{"id":34112,"date":"2023-11-16T16:46:33","date_gmt":"2023-11-16T16:46:33","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=34112"},"modified":"2023-11-16T16:48:01","modified_gmt":"2023-11-16T16:48:01","slug":"bfcm-commerce-media-affiliate-marketing-shopping-season","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/bfcm-commerce-media-affiliate-marketing-shopping-season\/","title":{"rendered":"BFCM 2023: How Commerce Media Redefines Affiliate Marketing During Q4 Shopping Season"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4287323494\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>The thing with the performance marketing industry, and with marketing in general, is that it really evolves fast.<\/p>\n<p>And by fast, we mean that just a few months can redefine how certain phenomena are perceived. This is the case with the affiliate marketing world, too.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/bfcm-commerce-media-affiliate-marketing-shopping-season\/#new-affiliate-marketing\" >New Affiliate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/bfcm-commerce-media-affiliate-marketing-shopping-season\/#what-does-commerce-media-mean-for-the-q4-shopping-season\" >What Does Commerce Media Mean for the Q4 Shopping Season?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"new-affiliate-marketing\"><\/span><strong>New Affiliate Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Only a few years ago we looked completely different at affiliate marketing. The concept was conceived in the late \u201880s and has since gone through a lot of changes.<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/commerce-media-the-new-force-transforming-advertising\" target=\"_blank\" rel=\"noopener\">It grew in scale<\/a> and more opportunities were created for publishers, advertisers, and customers.<\/p>\n<p>In the process, some branches of it became <strong>questionable<\/strong>, ultimately bringing the deserved reputation to certain advertising solutions and techniques.<\/p>\n<p>But what kept the impressive full-throttle, was the solutions provided <strong>for and by the biggest brands on the market. <\/strong><\/p>\n<p>These are, and always have been, the most edge-cutting, cleanest, technologically advanced, safest, and with the biggest budgets.<\/p>\n<p>Following McKinsey, the bumpy road of the modern consumer journey led to the creation of something that is the ultimate response to how a modern, <a href=\"https:\/\/zeropark.com\/blog\/commerce-media-shoppers\/\" target=\"_blank\" rel=\"noopener\">knowledgeable consumer shops<\/a>.<\/p>\n<p>The pandemic e-commerce surge first boosted it and then propelled further by changes in privacy regulations and expectations.<\/p>\n<p>As an effect, we are left with a transparent ecosystem of placements that are fully subordinated to how consumers think, make decisions, and even evaluate opportunities.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3393478222\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>This ecosystem evolved to go just beyond retail placements (so really only the BoFu) to cover the entire sales funnel.<\/p>\n<p>The most interesting part is that it actually works by <strong>turning media impressions on relevant placements, into actual sales.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34121 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/revolution-of-commerce-media.webp\" alt=\"revolution of commerce media\" width=\"1946\" height=\"1088\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/revolution-of-commerce-media.webp 1946w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/revolution-of-commerce-media-300x168.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/revolution-of-commerce-media-1024x573.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/revolution-of-commerce-media-768x429.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/revolution-of-commerce-media-1536x859.webp 1536w\" sizes=\"(max-width: 1946px) 100vw, 1946px\" \/><\/p>\n<p>So, to conclude this point \u2013 modern commerce media extends the effectiveness of what would traditionally be understood as affiliate marketing.<\/p>\n<p>It\u2019s a natural next step in evolution that offers <strong>more scale, exposure, and safety for the brands<\/strong> (for example by completely ignoring cookies).<\/p>\n<p>It also brings better performance by finding <strong>relevant, motivated shoppers in non-disruptive placements<\/strong>, nurturing their shopping needs, and not forcing anything on anybody.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-commerce-media-mean-for-the-q4-shopping-season\"><\/span><strong>What Does Commerce Media Mean for the Q4 Shopping Season?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last quarter of the year is the most intense period for marketers and consumers &#8211; this does not change. <strong>Black Friday, Thanksgiving, Christmas, and more<\/strong> \u2013 all these occasions boost consumer spending and overall shopping activities.<\/p>\n<p>For advertisers (brands, agencies, media buyers, and affiliate marketers) this means <strong>more available consumers with higher budgets and even more shopping intent.