{"id":2809,"date":"2016-12-21T17:16:35","date_gmt":"2016-12-21T17:16:35","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=2809"},"modified":"2022-07-14T13:15:08","modified_gmt":"2022-07-14T12:15:08","slug":"create-facebook-ads-campaign","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/","title":{"rendered":"How to Create a Profitable Facebook Ads Campaign"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3402941509\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><span style=\"color: #000000;\">Today, we&#8217;ll give you the full-blown guide on how to create a profitable Facebook Ads campaign so you can make some money like it ain&#8217;t funny!<\/span><\/p>\n<p>Let&#8217;s go to another informative and super cool article created by two Media Buying masters called Rodrigo and Andr\u00e9!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#facebook-ads-campaigns-%e2%80%93-warming-up\" >Facebook Ads Campaigns &#8211; Warming Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#traffic\" >Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#audience\" >Audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#custom-audiences\" >Custom Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#locations\" >Locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#age\" >Age<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#gender\" >Gender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#languages\" >Languages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#detailed-targeting\" >Detailed targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#connections\" >Connections<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#placements\" >Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#budget-and-schedule\" >Budget and Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#advert\" >Advert<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#page-and-links\" >Page and links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"facebook-ads-campaigns-%e2%80%93-warming-up\"><\/span><strong>Facebook Ads Campaigns &#8211; Warming Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have a Facebook account available and you\u2019ve created a fanpage about the topic you wanna promote, you\u2019re ready to go.<\/p>\n<p>Just enter the Facebook menu and click on \u201cCreate Adverts\u201d<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/pasted-image-0.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2811 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/pasted-image-0.png\" alt=\"create facebook ads campaign\" width=\"180\" height=\"368\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/pasted-image-0.png 180w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/pasted-image-0-120x245.png 120w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a><\/p>\n<p>Let\u2019s create a campaign!<\/p>\n<p>When you click on \u201cCreate Adverts\u201d, this is the first menu you\u2019ll see:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10496 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu-700x319.jpg\" alt=\"facebook ads menu\" width=\"700\" height=\"319\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu-700x319.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu-250x114.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu-768x351.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu-120x55.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-menu.jpg 940w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This is where you\u2019re gonna select the marketing objective of your Facebook Ads campaign.<\/p>\n<p>There are several options but the most interesting ones are:<\/p>\n<ol>\n<li><strong>Traffic<\/strong> \u2013 this tool can be utilized in Facebook Marketing to send users to a destination inside\/outside Facebook. It\u2019s normally activated to send users to an external website, also called a pre-lander, which has already been discussed in &#8220;<a href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\" target=\"_blank\" rel=\"noopener noreferrer\">CPA on Facebook Ads: Definitive Guide for Beginners in 2017<\/a>&#8220;<\/li>\n<li><strong>Brand Awareness<\/strong> \u2013 you can use this option to increase your page\u2019s awareness by reaching the people that\u2019ll be more likely to be interested on the product you wanna promote<\/li>\n<li><strong>Engagement<\/strong> \u2013 you can have more engagement (higher numbers of likes, shares, etc.) which will lower your campaign\u2019s overall costs. Don\u2019t forget: better engagement = more reach and fewer costs (it\u2019s always true for all types of campaigns)<\/li>\n<li><strong>Conversions<\/strong> \u2013 in case you\u2019ve implemented Facebook\u2019s tracking tool, this could be your best option. You\u2019ll drive only the most likely users to convert into your URL, based on the tracking<\/li>\n<\/ol>\n<p><strong><em>Let\u2019s take the first option for a campaign while the other options follow the same scheme.