{"id":35803,"date":"2024-06-06T15:36:28","date_gmt":"2024-06-06T14:36:28","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=35803"},"modified":"2024-06-06T18:42:51","modified_gmt":"2024-06-06T17:42:51","slug":"adsterra-interstitial-igaming-case-study","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/","title":{"rendered":"[Case Study] Adsterra Interstitial Ads + iGaming Traffic = 236,12% ROI"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1688290994\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Constant search for the perfect match of niche and advertising format is like a hunt for the flawless recipe. In fact, there is no one and only correct answer.<\/p>\n<p>However, through the process of selection and experimentation, many incredible combinations can be discovered. One of them is iGaming and Interstitial Ads. The case of an iGaming app, a partner of the <a class=\"thirstylink\" title=\"adsterra\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-8\/\" target=\"_blank\" rel=\"nofollow noopener\">Adsterra<\/a> network, proves this.<\/p>\n<p>Let&#8217;s explore the details!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/#general-info\" >General info<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/#set-parameters\" >Set parameters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/#monitoring-optimizing\" >Monitoring &amp; optimizing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/#results\" >Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/#tips-for-interstitial-ads-and-igaming-campaigns\" >Tips for Interstitial Ads and iGaming campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/#sum-up\" >Sum up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"general-info\"><\/span>General info<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Product<\/strong>: iGaming app<\/p>\n<p><strong>GEO<\/strong>: PH<\/p>\n<p><strong>KPI<\/strong>: app install<\/p>\n<p><strong>Landing page<\/strong>: direct linking<\/p>\n<p>The app in this case is an iGaming service for online playing and sporting event predictions. It has an Android application and a browser version.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35835\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-1.png\" alt=\"case study example 1\" width=\"851\" height=\"526\" data-wp-editing=\"1\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-1.png 851w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-1-300x185.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-1-768x475.png 768w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/p>\n<p>This case had some peculiarities due to the format. It\u2019s interesting to track how this affected the settings. For this campaign we used Interstitial Ads. It is one of Social Bar subformats. <a class=\"thirstylink\" title=\"adsterra interstitial ads\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-interstitial-ads\/\" target=\"_blank\" rel=\"nofollow noopener\">Interstitial Ads<\/a> are distinguished by its large size (up to 85% of the screen) and a high level of visibility for the user.<\/p>\n<p><em><strong>Related content: <\/strong><a href=\"https:\/\/www.mobidea.com\/academy\/best-interstitial-ad-networks\/\">Best Interstitial Ad Networks<\/a><\/em><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1553530257\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>This time we launched Interstitial ads on a direct link, and our KPI was installing the application. So we had to limit traffic from Android OS versions that are not supported by the application.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"set-parameters\"><\/span>Set parameters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019re the parameters we\u2019ve set for the campaign:<\/p>\n<ul>\n<li>Pricing type: CPA<\/li>\n<li>Country: PH<\/li>\n<li>Price: $1.2<\/li>\n<li>Device format: mobile, tablet<\/li>\n<li>Operating system: Android 6.0 or later<\/li>\n<li>Traffic type: all<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35838\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image2.png\" alt=\"case study example 2\" width=\"777\" height=\"754\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image2.png 777w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image2-300x291.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image2-768x745.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35841\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-3.png\" alt=\"case study example 3\" width=\"758\" height=\"317\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-3.png 758w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/case-study-example-3-300x125.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Settings<\/em><\/p>\n<p><strong>2 Interstitial banners were created using the built-in creatives constructor:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35843\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image1.png\" alt=\"case study creative 2\" width=\"451\" height=\"343\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image1.png 451w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image1-300x228.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35845\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image7.png\" alt=\"case study creative 1\" width=\"415\" height=\"249\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image7.png 415w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/image7-300x180.png 300w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Social Bar creatives<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"monitoring-optimizing\"><\/span>Monitoring &amp; optimizing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first few days after a campaign launch are traditionally the most important, so we carefully monitored the data. During the process, we\u2019ve identified a number of sources with low-motivated traffic. Thanks to timely analysis, these targets were disabled and the campaign was optimized.