{"id":28,"date":"2015-05-24T19:23:11","date_gmt":"2015-05-24T19:23:11","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=28"},"modified":"2026-08-13T18:04:41","modified_gmt":"2026-08-13T17:04:41","slug":"exoclick-smartcpm-tool","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/","title":{"rendered":"How to Effectively Use the SmartCPM Tool on ExoClick"},"content":{"rendered":"<div id=\"mobid-2592207912\" class=\"mobid-before-content mobid-entity-placement\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"dolph\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/01\/dolph.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>You&#8217;re staring at your ExoClick dashboard, watching your campaign burn through budget, and you&#8217;re not sure if you&#8217;re paying too much or too little.<\/p>\n<p>Sound familiar?<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/exoclick-homepage\/\">ExoClick<\/a> is still one of the biggest <a href=\"https:\/\/www.mobidea.com\/academy\/adult-ad-networks-analysis\/\">adult ad networks<\/a> out there, serving over 12 billion daily impressions.<\/p>\n<p>That volume is exactly why you need a real strategy. With that much traffic and that many advertisers competing for it, guessing your bids is a fast way to lose money.<\/p>\n<p>I&#8217;ve worked on ExoClick daily for years now, testing different bidding strategies to find what actually works.<\/p>\n<p>Today, I&#8217;m sharing what I&#8217;ve learned about the SmartCPM tool.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#whats-smartcpm\" >What&#8217;s SmartCPM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#reading-and-reacting-to-the-competition\" >Reading and Reacting to the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#frequency-capping-and-bid-strategy-work-together\" >Frequency Capping and Bid Strategy Work Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#finding-out-what-the-top-position-really-costs\" >Finding Out What the Top Position Really Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#duplicating-campaigns-for-better-segments\" >Duplicating Campaigns for Better Segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#track-every-change-you-make\" >Track Every Change You Make<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#carriers-cost-differently-and-thats-normal\" >Carriers Cost Differently, and That&#8217;s Normal<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"whats-smartcpm\"><\/span>What&#8217;s SmartCPM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>SmartCPM<\/strong> lets you set a maximum bid that you&#8217;ll almost never actually pay, unless another advertiser is bidding that high too.<\/p>\n<p>Here&#8217;s the thing: what you actually pay depends on your next competitor&#8217;s bid, not your maximum.<\/p>\n<p>For example, if you set a maximum bid of 0.50\u20ac and your next competitor is bidding 0.40\u20ac, you&#8217;ll pay around 10% more than them. In this case, that&#8217;s roughly 0.44\u20ac.<\/p>\n<p>This guarantees you the position at the lowest cost possible.<\/p><div id=\"mobid-1749862650\" class=\"mobid-in-content-15-p mobid-entity-placement\" style=\"margin-top: 26px;margin-bottom: 26px;\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>It&#8217;s a great tool if you want to save money without losing your spot.<\/p>\n<p>But saving money isn&#8217;t all SmartCPM does for you.<\/p>\n<p>Using SmartCPM, you can actually get a read on your competition: how much they&#8217;re bidding, what the first position costs, and whether they&#8217;re using day-parting or other tactics that shift the competition throughout the day.<\/p>\n<p>It&#8217;s all about knowing how to read the data.<\/p>\n<p>That&#8217;s why I want to walk you through a few practical ways to use it.<\/p>\n<p>Beyond showing you what your competitor is bidding, SmartCPM also lets you spot the moment someone overtakes your position.<\/p>\n<p>See below:<\/p>\n<p style=\"text-align: left;\"><a style=\"font-size: 16px; line-height: 1.5;\" href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-46 size-full\" src=\"\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1.jpg\" alt=\"Exo SmartCPM 1\" width=\"898\" height=\"256\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1.jpg 898w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-250x71.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-768x219.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-700x200.