<\/strong><\/p>\n<p>In the <a href=\"https:\/\/zeropark.com\/blog\/commerce-media-digital-advertising\/\" target=\"_blank\" rel=\"noopener\">commerce media era<\/a>, this only adds up to the <strong>general scalability and increased performance of advertising campaigns. <\/strong><\/p>\n<p>But the results will only show after careful preparations, and the experience tells us that the sooner the advertiser gets ready for the shopping season, the better.<\/p>\n<p>More data means more room to optimize, move funds, and change priorities in order to <strong>maximize revenues driven to brands.<\/strong><\/p>\n<p>In Zeropark, they are also deep into preparations, and they would like all advertisers to join. Below, you can see a portion of the data they work on with Zeropark advertisers to maximize their advertising.<\/p>\n<p>Their teams have already prepared long lists of untapped potential for different brands. See how much <strong>more revenue could be generated<\/strong>, if the full potential of commerce media advertising is unlocked.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-34118\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/image1.png\" alt=\"\" width=\"1250\" height=\"526\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/image1.png 1250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/image1-300x126.png 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/image1-1024x431.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/image1-768x323.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/> <span style=\"font-size: 18pt;\"><strong>This is of course a limited version of their data sheet. To unlock all the insights, make sure to get your copy of the <a href=\"https:\/\/zeropark.com\/q4-shopping-season-report\/?utm_source=mobidea&amp;utm_medium=referral&amp;utm_campaign=mobidea-bfcm&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\">free report available on Zeropark\u2019s website.<\/a><\/strong><\/span><\/p>\n<p>There, you will see insights not only on how modern shoppers complete purchases, but also the potential performance of many mainstream brands.<\/p>\n<p><a href=\"https:\/\/zeropark.com\/q4-shopping-season-report\/?utm_source=mobidea&amp;utm_medium=referral&amp;utm_campaign=mobidea-bfcm&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-34123 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/Black-friday-cyber-monday-Commerce-Media-shopping-season.webp\" alt=\"Black friday cyber monday Commerce Media shopping season\" width=\"1549\" height=\"466\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/Black-friday-cyber-monday-Commerce-Media-shopping-season.webp 1549w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/Black-friday-cyber-monday-Commerce-Media-shopping-season-300x90.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/Black-friday-cyber-monday-Commerce-Media-shopping-season-1024x308.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/Black-friday-cyber-monday-Commerce-Media-shopping-season-768x231.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/Black-friday-cyber-monday-Commerce-Media-shopping-season-1536x462.webp 1536w\" sizes=\"(max-width: 1549px) 100vw, 1549px\" \/><\/a><\/p>\n<p>As a final note, be sure to read our in-depth <a href=\"https:\/\/www.mobidea.com\/academy\/zeropark-review\/\">Zeropark review<\/a> and learn more about their advertising platform. If you&#8217;d be interested in getting started with them, use our <a href=\"https:\/\/www.mobidea.com\/academy\/deals\/zeropark-coupon\/\">exclusive coupon<\/a>.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2207980501\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"The thing with the performance marketing industry, and with marketing in general, is that it really evolves fast. And by fast, we mean that just a few months can redefine how certain phenomena are perceived. This is the case with the affiliate marketing world, too. New Affiliate Marketing Only a few years ago we looked&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/bfcm-commerce-media-affiliate-marketing-shopping-season\/\">View Article<\/a>","protected":false},"author":16,"featured_media":34124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[],"learning_paths":[],"class_list":["post-34112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Commerce Media Redefines Affiliate Marketing During Q4 Shopping<\/title>\n<meta name=\"description\" content=\"Unlock the Power of Commerce Media in BFCM 2023: Discover how the evolution of affiliate marketing transforms the Q4 shopping season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/bfcm-commerce-media-affiliate-marketing-shopping-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Commerce Media Redefines Affiliate Marketing During Q4 Shopping\" \/>\n<meta property=\"og:description\" content=\"Unlock the Power of Commerce Media in BFCM 2023: Discover how the evolution of affiliate marketing transforms the Q4 shopping season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/bfcm-commerce-media-affiliate-marketing-shopping-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T16:46:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T16:48:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/11\/ED315482-8A2B-49C9-93FC-4820AB724667.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Aguiar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" 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