{"id":34450,"date":"2023-12-27T10:41:11","date_gmt":"2023-12-27T10:41:11","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=34450"},"modified":"2023-12-27T10:41:11","modified_gmt":"2023-12-27T10:41:11","slug":"richads-native-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/","title":{"rendered":"Unlocking the Potential of Native Advertising with RichAds"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-141134438\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Native advertising is one of the easiest ways to get profit on the most hyped verticals now \u2014 Casino, Betting and Nutra.<\/p>\n<p>In the article <a class=\"thirstylink\" title=\"richads advertising native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-advertising-native\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a> team explains how to make the most of this traffic type, why it\u2019s even worth your attention as well as provide the insights on specific verticals.<\/p>\n<ul>\n<li><strong>See also: <\/strong><a href=\"https:\/\/www.mobidea.com\/academy\/richads-review-a-complete-analysis\/\">RichAds Review<\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/#why-use-native-ads-in-your-campaigns\" >Why Use Native Ads in Your Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/#most-converting-niches-and-geos-for-native-ads\" >Most Converting Niches and GEOs for Native Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/#creatives-ideas-for-native-ads-nutra-casino-and-betting-edition\" >Creatives Ideas for Native Ads: Nutra, Casino and Betting Edition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/#insights-on-native-ads-usage-from-richads\" >Insights on Native Ads Usage from RichAds<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-use-native-ads-in-your-campaigns\"><\/span><strong>Why Use Native Ads in Your Campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First and foremost, let\u2019s briefly give a definition of native advertising in order for better comprehension of its pros.<\/p>\n<p><strong>Native ads<\/strong> look like a part of the website they\u2019re placed at. Basically, they look like the content of a resource, for instance, a piece of news or a regular article on the topic of a website. That\u2019s why they\u2019re called \u201cnative\u201d, they aren\u2019t intrusive at all.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34467\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/native-ads-examples.webp\" alt=\"native ads examples\" width=\"1440\" height=\"705\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/native-ads-examples.webp 1440w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/native-ads-examples-300x147.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/native-ads-examples-1024x501.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/native-ads-examples-768x376.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>There are four solid reasons to test this format:<\/p>\n<ul>\n<li><strong>Higher CTR:<\/strong> This format attracts the attention of users while not interrupting their experience on the website. This way they show genuine interest in the ad as it\u2019s blended into usual articles with similar content and it\u2019s not intrusive at all. Furthermore, according to RichAds stats, the CTR of the format is one of the highest.<\/li>\n<li><strong>No ad blindness:<\/strong> Unlike other more aggressive ad formats that are too common for users and they simply ignore them, native ads are hard not to notice. The thing is that users are already interested in the content of this specific website, so they\u2019re likely to press on the ad as it\u2019s considered to be a piece of useful information by them.<\/li>\n<li><strong>Good traffic volumes:<\/strong> This is one of the most voluminous ad types as they can be found everywhere, starting from news sites to healthcare and beauty blogs filled with video and written content. You can choose almost any niche or GEO and will still get a good amount of traffic.<\/li>\n<li><strong>Zero influence of ad blockers:<\/strong> Almost any ad can be blocked by specific software, but native ads are usually very hard to identify. This makes the amount of audience wider and again your ad is not considered as some kind of \u201cpaid\u201d content.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"most-converting-niches-and-geos-for-native-ads\"><\/span><strong>Most Converting Niches and GEOs for Native Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to make your experience and results with native ads as fruitful as possible, RichAds team has analyzed the best niches to test native ads on.<\/p>\n<p>Mainly those are Casino and Betting as well as Nutra.<\/p>\n<p>They show the highest CR for the affiliates, no matter what level of expertise they have.<\/p>\n<p>If you were looking for 100% options to get the most from, make sure you test the verticals.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34466\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/verticals.webp\" alt=\"verticals\" width=\"1380\" height=\"472\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/verticals.webp 1380w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/verticals-300x103.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/verticals-1024x350.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/verticals-768x263.webp 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p>There are also specific bundles to use for the niches at RichAds to get the best ROI possible and increase profits.