{"id":2794,"date":"2016-12-20T12:56:55","date_gmt":"2016-12-20T12:56:55","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=2794"},"modified":"2019-08-29T02:34:45","modified_gmt":"2019-08-29T01:34:45","slug":"cpa-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/","title":{"rendered":"CPA on Facebook Ads: Definitive Guide for Beginners"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-35167709\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#everything-you-should-get-before-starting-your-facebook-ads-campaign\" >Everything You Should Get Before Starting Your Facebook Ads Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#1-study-the-audienceniche-you-wanna-target\" >1. Study the Audience\/Niche You Wanna Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#2-select-your-offer-%e2%80%93-smartlink-or-single-offer\" >2. Select Your Offer \u2013 Smartlink or Single Offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#3-build-the-pre-lander\" >3. Build THE Pre-Lander<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#how-can-you-take-your-traffic-to-a-whole-new-level\" >How can you take your traffic to a whole new level?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#how-to-build-a-good-pre-lander\" >How to build a good pre-lander?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#things-your-awesome-pre-landers-must-have\" >Things Your Awesome Pre-Landers Must Have<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#4-create-a-fan-page\" >4. Create a Fan Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#5-think-about-your-ad\" >5. Think About Your Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Welcome to a brand-new article that\u2019ll cover the exciting and super dope <em>world of Facebook Ads.<\/em><\/p>\n<p>In this article, we intend to show you the basics of this art so you can be properly introduced to the universe of Facebook Ads.<\/p>\n<p>We hope these tips will help you start working like<strong> a true king in the Facebook Ads kingdom!<\/strong><\/p>\n<p>Have already started to forge your own path on Facebook?<\/p>\n<p>You should also read this article, because we\u2019re sure you\u2019re gonna learn some wicked new concepts that\u2019ll make you become a pro!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"everything-you-should-get-before-starting-your-facebook-ads-campaign\"><\/span><strong>Everything You Should Get Before Starting Your Facebook Ads Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>First Rule:<\/strong> if you wanna succeed and generate long-term revenues with Facebook, start working with Mainstream Verticals.<\/p>\n<p>Yes! We\u2019re talking about business staples such as Games, Apps, Contents, etc.<\/p>\n<p>Ready for some numbered topics that\u2019ll help you understand this info like a true big baller?<\/p>\n<p>Dive in now!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-study-the-audienceniche-you-wanna-target\"><\/span>1. Study the Audience\/Niche You Wanna Target<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re only now starting and have no idea how to play, you should definitely begin by searching for trending topics.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1462710088\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>We\u2019re talking about Popular Games, Apps, Movies\u2026<\/p>\n<p>Try finding some topic that\u2019s yet to be explored and you shall succeed at full speed!<\/p>\n<p>An awesome example of what we\u2019re referring to is probably the most famous gaming experience of 2016:<\/p>\n<p>Pok\u00e9mon Go.<\/p>\n<p>In fact, <strong>people went nuts for any sort of Pok\u00e9-related content<\/strong> and there are many affiliates out there looking at hard gold they\u2019ve won by getting thousands of fast-paced subscriptions!<\/p>\n<p><strong>Never forget:<\/strong> this is a game for first starters, not for late bloomers!<\/p>\n<p>Indeed, you\u2019ve gotta be the first to explore a niche!<\/p>\n<p>Investigate what the next big theme is gonna be in this rapidly-changing digital world and go for it.<\/p>\n<p>It\u2019s crucial that you gain a clear notion of what type of fellows are interested in that theme.<\/p>\n<p>What to do?<\/p>\n<p><strong>First: <\/strong>draw a profile of the typical user that\u2019ll engage.<\/p>\n<p><strong>Second: <\/strong>go for it!<\/p>\n<p>This is vital and will make a difference in your results.<\/p>\n<p>Why will this foolproof strategy yield results?<\/p>\n<p>Because <strong>Facebook allows you to choose your audience based on its specific interests!<\/strong><\/p>\n<p>Choosing your audience will be fundamental for all your promotions.<\/p>\n<p>Further along, we\u2019ll show you how to do it like a super slick master baller!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-select-your-offer-%e2%80%93-smartlink-or-single-offer\"><\/span>2. Select Your Offer \u2013 Smartlink or Single Offer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In case you\u2019re promoting Mobidea&#8217;s CPA offers on Facebook, you\u2019ve got two options: Smartlink or Single Offers.<\/p>\n<p>Wondering what the heck is so different about these two terms?<\/p>\n<p>No worries! Read <a href=\"https:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\" target=\"_blank\" rel=\"noopener noreferrer\">this<\/a> smashing article!