{"id":31686,"date":"2023-03-22T16:40:43","date_gmt":"2023-03-22T16:40:43","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=31686"},"modified":"2023-03-22T16:40:43","modified_gmt":"2023-03-22T16:40:43","slug":"discover-new-geo-rollerads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/discover-new-geo-rollerads\/","title":{"rendered":"Discover Your New GEO with RollerAds"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-123671635\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Our friends from <a title=\"RollerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-5\/\" target=\"_blank\" rel=\"nofollow noopener\">RollerAds<\/a> have prepared a brief guide on how to enter a new GEO without stressing out. In the world of affiliate marketing, \u201cGEO\u201d is a jargon term for \u201ccountry\u201d. All the GEOs are grouped into three tiers, possessing different characteristics:<\/p>\n<ul>\n<li><strong>Tier 1:<\/strong> highest reach and payouts, mixed with stiff competition and experienced audience<\/li>\n<li><strong>Tier 2:<\/strong> decent payouts, great reach, almost no ad limitations and large traffic volume<\/li>\n<li><strong>Tier 3:<\/strong> budget and voluminous traffic, cheap ads, accompanied by technological underdevelopment and low payouts<\/li>\n<\/ul>\n<p>Due to the imperfections of each tier, the question of trying out new GEOs is just a matter of time. Consequently, you need to prepare a variety of GEOs in advance.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/discover-new-geo-rollerads\/#opting-in-for-new-geo-is-important\" >Opting-In for New GEO Is Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/discover-new-geo-rollerads\/#analyzing-target-audience-and-target-market\" >Analyzing Target Audience and Target Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/discover-new-geo-rollerads\/#preparing-a-strategy\" >Preparing a Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/discover-new-geo-rollerads\/#instead-of-conclusion\" >Instead of Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"opting-in-for-new-geo-is-important\"><\/span><strong>Opting-In for New GEO Is Important<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, <strong>natural disasters<\/strong> can disrupt your campaigns for a specific GEO, e.g., 2023 Turkey-Syria earthquake.<\/p>\n<p>Second, <strong>large events<\/strong> like Super Bowl drive tons of traffic in a burst, affordably.<\/p>\n<p>Third, <strong>national holidays<\/strong> can affect the conversion rate, and not necessarily in your favor. Finally, <strong>socio-economic phenomena<\/strong> like the recent pandemic, economic recession, tax growth, rebellion can cause chaos or bring new opportunities.<\/p>\n<p>Adding new GEOs to your portfolio is akin to <strong>diversifying your investments<\/strong>. Knowing how to handle different GEOs can prove advantageous when <strong>showcasing<\/strong> your capabilities to an affiliate manager, while opting in for a new offer.<\/p>\n<p>Finally, trying out new GEOs blindfolded is a <strong>great exercise<\/strong> for honing your testing skills. But how does one enter a new GEO?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"analyzing-target-audience-and-target-market\"><\/span><strong>Analyzing Target Audience and Target Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target audience is a narrower term than the <strong>target market<\/strong> \u2013 a nearly perfect match for your product. The target market is a group of people you want to sell your product to, while the target audience is a group of individuals you expect to buy your product. Without knowing the former, defining the latter is a challenge.<\/p>\n<p>In order to successfully establish your target market, you ought to answer the following questions:<\/p>\n<ul>\n<li>Who are my <strong>potential customers<\/strong>? Age, gender, occupation, preferences, B2B vs. B2C, the industry as a whole \u2013 get as many details as possible. Use <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>, or other similar tools, to learn more about consumer behavior.<\/li>\n<li>What are their <strong>buying habits<\/strong>? Frugal or spendthrift people require different approaches.<\/li>\n<li>What\u2019s the <strong>size of the market<\/strong>? Whether it\u2019s 1,000 or 1,000,000 people affects your campaign details, like choosing the optimal <a title=\"rollerads pricing model\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-pricing-model\/\" target=\"_blank\" rel=\"nofollow noopener\">pricing model<\/a>.<\/li>\n<li>How much the customers are <strong>ready to spend<\/strong>?<\/li>\n<li>Who are my <strong>main competitors<\/strong>? Conduct a <a href=\"https:\/\/www.investopedia.com\/terms\/s\/swot.asp\" target=\"_blank\" rel=\"noopener\">SWOT<\/a> analysis and reveal their strengths and weaknesses. Consult their stories or media coverage for more information.