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35847\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-targeting.png\" alt=\"adsterra igaming case study targeting\" width=\"753\" height=\"619\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-targeting.png 753w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-targeting-300x247.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Optimizing the campaign by monitoring<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just in the first week, the media buyer managed to launch a campaign, optimize it, analyze it, cover all the spends, and get an impressive profit.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35848\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-earnings.png\" alt=\"adsterra igaming case study earnings\" width=\"1864\" height=\"445\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-earnings.png 1864w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-earnings-300x72.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-earnings-1024x244.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-earnings-768x183.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/06\/adsterra-igaming-case-study-earnings-1536x367.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Results per week<\/em><\/p>\n<ul>\n<li>CTR = 49% (380 135 views and 189 000 clicks)<\/li>\n<li>CR = 0.6% (1130 conversions per 7 days)<\/li>\n<li>$1412 total spends<\/li>\n<li>$4746 gross<\/li>\n<li>$3334 net profit<\/li>\n<li>236,12% ROI<\/li>\n<\/ul>\n<p>This is an excellent result, which was achieved thanks to a competent approach to launching and optimizing the campaign. This case perfectly demonstrates the main tips worth repeating.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips-for-interstitial-ads-and-igaming-campaigns\"><\/span>Tips for Interstitial Ads and iGaming campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Segmentation requires a special approach. This applies not only to iGaming campaigns. If you plan to launch on different operating systems, be sure to separate your campaigns. For example, this one was created specifically for Android.<\/li>\n<li>Please pay attention to technical nuances: in this case, the application is only suitable for a certain version of Android (6.0 and higher). Be sure to analyze whether such a setting is important for your campaign.<\/li>\n<li>Take care of the unity of style. Interstitial Ads attract attention in any case, because it is a format that cannot be missed. However, if you make it in the same style as the main site, this will add points to you and increase the level of trust of users.<\/li>\n<li>GEO settings are no less important than OS settings and others. If you use a specific GEO, do not forget about localizing your advertising.<\/li>\n<li>Monitor your results from day one. This way you can optimize costs and get more gross (and no profit) as quickly as possible.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"sum-up\"><\/span>Sum up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The results of the case speak for themselves. However, summing up, we are happy to remind you of the basic rules: careful attention to campaign settings and timely optimization.<\/p>\n<p>Users appreciate high-quality creatives, and it\u2019s great that Interstitial Ads allow you to create excellent visuals for any niche, including bright and exciting iGaming. If you want to learn more success stories and other materials useful for advertising, we will be happy to share: read another cool iGaming <a class=\"thirstylink\" title=\"adsterra igaming case study\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-igaming-case-study\/\" target=\"_blank\" rel=\"nofollow noopener\">case study<\/a> and be very welcome to join <a class=\"thirstylink\" title=\"adsterra\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-8\/\" target=\"_blank\" rel=\"nofollow noopener\">Adsterra<\/a> partners!<\/p>\n<p>Discover additional details and expert Smart CPM tips on Adsterra\u2019s <a class=\"thirstylink\" title=\"adsterra blog smart cpm\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-blog-smart-cpm\/\" target=\"_blank\" rel=\"nofollow noopener\">blog<\/a>.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adsterra-8\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tGET STARTED WITH ADSTERRA SMART CPM\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/adsterra-review\/\">Adsterra Review: All You Need to Know to Get Started<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-818122054\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Constant search for the perfect match of niche and advertising format is like a hunt for the flawless recipe. In fact, there is no one and only correct answer. However, through the process of selection and experimentation, many incredible combinations can be discovered. One of them is iGaming and Interstitial Ads. The case of an&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/\">View Article<\/a>","protected":false},"author":16,"featured_media":35832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8971],"tags":[8950],"learning_paths":[],"class_list":["post-35803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-adsterra"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adsterra Interstitial Ads + iGaming Traffic = 236,12% ROI<\/title>\n<meta name=\"description\" content=\"Achieve 236.12% ROI with Adsterra\u2019s Interstitial Ads for iGaming traffic. Discover the success story and optimization tips now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/adsterra-interstitial-igaming-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adsterra Interstitial Ads + iGaming Traffic = 236,12% ROI\" \/>\n<meta property=\"og:description\" content=\"Achieve 236.12% ROI with Adsterra\u2019s Interstitial Ads for iGaming traffic. 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