{"id":26502,"date":"2022-02-01T17:06:52","date_gmt":"2022-02-01T17:06:52","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=26502"},"modified":"2022-02-02T10:16:10","modified_gmt":"2022-02-02T10:16:10","slug":"what-is-target-cpa","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/","title":{"rendered":"What is Target CPA? Quick Guide to Highly Scalable Campaigns"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-841462227\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Welcome to the wonderfully <strong>automated<\/strong> world of <strong>Target CPA Bidding<\/strong> &#8211; an ingenious way to optimize your campaigns&#8217; performance, while maximizing your conversions at a lower cost per acquisition (CPA).<\/p>\n<p>This game-changing <strong>smart bidding technology<\/strong> has seen a meteoric adoption rate as of late, and it&#8217;s not surprising in the least.<\/p>\n<p>When run effectively, CPA Target has the infinite potential to automate manual bidding for good.<\/p>\n<p><strong>CPA Target Bidding<\/strong> is a must for B2B businesses and online advertisers running multiple campaigns at the same time.<\/p>\n<p>By running variables and past campaign data in real-time, this advanced machine learning algorithm automatically streamlines your onsite bidding process, meaning you&#8217;re able to achieve your campaign goals, either equal to or much lower than the original target.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#maximize-conversion-with-cpa-target\" >Maximize Conversion with CPA Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#what-is-target-cpa\" >What is Target CPA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#the-future-of-automated-bidding\" >The Future of Automated Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#a-quick-word-on-adcash-target-cpa\" >A Quick Word on Adcash Target CPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#conversions-and-adoption-rates\" >Conversions and Adoption Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#how-to-set-up-target-cpa\" >How To Set Up Target CPA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#adcash-cpa-target-bidding-lifecycle\" >Adcash CPA Target Bidding Lifecycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#learning-phase\" >Learning Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#exploitation-phase\" >Exploitation Phase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#how-to-set-cpa-target-bid-on-adcash\" >How To Set CPA Target Bid on Adcash<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#express-campaign-%f0%9f%8e%af\" >Express Campaign \ud83c\udfaf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#advanced-campaign-%f0%9f%a6%be\" >Advanced Campaign \ud83e\uddbe<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"maximize-conversion-with-cpa-target\"><\/span><strong>Maximize Conversion with CPA Target<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what exactly is CPA Target about and why is it so different from manual optimization? Stick around as we conduct a quick Adcash crash course into CPA Target Bidding. We&#8217;ll cover steps needed to set up bidding on your own advertiser platform, as well as run you through 2022&#8217;s global adoption rates. We&#8217;ll even unpack a recent success case, where a well-known <strong>VPN network<\/strong> was able to bring in a consistently higher ROAS on Tier 1 Geos while staying <strong>80% below target<\/strong> (Month-over-Month).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-target-cpa\"><\/span><strong>What is Target CPA?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CPA Target Bidding (also known as target cost per acquisition CPA bidding) is a bidding strategy that automatically optimizes your campaign&#8217;s performance and maximizes your conversions in the process.<\/p>\n<p>It does this by optimizing your bids to either match or come in lower than the CPA Target <a title=\"adcash support\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adcash-support\/\" target=\"_blank\" rel=\"nofollow noopener\">you initially set<\/a>. More often than not it comes in lower.<\/p>\n<p>By leveraging machine learning and smart bidding technology, CPA Target is able to identify the best traffic segments as well as the best bid for each impression.<\/p>\n<p>It does this by analyzing your campaign&#8217;s historical data while comparing it to live auctions to find the ideal traffic match for your bid.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-816141079\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-future-of-automated-bidding\"><\/span><strong>The Future of Automated Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The world\u2019s most reputable Ad Networks have already developed their own in-house bidding technology.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/best-ad-networks-list\/\">Ad Networks<\/a> have their own advanced machine learning algorithms on hand to identify the best segments for your campaign and bid for the best returns<\/p>\n<p>And, while Google Ads pioneered Target CPA, their setup, segmentation, and reporting can be a little tricky if you&#8217;re new to online advertising. It pays to do your research. Try out Google Ads, or other leading advertising networks in conjunction with one another and see where you get the best results.