{"id":28,"date":"2015-05-24T19:23:11","date_gmt":"2015-05-24T19:23:11","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=28"},"modified":"2026-09-15T14:32:51","modified_gmt":"2026-09-15T13:32:51","slug":"exoclick-smartcpm-tool","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/","title":{"rendered":"How to Effectively Use the SmartCPM Tool on ExoClick"},"content":{"rendered":"<div id=\"mobid-123980411\" class=\"mobid-before-content mobid-entity-placement\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" data-advanced-ads-id=\"29312\" data-advanced-ads-placement-id=\"40512\" data-advanced-ads-token=\"0cd0118f0fe689852821\" role=\"region\" aria-label=\"Advertisement\"><div class=\"mobid-adlabel\">Advertisement<\/div><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" target=\"_blank\" aria-label=\"dolph\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/01\/dolph.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>You&#8217;re staring at your ExoClick dashboard, watching your campaign burn through budget, and you&#8217;re not sure if you&#8217;re paying too much or too little.<\/p>\n<p>Sound familiar?<\/p>\n<p>That volume is exactly why you need a real strategy. With that much traffic and that many advertisers competing for it, guessing your bids is a fast way to lose money.<\/p>\n<p>I&#8217;ve worked on ExoClick daily for years now, testing different bidding strategies to find what actually works.<\/p>\n<p>Today, I&#8217;m sharing what I&#8217;ve learned about the SmartCPM tool.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#whats-smartcpm\" >What&#8217;s SmartCPM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#reading-and-reacting-to-the-competition\" >Reading and Reacting to the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#frequency-capping-and-bid-strategy-work-together\" >Frequency Capping and Bid Strategy Work Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#finding-out-what-the-top-position-really-costs\" >Finding Out What the Top Position Really Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#duplicating-campaigns-for-better-segments\" >Duplicating Campaigns for Better Segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#track-every-change-you-make\" >Track Every Change You Make<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/#carriers-cost-differently-and-thats-normal\" >Carriers Cost Differently, and That&#8217;s Normal<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"whats-smartcpm\"><\/span>What&#8217;s SmartCPM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>SmartCPM<\/strong> lets you set a maximum bid that you&#8217;ll almost never actually pay, unless another advertiser is bidding that high too.<\/p>\n<p>Here&#8217;s the thing: what you actually pay depends on your next competitor&#8217;s bid, not your maximum.<\/p>\n<p>For example, if you set a maximum bid of 0.50\u20ac and your next competitor is bidding 0.40\u20ac, you&#8217;ll pay around 10% more than them. In this case, that&#8217;s roughly 0.44\u20ac.<\/p>\n<p>This guarantees you the position at the lowest cost possible.<\/p>\n<p>It&#8217;s a great tool if you want to save money without losing your spot.<\/p><div id=\"mobid-578736131\" class=\"mobid-in-content-15-p mobid-entity-placement\" style=\"margin-top: 26px;margin-bottom: 26px;\" data-advanced-ads-id=\"29162\" data-advanced-ads-placement-id=\"40515\" data-advanced-ads-token=\"b303d131af40bf5e85dd\" role=\"region\" aria-label=\"Advertisement\"><div class=\"mobid-adlabel\">Advertisement<\/div><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>But saving money isn&#8217;t all SmartCPM does for you.<\/p>\n<p>Using SmartCPM, you can actually get a read on your competition: how much they&#8217;re bidding, what the first position costs, and whether they&#8217;re using day-parting or other tactics that shift the competition throughout the day.<\/p>\n<p>It&#8217;s all about knowing how to read the data.<\/p>\n<p>That&#8217;s why I want to walk you through a few practical ways to use it.<\/p>\n<p>Beyond showing you what your competitor is bidding, SmartCPM also lets you spot the moment someone overtakes your position.<\/p>\n<p>See below:<\/p>\n<p style=\"text-align: left;\"><a style=\"font-size: 16px; line-height: 1.5;\" href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-46 size-full\" src=\"\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1.jpg\" alt=\"Exo SmartCPM 1\" width=\"898\" height=\"256\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1.jpg 898w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-250x71.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-768x219.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-700x200.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-1-120x34.jpg 120w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/a><\/p>\n<p>You can see I was paying an average of 0.53\u20ac on the first four spots.