<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"traffic\"><\/span><strong>Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first option makes you choose between an app or a website.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3533464041\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>You should use the website option in case you\u2019re driving a user to a <a href=\"https:\/\/www.mobidea.com\/academy\/pre-landing-pages\" target=\"_blank\" rel=\"noopener noreferrer\">pre-landing page<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"audience\"><\/span><strong>Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the place where you can <strong>target your audience <\/strong>when advertising using social media.<\/p>\n<p>There are several options here.<\/p>\n<p>Let\u2019s check them one by one to make it easier for you to follow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"custom-audiences\"><\/span><strong>Custom Audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019ve got a mailing list, contacts, or user IDs you wanna use, this is the place where you should insert them.<\/p>\n<p>This is how <strong>you\u2019ll be able to only target the uploaded list of users\u00a0<\/strong>as a Facebook marketer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"locations\"><\/span><strong>Locations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is where you select the countries you wanna include on a Facebook marketing campaign.<\/p>\n<p>At the beginning, we recommend you <strong>test various countries on a campaign<\/strong>.<\/p>\n<p>You should go for countries that share the same spoken language such as Panama, Mexico, Argentina, etc.<\/p>\n<p>Afterwards, you should get those saucy stats to split and run the profitable countries like a genius turned master monetizer that makes social media marketing look easy!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"age\"><\/span><strong>Age<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Select the age range you wanna target.<\/p>\n<p>We recommend you <strong>pick a small range<\/strong> since different ages will showcase different performances on Facebook ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"gender\"><\/span><strong>Gender<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can select if you wanna target Men, Women or both.<\/p>\n<p><strong>Again: we advise you to target different groups because they\u2019ve got different behaviors<\/strong> and will therefore have varying performances on Facebook advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"languages\"><\/span><strong>Languages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <strong>user\u2019s language<\/strong>.<\/p>\n<p>No need to select one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"detailed-targeting\"><\/span><strong>Detailed targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This option allows you to target a specific interest or behavior.<\/p>\n<p>For example, you can target users interested in the product you\u2019re selling or <strong>target users who use the 3G\/4G connection type<\/strong> so as to get mobile carrier traffic only.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"connections\"><\/span><strong>Connections<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can reach people with a specific category.<\/p>\n<p>There\u2019s no need to specify one at this point of the Facebook ads campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"placements\"><\/span>Placements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re now approaching the <strong>placements option<\/strong>.<\/p>\n<p>You can click on <strong>edit placements<\/strong> and choose <strong>mobile traffic<\/strong>.<\/p>\n<p>Then, we suggest you choose <strong>Facebook traffic only<\/strong>.<\/p>\n<p>Instagram and Audience Network traffic can be leveraged once you\u2019ve got more experience since both have lower conversion rates.<\/p>\n<p>On the <strong>advanced options<\/strong>, it\u2019s intelligent to choose a specific operating system you wanna use.<\/p>\n<p>You can also select between using only <strong>Wi-Fi or Wi-Fi + 3G\/4G<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"budget-and-schedule\"><\/span><strong>Budget and Schedule<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this group, you can set up the budget, schedule, and the bid option.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-budget-schedule.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10498 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-budget-schedule-700x607.jpg\" alt=\"facebook ads budget schedule\" width=\"700\" height=\"607\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-budget-schedule-700x607.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-budget-schedule-250x217.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-budget-schedule-120x104.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-budget-schedule.jpg 724w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You can select a <strong>daily budget<\/strong>. At the beginning, try to keep it small.