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-120x34.jpg 120w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/a><\/p>\n<p>You can see I was paying an average of 0.53\u20ac on the first four spots.<\/p>\n<p>Then, I started paying 0.33\u20ac.<\/p>\n<p>Cheaper traffic sounds great, right?<\/p>\n<p>Except I lost traffic.<\/p>\n<p><strong>Why?<\/strong><\/p>\n<p>Someone was outbidding me quietly.<\/p>\n<p>I knew because my impressions and my CTR both dropped.<\/p>\n<p>That CTR drop is the real signal.<\/p>\n<p>It means the quality of my traffic dropped too, not just the volume.<\/p>\n<p>I&#8217;d slipped from the 2nd position to the 3rd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"reading-and-reacting-to-the-competition\"><\/span>Reading and Reacting to the Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#8217;s what you need to know: advertisers are constantly adjusting their source targeting.<\/p>\n<p>They&#8217;re excluding weak websites and paying more for strong ones, all the time. SmartCPM lets you see this shift and react to it.<\/p>\n<p>Let&#8217;s say you&#8217;re running a RON (Run of Network) campaign.<\/p>\n<p>On one website where you&#8217;re converting well, you&#8217;re also paying close to your maximum bid.<\/p>\n<p>That&#8217;s a sign competition on that site is fierce.<\/p>\n<p>It&#8217;s worth treating that website differently.<\/p>\n<p>Consider pulling it into its own campaign where you can bid higher without dragging up your costs everywhere else.<\/p>\n<p>I&#8217;ve seen this pattern often: the fourth website on a zone list performs the best (more conversions for the cost) but also costs the most.<\/p>\n<p>That tells you something important.<\/p>\n<p>Good performance attracts everyone.<\/p>\n<p>You&#8217;re not the only one who noticed that site converts well, and now you&#8217;re all fighting over the same traffic.<\/p>\n<div id=\"footable_parent_46257\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"46257\" data-filter-delay=\"1000\" aria-label=\"exoclick smartcpm recoms\"            id=\"footable_46257\"\n           data-unique_identifier=\"ninja_table_unique_id_1986530096_46257\"\n           class=\" foo-table ninja_footable foo_table_46257 ninja_table_unique_id_1986530096_46257 ui table  ninja_search_right nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered  footable-paging-right hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_table_pro\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_exoclick_smartcpm_recoms \">exoclick smartcpm recoms<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1700\" class=\"ninja_table_row_0 nt_row_id_1700\">\n            <td><div class=\"recm-exoclick-wrap\">\n  <div class=\"recm-exoclick-box\">\n    <div class=\"recm-exoclick-head\">\n      <div class=\"recm-exoclick-circle\" aria-hidden=\"true\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M19 4v16H7a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h12z\"\/><path d=\"M19 16H7a2 2 0 0 0-2 2\"\/><path d=\"M9 8h6\"\/><\/svg>\n      <\/div>\n      <div>\n        <p class=\"recm-exoclick-label\">Recommended reading<\/p>\n        <p class=\"recm-exoclick-sub\">Keep building your ExoClick know-how.<\/p>\n      <\/div>\n    <\/div>\n\n    <a class=\"recm-exoclick-row\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-review\/\">\n      <span class=\"recm-exoclick-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-exoclick-title\">ExoClick Review<\/span>\n      <span class=\"recm-exoclick-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n\n    <a class=\"recm-exoclick-row\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-exoclick\/\">\n      <span class=\"recm-exoclick-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-exoclick-title\">How to Create a Killer Mobile Campaign on ExoClick<\/span>\n      <span class=\"recm-exoclick-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n\n    <a class=\"recm-exoclick-row\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-optimize-campaigns\/\">\n      <span class=\"recm-exoclick-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-exoclick-title\">How to Optimize Campaigns on ExoClick: A Step-by-Step Guide<\/span>\n      <span class=\"recm-exoclick-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n  <\/div>\n<\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"frequency-capping-and-bid-strategy-work-together\"><\/span>Frequency Capping and Bid Strategy Work Together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing the original playbook missed: your <a href=\"https:\/\/www.mobidea.com\/academy\/frequency-capping\/\">frequency cap<\/a> and your SmartCPM bid are two sides of the same decision.