<span style=\"color: #ff0000;\">\u00a0<\/span><\/p>\n<p>We strongly suggest you try single offers.<\/p>\n<p><strong>Why should you use single offers?<\/strong><\/p>\n<p>Because you\u2019ll be targeting a specific niche and you\u2019ll also be compliant with Facebook\u2019s needs.<\/p>\n<p>It\u2019s important to remember that Facebook is a biz:<\/p>\n<p>They really want you to present a CPA offer that matches their high expectations for money making and gold shaking!<\/p>\n<p>Another great little something about going for a Single Offer?<\/p>\n<p>Your data will be more stable since there\u2019ll be no sort of payout variations to ruin your affiliate marketing mood!<\/p>\n<p>Still wondering whether or not you should use Single Offers?<\/p>\n<p>Check <a href=\"https:\/\/www.mobidea.com\/academy\/single-offers\" target=\"_blank\" rel=\"noopener noreferrer\">this<\/a> article!<span style=\"color: #ff0000;\">\u00a0<\/span><\/p>\n<p>You should choose CPA offers that allow social traffic, convert on a free registration, and won\u2019t require life-changing decisions or a whole lotta commitment from the users.<\/p>\n<p>For this reason, your CPA offers must look simple and preferably have a single opt-in flow \u2013 it\u2019s easier for you to start your promotions.<\/p>\n<p><strong>You can always ask your account manager for the best CPA\u00a0offers<\/strong> to promote with Facebook Advertising!<\/p>\n<p>These CPA offers should be chosen bearing subscription flows in mind.<\/p>\n<p>You should aim for CPA offers that are easy to subscribe, with clear and quick forms users can quickly fill.<\/p>\n<p>These kinds of offers are really great for you to start getting experience playing with Facebook traffic!<\/p>\n<p>By exploring them, you&#8217;ll become the most important Facebook affiliate of our time!<\/p>\n<p>Later, you can try some other offer types which will require a bit more commitment from the user, such as <strong>credit card submits.<\/strong><\/p>\n<p><em>Note: this can also be used for other kinds of offers such as cost per install (CPI) Offers.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-build-the-pre-lander\"><\/span>3. Build THE Pre-Lander<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You should take maximum advantage of your traffic!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-can-you-take-your-traffic-to-a-whole-new-level\"><\/span><strong>How can you take your traffic to a whole new level?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Build a wonderfully amazing pre-lander that makes people wanna click super quick!<\/p>\n<p>You should give your audience a very good reason \u2013 core benefit &#8211; for them to stay on your page and subscribe to your CPA offer.<\/p>\n<p>This &#8211; by the way &#8211; is THE main goal of a pre-landing page.<\/p>\n<p>You should make sure your audience knows what you\u2019re offering by showing them some relevant topics you happen to be targeting.<\/p>\n<p>When you think about creating your own pre-landers, <strong>you should focus on quality, especially in both content and design.<\/strong><\/p>\n<p>This will set you apart from your competitors. In the end, you\u2019ll be rewarded for it.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-134390351\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Trust us!<\/p>\n<p>Spend the time you need to make the best pre-lander possible.<\/p>\n<p>The idea behind this is simple \u2013 give quality content to your audience, and Facebook will reward you with very low costs!<\/p>\n<p>Your pre-lander must be efficient, rapidly turning your visitors into conversions.<\/p>\n<p>At this stage, don\u2019t think about the CPA offer. Keep your visitors in mind.<\/p>\n<p>What\u2019s relevant for them?<\/p>\n<p>What are they looking for?<\/p>\n<p>What benefits will they get after subscribing?<\/p>\n<p>Create needs and deciders for them!<\/p>\n<p>This is a hyper effective way to approach your target.<\/p>\n<p>If you manage to appeal to them and convince them about how awesome the content you\u2019re promoting is, your campaigns will hand you some seriously green paper flow!<\/p>\n<p>You should use pre-landers, because the offer landing page is general and not directed at your audience.<\/p>\n<p><strong>Building a pre-lander will fill that gap between your niche and your CPA offer.<\/strong><\/p>\n<p>As an affiliate, you have the obligation to get people to be mega interested in that specific CPA offer.<\/p>\n<p>The CPA offer&#8217;s landing page should work only as a final registration step.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-build-a-good-pre-lander\"><\/span><strong>How to build a good pre-lander?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since you know the audience you\u2019re targeting (check step #1 if you\u2019ve been distracted along the way), your landing page should match the interests of that niche.<\/p>\n<p>The idea?<\/p>\n<p>To make sure <strong>your visitors are gonna take action.<\/strong><\/p>\n<p>Your pre-lander should be simple, clear, appealing and, if possible, produce an interaction\/action from the user\u2019s point of view.