{"id":34592,"date":"2024-01-11T17:52:45","date_gmt":"2024-01-11T17:52:45","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=34592"},"modified":"2026-03-25T16:45:12","modified_gmt":"2026-03-25T16:45:12","slug":"advertising-trends","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/advertising-trends\/","title":{"rendered":"2024 Advertising Trends: How Brands Will Nurture Consumer Journey With Commerce Media"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-909197569\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p style=\"padding-left: 40px;\"><em>\ud83d\udce2 <strong>Looking for the latest?<\/strong> Affiliate marketing is always evolving<\/em><em>\u2014check out our <strong><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2026\/\">Affiliate Marketing Trends 2026<\/a><\/strong> for the most up-to-date insights!<\/em><\/p>\n<hr \/>\n<p>With the beginning of the new year, savvy marketers and managers start looking for insights into consumer trends that are on the rise.<\/p>\n<p>The last few years have been especially turbulent for the industry and brought so many changes regarding consumer behavior that it\u2019s no wonder that brands and agencies choose to search for every bit of information that they can find as early as possible.<\/p>\n<p>Predicting marketing trends is not an easy task, as there is a margin of uncertainty when it comes to consumer behavior. However, by analyzing current tendencies and pairing them with what we already know about customer preferences, experts can come up with a (sometimes surprisingly accurate) forecast.<\/p>\n<p>Why is it so crucial to start familiarizing oneself with these predictions as soon as possible?<\/p>\n<p>In the advertising industry, following trends isn\u2019t enough. It\u2019s staying on top of them that makes the difference. <strong>You want to answer the needs of your customer base rather than chase them. And this is where specialist consumer trend reports come in handy.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/advertising-trends\/#ai-is-becoming-the-new-norm\" >AI is Becoming The New Norm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/advertising-trends\/#online-reviews-are-losing-credibility\" >Online Reviews are Losing Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/advertising-trends\/#b2b-following-b2c-marketing-patterns\" >B2B Following B2C Marketing Patterns<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ai-is-becoming-the-new-norm\"><\/span><strong>AI is Becoming The New Norm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial Intelligence was the topic of a heated debate throughout the entire year. Welcomed with great enthusiasm, it lost some favor when some problematic questions about <a href=\"https:\/\/zeropark.com\/blog\/advertising-in-user-privacy-era\/\" target=\"_blank\" rel=\"noopener\">copyright, privacy, and built-in bias arose<\/a>.<\/p>\n<p>However, as companies learn to adapt to this new technological trend, AI seems to be more than a passing fascination.<\/p>\n<p>We can already see that modern consumers embrace the convenience of AI-powered shopping experiences.<\/p>\n<p><strong>AI-enhanced contextual targeting or automatically generated personalized recommendations can become the new baseline in 2024<\/strong>, which means that brands that are still hesitant about Artificial Intelligence risk getting left behind.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2349126782\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34597\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/ai-consumers-for-advertising-trends.webp\" alt=\"ai consumers for advertising trends\" width=\"480\" height=\"140\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/ai-consumers-for-advertising-trends.webp 480w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/ai-consumers-for-advertising-trends-300x88.webp 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><sup>1 <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/creative-and-generative-ai\/\" target=\"_blank\" rel=\"noopener\">Capgemini<\/a><\/sup><br \/>\n<sup>2 <a href=\"https:\/\/www.ipsos.com\/en-us\/ai-has-people-worried-hopeful\" target=\"_blank\" rel=\"noopener\">Ipsos<\/a><\/sup><\/p>\n<h2><span class=\"ez-toc-section\" id=\"online-reviews-are-losing-credibility\"><\/span><strong>Online Reviews are Losing Credibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For the longest time, online reviews were considered the most believable source of information regarding the true quality of products and services. Consumers used to perceive them as genuine, regarding them as the closest version of a \u201cword of mouth\u201d recommendation one can get online.<\/p>\n<p>However, over the last few years, there has been a notable shift in this perspective. According to The Complete Guide to Ratings &amp; Reviews by PowerReviews, as much as <a href=\"https:\/\/www.powerreviews.com\/insights\/complete-guide-ratings-reviews-2023\/#ch6-1\" target=\"_blank\" rel=\"noopener\">90% of consumers believe<\/a> <strong>that they\u2019ve read a fake review in the past.<\/strong> Their credibility decreased visibly, with customers getting more and more conscious about dishonest practices \u2013 and deceitful brands getting more and more bold with their fraudulent practices.<\/p>\n<p>Who do customers trust, then? Being unsure about online reviews, customers turn to influencers they follow and perceive as honest. This means that brands have to truly look into <a href=\"https:\/\/zeropark.com\/blog\/full-funnel-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">going omnichannel<\/a>, adjusting their strategy to this interesting tendency, and reserve a budget for things like <strong>endorsements and sponsorships.