{"id":36538,"date":"2024-08-21T12:53:53","date_gmt":"2024-08-21T11:53:53","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=36538"},"modified":"2024-08-21T12:53:53","modified_gmt":"2024-08-21T11:53:53","slug":"social-traffic-type-propellerads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/","title":{"rendered":"Social Traffic Type: PropellerAds&#8217; Hot New Targeting Feature"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-379603126\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#social-traffic-type-say-hello-to-better-conversion-rates\" >Social Traffic Type: Say Hello to Better Conversion Rates!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#what-is-social-traffic-type\" >What is Social Traffic Type?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#why-should-you-target-social-traffic\" >Why Should You Target Social Traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#expert-recommendations-for-using-social-traffic-targeting\" >Expert Recommendations for Using Social Traffic Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#performance-statistics\" >Performance Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#faq-how-social-traffic-targeting-works\" >FAQ: How Social Traffic Targeting Works<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"social-traffic-type-say-hello-to-better-conversion-rates\"><\/span>Social Traffic Type: Say Hello to Better Conversion Rates!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Exciting news from <a title=\"PropellerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-6\/\" target=\"_blank\" rel=\"nofollow noopener\">PropellerAds<\/a>! They\u2019ve introduced a new Social Traffic targeting feature designed to boost your conversion rates.<\/p>\n<p>Now you can leverage this feature to reach highly engaged audiences from top social networks like Facebook, Instagram, and more.<\/p>\n<p>Here\u2019s a detailed look at what this new feature offers:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-social-traffic-type\"><\/span>What is Social Traffic Type?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Social Traffic Type is an Onclick\/Popunder targeting option that allows advertisers to tap into exclusive ad zones filled with social traffic from major networks. This feature is available on the Self-Serve Platform (SSP) in the Campaign Creation tab, where users can select the Popunder ad format and choose from traffic types including Websites, Direct Click, and now Social.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-36547\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/choosing-social-traffic-traffic-type-on-propellerads.png\" alt=\"choosing social traffic traffic type on propellerads\" width=\"1579\" height=\"1384\" data-wp-editing=\"1\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/choosing-social-traffic-traffic-type-on-propellerads.png 1579w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/choosing-social-traffic-traffic-type-on-propellerads-300x263.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/choosing-social-traffic-traffic-type-on-propellerads-1024x898.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/choosing-social-traffic-traffic-type-on-propellerads-768x673.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/choosing-social-traffic-traffic-type-on-propellerads-1536x1346.png 1536w\" sizes=\"(max-width: 1579px) 100vw, 1579px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-should-you-target-social-traffic\"><\/span>Why Should You Target Social Traffic?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PropellerAds&#8217; Social Traffic targeting offers several great benefits:<\/p>\n<ul>\n<li><strong>Real Social Traffic<\/strong>: Access social traffic without the limitations and restrictions social networks impose on certain verticals.<\/li>\n<li><strong>Higher Conversion Rates<\/strong>: Experience conversion rates up to 2.8 times higher compared to regular Popunder traffic.<\/li>\n<li><strong>No Extra Creatives Needed<\/strong>: Only the landing page is required, simplifying your ad setup.<\/li>\n<li><strong>Faster Conversions<\/strong>: Engage highly active audiences, ensuring quicker conversions and faster returns on your traffic investments.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"expert-recommendations-for-using-social-traffic-targeting\"><\/span>Expert Recommendations for Using Social Traffic Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PropellerAds\u2019 team of optimization experts shared their recommendations for effectively using social traffic targeting:<\/p>\n<ol>\n<li><strong>Scale High-Performing Campaigns<\/strong>: Duplicate successful campaigns to social traffic for broader reach and higher engagement.<\/li>\n<li><strong>Test New Offers Quickly<\/strong>: Evaluate new CPA offers faster than before thanks to super active social audiences.<\/li>\n<li><strong>Expand into New Verticals<\/strong>: Social users are highly engaged with apps, games, and lead generation, making Social Traffic Type ideal for exploring new niches.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"performance-statistics\"><\/span>Performance Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Conversion Rates<\/strong>: Social Traffic Type achieves an average conversion rate 2.8 times higher than Popunder traffic, with utility offers reaching up to 4.2%.<\/li>\n<li><strong>Top-Performing Verticals<\/strong>: Utilities, Mobile Apps, Finance, iGaming, Sweepstakes, Gaming, Mainstream Social Websites, and LeadGen.