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2478228447\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><strong>They are:<\/strong><\/p>\n<ul>\n<li><strong>Casino<\/strong> &#8211; Vietnam, Philippines, Brazil<\/li>\n<li><strong>Betting<\/strong> &#8211; Vietnam, Bangladesh<\/li>\n<li><strong>Nutra<\/strong> &#8211; the US<\/li>\n<\/ul>\n<p>Below we\u2019ll uncover how to actually make the most of these three niches and share some of the approaches for promotional materials.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"creatives-ideas-for-native-ads-nutra-casino-and-betting-edition\"><\/span><strong>Creatives Ideas for Native Ads: Nutra, Casino and Betting Edition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several approaches to native ads creatives that can boost your revenue and catch the attention of a user.<\/p>\n<ul>\n<li><strong>Use eye-catching headlines:<\/strong> For Casino and Betting niches it can sound like \u201cDelaware Woman Won Jackpot by Doing THIS\u201d or \u201cPlace a Bet on THIS Team and Get 100% Chance to Win\u201d. This way a user will be intrigued while the article will look like some insights or pieces of news.<\/li>\n<li><strong>Bonus giveaway:<\/strong> This works all the time \u2014 just specify what kind of bonus you\u2019ll get and attract players. You can try headlines like \u201cThis new casino is giving out huge bonuses\u201d or \u201cTo get free spin wins, register NOW\u201d. The method is time-proven and shows good results.<\/li>\n<li><strong>Scientific research:<\/strong> This approach is perfect for Nutra \u2014 if you want people to get interested in a health product, you need to prove its efficiency. This can be done if you mention scientists in your headlines like \u201cScientists have proven: drink this mixture to lose 10 pounds in a week\u201d.<\/li>\n<li><strong>Practical advice:<\/strong> For Nutra offers you can use the approach that implies testing several weight-loss or other kind of pills and highlighting their efficiency. To do this, use headlines \u201cWe tried 17 Weightloss Tricks\u201d to increase the credibility of your ads.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"insights-on-native-ads-usage-from-richads\"><\/span><strong>Insights on Native Ads Usage from RichAds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you now realize why native ads are worth your attention and how to make promotional materials for the most popular verticals, let\u2019s have a closer look at the tips and tricks from RichAds to make your native ads campaigns as efficient as possible.<\/p>\n<ol>\n<li><strong>Use at least 5-10 creatives per campaign.<\/strong> This way you\u2019ll test all the possible approaches and choose only those with highest CTR.<\/li>\n<li><strong>Apply images with different banner sizes<\/strong> as you never know what will convert, and update them at least once a week.<\/li>\n<li><strong>Test various devices.<\/strong>\u00a0Both mobile and desktop work well on native ads, so you can run two separate campaigns simultaneously and then compare the results. But make sure to divide mobile and desktop campaigns \u2014 the bids are different.<\/li>\n<li><strong>Choose the best bid:<\/strong> To do this, you need to either consult your manager or check out volumes per bid via AI-powered tool Predictor in your campaign creation interface.<\/li>\n<li><strong>Start with the Premium sources group<\/strong> such traffic is pre-selected by RichAds and has the highest CR in comparison to other sources groups, so go for it first.<\/li>\n<li><strong>Optimize campaigns with Automated Rules:<\/strong> This algorithm will turn off all the unnecessary sources for you daily, cutting off your expenses and helping to get to the desired CPA.<\/li>\n<li><strong>Analyze your campaign results:<\/strong> It can be done via the Optimizer interface \u2014 there you\u2019ll see the outcomes on desired metrics and turn off\/on sources in just one click or change Micro bidding.<\/li>\n<\/ol>\n<p>Understanding all of the insights is the key to success when working with native ad format, it\u2019s quite easy to start with yet is more user-friendly than others.<\/p>\n<p>The only thing left is to <a class=\"thirstylink\" title=\"richads advertising native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-advertising-native-2\/\" target=\"_blank\" rel=\"nofollow noopener\">register at RichAds and get the most converting native traffic<\/a> on any GEO, make sure you test bundles mentioned in the article for enhanced results.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-394709168\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Native advertising is one of the easiest ways to get profit on the most hyped verticals now \u2014 Casino, Betting and Nutra. In the article RichAds team explains how to make the most of this traffic type, why it\u2019s even worth your attention as well as provide the insights on specific verticals. See also: RichAds&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/\">View Article<\/a>","protected":false},"author":16,"featured_media":34463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[8951],"learning_paths":[],"class_list":["post-34450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-richads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking the Potential of Native Advertising with RichAds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking the Potential of Native Advertising with RichAds\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-27T10:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/Unlocking-the-Potential-of-Native-Advertising-with-RichAds.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Aguiar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/richads-native-advertising\/\",\"name\":\"Unlocking the Potential of Native Advertising with 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