{"id":351,"date":"2015-08-28T10:23:25","date_gmt":"2015-08-28T10:23:25","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=351"},"modified":"2018-05-04T15:57:18","modified_gmt":"2018-05-04T15:57:18","slug":"single-offers-vs-algorithm","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/","title":{"rendered":"Single Offers vs Algorithm: Man Against the Machine"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1326518571\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#single-offers-pros\" >Single Offers Pros<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#more-control-over-your-activity\" >More Control Over your Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#more-profitable\" >More Profitable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#wont-lose-traffic-on-daily-tests\" >Won&#8217;t Lose Traffic on Daily Tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#offers-that-are-specifically-for-your-traffic\" >Offers that are Specifically for your Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#banner-for-your-offer\" >Banner for your Offer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#algorithm-pros\" >Algorithm Pros<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#its-easier-for-you\" >It&#8217;s Easier for you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#one-single-link\" >One Single Link\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#less-money-invested\" >Less Money Invested\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#less-time-invested\" >Less Time Invested\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#stability\" >Stability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#clearer\" >Clearer\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine you have to perform a time-consuming, nerve-racking task.<\/p>\n<p>Who would you trust?<\/p>\n<p>Yourself, a mere human being, or <strong>an innovative, top of the range robot?<\/strong><\/p>\n<p>It\u2019s a tricky question.<\/p>\n<p>Probably, if you had know-how, time, patience and money, you\u2019d prefer to be responsible for your actions and results.<\/p>\n<p>However, when you don\u2019t even know where to start, you can\u2019t do that.<\/p>\n<p>What you can do is rely on <em>top class professionals who\u2019ve created the robot.<\/em><\/p>\n<p>Basically, this is one of the first choices you gotta make when you wanna become a media buyer.<\/p>\n<p>So what\u2019s it gonna be?<\/p>\n<p>Are you gonna look for single offers yourself?<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2360885871\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Are you ready to trust a programmatic algorithm?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"single-offers-pros\"><\/span><strong>Single Offers Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"more-control-over-your-activity\"><\/span>More Control Over your Activity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the offer you\u2019ve picked stops working for you, you can be more proactive.<\/p>\n<p>You can understand what\u2019s wrong and act accordingly, usually by pausing your traffic.<\/p>\n<p>This means that you don\u2019t need to wait around to find out what the algorithm is gonna offer you as a replacement and <em>whether or not you\u2019ll lose revenue.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"more-profitable\"><\/span>More Profitable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are plenty of offers available on the market.<\/p>\n<p>Quite a few of them have a very high eCPM and, as seems obvious, not all of these will be discovered by CPA networks and later integrated into algorithms.<\/p>\n<p>So, if you\u2019re a lucky guy, you might be able to find that special offer with an outstanding performance, <em>driving all your traffic to it in order to earn that sweet cash.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"wont-lose-traffic-on-daily-tests\"><\/span>Won&#8217;t Lose Traffic on Daily Tests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order to offer you the best solution for your traffic, an algorithm needs to get stats.<\/p>\n<p>That means that, every day, there\u2019s a random part of traffic used on testing existing offers as well as new ones.<\/p>\n<p>Due to the fact that this traffic test is random, <strong>your traffic may also be a part of it.<\/strong><\/p>\n<p>That basically means that a small part of your traffic may end up landing on the test offers with low performances,<em> making you lose money.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"offers-that-are-specifically-for-your-traffic\"><\/span>Offers that are Specifically for your Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, the best offer from your algorithm is giving you less money than the second best.<\/p>\n<p>Even so, the algorithm will continue driving your users to the offer it considers as the best.<\/p>\n<p>That doesn\u2019t happen with single offers.<\/p>\n<p>That means you\u2019re more flexible, being able to choose the offer which works best for your traffic,<em> even when it shows lower results when compared to other ads.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"banner-for-your-offer\"><\/span>Banner for your Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This isn\u2019t exactly a big secret:<\/p>\n<p>The type of banner <strong>has a direct influence on the conversion rate and the eCPM.<\/strong><\/p>\n<p>When you\u2019re using the algorithm, you have to use generic banners which will basically suit every offer from the selected segment.<\/p>\n<p>On the other hand, when you use single offers, you can put some more time and creativity into your banners, <em>making sure to adapt them to your offer.<\/em><\/p>\n<p>With a customized banner, the probability of someone clicking on your banner and converting could be higher.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"algorithm-pros\"><\/span>Algorithm Pros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"its-easier-for-you\"><\/span><span style=\"font-size: 14pt;\">It&#8217;s Easier for you<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ll only be working on one side of the traffic game.