{"id":32783,"date":"2023-06-28T18:36:39","date_gmt":"2023-06-28T17:36:39","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=32783"},"modified":"2023-06-30T08:12:01","modified_gmt":"2023-06-30T07:12:01","slug":"igaming-promotion-europe","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/","title":{"rendered":"From Novice to Pro: How To Succeed in iGaming Promotion in Europe"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-344087357\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>How to become successful in the promotion of Gambling and Betting verticals in Europe and double your profit?<\/p>\n<p>This region is not just promising, it\u2019s literally full of money and opportunities in terms of iGaming. According to <a title=\"EU Reporter\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/eu-reporter\/\" target=\"_blank\" rel=\"nofollow noopener\">EU Reporter<\/a>, in 2021 there were 125 million active gamblers in the region, and the iGaming market brought 21.1 billion euros in the same year. Furthermore, by 2027 it is expected to reach 52.2 billion euros.<\/p>\n<p>In the article, <a title=\"RichAds igaming\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-igaming\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a> team will answer the question reveal all the trends of online casino promotion in European regions as well as provide a step-by-step guide on launching a profitable campaign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#european-igaming-market-trends-overview\" >European iGaming Market: Trends Overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#most-popular-igaming-activities-and-casinos\" >Most Popular iGaming Activities and Casinos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#trendy-countries-in-the-european-regions\" >Trendy Countries in the European Regions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#european-gambler-overall-portrait\" >European Gambler: Overall Portrait<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#step-by-step-guide-on-european-igaming-market\" >Step-by-step Guide on European iGaming Market<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#first-move-choose-the-traffic-source\" >First Move: Choose the Traffic Source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#second-move-make-creatives-that-convert\" >Second Move: Make Creatives that Convert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#third-move-choose-the-best-settings\" >Third Move: Choose the Best Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#fourth-move-optimize-the-campaign\" >Fourth Move: Optimize the Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"european-igaming-market-trends-overview\"><\/span><strong>European iGaming Market: Trends Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we\u2019ve already mentioned, iGaming in Europe is very widespread, so it\u2019s crucial to know the latest trends to make a real profit and not dissipate your energy in each region.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"most-popular-igaming-activities-and-casinos\"><\/span><strong>Most Popular iGaming Activities and Casinos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to the European Gambling and Betting Association, there are several relevant online iGaming activities that are popular among Europeans.<\/p>\n<p>Check them out below!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32794\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/most-popular-gambling-online-activities.webp\" alt=\"most popular gambling online activities\" width=\"1999\" height=\"919\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/most-popular-gambling-online-activities.webp 1999w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/most-popular-gambling-online-activities-300x138.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/most-popular-gambling-online-activities-1024x471.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/most-popular-gambling-online-activities-768x353.webp 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/most-popular-gambling-online-activities-1536x706.webp 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"trendy-countries-in-the-european-regions\"><\/span><strong>Trendy Countries in the European Regions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s crucial to understand that there are countries that are more profitable than others, not the whole of Europe gambles and has great potential.<\/p>\n<p>According to the <a href=\"https:\/\/www.statista.com\/statistics\/586185\/gross-gambling-revenue-europe-by-country\/\">Statista<\/a> report by GGR we can highlight several countries:<\/p>\n<ul>\n<li>Italy<\/li>\n<li>United Kingdom<\/li>\n<li>Germany<\/li>\n<li>France<\/li>\n<li>Spain<\/li>\n<li>Netherlands<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32796\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image7.webp\" alt=\"countries with the highest gross gaming revenue\" width=\"889\" height=\"560\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image7.webp 889w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image7-300x189.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image7-768x484.webp 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/p>\n<p>Those are the European countries where online Gambling and Betting are legalized and really widespread. The first to make the activities legal was the UK, it can even be called the iGaming capital of Europe.<\/p>\n<p>After that, Spain, Italy, and France took the example of the UK and made online betting legal. Netherlands and Germany were the last on the list to legalize the iGaming activities and take great income out of them.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-560977994\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"european-gambler-overall-portrait\"><\/span><strong>European Gambler: Overall Portrait<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A typical European gambler varies greatly depending on the country they reside in. However, some general trends can be observed.<\/p>\n<p><strong>European Gambler<\/strong><\/p>\n<p><strong>Age:<\/strong> it varies from country to country, but mostly those are middle-aged users, from 35 to 45 years old.<\/p>\n<p><strong>Gender:<\/strong> mostly male, but there are exceptions. For example, in France men and women gamble equally.