<\/li>\n<li><strong>Optimal GEOs<\/strong>: US (1.18% CR), UK (2.36% CR), BR (2.78% CR), ID (2.69% CR), TH (3.66% CR).<\/li>\n<li><strong>Platform Focus<\/strong>: 83% of social traffic comes from mobile devices, particularly Android and iOS.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"faq-how-social-traffic-targeting-works\"><\/span>FAQ: How Social Traffic Targeting Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>How do I select Popunder traffic types?<br \/>\n<\/strong>PropellerAds has divided Popunder traffic into more logical types, allowing users to choose traffic from websites, Direct Click, or social networks. This segmentation ensures advertisers can select the traffic type that best fits their offers.<\/li>\n<li><strong>What\u2019s the difference between traffic types? <\/strong><br \/>\nPropellerAds\u2019 determines this according to their own set criteria:<\/p>\n<ul>\n<li><strong>Websites: <\/strong>This allows you to run campaigns on different sources, including sites that may contain social traffic.<\/li>\n<li><strong>Direct Click<\/strong>: This traffic includes top-performing zones where users expressed interest in your offer. It\u2019s designed to give you the best-performing traffic and deliver exceptional performance.<\/li>\n<li><strong>Social: <\/strong>This is traffic from social networks. Users see your ads when they click on links on social networks. This audience is highly engaged, and performance is high.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Are there more targeting options for Social Traffic?<br \/>\n<\/strong>Yes, popular targeting options like country, OS, and device are available, along with predictive models to enhance conversions.<\/li>\n<li><strong>Can I choose a specific social network?<br \/>\n<\/strong>Given the similar behavioral factors, we recommend targeting all social traffic. We recommend using PropellerAds\u2019 whitelisting and blacklisting tools to down your targeting and get more impressions in converting zones.However, if you still want to target social networks separately, there are social browsers, but be careful: this type of targeting will greatly reduce the volume of available traffic.<\/li>\n<\/ul>\n<p>PropellerAds&#8217; <a title=\"Social Traffic targeting feature\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/social-traffic-targeting-feature\/\" target=\"_blank\" rel=\"nofollow noopener\">Social Traffic targeting feature<\/a> is set to a showstopper for affiliates who want to reach and engage with social audiences. Don\u2019t miss out on this opportunity to boost your campaigns and achieve higher conversion rates.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><a class=\"thirstylink\" title=\"PropellerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propellerads-6\/\" target=\"_blank\" rel=\"nofollow noopener\">Try it today<\/a> and see the remarkable results for yourself!<\/strong><\/span><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-956193284\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Social Traffic Type: Say Hello to Better Conversion Rates! Exciting news from PropellerAds! They\u2019ve introduced a new Social Traffic targeting feature designed to boost your conversion rates. Now you can leverage this feature to reach highly engaged audiences from top social networks like Facebook, Instagram, and more. Here\u2019s a detailed look at what this new&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\">View Article<\/a>","protected":false},"author":16,"featured_media":36551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[9004],"learning_paths":[],"class_list":["post-36538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-propellerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Traffic Type: PropellerAds&#039; Hot New Targeting Feature<\/title>\n<meta name=\"description\" content=\"Boost your conversion rates with PropellerAds&#039; new Social Traffic targeting feature, reaching highly engaged audiences!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Traffic Type: PropellerAds&#039; Hot New Targeting Feature\" \/>\n<meta property=\"og:description\" content=\"Boost your conversion rates with PropellerAds&#039; new Social Traffic targeting feature, reaching highly engaged audiences!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-21T11:53:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/Social-Traffic-Type-PropellerAds.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Aguiar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\",\"name\":\"Social Traffic Type: PropellerAds' Hot New Targeting Feature\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/Social-Traffic-Type-PropellerAds.webp\",\"datePublished\":\"2024-08-21T11:53:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/17a75eaff9220fdcce9b4633d1d87aeb\"},\"description\":\"Boost your conversion rates with PropellerAds' new Social Traffic targeting feature, reaching highly engaged audiences!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/Social-Traffic-Type-PropellerAds.webp\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/08\/Social-Traffic-Type-PropellerAds.webp\",\"width\":1200,\"height\":668,\"caption\":\"Social Traffic Type PropellerAds\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/social-traffic-type-propellerads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Traffic Type: PropellerAds&#8217; 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