<\/p>\n<p>At this early stage, you\u2019re just looking to test. Our advice: go for 10$\/20$.<\/p>\n<p>In <strong>Schedule<\/strong>, you can set the Facebook ads campaign to run as soon as it\u2019s approved by selecting \u201cRun my advert set continuously starting today.\u201d<\/p>\n<p>You should choose to be optimized by <strong>daily unique reach<\/strong>.<\/p>\n<p>You\u2019ll target the same IP one single time for a period of 24 hours.<\/p>\n<p>The <strong>bid amount<\/strong> should be always set as CPC and the <strong>schedule<\/strong> should be set to run all day because you still have no info that could allow you to perform dayparting.<\/p>\n<p>The <strong>delivery type<\/strong> should be set as standard.<\/p>\n<p>You don\u2019t wanna spend the budget as quickly as possible because you wanna analyze the different hours of a day.<\/p>\n<p>You can then create your Facebook marketing ad in the next step.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"advert\"><\/span><span style=\"color: #ed4a0b;\">Advert<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, you\u2019ll create the Facebook ads users will drool over.<\/p>\n<p>This means you must choose the image, title and description that you wanna show.<\/p>\n<p>It\u2019s important that these ads galvanize users to click like crazy bots!<\/p>\n<p>You want a whole lotta user interactions. <strong>A high CTR (Click-Through Rate) and a high engagement will lower your costs<\/strong>, increase your reach, and make your profits fly up to the sky!<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10499 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert-700x288.jpg\" alt=\"facebook ads new advert\" width=\"700\" height=\"288\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert-700x288.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert-250x103.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert-768x316.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert-120x49.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/facebook-ads-new-advert.jpg 937w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The image shows the menu that appears at the beginning of the section.<\/p>\n<p>You can choose among different options:<\/p>\n<p><strong>Single image:<\/strong> you can pick a maximum of 6 banners which will rotate.<\/p>\n<p>They\u2019ll appear in equal proportions to all users.<\/p>\n<p>The text contained in the image is now allowed without restrictions, instead of the old nerve-wracking 20% limit.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1571672343\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Nevertheless, the system will send less traffic for images which contain large areas of text.<\/p>\n<p>Meaning what?<\/p>\n<p>That you should and must keep the quantity of social media marketing text to a minimum!<\/p>\n<p><strong>Carousel:<\/strong>\u00a0this option allows you to create an ad that lets you use several images, chosen by you.<\/p>\n<p>The images are scrollable by the user when seeing the post.<\/p>\n<p><strong>Single video:<\/strong>\u00a0you can create an ad which is a video (instead of an image.)<\/p>\n<p>The objective is to try to increase the engagement of the post as it\u2019s a better \u201cshow off tool\u201d than an image.<\/p>\n<p>The video may have a maximum time limit of 60 minutes (this is strictly for Facebook Ads. On Instagram, the limit is 60 seconds, for example) and it must be HD.<\/p>\n<p><strong>Slideshow:<\/strong>\u00a0this option allows you to create a cascade of images selected by you.<\/p>\n<p>The number of images must be between three and ten.<\/p>\n<p>The slideshow will loop with a 50 second max time on each loop.<\/p>\n<p><strong>Canvas:<\/strong>\u00a0in this option, you can use images, videos, slideshows and also a combination of all of those.<\/p>\n<p>The idea is to create a story which grabs the user and makes them buy the service you\u2019re promoting.<\/p>\n<p>You need to dedicate more time to the implementation but it may result in better performances in the end.<\/p>\n<p><em><strong>In the next steps, we\u2019ll pick the single image option, because it\u2019s simpler to begin with. The other options will follow the same motions, though.<\/strong><\/em><\/p>\n<p>In the next option &#8211; images &#8211; you can pick the images to upload.<\/p>\n<p>You can now move on to the next group of Facebook ads options: page and links!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"page-and-links\"><\/span>Page and links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Connect Facebook Page:<\/strong> the following option allows you to Connect your Facebook Page (the fan page you\u2019ve previously created) to the ads you\u2019re creating.<\/p>\n<p><strong>Destination:<\/strong> you\u2019ve got a box where you can insert a link.<\/p>\n<p>This will be the URL where the user will land if they click the ad.<\/p>\n<p>This is where you\u2019ll write the URL of the pre-lander you\u2019ve created before.<\/p>\n<p><strong>Headline:<\/strong> this will be the place where you can write your post\u2019s title.