{"id":281,"date":"2015-07-29T10:42:26","date_gmt":"2015-07-29T10:42:26","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=281"},"modified":"2018-05-04T15:55:25","modified_gmt":"2018-05-04T15:55:25","slug":"dynamic-tracking","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/","title":{"rendered":"Dynamic Tracking: Don&#8217;t Lose Track of Your Performance"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3037697535\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><em><strong>Editor\u2019s Note:\u00a0<\/strong>This is a section of our <a href=\"https:\/\/guides.mobidea.com\/semi-advanced-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media Buying Guide\u00a0&#8211; Semi Advanced<\/a>. Check it out!<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#dynamic-tracking\" >Dynamic Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#implement-dynamic-tracking\" >Implement Dynamic Tracking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#without-dynamic-tracking\" >Without Dynamic Tracking:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#with-dynamic-tracking-exoclicks-dynamic-tracking\" >With Dynamic Tracking (ExoClick\u2019s dynamic tracking):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#setting-dynamic-tracking-for-adxpansion\" >Setting dynamic tracking for AdXpansion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The main purpose of this article is to understand the importance of tracking your activity and learn to implement dynamic tracking.<\/p>\n<p>You can work with your offer links in order to manage your data and <strong>set how you want to see them\u00a0on your platform.<\/strong><\/p>\n<p>Setting up your links correctly will increase your accuracy and effectiveness as they will give you more info.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"dynamic-tracking\"><\/span><strong>Dynamic Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A dynamic tracking is a parameter that\u2019s automatically replaced by the ad networks after each click\/impression with the info you\u2019re looking for.<\/p>\n<p>For example, let\u2019s consider you use a dynamic tracking to receive the info about the website {websitename}.<\/p>\n<p>When your banner is clicked or your pop appears, this parameter will automatically be changed for the name of the website.<\/p>\n<p>You can use it to know the website <em>or any other campaign and user characteristic.<\/em><\/p>\n<p><strong>How will you set up your links? <\/strong><\/p>\n<p>It all depends on where they\u2019ll run.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2064086817\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Each ad network has specific tracking tokens to recognize your data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"implement-dynamic-tracking\"><\/span><strong>Implement Dynamic Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To set your smartlink, after gathering the dynamic trackings for your specific ad network, you must replace the original tracking parameters:<\/p>\n<p><span style=\"font-size: 16px; line-height: 1.5;\">http:\/\/www.example.com\/?sl=12345&amp;data1=<\/span><strong style=\"font-size: 16px; line-height: 1.5;\">Track1<\/strong><span style=\"font-size: 16px; line-height: 1.5;\">&amp;data2=<\/span><strong style=\"font-size: 16px; line-height: 1.5;\">Track2<\/strong><\/p>\n<p>Check the next outputs on Mobidea with and without dynamic trackings:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"without-dynamic-tracking\"><\/span><span style=\"font-size: 14pt;\"><strong>Without<\/strong> Dynamic Tracking:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>http:\/\/www.example.com\/?sl=12345&amp;data1=<strong>Track1&amp;<\/strong>data2=<strong>Track2<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1.jpg\"><img decoding=\"async\" class=\"wp-image-282 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1.jpg\" alt=\"DT1\" width=\"655\" height=\"87\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1.jpg 1092w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1-250x33.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1-768x102.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1-700x93.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1-1024x136.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT1-120x16.jpg 120w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>In the first columns (Track1 and Track2) we&#8217;ll receive the info provided by the smartlink.<\/p>\n<p>If we didn\u2019t set the dynamic tracking, for each click, we&#8217;ll receive data1=Track1 and data2=Track2.<\/p>\n<p>That means that,\u00a0in this case, all we get is Track 1 and Track 2 on our stats, which is useless.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"with-dynamic-tracking-exoclicks-dynamic-tracking\"><\/span><span style=\"font-size: 14pt;\"><strong>With<\/strong> Dynamic Tracking (ExoClick\u2019s dynamic tracking):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>http:\/\/www.example.com\/?sl=12345&amp;data1=<strong>{campaign_id}&amp;<\/strong>data2=<strong>{src_hostname}<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2.jpg\"><img decoding=\"async\" class=\"wp-image-283 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2.jpg\" alt=\"DT2\" width=\"665\" height=\"140\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2.jpg 1088w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2-250x53.