<\/p>\n<p>Then, I started paying 0.33\u20ac.<\/p>\n<p>Cheaper traffic sounds great, right?<\/p>\n<p>Except I lost traffic.<\/p>\n<p><strong>Why?<\/strong><\/p>\n<p>Someone was outbidding me quietly.<\/p>\n<p>I knew because my impressions and my CTR both dropped.<\/p>\n<p>That CTR drop is the real signal.<\/p>\n<p>It means the quality of my traffic dropped too, not just the volume.<\/p>\n<p>I&#8217;d slipped from the 2nd position to the 3rd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"reading-and-reacting-to-the-competition\"><\/span>Reading and Reacting to the Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#8217;s what you need to know: advertisers are constantly adjusting their source targeting.<\/p>\n<p>They&#8217;re excluding weak websites and paying more for strong ones, all the time. SmartCPM lets you see this shift and react to it.<\/p>\n<p>Let&#8217;s say you&#8217;re running a RON (Run of Network) campaign.<\/p>\n<p>On one website where you&#8217;re converting well, you&#8217;re also paying close to your maximum bid.<\/p>\n<p>That&#8217;s a sign competition on that site is fierce.<\/p>\n<p>It&#8217;s worth treating that website differently.<\/p>\n<p>Consider pulling it into its own campaign where you can bid higher without dragging up your costs everywhere else.<\/p>\n<p>I&#8217;ve seen this pattern often: the fourth website on a zone list performs the best (more conversions for the cost) but also costs the most.<\/p>\n<p>That tells you something important.<\/p>\n<p>Good performance attracts everyone.<\/p>\n<p>You&#8217;re not the only one who noticed that site converts well, and now you&#8217;re all fighting over the same traffic.<\/p>\n<div id=\"footable_parent_46257\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"46257\" data-filter-delay=\"1000\" aria-label=\"exoclick smartcpm recoms\"            id=\"footable_46257\"\n           data-unique_identifier=\"ninja_table_unique_id_3926453411_46257\"\n           class=\" foo-table ninja_footable foo_table_46257 ninja_table_unique_id_3926453411_46257 ui table hide_all_borders ninjatable_hide_header_row ninja_table_search_disabled ninja_search_right ninja_table_pro nt_type_legacy_table hide_horizonal_borders hide_vertical_borders vertical_centered footable-paging-right\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                    <\/colgroup>\n        <thead>\n<tr class=\"footable-header\">\n                        <th scope=\"col\"  class=\"ninja_column_0 ninja_clmn_nm_exoclick_smartcpm_recoms \">exoclick smartcpm recoms<\/th><\/tr>\n<\/thead>\n<tbody>\n\n        <tr data-row_id=\"1700\" class=\"ninja_table_row_0 nt_row_id_1700\">\n            <td><div class=\"recm-exoclick-wrap\">\n  <div class=\"recm-exoclick-box\">\n    <div class=\"recm-exoclick-head\">\n      <div class=\"recm-exoclick-circle\" aria-hidden=\"true\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M19 4v16H7a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2h12z\"\/><path d=\"M19 16H7a2 2 0 0 0-2 2\"\/><path d=\"M9 8h6\"\/><\/svg>\n      <\/div>\n      <div>\n        <p class=\"recm-exoclick-label\">Recommended reading<\/p>\n        <p class=\"recm-exoclick-sub\">Keep building your ExoClick know-how.<\/p>\n      <\/div>\n    <\/div>\n\n    <a class=\"recm-exoclick-row\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-review\/\">\n      <span class=\"recm-exoclick-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-exoclick-title\">ExoClick Review<\/span>\n      <span class=\"recm-exoclick-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n\n    <a class=\"recm-exoclick-row\" href=\"https:\/\/www.mobidea.com\/academy\/create-campaign-exoclick\/\">\n      <span class=\"recm-exoclick-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-exoclick-title\">How to Create a Killer Mobile Campaign on ExoClick<\/span>\n      <span class=\"recm-exoclick-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n\n    <a class=\"recm-exoclick-row\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-optimize-campaigns\/\">\n      <span class=\"recm-exoclick-doc\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3v4a1 1 0 0 0 1 1h4\"\/><path d=\"M17 21H7a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2z\"\/><\/svg><\/span>\n      <span class=\"recm-exoclick-title\">How to Optimize Campaigns on ExoClick: A Step-by-Step Guide<\/span>\n      <span class=\"recm-exoclick-btn\">Read it <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"M13 18l6-6-6-6\"\/><\/svg><\/span>\n    <\/a>\n  <\/div>\n<\/div><\/td>        <\/tr>\n    <\/tbody><!