{"id":34210,"date":"2023-12-20T11:54:40","date_gmt":"2023-12-20T11:54:40","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=34210"},"modified":"2023-12-27T15:34:13","modified_gmt":"2023-12-27T15:34:13","slug":"mvas-offer-in-tier-3-geos","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/mvas-offer-in-tier-3-geos\/","title":{"rendered":"[Case Study] 146% ROI from Simple mVAS Offer in Tier 3 GEOs"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3757748940\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Are <a href=\"https:\/\/www.mobidea.com\/academy\/push-ads\/\">push ads<\/a> really dead?<\/p>\n<p>Far from it! This case study is the proof.<\/p>\n<p>In this case study, I&#8217;ll show you how a simple push ads campaign can generate exciting revenues through a combination of irresistible offers, top-notch traffic sources, and reliable support.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/mvas-offer-in-tier-3-geos\/#initial-set-up\" >Initial Set-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/mvas-offer-in-tier-3-geos\/#campaign-launch\" >Campaign Launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/mvas-offer-in-tier-3-geos\/#outcome\" >Outcome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/mvas-offer-in-tier-3-geos\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"initial-set-up\"><\/span><strong>Initial Set-up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I wanted to use push notification ads specific to Tier 3 GEOs.<\/p>\n<p>Push notification ads have become an innovative tool in the online marketing landscape, offering a direct line of communication with users.<\/p>\n<p>These targeted messages can result in high engagement rates, as they appear directly on the user&#8217;s device as a notification without the need for them to browse a website or use an app.<\/p>\n<p>If you&#8217;d like to learn more about how to run push ads campaigns, check Mobidea Academy&#8217;s <a href=\"https:\/\/www.mobidea.com\/academy\/push-ads\/\">Push Notification Ads Guide<\/a>.<\/p>\n<p>My initial research revealed several ad networks that have substantial push ads traffic in their chosen countries. One of these ad networks was <a href=\"https:\/\/www.mobidea.com\/academy\/propeller-ads-review\/\">PropellerAds<\/a>.<\/p>\n<p>With a traffic volume of more than 250 billion impressions monthly for push ads alone, PropellerAds is definitely a good choice, so it was used together with a few other top <a href=\"https:\/\/www.mobidea.com\/academy\/best-push-notification-ad-networks\/\">push notification advertising networks<\/a>.<\/p>\n<p>The next step was to find mobile content subscription offers, and this was done with the help of the marketer&#8217;s affiliate manager from Mobidea. The manager handpicked a few promising mVAS offers that allow push ads for traffic.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-991452526\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Then, I utilized BeMob as the tracking tool to monitor campaign performance, optimize targeting, and measure ROI. (<a href=\"https:\/\/www.mobidea.com\/academy\/bemob-review\/\">Find out what we think about BeMob here<\/a>.)<\/p>\n<p><strong>Here&#8217;s a quick summary of the digital marketer&#8217;s setup:<\/strong><\/p>\n<ul>\n<li><strong>Affiliate Network:<\/strong> <a href=\"https:\/\/www.mobidea.com\/sign-up\/?utm_source=academy&amp;utm_medium=20&amp;utm_campaign=jas-mvas-tier3\">Mobidea<\/a><\/li>\n<li><strong>Offer Type\/Goal:<\/strong> Mobile content subscriptions\/mVAS<\/li>\n<li><strong>GEO:<\/strong> Tier 3 countries<\/li>\n<li><strong>Ad Format:<\/strong> Push notifications<\/li>\n<li><strong>Traffic Source:<\/strong> Primarily <a href=\"https:\/\/www.mobidea.com\/academy\/propeller-ads-review\/\">PropellerAds<\/a>, supplemented by other sources<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"campaign-launch\"><\/span><strong>Campaign Launch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Launching the campaign in PropellerAds was proven to be a wise decision as it delivered the lion&#8217;s share of the traffic.<\/p>\n<p>But this was no &#8220;set it and forget it&#8221; operation. I was constantly on the watch, eyes glued to the ever-changing performance metrics through the lens of BeMob&#8217;s tracking capabilities.<\/p>\n<p><em><strong>See also: <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\/\">Best Affiliate Tracking Platforms<\/a><\/strong><\/em><\/p>\n<p>They tweaked and nudged various parameters \u2014 ad creatives, targeting options, traffic segments \u2014 all dancing to the tune of optimization. The affiliate manager&#8217;s insights also proved valuable in improving the campaign.<\/p>\n<p>The aim was to enhance conversion rates to make the campaign not just good, but great.<\/p>\n<p>This strategy proved to be successful. I was able to narrow down to one high-converting offer, which paid out $0.235 per conversion.