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2-768x162.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2-700x147.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2-1024x216.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT2-120x25.jpg 120w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/a><\/p>\n<p>In this example, you can see the output from a smartlink set for Exoclick.<\/p>\n<p>In this smartlink we set:<\/p>\n<p>Data1 = {campaign_id} \u2013 will provide the campaign ID<\/p>\n<p>Data2 = {src_hostname} \u2013 will provide the website\u2019s domain where the click was done<\/p>\n<p>In the image below, it\u2019s easy to understand the main advantage of setting dynamic tracking properly.<\/p>\n<p>In fact, you can easily see the costs (in the adnetwork) as well as the earnings for each one (in this case, on Mobidea).<\/p>\n<p>In the \u201cFilter\u201d option, you can insert the campaign ID in Track1 and <strong>Mobidea will display only the campaign stats.<\/strong><\/p>\n<p style=\"text-align: left;\"><a style=\"font-size: 16px; line-height: 1.5;\" href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT3.jpg\"><img decoding=\"async\" class=\"wp-image-284 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT3.jpg\" alt=\"DT3\" width=\"327\" height=\"276\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT3.jpg 604w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT3-250x211.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT3-120x101.jpg 120w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/a><\/p>\n<p>We just got the possibility of tracking our performance much better, <em>increasing the accuracy of our analysis.<\/em><\/p>\n<p>For each campaign, we can understand the performance per website, banners, operators, operating systems, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"setting-dynamic-tracking-for-adxpansion\"><\/span>Setting dynamic tracking for AdXpansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 16px; line-height: 1.5;\">http:\/\/www.example.com\/?sl=12345&amp;data1=<\/span><strong style=\"font-size: 16px; line-height: 1.5;\">{adgroupID}<\/strong><span style=\"font-size: 16px; line-height: 1.5;\">&amp;data2=<\/span><strong style=\"font-size: 16px; line-height: 1.5;\">{creativeID}_{zone}<\/strong><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4.jpg\"><img decoding=\"async\" class=\"wp-image-285 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4.jpg\" alt=\"DT4\" width=\"515\" height=\"247\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4.jpg 977w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4-250x120.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4-768x368.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4-700x335.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/07\/DT4-120x57.jpg 120w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/p>\n<p>In this case the output shows:<\/p>\n<p>Data 1 = {adgroupID} \u2013 will provide information about the campaign ID<\/p>\n<p>Data2 = {creativeID}_{zone} \u2013 will provide information about the banner ID and also the website ID.<\/p>\n<p>Most Affiliate Networks <em>will show the data in one or two columns only.<\/em><\/p>\n<p>If you need to track more than two parameters, you can integrate them in the same Track and divide them with a symbol: (_) for example.<\/p>\n<p>If you have a lot of data, thanks to this \u201csplitter\u201d, you can work it on an Excel file and use the \u201cText to columns\u201d tool.<\/p>\n<p>Then, everything will be split in different columns and it\u2019ll be easier for you to work.<\/p>\n<p>Keep in mind that there are <strong>lots of different Dynamic Trackings:<\/strong><\/p>\n<p>Adzone, Timestamp, Price, etc.<\/p>\n<p>It all depends on what you think is most important when optimizing your campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although we\u2019ve written this article, this isn\u2019t enough.<\/p>\n<p>You should always contact the support or your account manager to check if everything looks good and is set properly.<\/p>\n<p>I hope this article opens up different perspectives and helps you on your media buying activity.<\/p>\n<p>Any questions left? Please contact us by email (support@mobidea.com) or skype (support.mobidea).<\/p>\n<p>Cheers!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-106001683\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Editor\u2019s Note:\u00a0This is a section of our Media Buying Guide\u00a0&#8211; Semi Advanced. Check it out! Introduction The main purpose of this article is to understand the importance of tracking your activity and learn to implement dynamic tracking. You can work with your offer links in order to manage your data and set how you want&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/dynamic-tracking\/\">View Article<\/a>","protected":false},"author":6,"featured_media":1686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[172,199,205,211,226],"learning_paths":[],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-marketing","tag-getting-started","tag-media-buying","tag-mobile-marketing","tag-tracking"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic Tracking: Don\u2019t Lose Track of Your Performance<\/title>\n<meta name=\"description\" content=\"Dynamic tracking allows you to keep tabs on your campaign. 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