<\/p>\n<p><strong>Average bet:<\/strong> \u20ac100-200 per game<\/p>\n<p><strong>User behavior:<\/strong> a typical European gambler is quite focused and disciplined. He or she sets a fixed budget before they start playing and stick to it, they\u2019re more organized than risky. Such players also tend to be logical and know all about the games they engage in, understanding the odds and strategies involved.<\/p>\n<p><strong>Note:<\/strong> this is summarized data that will help you just to start with the niches. Make sure you try several approaches for each specific GEO so that you generate maximum profit and target the best possible audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-by-step-guide-on-european-igaming-market\"><\/span><strong>Step-by-step Guide on European iGaming Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve identified several steps that will lead you to hugest income when promoting Gambling and Betting on the European audience. Make sure you follow them and just reap the fruit!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"first-move-choose-the-traffic-source\"><\/span><strong>First Move: Choose the Traffic Source<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019d recommend keeping it easy and simple here \u2014 choose the sources that convert and are easy to set up. There\u2019s no use mentioning that <strong>Facebook, SEO, ASO and social networks do convert<\/strong> but they require several efforts to understand the setting up process and develop your own restrictions overcoming techniques.<\/p>\n<p>The sources that fit both of these criteria are push, pop and direct click ads, they can be found at RichAds platform.<\/p>\n<ol>\n<li><strong>Push ads.<\/strong> This is the format that is very easy to set up, basically, you need creatives and basic targeting to achieve success. Other characteristics include affordability, an eager audience as they subscribe to such ads themselves as well as there are no limitations by GEO and niches.<\/li>\n<li><strong>Pop and direct click ads.<\/strong> They\u2019re united by one point, no creatives are needed, only a link and again targeting set up. When it comes to the approach of the formats, it\u2019s a bit different.<\/li>\n<\/ol>\n<p><strong>Direct click ads<\/strong> target a very interested audience looking for similar offers, and redirect them to your offer page. <strong>Pop ads<\/strong> are more aggressive. Basically, a user doesn\u2019t have a choice, he\u2019ll see your ad with a hundred percent probability, though this approach also works for iGaming really well.<\/p>\n<p>Here you\u2019re the one to choose the formats, those are just the simplest yet quality ones. Below we\u2019ll make a detailed explanation of creatives angles!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"second-move-make-creatives-that-convert\"><\/span><strong>Second Move: Make Creatives that Convert<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The more approaches are applied, the better, so let\u2019s have a look at the most common ideas for iGaming offers:<\/p>\n<ul>\n<li><strong>Follow the trends.<\/strong> If you chose a region, check out the most popular games and peculiarities before making creatives. For instance, if crypto casinos are really popular in the country, specify this in your texts and images.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32800\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/gambling-ad-example.webp\" alt=\"igaming ad example\" width=\"1024\" height=\"594\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/gambling-ad-example.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/gambling-ad-example-300x174.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/gambling-ad-example-768x446.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Use personalization.<\/strong> A messaging icon and personal approach always convert. A person feels that he\u2019s addressed directly and pays more attention to your offer, make sure you use this hint and get a higher CR.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32798\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image5.webp\" alt=\"igaming ad example 2\" width=\"1024\" height=\"594\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image5.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image5-300x174.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image5-768x446.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Apply popular brands.<\/strong> Europe is diverse, so make sure you do local research per country and choose only trending brands in a specific region. Then you can use this name dropping technique and implement their logo.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32801\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-3.webp\" alt=\"igaming ad example 3\" width=\"1024\" height=\"594\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-3.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-3-300x174.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-3-768x446.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Implement bonuses.<\/strong> Yes, we all know that it works, but it\u2019s crucial to follow the main rule \u2014 apply only real bonuses and do not use phrases that can mislead a potential client. In this case you may also use pictures of happy people with money to make it more realistic.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32802\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-4.webp\" alt=\"igaming ad example 4\" width=\"1024\" height=\"594\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-4.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-4-300x174.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-4-768x446.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Highlight the expertise.<\/strong> If you\u2019re promoting Betting, make your potential client think that he\u2019s an expert and knows best. Especially if it\u2019s an event betting campaign, mention popular teams and highlight that your client is the one who defines a winner.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32804\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-5.webp\" alt=\"igaming ad example 5\" width=\"1024\" height=\"594\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-5.webp 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-5-300x174.webp 300w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-5-768x446.