<\/p>\n<p>Make sure you&#8217;re always able to target effectively, closely monitor your spending and track your results at all times.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-quick-word-on-adcash-target-cpa\"><\/span><strong>A Quick Word on Adcash Target CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Combining 14 years\u2019 ad tech experience, advanced campaign optimization\/machine learning, and some of the brightest minds in the biz, Adcash gives you your own epic Advertiser dashboard, complete with CPA Target bidding and an exclusive network of publishers.<\/p>\n<p>Reach out to them anytime <a href=\"mailto:contact@adcash.com\" target=\"_blank\" rel=\"noopener\">right here<\/a>, and start targeting the strongest global traffic.<\/p>\n<p>To learn more about Adcash&#8217;s platform, read Mobidea Academy&#8217;s <a href=\"https:\/\/www.mobidea.com\/academy\/adcash\/\">Adcash review<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26510 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1-700x632.png\" alt=\"\" width=\"700\" height=\"632\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1-700x632.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1-250x226.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1-768x693.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1-1024x924.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1-120x108.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image1.png 1434w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conversions-and-adoption-rates\"><\/span><strong>Conversions and Adoption Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CPA Target brings in around <strong>2.2 million monthly conversions<\/strong>.<\/p>\n<p>Check out the below adoption rates for the latter half of 2021.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26514 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-700x394.png\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-700x394.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-250x141.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-768x432.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-1536x864.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-1024x576.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-760x428.png 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-623x351.png 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-316x177.png 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-150x84.png 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3-120x68.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image3.png 1921w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image courtesy of Adcash<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-set-up-target-cpa\"><\/span><strong>How To Set Up Target CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It goes without saying that target cost per acquisition CPA bidding can help drive conversions.<\/p>\n<p>When done right, the process is quick and painless.<\/p>\n<p>Here are the steps needed to set up Target CPA bidding on the <a title=\"Adcash Advertiser platform\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adcash-advertiser-platform\/\" target=\"_blank\" rel=\"nofollow noopener\">Adcash Advertiser platform<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"adcash-cpa-target-bidding-lifecycle\"><\/span><strong>Adcash CPA Target Bidding Lifecycle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you&#8217;ve set your initial CPA Target per campaign, the feature will match or come in lower than the target. We recommend setting an aggressive CPA Target to attract a flow of quality traffic from the start.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"learning-phase\"><\/span><strong>Learning Phase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CPA Target will first need to optimize its offering to your bidding requirements. It will spend time finding the best-performing segments. During this learning phase, you may see your average conversion costs exceeding the target. Rest assured, this is temporary. Once the CPA Target has optimized its bidding strategy to your requirements, you&#8217;ll start to see an average &#8220;cost per action&#8221; below the set target.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"exploitation-phase\"><\/span><strong>Exploitation Phase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The feature has now located the best-performing traffic segments and will start setting bids to get the maximum number of conversions at the lowest possible bidding cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-set-cpa-target-bid-on-adcash\"><\/span><strong>How To Set CPA Target Bid on Adcash<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target CPA Bidding can be done quickly and effectively, straight from the Adcash Advertiser Dashboard, on either the <strong>Express Campaign<\/strong> or the <strong>Advanced Campaign<\/strong>.<\/p>\n<p><strong>What\u2019s the Difference?<\/strong><\/p>\n<p>While both campaign types are easy to navigate and come packed with a bunch of helpful features, the Advanced campaign goes a little more granular than the Express.<\/p>\n<p>Check out a <a title=\"express or advanced adcash\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/express-or-advanced-adcash\/\" target=\"_blank\" rel=\"nofollow noopener\">quick comparison<\/a> of each and find out where to set your new bid.