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"things-your-awesome-pre-landers-must-have\"><\/span>Things Your Awesome Pre-Landers Must Have<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>A Catchy Headline Goes a Long Way<\/strong> &#8211; grab people\u2019s attention. Give users a good reason to stay on your page. The headline is the first thing users see so make sure they get curious about it. Go straight to the point \u2013 make it short, sweet and mighty impossible to resist<\/li>\n<li><strong>Use Bullet Points<\/strong> \u2013 they should mention the CPA offer\u2019s benefits and be relevant to your visitors. These bullet points should convince the audience to complete the subscription once they enter the offer page. Avoid text blocks! It\u2019s more likely that people prefer clear and explicit sentences over big chunks of rotten text<\/li>\n<li><strong>Images<\/strong> \u2013 choose the right images to better connect users to what you wanna convey. By including the right images, you can really get that extra edge and convince users to complete the subscription process<\/li>\n<li><strong>A Powerful Call to Action<\/strong> \u2013 this is probably one of the most important things you should have on your pre-landers. This is you telling your audience exactly what they should do:<\/li>\n<\/ul>\n<p><em>Click here to play!<\/em><\/p>\n<p><em>Download this app now!<\/em><\/p>\n<p>You get it, right?<\/p>\n<p>If you still don\u2019t, you should dive deeper!<\/p>\n<p>Check the &#8220;<a href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\" target=\"_blank\" rel=\"noopener noreferrer\">5 Most Common Mobile Pre-Landers<\/a>&#8221; and also &#8220;<a href=\"https:\/\/www.mobidea.com\/academy\/pre-landing-pages\" target=\"_blank\" rel=\"noopener noreferrer\">Pre-Landing Pages: Main Web Concepts Explained<\/a>&#8220;!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-create-a-fan-page\"><\/span>4. Create a Fan Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Fan Page is a great way to boost what you\u2019re promoting.<\/p>\n<p>Build it as if it were your pre-lander.<\/p>\n<p>It\u2019s gotta be similar.<\/p>\n<p>This will create a chain that binds all your different promotions together.<\/p>\n<p>This is what you wanna have:<\/p>\n<ol>\n<li><strong>Try to get as many followers as possible<\/strong> on this page, along with some nice user comments about your page and what you\u2019re promoting<\/li>\n<li><strong>Fill this page with content you think is somehow related<\/strong> to what you\u2019re promoting<\/li>\n<li>Get <strong>as much engagement as possible<\/strong> from your Fan Page users<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"5-think-about-your-ad\"><\/span>5. Think About Your Ad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your ad should be simple and enticing! It must connect to your pre-lander (images, theme, topics).<\/p>\n<p>In order for it to have a better quality, you should use images or videos that can work in your favor by increasing both the interactivity and reach of your post.<\/p>\n<p>In fact, <strong>a higher reach will translate into lower costs for you.<\/strong><\/p>\n<p>And if you want to include any text, do it above the image, in the text option.<\/p>\n<p>Avoid text in your images, as it might reduce the ad\u2019s quality.<\/p>\n<p>Remember that <strong>your advert is also a truly important part of your promotion on Facebook Ads!<\/strong><\/p>\n<p>It\u2019s the advert that\u2019ll draw your audience\u2019s attention.<\/p>\n<p>The ad\u2019s purpose is quite simple to grasp, even if you still live with your parents in a shady part of town:<\/p>\n<p>The idea is to make your audience to like, comment, share and enter your brilliant pre-lander!<\/p>\n<p>Once they do it, we\u2019re sure they won\u2019t be able to resist!<\/p>\n<p>Remember: in case you wanna be successful promoting Facebook Ads, you should always respect and follow its <a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines<\/a>!<\/p>\n<p>What\u2019s the lesson here?<\/p>\n<p><strong>Aim for quality!<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know the whole theory, <em>let\u2019s put it into practice!<\/em><\/p>\n<p>As soon as Facebook approves your campaign, you\u2019re gonna pop, lock and get ready to knock!<\/p>\n<p>Wanna read the <a href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">next chapter<\/a> of this astoundingly crazy Facebook Ads master class?<\/p>\n<p>It\u2019s go time!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4260407598\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Welcome to a brand-new article that\u2019ll cover the exciting and super dope world of Facebook Ads. In this article, we intend to show you the basics of this art so you can be properly introduced to the universe of Facebook Ads. We hope these tips will help you start working like a true king&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/\">View Article<\/a>","protected":false},"author":6,"featured_media":2813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[171,179,180,186,203,205,213,246,247],"learning_paths":[232],"class_list":["post-2794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-affiliate-industry","tag-campaign-targeting","tag-campaigns","tag-cpa","tag-landing-page","tag-media-buying","tag-offers","tag-facebook-marketing","tag-facebook-ads","learning_paths-advanced"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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