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>What concerns landing pages, the best and eternal approach is any interactive game, if you don\u2019t use any pre-landings, of course.<\/p>\n<p>If you do use the prelander, just make the registration form on the landing page as easy as possible.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32805\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image2.webp\" alt=\"igaming ad example 6\" width=\"755\" height=\"944\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image2.webp 755w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/image2-240x300.webp 240w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/p>\n<p>Also make sure the page is translated either into English or local language. For instance, in Poland or Spain you\u2019d better use native languages to get more users interested.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32807\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-7.webp\" alt=\"igaming ad example 7\" width=\"639\" height=\"811\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-7.webp 639w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/06\/igaming-ad-example-7-236x300.webp 236w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"third-move-choose-the-best-settings\"><\/span><strong>Third Move: Choose the Best Settings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several main rules you need to consider when starting a push or pop iGaming campaign on Europe.<\/p>\n<ol>\n<li>Apply <strong>no less than 5-10 creatives per campaign<\/strong> to find your target audience.<\/li>\n<li>Set a frequency cap to not annoy users with your ad, 1 impression per user a day is enough. But if you promote an event betting campaign, you <strong>may extend this cap to 3-4 impressions!<\/strong><\/li>\n<li>Choose <strong>the latest OS to get a more relevant and richer audience<\/strong>, but make sure you do not limit your campaign only by 2 or 3 of latest versions, play a bit wider.<\/li>\n<li>Test <strong>New subscribers together with the usual base by creating 2 campaigns<\/strong>, this way you\u2019ll get x2 volumes and the freshest audience ever, two birds with one stone!<\/li>\n<li>Choose <strong style=\"color: var(--global-font-color); font-family: var(--global-font-family); font-size: var(--font-size-regular);\">the best bid via <a title=\"richads Predictor\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-predictor\/\" target=\"_blank\" rel=\"nofollow noopener\">Predictor<\/a> feature<\/strong><span style=\"color: var(--global-font-color); font-family: var(--global-font-family); font-size: var(--font-size-regular);\">, it shows the volumes per bid on any GEO, which is very convenient.<\/span><\/li>\n<\/ol>\n<p>As we\u2019ve said, the formats are dead easy to set up, so there are just a few tips to make this process even more effortless for you!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"fourth-move-optimize-the-campaign\"><\/span><strong>Fourth Move: Optimize the Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but not least goes the optimization of your campaigns to squeeze the maximum revenue out of them.<\/p>\n<p>Obviously, it can be done manually or automatically, but we want the process to be as effortless as possible for you, so let\u2019s have a look at the best AI optimization algorithms and tools.<\/p>\n<p><strong>Target CPA<\/strong><\/p>\n<p>That is an algorithm that will do literally everything instead of you. It makes and updates white- and blacklists according to your desired cost per action. Moreover, it also makes Micro bidding for a campaign to get into your desired cost. For this feature, an <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\/\">ad tracker<\/a> is required.<\/p>\n<p><strong>Automated Rules<\/strong><\/p>\n<p>This feature is great if you\u2019re looking for a fast way to turn off non-converting or expensive traffic sources. Basically, you specify the criteria for adding the sources to a blacklist, like CPA id more than $4 and the algorithm does all the work instead of you every day. As easy as that!<\/p>\n<p><strong>Performance Mode<\/strong><\/p>\n<p>The most effortless of all the algorithms is Performance Mode, even a tracker is not required for its setup. It also creates the lists of best and most converting sources daily without any human intervention and can even get to your desired CPA, if a tracker is set up, but without it the algorithm will still bring great results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you have all the necessary data for entering the European iGaming market and conquering it easily. Taking the recommendations into account, you can scale your CR and get it to the moon.<\/p>\n<p>Go ahead and launch iGaming offers on <a title=\"RichAds igaming\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-igaming-2\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds traffic<\/a> to boost your results!<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-igaming-2\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tGet Started with RichAds Today!\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/richads-review-a-complete-analysis\/\">RichAds Review<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/deals\/richads-promo-code\/\">RichAds Coupon<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4083343163\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"How to become successful in the promotion of Gambling and Betting verticals in Europe and double your profit? This region is not just promising, it\u2019s literally full of money and opportunities in terms of iGaming. According to EU Reporter, in 2021 there were 125 million active gamblers in the region, and the iGaming market brought&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/igaming-promotion-europe\/\">View Article<\/a>","protected":false},"author":16,"featured_media":32816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[8951],"learning_paths":[],"class_list":["post-32783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-richads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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