--ninja_tobody_rendering_done-->\n    <\/table>\n    \n    \n    \n<\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"frequency-capping-and-bid-strategy-work-together\"><\/span>Frequency Capping and Bid Strategy Work Together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing the original playbook missed: your <a href=\"https:\/\/www.mobidea.com\/academy\/frequency-capping\/\">frequency cap<\/a> and your SmartCPM bid are two sides of the same decision.<\/p>\n<p>If you want the top spots, ExoClick&#8217;s own guidance backs this up: set a low frequency cap (one to three impressions per user) paired with a high SmartCPM bid.<\/p>\n<p>You&#8217;ll get more targeted, better-performing traffic, but competition for that inventory is tougher and prices climb.<\/p>\n<p>If you&#8217;d rather work the middle or remnant inventory, set a higher frequency cap (four or unlimited) with an average or minimum bid.<\/p>\n<p>Prices stay low and competition is lighter, but you&#8217;re trading quality for quantity.<\/p>\n<p>You&#8217;ll need to put more work into optimization to make that volume convert.<\/p>\n<p>Neither approach is right or wrong. It depends on what you&#8217;re optimizing for this month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"finding-out-what-the-top-position-really-costs\"><\/span>Finding Out What the Top Position Really Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes you want to know what it would take to own the first position, even if you can&#8217;t afford it yet.<\/p>\n<p>That&#8217;s still useful information for later.<\/p>\n<p>You can test this with a deliberately high bid (say, 20\u20ac) and check what you actually get charged.<\/p>\n<p><strong>Important:<\/strong> don&#8217;t leave that test running.<\/p>\n<p>If your traffic doesn&#8217;t monetize at that price, you&#8217;ll burn budget fast.<\/p>\n<p>Let&#8217;s say that test shows you&#8217;re paying 2\u20ac.<\/p>\n<p>Now you know roughly what the current top bidder is paying, and you have a real number to plan around for when your budget allows it.<\/p>\n<p>ExoClick&#8217;s dashboard also gives you a more direct route to this same information: the <strong>View Top CPM\/CPC\/CPV<\/strong> tool.<\/p>\n<p>Pick your Category, Country, Device, OS, Mobile Carrier, and Browser, and it shows you the current top bid in that exact segment.<\/p>\n<p>If your bid is lower, you can hit <strong>Match<\/strong> to meet it or <strong>Beat<\/strong> it to let the system outbid it automatically.<\/p>\n<p>One thing to know: this tool isn&#8217;t available when you&#8217;re running the Smart Bid pricing model instead of SmartCPM.<\/p><div id=\"mobid-4042280623\" class=\"mobid-in-content-15-p_2 mobid-entity-placement\" style=\"margin-top: 26px;margin-bottom: 26px;\" data-advanced-ads-id=\"22822\" data-advanced-ads-placement-id=\"40527\" data-advanced-ads-token=\"eb3d8c635afdc40372ec\" role=\"region\" aria-label=\"Advertisement\"><div class=\"mobid-adlabel\">Advertisement<\/div><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>If you&#8217;re already using Smart Bid, you won&#8217;t see this option, and that&#8217;s expected.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"duplicating-campaigns-for-better-segments\"><\/span>Duplicating Campaigns for Better Segments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another smart move: duplicate a campaign to isolate your best-performing sites.<\/p>\n<p>Take your winning sites out of the RON pool, put them into a new whitelist campaign, and give that whitelist campaign a higher bid.<\/p>\n<p>This gets you a stronger position specifically where you&#8217;re already converting well.<\/p>\n<p>Say your RON campaign bids 0.60\u20ac, and your new whitelist campaign bids 1.5\u20ac.<\/p>\n<p>You might notice you&#8217;re only actually paying around 0.66\u20ac on the whitelist campaign.<\/p>\n<p>That&#8217;s because you&#8217;re competing against yourself. Your own RON campaign is still active on those same sites, so it&#8217;s setting the floor.<\/p>\n<p>The fix: pull those sites off the RON campaign entirely, and give them a higher cap only on the whitelist campaign, since they&#8217;ve earned that extra &#8220;presence.&#8221;<\/p>\n<p>Want to go deeper on this?<\/p>\n<p>Check out our Ultimate Case Study on ExoClick whitelist campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"track-every-change-you-make\"><\/span>Track Every Change You Make<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Keep a log of every bid change you make, and note the date.<\/strong><\/p>\n<p>This sounds basic, but it&#8217;s the difference between guessing and knowing.<\/p>\n<p>For example, say you bumped your bid from 0.5\u20ac to 1\u20ac on the 11th.<\/p>\n<p>A day or two later, check the before and after.<\/p>\n<p>If you were paying 0.4\u20ac on the 10th and 0.8\u20ac on the 12th, your change pushed your position up.<\/p>\n<p>Good, now you know it worked.