<\/p>\n<p>After more testing, the affiliate manager saw that not only was it converting well, but the quality was also pretty good. As a result, the payout was bumped to $0.24, and the conversion cap for this offer was increased to 500 conversions a day!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"outcome\"><\/span><strong>Outcome<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The campaign not only met expectations but also surpassed them in a spectacular fashion.<\/p>\n<p>After narrowing down to just one offer, the campaign received more than 3,500 conversions, with a pleasing conversion rate of 6.7%.<\/p>\n<p>Here are the <strong>campaign highlights and results:<\/strong><\/p>\n<ul>\n<li><strong>Offer:<\/strong> Mobile Content<\/li>\n<li><strong>Offer Payout:<\/strong> $0.235 &#8211; $0.24 per conversion<\/li>\n<li><strong>Revenue:<\/strong> $837.36<\/li>\n<li><strong>Spent:<\/strong> $340<\/li>\n<li><strong>Profit:<\/strong> $497.21<\/li>\n<li><strong>ROI:<\/strong> 146.28%<\/li>\n<li><strong>Daily Cap\/Conversion Limit:<\/strong> 500 conversions<\/li>\n<\/ul>\n<p>These figures not only demonstrate the effectiveness of the campaign but also provide valuable insights into the potential of push ads for marketers in Tier 3 countries.<\/p>\n<p>On the revenue front, the campaign was a grand slam, raking in a whopping $837.36, a testament to the allure of the offer and the marketer&#8217;s calculated strategy.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34394\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/offers-stats.webp\" alt=\"offers stats\" width=\"974\" height=\"128\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/offers-stats.webp 974w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/offers-stats-300x39.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/offers-stats-768x101.webp 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/p>\n<p>Regarding advertising costs, the campaign had a lean spend of just $340, thereby maximizing the profit margin.<\/p>\n<p>This frugality, coupled with high revenue, resulted in a handsome profit of $497.21, underscoring the successful selection of the offer, deftly chosen traffic sources (PropellerAds, mostly), and diligent optimization efforts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34395\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/campaign-stats.webp\" alt=\"campaign stats\" width=\"975\" height=\"111\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/campaign-stats.webp 975w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/campaign-stats-300x34.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/12\/campaign-stats-768x87.webp 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>Finally, the cherry on top of this sweet sundae was the impressive ROI, calculated at 146.28%.<\/p>\n<p>This figure put a glaring spotlight on the campaign\u2019s remarkable profitability, a hard-earned victory!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This campaign just proves how beneficial it is to test offers and ad networks until you are able to narrow down to the best options, and also to have a good relationship with your affiliate manager.<\/p>\n<p>Not only was the Mobidea affiliate manager able to provide good offers to run, but their insights were instrumental in narrowing down to the best one.<\/p>\n<p>The increase in the offer payout and conversions cap were also crucial in helping the marketer get a good profit and ROI.<\/p>\n<p>The triumphant run of this campaign fired up my ambition to venture further.<\/p>\n<p>I was encouraged to consider additional mVAS offers recommended by the affiliate manager and expand my promotion efforts.<\/p>\n<p>If you&#8217;d like to work in an affiliate network that values its affiliates and works closely with them, <a href=\"https:\/\/www.mobidea.com\/sign-up\/?utm_source=academy&amp;utm_medium=20&amp;utm_campaign=jas-mvas-tier3\">sign up for a Mobidea account today<\/a>.<\/p>\n<p>They&#8217;d be happy to help you achieve the same results or even better!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2316867451\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Are push ads really dead? Far from it! This case study is the proof. In this case study, I&#8217;ll show you how a simple push ads campaign can generate exciting revenues through a combination of irresistible offers, top-notch traffic sources, and reliable support. Initial Set-up I wanted to use push notification ads specific to Tier&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/mvas-offer-in-tier-3-geos\/\">View Article<\/a>","protected":false},"author":193,"featured_media":34487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8971,8959],"tags":[9001,9004],"learning_paths":[],"class_list":["post-34210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-mobidea","tag-bemob","tag-propellerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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