<\/p>\n<p>If you want the top spots, ExoClick&#8217;s own guidance backs this up: set a low frequency cap (one to three impressions per user) paired with a high SmartCPM bid.<\/p>\n<p>You&#8217;ll get more targeted, better-performing traffic, but competition for that inventory is tougher and prices climb.<\/p>\n<p>If you&#8217;d rather work the middle or remnant inventory, set a higher frequency cap (four or unlimited) with an average or minimum bid.<\/p>\n<p>Prices stay low and competition is lighter, but you&#8217;re trading quality for quantity.<\/p>\n<p>You&#8217;ll need to put more work into optimization to make that volume convert.<\/p>\n<p>Neither approach is right or wrong. It depends on what you&#8217;re optimizing for this month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"finding-out-what-the-top-position-really-costs\"><\/span>Finding Out What the Top Position Really Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes you want to know what it would take to own the first position, even if you can&#8217;t afford it yet.<\/p>\n<p>That&#8217;s still useful information for later.<\/p>\n<p>You can test this with a deliberately high bid (say, 20\u20ac) and check what you actually get charged.<\/p>\n<p><strong>Important:<\/strong> don&#8217;t leave that test running.<\/p>\n<p>If your traffic doesn&#8217;t monetize at that price, you&#8217;ll burn budget fast.<\/p>\n<p>Let&#8217;s say that test shows you&#8217;re paying 2\u20ac.<\/p>\n<p>Now you know roughly what the current top bidder is paying, and you have a real number to plan around for when your budget allows it.<\/p>\n<p>ExoClick&#8217;s dashboard also gives you a more direct route to this same information: the <strong>View Top CPM\/CPC\/CPV<\/strong> tool.<\/p>\n<p>Pick your Category, Country, Device, OS, Mobile Carrier, and Browser, and it shows you the current top bid in that exact segment.<\/p>\n<p>If your bid is lower, you can hit <strong>Match<\/strong> to meet it or <strong>Beat<\/strong> it to let the system outbid it automatically.<\/p><div id=\"mobid-3932574303\" class=\"mobid-in-content-15-p_2 mobid-entity-placement\" style=\"margin-top: 26px;margin-bottom: 26px;\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>One thing to know: this tool isn&#8217;t available when you&#8217;re running the Smart Bid pricing model instead of SmartCPM.<\/p>\n<p>If you&#8217;re already using Smart Bid, you won&#8217;t see this option, and that&#8217;s expected.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"duplicating-campaigns-for-better-segments\"><\/span>Duplicating Campaigns for Better Segments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another smart move: duplicate a campaign to isolate your best-performing sites.<\/p>\n<p>Take your winning sites out of the RON pool, put them into a new whitelist campaign, and give that whitelist campaign a higher bid.<\/p>\n<p>This gets you a stronger position specifically where you&#8217;re already converting well.<\/p>\n<p>Say your RON campaign bids 0.60\u20ac, and your new whitelist campaign bids 1.5\u20ac.<\/p>\n<p>You might notice you&#8217;re only actually paying around 0.66\u20ac on the whitelist campaign.<\/p>\n<p>That&#8217;s because you&#8217;re competing against yourself. Your own RON campaign is still active on those same sites, so it&#8217;s setting the floor.<\/p>\n<p>The fix: pull those sites off the RON campaign entirely, and give them a higher cap only on the whitelist campaign, since they&#8217;ve earned that extra &#8220;presence.&#8221;<\/p>\n<p>Want to go deeper on this?<\/p>\n<p>Check out our <a href=\"https:\/\/www.mobidea.com\/academy\/whitelist-campaigns-case-study\/\">Ultimate Case Study on ExoClick whitelist campaigns<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"track-every-change-you-make\"><\/span>Track Every Change You Make<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Keep a log of every bid change you make, and note the date.<\/strong><\/p>\n<p>This sounds basic, but it&#8217;s the difference between guessing and knowing.<\/p>\n<p>For example, say you bumped your bid from 0.5\u20ac to 1\u20ac on the 11th.<\/p>\n<p>A day or two later, check the before and after.<\/p>\n<p>If you were paying 0.4\u20ac on the 10th and 0.8\u20ac on the 12th, your change pushed your position up.<\/p>\n<p>Good, now you know it worked.