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5766\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1.jpg\" alt=\"exoclick smartcpm\" width=\"579\" height=\"254\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1.jpg 401w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1-250x110.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Exo-Smartcpm-3-1-120x53.jpg 120w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"carriers-cost-differently-and-thats-normal\"><\/span>Carriers Cost Differently, and That&#8217;s Normal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile carrier targeting is still available on ExoClick today, sitting alongside device, OS, browser, and other targeting layers in the Step 3 targeting panel.<\/p>\n<p><strong>Carriers don&#8217;t cost the same, and that&#8217;s expected.<\/strong><\/p>\n<p>Traffic quality differs, each carrier has its own rules, and the offers available in that market shift the competition.<\/p>\n<p>If you&#8217;re running a campaign that targets all carriers, you&#8217;ll see this cost difference clearly in your reports.<\/p>\n<p>Say one carrier is costing you noticeably more than the rest, even inside a campaign that targets all of them.<\/p>\n<p>That&#8217;s your cue to split it out. Give that carrier its own campaign, since lumping it in with cheaper carriers is hiding the real picture.<\/p>\n<p>Most of the time, when the price is higher, there&#8217;s a reason, and usually a better opportunity hiding behind it.<\/p>\n<p>That&#8217;s exactly why staying competitive means staying curious about your data.<\/p>\n<p>These are the core moves I&#8217;d tell any affiliate to know before running SmartCPM campaigns on ExoClick.<\/p>\n<p>If you&#8217;re serious about growing your revenue on one of the biggest ad networks in the game, put these into practice.<\/p>\n<p>You&#8217;ve got what it takes to make SmartCPM work for you!<\/p>\n<div id=\"mobid-3956274082\" class=\"mobid-after-content mobid-entity-placement\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" data-advanced-ads-id=\"31006\" data-advanced-ads-placement-id=\"40530\" data-advanced-ads-token=\"ec01308b4e09954acee9\" role=\"region\" aria-label=\"Advertisement\"><div class=\"mobid-adlabel\">Advertisement<\/div><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" target=\"_blank\" aria-label=\"dolph\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2023\/01\/dolph.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"You&#8217;re staring at your ExoClick dashboard, watching your campaign burn through budget, and you&#8217;re not sure if you&#8217;re paying too much or too little. Sound familiar? That volume is exactly why you need a real strategy. With that much traffic and that many advertisers competing for it, guessing your bids is a fast way to&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\">View Article<\/a>","protected":false},"author":16,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[196,205,214,217,224,175,178],"learning_paths":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-exoclick","tag-media-buying","tag-optimization","tag-real-time-bidding","tag-tips","tag-bids","tag-campaign-performance"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Effectively Use the SmartCPM Tool on ExoClick<\/title>\n<meta name=\"description\" content=\"Learn how to use the SmartCPM tool like a king by reading this amazing guide created by the Mobidea Academy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Effectively Use the SmartCPM Tool on ExoClick\" \/>\n<meta property=\"og:description\" content=\"Learn how to use the SmartCPM tool like a king by reading this amazing guide created by the Mobidea Academy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/exoclick-smartcpm-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-24T19:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T13:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/exoclick-smartcpm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Aguiar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/\"},\"author\":{\"name\":\"Jo\u00e3o Aguiar\",\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/#\\\/schema\\\/person\\\/17a75eaff9220fdcce9b4633d1d87aeb\"},\"headline\":\"How to Effectively Use the SmartCPM Tool on ExoClick\",\"datePublished\":\"2015-05-24T19:23:11+00:00\",\"dateModified\":\"2026-09-15T13:32:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/\"},\"wordCount\":2229,\"image\":{\"@id\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/exoclick-smartcpm-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mobidea.com\\\/academy\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/exoclick-smartcpm.jpg\",\"keywords\":[\"ExoClick\",\"Media Buying\",\"Optimization\",\"Real-time Bidding\",\"Tips\",\"Bids\",\"Campaign Performance\"],\"articleSection\":[\"Guides &amp; 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