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34600\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/consumers-reviews-for-advertising-trends.webp\" alt=\"consumers reviews for advertising trends\" width=\"418\" height=\"205\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/consumers-reviews-for-advertising-trends.webp 418w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/consumers-reviews-for-advertising-trends-300x147.webp 300w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/p>\n<p><sup>6 <a href=\"https:\/\/www.statista.com\/topics\/2496\/influence-marketing\/#dossier-chapter3\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/sup><\/p>\n<p><em><strong>Editor&#8217;s note:\u00a0<\/strong>At Mobidea Academy, we understand this concern, which is why we strive to provide comprehensive and unbiased information on the platforms we review. We meticulously examine each platform&#8217;s features, performance, and value to give you a clear picture of what you can expect. Our goal is to help you, so you can trust that the reviews we create are as transparent and objective as can be.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"b2b-following-b2c-marketing-patterns\"><\/span><strong>B2B Following B2C Marketing Patterns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most interesting trends experts see emerging is the difference in approach when it comes to B2B and B2C advertising.<\/p>\n<p>Until now, there was a significant difference in how businesses advertise to other businesses, juxtaposed with how they promote their products and services to consumers. But the line may begin to blur in 2024, as businesses expect experiences and narratives similar to those regular customers are targeted with.<\/p>\n<p>This means that we will likely see B2C practices nurturing B2B decision-makers this year. And it\u2019s not only personalized, emotion-based storytelling we are talking about, but also where they target their B2B audiences.<\/p>\n<p>We can see that it\u2019s not only the B2C consumer journey that got messy. The B2B sales funnel currently consists of way too many intertwined touchpoints and the <a href=\"https:\/\/zeropark.com\/blog\/marketing-strategies-b2b-companies\/\" target=\"_blank\" rel=\"noopener\">B2B customer journey<\/a> has become more fragmented than ever.<\/p>\n<p>This means that B2B businesses may want to follow their B2C counterparts, developing advertising strategies that harness the benefits of commerce media \u2013 this way they cover the entire funnel, reaching the precise target audience with just the right messaging.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34602\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/most-effective-content-types-for-advertising-trends.webp\" alt=\"most effective content types for advertising trends\" width=\"322\" height=\"184\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/most-effective-content-types-for-advertising-trends.webp 322w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/most-effective-content-types-for-advertising-trends-300x171.webp 300w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/p>\n<p><sup>10 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\" target=\"_blank\" rel=\"noopener\">ContentMarketingInstitute<\/a><\/sup><\/p>\n<p>Any innovation in the advertising space must be validated by thorough research on modern consumer behaviors and preferences towards the market.<\/p>\n<p>The next months and years need to be spent on the analysis of advertising tendencies. Zeropark Commerce Media, by cruising the global industry events, was able to create an extensive summary of what is likely to happen in the 2024 commerce media space.<\/p>\n<p>If you are interested in learning more insights on trends in consumer behavior that will dominate this year, you can download your <a href=\"https:\/\/zeropark.com\/2024-consumer-trends-ebook\/?utm_source=mobidea&amp;utm_medium=referral%20&amp;utm_campaign=mobidea-trends-24&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\">free copy of Zeropark\u2019s ebook<\/a> on nurturing customer journeys right here:<\/p>\n<p><a href=\"https:\/\/zeropark.com\/2024-consumer-trends-ebook\/?utm_source=mobidea&amp;utm_medium=referral &amp;utm_campaign=mobidea-trends-24&amp;utm_content=article\"><img decoding=\"async\" class=\"aligncenter wp-image-34596 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/zeropark-ebook.webp\" alt=\"\" width=\"1348\" height=\"386\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/zeropark-ebook.webp 1348w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/zeropark-ebook-300x86.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/zeropark-ebook-1024x293.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2024\/01\/zeropark-ebook-768x220.webp 768w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/><\/a><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3412784773\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"\ud83d\udce2 Looking for the latest? Affiliate marketing is always evolving\u2014check out our Affiliate Marketing Trends 2026 for the most up-to-date insights! With the beginning of the new year, savvy marketers and managers start looking for insights into consumer trends that are on the rise. The last few years have been especially turbulent for the industry&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/advertising-trends\/\">View Article<\/a>","protected":false},"author":32,"featured_media":34603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[9007],"learning_paths":[],"class_list":["post-34592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-zeropark"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Advertising Trends: Brands &amp; Consumer Journey with Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/advertising-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Advertising Trends: Brands &amp; Consumer Journey with Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/advertising-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-11T17:52:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T16:45:12+00:00\" \/>\n<meta property=\"og:image\" 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