<\/p>\n<p>You can follow the below simple steps to set up your next bid.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"express-campaign-%f0%9f%8e%af\"><\/span><strong>Express Campaign<\/strong> \ud83c\udfaf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Head to the \u201cBid Section\u201d on the \u201cBudget Tab\u201d<\/li>\n<li>Select the \u201cCPA Target\u201d button<\/li>\n<li>Fill in your CPA Target<\/li>\n<li>Remember to set conversion tracking in place.<\/li>\n<li>Choose your Daily Budget<\/li>\n<\/ol>\n<p><strong>Pro tip:<\/strong> Set a reasonably higher daily budget to maximize your exposure. Always keep your bid in line with the going target, which you&#8217;ll see displayed in the panel.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26513 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image2.png\" alt=\"\" width=\"512\" height=\"503\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image2.png 512w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image2-250x246.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image2-120x118.png 120w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"advanced-campaign-%f0%9f%a6%be\"><\/span><strong>Advanced Campaign \ud83e\uddbe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Head to the \u201cBid Section\u201d on the \u201cBudget Tab\u201d<\/li>\n<li>Hit CPA Target<\/li>\n<li>Set your Target Price (which can be different for each country)<\/li>\n<li>Set your Conversion Tracking and save<\/li>\n<li>Select your Daily Budget<\/li>\n<\/ol>\n<p><strong>Pro tip:<\/strong> Always set higher Target CPA bids and if your targeting is accurate you\u2019ll get cheaper conversions every time!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26518 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image5.png\" alt=\"\" width=\"512\" height=\"275\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image5.png 512w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image5-250x134.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image5-120x64.png 120w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Finally, we&#8217;ll end off with a quick success case to show you CPA Target Bidding in motion.<\/p>\n<p>A well-known VPN service provider ran a campaign from <strong>July to December 2021<\/strong> with impressive results. They came in <strong>80% below cost<\/strong> on most months while boosting their ROAS.<\/p>\n<p>Here&#8217;s how they did it.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><strong>Offer Type:<\/strong><\/td>\n<td style=\"width: 50%;\">VPN<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>Offer:<\/strong><\/td>\n<td style=\"width: 50%;\">Cannot disclose the brand<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>Targeting Region:<\/strong><\/td>\n<td style=\"width: 50%;\">Multiple<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>Ad Format:<\/strong><\/td>\n<td style=\"width: 50%;\">Pop, Interstitial, In-Page Push<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>OS:<\/strong><\/td>\n<td style=\"width: 50%;\">Desktop &amp; Mobile<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>Bid Type:<\/strong><\/td>\n<td style=\"width: 50%;\">CPA Target (with a $40 CPA goal)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><strong>Website Thematic Targeting:<\/strong><\/td>\n<td style=\"width: 50%;\">Arts &amp; Entertainment-related websites only.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The campaign ran across 12 different GEOs with the top performers being the <strong>US, UK, Canada, Germany, and Sweden<\/strong>.<\/p>\n<p>Desktop took <strong>92%<\/strong> of all conversions, with an Actual CPA vs. CPA Target ratio of <strong>17.5%<\/strong> and an average conversion cost of <strong>$8.2<\/strong> vs. target set at <strong>$40<\/strong>).<\/p>\n<p>Mobile came out to <strong>8%<\/strong> of all conversions, with an Actual CPA vs. CPA Target of <strong>43.2%<\/strong> and an average conversion cost of <strong>$20.5<\/strong> vs. target set at <strong>$40<\/strong>).<\/p>\n<p>Overall, the actual CPA was consistently cheaper than the target, which is unorthodox for a Tier 1 Geo!<\/p>\n<p>The total savings from the Target CPA Bid ran into the tens of thousands with a noticeable difference in Target Spending vs. Cost per Acquisition.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26522 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-700x394.png\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-700x394.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-250x141.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-768x432.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-1536x864.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-1024x576.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-760x428.png 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-623x351.png 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-316x177.png 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-150x84.png 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1-120x68.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/image4-1.png 1921w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image courtesy of Adcash<\/em><\/p>\n<p>Good luck running your next global campaign using Target CPA Bidding.