<\/p>\n<p>The other side \u2013 the tough part \u2013 will be the responsibility of very smart people; members of <em>an advertising team that\u2019s part of your CPA network.<\/em><\/p>\n<p>Those guys \u2013 the geniuses \u2013 are the ones that are tasked with choosing the most profitable offers for you.<\/p>\n<p>To put it simple:<\/p>\n<p>Your tasks will be shared.<\/p>\n<p>You\u2019ll care exclusively about traffic optimization as <strong>business professionals will be masters of offers optimization.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"one-single-link\"><\/span><span style=\"font-size: 14pt;\">One Single Link\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ll have one single link that can be used for all campaigns \u2013 with different country\/operator\/os targeting.<\/p>\n<p>This link will automatically detect your users\u2019 profile, <strong>showing you the best offer available for this specific profile.<\/strong><\/p>\n<p>This option is user-friendly.<\/p>\n<p>The probability of connecting a wrong offer with a campaign that has the wrong target is minimal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"less-money-invested\"><\/span><span style=\"font-size: 14pt;\">Less Money Invested\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You won\u2019t have to spend tons of cash testing each and every offer available on the market to<em> choose the ones that are perfect for your traffic.<\/em><\/p>\n<p>Why? Because when you use a global link of algorithm, you\u2019ll be certain that there have been hundreds of offers already tested for you.<\/p>\n<p>The money and resources spent aren\u2019t yours.<\/p>\n<p>Indeed, there\u2019s an affiliate network spending their money on daily tests and spending their time searching for new offers.<\/p>\n<p>By using an algorithm, you\u2019ll be investing only in getting big volume of quality traffic, <strong>while the best offers will be already picked.<\/strong><\/p>\n<p>In addition, you won\u2019t have to waste time on a continuous search.<\/p>\n<p>With this option, you\u2019ll be sure to always have a back-up plan, even if your best offer fades away and ceases to give you the cash you were used to getting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"less-time-invested\"><\/span><span style=\"font-size: 14pt;\">Less Time Invested\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Time, as they say, is money.<\/p>\n<p>It matters.<\/p>\n<p>A lot.<\/p>\n<p>The more time you spend searching for the best offer for your particular traffic, the <em>less time you spend actually earning money.<\/em><\/p>\n<p>With the algorithm, you know you\u2019ll start getting results straight away, <strong>without having to waste precious time.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"stability\"><\/span><span style=\"font-size: 14pt;\">Stability\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Life is unpredictable.<\/p>\n<p>Things change.<\/p>\n<p>Offers shift and die.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2287664395\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>If you\u2019re opting to use a single offer and something happens with it, <strong>you won\u2019t make any money.<\/strong><\/p>\n<p>An algorithm, on the other hand, gives you the certainty that you\u2019ll always have good offers to drive your traffic to.<\/p>\n<p>Basically, you\u2019re exploring your chances safely,<em> knowing you\u2019ll get results.<\/em><\/p>\n<p>If your best offer dies, you know others will come to give you a chance to make it rain.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"clearer\"><\/span><span style=\"font-size: 14pt;\">Clearer\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you invest on a single offer and start losing money,<em> it\u2019s never really clear why.<\/em><\/p>\n<p>Is it because you were wrong to select that offer?<\/p>\n<p>Is it a problem <strong>with the quality of your traffic?<\/strong><\/p>\n<p>By using an algorithm, you\u2019re certain that the offers are working for the majority of your traffic and that, if you\u2019re not being profitable, it\u2019s probably cause of the quality of your traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In conclusion, this isn\u2019t an easy choice.<\/p>\n<p>I guess you just gotta test, go with your gut and <em>find out what works best for your traffic.<\/em><\/p>\n<p>Do you want to leave the tough part to an algorithm?<\/p>\n<p>Do you wanna <strong>have full control over the fate of your single offer?<\/strong><\/p>\n<p>It\u2019s for you to decide.<\/p>\n<p>I hope your decision brings you a whole lotta money!<\/p>\n<p>Good luck to you!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/\">Why Should You Use Single Offers on Your Campaigns?<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">How to Choose High Paying CPA Offers on Mobidea<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/traffic-types-to-run-mobidea-offers\/\">4 Profitable Traffic Types to Run with Mobidea Offers<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-260024817\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Imagine you have to perform a time-consuming, nerve-racking task. Who would you trust? Yourself, a mere human being, or an innovative, top of the range robot? It\u2019s a tricky question. Probably, if you had know-how, time, patience and money, you\u2019d prefer to be responsible for your actions and results. However, when you don\u2019t even&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\/\">View Article<\/a>","protected":false},"author":4,"featured_media":1763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[199,205,211,216,221,222,178],"learning_paths":[148],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-getting-started","tag-media-buying","tag-mobile-marketing","tag-publishers","tag-single-offers","tag-smartlink","tag-campaign-performance","learning_paths-newbie"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Single Offers vs Algorithm: Man Against the Machine<\/title>\n<meta name=\"description\" content=\"Algorithm Vs Single Offers! 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