<\/li>\n<li>How can I <strong>be different<\/strong>? You have to propose something unique (or uniquely) to stand out.<\/li>\n<\/ul>\n<p>As for the target audience within the desirable market, consider this:<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4112563582\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<ul>\n<li>Having identified the target market, think of your audience <strong>demographics<\/strong> (age, gender), <strong>income<\/strong> level, <strong>location<\/strong>, and <strong>psychographics<\/strong> (opinion, personality, lifestyle).<\/li>\n<li>Research the <strong>audience in-depth<\/strong>: customs, habits, behavior, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Red_letter_day\" target=\"_blank\" rel=\"noopener\">red letter days<\/a>. All these factors impact the efficiency of media channels and the content of potentially converting messages.<\/li>\n<li>Construct <strong>a persona<\/strong> \u2013 an ideal customer for your product, based on all the knowledge you have accumulated so far.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"preparing-a-strategy\"><\/span><strong>Preparing a Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Know where you stand: your vertical, offer terms, campaign funnel, and the set of creatives matter the most. Your approach will depend on the tier targeted:<\/p>\n<p>Tier-1 is an oversaturated market with the biggest payouts. Furthermore, the population there is accustomed to basic marketing tricks. Prepare for expensive ad spots, because the competition is stiff. Make sure to run <a title=\"rollerads Traffic Estimator\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-traffic-estimator\/\" target=\"_blank\" rel=\"nofollow noopener\">Traffic Estimator<\/a>, which allows you to plan your ad spending in advance. This way, you can save yourself from overspending while dealing with the most expensive GEOs.<\/p>\n<p>Take your time and target your audience carefully, e.g., try out the female audience for betting and gambling. <strong>Focus on<\/strong> making really astonishing <strong>creatives<\/strong> or simply use <a href=\"https:\/\/www.mobidea.com\/academy\/rollerads-creatives-library\/\">RollerAds Creatives Library<\/a>. Finally, do not neglect linguistics and take your time to learn more about English culture and language, which permeates the whole Tier-1.<\/p>\n<p>Tier-2 is simpler in almost all regards: less ad compliance issues and milder competition. While the payouts are humbler, <strong>the real issue is linguistics and culture<\/strong>. Asia, Middle East, and CIS are the regions that have their own values, e.g., you might accidentally hit a pain point by promoting a dating offer with a half-naked woman for the UAE. Read more about the possible pitfalls and get acquainted with the culture.<\/p>\n<p>Tier-3 might be cheap, but it also boasts the <strong>largest volumes<\/strong>. The market is lustful for new ads and products, but cultural nuances are ignored even more often. Make your creatives a bit more personal and you will definitely steal the show.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"instead-of-conclusion\"><\/span><strong>Instead of Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whichever zone you choose, make sure to run <a title=\"RollerAds CPA optimization tool\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-cpa-optimization-tool\/\" target=\"_blank\" rel=\"nofollow noopener\">RollerAds CPA optimization tool<\/a>, which allows to disable unassuming GEOs automatically. Thankfully, you can spend the time made available for either more testing or simply chilling out.<\/p>\n<p>Check out <a class=\"thirstylink\" title=\"RollerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-5\/\" target=\"_blank\" rel=\"nofollow noopener\">RollerAds<\/a> website and make sure to drop by their <a title=\"rollerads blog\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-blog\/\" target=\"_blank\" rel=\"nofollow noopener\">blog<\/a> for the recent news and updates.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1461106055\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Our friends from RollerAds have prepared a brief guide on how to enter a new GEO without stressing out. In the world of affiliate marketing, \u201cGEO\u201d is a jargon term for \u201ccountry\u201d. All the GEOs are grouped into three tiers, possessing different characteristics: Tier 1: highest reach and payouts, mixed with stiff competition and experienced&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/discover-new-geo-rollerads\/\">View Article<\/a>","protected":false},"author":32,"featured_media":31799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[8929],"learning_paths":[],"class_list":["post-31686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-rollerads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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