<\/p>\n<p>Make it simple, straight to the point, and flashy to increase the chances of getting cool social media marketing profits!<\/p>\n<p><strong>Text:<\/strong> enter the description of the promoted product.<\/p>\n<p>Describe the advantage and innovation of your product.<\/p>\n<p>Again: make it showy.<\/p>\n<p><strong>Call to Action:<\/strong> you can include a call to action.<\/p>\n<p>There are many options and they\u2019re all cool.<\/p>\n<p>The most requested ones are <em>download<\/em>, <em>learn more<\/em>, <em>sign up<\/em>, and <em>watch more<\/em>.<\/p>\n<p><strong>Display Link:<\/strong> if your link is too big or not so great, you can always enter the URL they\u2019ll see in the ad in this box.<\/p>\n<p>On the post, it may be important that users get to read a trustful URL instead of a strange, shady-looking one.<\/p>\n<p><strong>URL parameters (UTM parameters):<\/strong> an optional tool.<\/p>\n<p>It lets you identify the source of your ad traffic.<\/p>\n<p>The results must be always tracked using a platform which allows the tracking.<\/p>\n<p>Let\u2019s suppose you\u2019re testing a post that contains a specific image.<\/p>\n<p>If you set image = image1 and image = image2 in different images, you\u2019ll see the number of clicks each image received separately.<\/p>\n<p><strong>Pixel tracking:<\/strong> you can create a pixel which allows you to track several of your campaign\u2019s parameters.<\/p>\n<p>You can track the conversions from different age ranges, gender, and locations, among other options.<\/p>\n<p><strong>The next step will be to pay the campaign you\u2019ve just created.<\/strong><\/p>\n<p>There are a bunch of different <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-payment-methods\">payment methods<\/a> you can use when advertising using social media from <strong>pre-paid, PayPal, and credit card, among others<\/strong>.<\/p>\n<p>Remember: the payment methods will always depend on the country.<\/p>\n<p>Always give the whole info because Facebook can refuse a campaign in case some info isn\u2019t there or it\u2019s incorrect.<\/p>\n<p>As soon as Facebook approves your campaign, you\u2019re ready to go!!!<\/p>\n<p><strong>Never forget:<\/strong><\/p>\n<p>If you wanna succeed in the Facebook Ads trenches, you should always know and follow its <a href=\"https:\/\/www.facebook.com\/policies\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">policies<\/a>!<\/p>\n<p>Check them all here before doing some silly mistake that sees you becoming a banned enemy of social media marketing!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I hope this classy tutorial has been able to help you create Facebook ads campaigns that\u2019ll boost your profits into the Milky Way!<\/p>\n<p>Oh no, is this the end of this Facebook advertising series?<\/p>\n<p>Hell no!<\/p>\n<p>You should definitely keep tabs on the Mobidea Academy to find out what else we\u2019ve got in store for you!<\/p>\n<p>This is the best online platform for you to rule as a Facebook advertising king!<\/p>\n<p>In the next articles, we\u2019ll give you some cool tips about detailed options, optimization, and campaign examples for you to really understand how to explore your Facebook ads campaign!<\/p>\n<p>Bring all that tasty juice from social media marketing traffic!<\/p>\n<p>See ya!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2662477880\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Today, we&#8217;ll give you the full-blown guide on how to create a profitable Facebook Ads campaign so you can make some money like it ain&#8217;t funny! Let&#8217;s go to another informative and super cool article created by two Media Buying masters called Rodrigo and Andr\u00e9! Facebook Ads Campaigns &#8211; Warming Up Once you have a&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\">View Article<\/a>","protected":false},"author":6,"featured_media":2851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[171,174,177,179,185,205,211,227,246,247],"learning_paths":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-affiliate-industry","tag-banners","tag-budget","tag-campaign-targeting","tag-conversions","tag-media-buying","tag-mobile-marketing","tag-traffic","tag-facebook-marketing","tag-facebook-ads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Profitable Facebook Ads Campaign<\/title>\n<meta name=\"description\" content=\"Learn how to create a Facebook Ads Campaign with these easy-to-follow steps written by Mobidea Academy&#039;s Facebook marketing experts!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Profitable Facebook Ads Campaign\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a Facebook Ads Campaign with these easy-to-follow steps written by Mobidea Academy&#039;s Facebook marketing experts!