! Adsterra Podcast is available on YouTube, Apple Podcasts, Spotify, Castbox, Deezer, Overcast, Podcast Addict, Pocket Casts, and PlayerFM.<\/span><\/p>\n<p><strong><a href=\"https:\/\/open.spotify.com\/show\/03ReDhWKGoEcCQfO2ytbKv\">LISTEN ON SPOTIFY<\/a><\/strong><\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/adsterra-review\/\">Adsterra Review: All You Need to Know to Get Started<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4224639520\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Adsterra is thrilled to introduce its new podcast, drawing on over 11 years of industry expertise and insights from leading professionals. The podcast dives into trending topics and tried-and-true launch strategies used by top media buyers. You\u2019ll also explore market trends, challenges, and hidden opportunities across various verticals. In the first episode of the Adsterra&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/expert-guests-media-buying-igaming-adsterra-podcast\/\">View Article<\/a>","protected":false},"author":195,"featured_media":36952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[8950],"learning_paths":[],"class_list":["post-36950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-adsterra"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Guests and Media Buying in iGaming: Adsterra Podcast!<\/title>\n<meta name=\"description\" content=\"Check out the Adsterra Podcast! In the first episode, Garbis Tapacian discusses iGaming trends and ad strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/expert-guests-media-buying-igaming-adsterra-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Guests and Media Buying in iGaming: Adsterra Podcast!\" \/>\n<meta property=\"og:description\" content=\"Check out the Adsterra Podcast! 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