<\/p>\n<p>Enjoy the year, and stay safe. CPA Target can be a little confusing on a first-time campaign.<\/p>\n<p>Reach out to <a title=\"Adcash\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adcash-5\/\" target=\"_blank\" rel=\"nofollow noopener\">Adcash<\/a> or the team at Mobidea Academy for tailored optimization tips to help come in below target and rock your onsite revenue.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2384549214\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Welcome to the wonderfully automated world of Target CPA Bidding &#8211; an ingenious way to optimize your campaigns&#8217; performance, while maximizing your conversions at a lower cost per acquisition (CPA). This game-changing smart bidding technology has seen a meteoric adoption rate as of late, and it&#8217;s not surprising in the least. When run effectively, CPA&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/\">View Article<\/a>","protected":false},"author":170,"featured_media":26539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[179,205],"learning_paths":[],"class_list":["post-26502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-campaign-targeting","tag-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target CPA: Quick Guide to Highly Scalable Campaigns<\/title>\n<meta name=\"description\" content=\"Use CPA Target Bidding to boost your conversions, lower your costs and scale your campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target CPA: Quick Guide to Highly Scalable Campaigns\" \/>\n<meta property=\"og:description\" content=\"Use CPA Target Bidding to boost your conversions, lower your costs and scale your campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T17:06:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T10:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geoffrey Kukard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/\",\"name\":\"Target CPA: Quick Guide to Highly Scalable Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png\",\"datePublished\":\"2022-02-01T17:06:52+00:00\",\"dateModified\":\"2022-02-02T10:16:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/83cd7a2eb7fb77e10fc238cfff752600\"},\"description\":\"Use CPA Target Bidding to boost your conversions, lower your costs and scale your campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png\",\"width\":760,\"height\":428,\"caption\":\"cpa target\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Target CPA? Quick Guide to Highly Scalable Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/83cd7a2eb7fb77e10fc238cfff752600\",\"name\":\"Geoffrey Kukard\",\"description\":\"Geoffrey Kukard is the Content Marketing Manager at Adcash. Affiliate Freak. Copy Crusader. Coffee Slayer.\",\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/g-adcash\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Target CPA: Quick Guide to Highly Scalable Campaigns","description":"Use CPA Target Bidding to boost your conversions, lower your costs and scale your campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/","og_locale":"en_US","og_type":"article","og_title":"Target CPA: Quick Guide to Highly Scalable Campaigns","og_description":"Use CPA Target Bidding to boost your conversions, lower your costs and scale your campaigns.","og_url":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2022-02-01T17:06:52+00:00","article_modified_time":"2022-02-02T10:16:10+00:00","og_image":[{"width":760,"height":428,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png","type":"image\/png"}],"author":"Geoffrey Kukard","twitter_card":"summary_large_image","twitter_creator":"@Mobideanews","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/","url":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/","name":"Target CPA: Quick Guide to Highly Scalable Campaigns","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png","datePublished":"2022-02-01T17:06:52+00:00","dateModified":"2022-02-02T10:16:10+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/83cd7a2eb7fb77e10fc238cfff752600"},"description":"Use CPA Target Bidding to boost your conversions, lower your costs and scale your campaigns.","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/02\/cpa-target.png","width":760,"height":428,"caption":"cpa target"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/what-is-target-cpa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"What is Target CPA? Quick Guide to Highly Scalable Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/83cd7a2eb7fb77e10fc238cfff752600","name":"Geoffrey Kukard","description":"Geoffrey Kukard is the Content Marketing Manager at Adcash. Affiliate Freak. Copy Crusader. Coffee Slayer.","url":"https:\/\/www.mobidea.com\/academy\/author\/g-adcash\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/26502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=26502"}],"version-history":[{"count":8,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/26502\/revisions"}],"predecessor-version":[{"id":26549,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/26502\/revisions\/26549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/26539"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=26502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=26502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=26502"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=26502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}