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-21T17:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-14T12:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andr\u00e9 Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobacademy\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\",\"name\":\"How to Create a Profitable Facebook Ads Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg\",\"datePublished\":\"2016-12-21T17:16:35+00:00\",\"dateModified\":\"2022-07-14T12:15:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/c1bc25df354604621b194ee14dbe4d13\"},\"description\":\"Learn how to create a Facebook Ads Campaign with these easy-to-follow steps written by Mobidea Academy's Facebook marketing experts!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg\",\"width\":1500,\"height\":844,\"caption\":\"How To Create a Profitable Facebook Ads Campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Profitable Facebook Ads Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/c1bc25df354604621b194ee14dbe4d13\",\"name\":\"Andr\u00e9 Martins\",\"description\":\"Andr\u00e9 Martins joined Mobidea in 2015. He comes from a scientific area so numbers and analytical power are two of his stronger skills. He began as a Media Buyer and Account Manager for Spanish-speaking VIP affiliates. He came about when social traffic was only at its early stages, and he honed the role like a pro. Andr\u00e9 became a true expert on social traffic. In the second half of 2016, a new independent team was created on Mobidea: the Social Marketing team. The strong analytical skills and the media buying\/business experience make Andr\u00e9 a great expert on the subject. Apart from working, Andr\u00e9 has many different passions. He really loves Astrophysics (where he managed to get a PhD) and he is a History buff. He loves travelling. He also enjoys watching movies with his loved one and sports are a great source of fun in his life! Playing football, hiking and cycling are three things that make Andr\u00e9 really happy!\",\"sameAs\":[\"https:\/\/x.com\/mobacademy\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/andre-martins\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create a Profitable Facebook Ads Campaign","description":"Learn how to create a Facebook Ads Campaign with these easy-to-follow steps written by Mobidea Academy's Facebook marketing experts!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Profitable Facebook Ads Campaign","og_description":"Learn how to create a Facebook Ads Campaign with these easy-to-follow steps written by Mobidea Academy's Facebook marketing experts!","og_url":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2016-12-21T17:16:35+00:00","article_modified_time":"2022-07-14T12:15:08+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg","type":"image\/jpeg"}],"author":"Andr\u00e9 Martins","twitter_card":"summary_large_image","twitter_creator":"@mobacademy","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/","url":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/","name":"How to Create a Profitable Facebook Ads Campaign","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg","datePublished":"2016-12-21T17:16:35+00:00","dateModified":"2022-07-14T12:15:08+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/c1bc25df354604621b194ee14dbe4d13"},"description":"Learn how to create a Facebook Ads Campaign with these easy-to-follow steps written by Mobidea Academy's Facebook marketing experts!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/12\/1500x844_facebook_campaigns_3.jpg","width":1500,"height":844,"caption":"How To Create a Profitable Facebook Ads Campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"How to Create a Profitable Facebook Ads Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/c1bc25df354604621b194ee14dbe4d13","name":"Andr\u00e9 Martins","description":"Andr\u00e9 Martins joined Mobidea in 2015. He comes from a scientific area so numbers and analytical power are two of his stronger skills. He began as a Media Buyer and Account Manager for Spanish-speaking VIP affiliates. He came about when social traffic was only at its early stages, and he honed the role like a pro. Andr\u00e9 became a true expert on social traffic. In the second half of 2016, a new independent team was created on Mobidea: the Social Marketing team. The strong analytical skills and the media buying\/business experience make Andr\u00e9 a great expert on the subject. Apart from working, Andr\u00e9 has many different passions. He really loves Astrophysics (where he managed to get a PhD) and he is a History buff. He loves travelling. He also enjoys watching movies with his loved one and sports are a great source of fun in his life! Playing football, hiking and cycling are three things that make Andr\u00e9 really happy!","sameAs":["https:\/\/x.com\/mobacademy"],"url":"https:\/\/www.mobidea.com\/academy\/author\/andre-martins\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":16,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"predecessor-version":[{"id":28483,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/2809\/revisions\/28483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/2851"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=2809"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}