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5766\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1.jpg\" alt=\"exoclick smartcpm\" width=\"579\" height=\"254\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1.jpg 401w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1-250x110.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1-120x53.jpg 120w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"carriers-cost-differently-and-thats-normal\"><\/span>Carriers Cost Differently, and That&#8217;s Normal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile carrier targeting is still available on ExoClick today, sitting alongside device, OS, browser, and other targeting layers in the Step 3 targeting panel.<\/p>\n<p><strong>Carriers don&#8217;t cost the same, and that&#8217;s expected.<\/strong><\/p>\n<p>Traffic quality differs, each carrier has its own rules, and the offers available in that market shift the competition.<\/p>\n<p>If you&#8217;re running a campaign that targets all carriers, you&#8217;ll see this cost difference clearly in your reports.<\/p>\n<p>Say one carrier is costing you noticeably more than the rest, even inside a campaign that targets all of them.<\/p>\n<p>That&#8217;s your cue to split it out. Give that carrier its own campaign, since lumping it in with cheaper carriers is hiding the real picture.<\/p>\n<p>Most of the time, when the price is higher, there&#8217;s a reason, and usually a better opportunity hiding behind it.<\/p>\n<p>That&#8217;s exactly why staying competitive means staying curious about your data.<\/p>\n<p>These are the core moves I&#8217;d tell any affiliate to know before running SmartCPM campaigns on ExoClick.<\/p>\n<p>If you&#8217;re serious about growing your revenue on one of the biggest ad networks in the game, put these into practice.<\/p>\n<p>You&#8217;ve got what it takes to make SmartCPM work for you!<\/p>\n<div id=\"mobid-3648033819\" class=\"mobid-after-content mobid-entity-placement\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"dolph\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/01\/dolph.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"You&#8217;re staring at your ExoClick dashboard, watching your campaign burn through budget, and you&#8217;re not sure if you&#8217;re paying too much or too little. Sound familiar? ExoClick is still one of the biggest adult ad networks out there, serving over 12 billion daily impressions. That volume is exactly why you need a real strategy. With&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\">View Article<\/a>","protected":false},"author":16,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[175,178,196,205,214,217,224],"learning_paths":[3877],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-bids","tag-campaign-performance","tag-exoclick","tag-media-buying","tag-optimization","tag-real-time-bidding","tag-tips","learning_paths-adult"],"translation":{"provider":"WPGlobus","version":"3.0.5","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Effectively Use the SmartCPM Tool on ExoClick<\/title>\n<meta name=\"description\" content=\"Learn how to use the SmartCPM tool like a king by reading this amazing guide created by the Mobidea Academy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Effectively Use the SmartCPM Tool on ExoClick\" \/>\n<meta property=\"og:description\" content=\"Learn how to use the SmartCPM tool like a king by reading this amazing guide created by the Mobidea Academy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-24T19:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T17:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/exoclick-smartcpm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Aguiar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/\"},\"author\":{\"name\":\"Jo\u00e3o Aguiar\",\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/#\\\/schema\\\/person\\\/17a75eaff9220fdcce9b4633d1d87aeb\"},\"headline\":\"How to Effectively Use the SmartCPM Tool on ExoClick\",\"datePublished\":\"2015-05-24T19:23:11+00:00\",\"dateModified\":\"2026-08-13T17:04:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/\"},\"wordCount\":2265,\"image\":{\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/exoclick-smartcpm.jpg\",\"keywords\":[\"Bids\",\"Campaign Performance\",\"ExoClick\",\"Media Buying\",\"Optimization\",\"Real-time Bidding\",\"Tips\"],\"articleSection\":[\"Guides &amp; 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