{"id":26468,"date":"2022-01-27T20:14:48","date_gmt":"2022-01-27T20:14:48","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=26468"},"modified":"2024-04-03T10:33:02","modified_gmt":"2024-04-03T09:33:02","slug":"choosing-bidding-model","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/choosing-bidding-model\/","title":{"rendered":"Choosing The Best Bidding Model"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3111760370\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/choosing-bidding-model\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/choosing-bidding-model\/#bidding-models\" >Bidding Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/choosing-bidding-model\/#wrapping-up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an affiliate, you&#8217;ll often have the choice between using different bidding models for your campaigns.<\/p>\n<p>To illustrate this, let&#8217;s look at an example from <a title=\"RollerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-2\/\" target=\"_blank\" rel=\"nofollow noopener\">RollerAds<\/a>.<\/p>\n<p>RollerAds is a self-service, high-performance advertising network with several types of available ad formats.<\/p>\n<p>As of the publishing date, the network had over 10K+ direct publishers, 1.2B+ daily impressions, and 2.5M daily clicks.<\/p>\n<ul>\n<li>Read our <a href=\"https:\/\/www.mobidea.com\/academy\/rollerads-review\/\">full review of RollerAds here<\/a>!<\/li>\n<\/ul>\n<p>It also has some great features, such as a low top up threshold of just $50 (15% bonus coupon at the end of the article), rock solid traffic quality, and excellent tracking capabilities.<\/p>\n<p>The ad formats you can find at RollersAds include <strong>Web Push Notifications<\/strong>, OnClick (<strong>Popunder<\/strong>), <strong>In-Page Push<\/strong> and <strong>iOS Calendar Push<\/strong>.<\/p>\n<p>Taking the example of Web Push Notifications, you can choose between two different bidding models when creating a campaign at RollerAds.<\/p>\n<p>These are <strong>CPC<\/strong> (Cost Per Click) and <strong>SmartCPC<\/strong>.<\/p>\n<p>Read on to find out the differences between them, and how you can use pricing models to control your bids, volume, and boost your ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bidding-models\"><\/span><strong>Bidding Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you may know, <a class=\"thirstylink\" title=\"RollerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-2\/\" target=\"_blank\" rel=\"nofollow noopener\">RollerAds<\/a> is a high-performance advertising network with several ad formats available as described above.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3134538220\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Today we would like to focus on the bidding models which are <strong>available for Web Push Notifications<\/strong> in their platform, and how you can benefit from them.<\/p>\n<p><strong>CPC<\/strong> (Cost Per Click) is one of the most well-known pricing models.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26480 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc.png\" alt=\"cpc\" width=\"2700\" height=\"1302\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc.png 2560w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-250x121.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-700x338.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-768x370.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-1536x741.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-2048x988.png 2048w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-1024x494.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/cpc-120x58.png 120w\" sizes=\"(max-width: 2700px) 100vw, 2700px\" \/><\/p>\n<p>With it, you are <strong>charged a fixed price<\/strong> only for the clicks made on your ad and it is one of the best tools to assure you a traffic volume that is stable and the control over your budget: with CPC it is very easy to control your volume and your budget &#8211; if you want more volume, just increase the CPC rate; if the campaign is spending too fast, just lower your bid.<\/p>\n<p><strong>SmartCPC<\/strong> is a more advanced model but, as with CPC, you are still only charged when someone clicks on your ad.<\/p>\n<p>However, unlike with CPC, with smartCPC you <strong>don\u2019t pay a fixed price<\/strong> for each click.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26483 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc.png\" alt=\"smartcpc\" width=\"2658\" height=\"1300\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc.png 2560w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-250x122.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-700x342.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-768x376.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-1536x751.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-2048x1002.png 2048w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-1024x501.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/smartcpc-120x59.png 120w\" sizes=\"(max-width: 2658px) 100vw, 2658px\" \/><\/p>\n<p>The beauty of smartCPC is that you simply <strong>set a top rate you\u2019re willing to pay<\/strong>, and our algorithm <strong>automatically adjusts<\/strong> your actual CPC rate for each source (zone) so that you will always be bidding an average price.<\/p>\n<p>This allows you not to overpay for less expensive sources, but still be able to try out those more <strong>expensive zones<\/strong>.<\/p>\n<p>Speaking of the benefits of smartCPC, it\u2019s pretty clear that it is an amazing tool for testing all your traffic and launching <strong>RON<\/strong> (Run of Network) campaigns where you do not have any blacklists or whitelists and you can use it to easily find top-performing zones and whitelist them to a flat CPC campaign.<\/p>\n<p>Regarding selecting specific zones and bidding a specific price for them, we have a <strong>custom bidding <\/strong>option for you! With this option, you can <strong>set a specific fixed price<\/strong> for the sources that you want.<\/p>\n<p>Let\u2019s say you have a flat CPC campaign with a CPC rate of 0.08 and you see that some particular zone or zones are bringing you the best results.<\/p>\n<p>You can set a custom bid for these exact zones in your campaign and set a much higher price for them &#8211; say, 0.2.<\/p>\n<p>As a result, you\u2019ll be bidding 0.08 for all sources except those for which you\u2019ve set the custom bid.<\/p>\n<p>On the other hand, if you see that some zones are converting but the ROI is not good enough for you, you can set a lower custom rate for them.<\/p>\n<p>What\u2019s really awesome is that the custom bid feature is available for both CPC and smartCPC campaigns.<\/p>\n<p>Please note that when you use custom bids in a smartCPC campaign, clicks coming from selected zones will be charged at a fixed price that you set.<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/rollerads-review\/\">RollerAds Review<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"wrapping-up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So to summarize, <strong>different bidding models can often be used for the same ad type<\/strong>.<\/p>\n<p>You can use these to gain more control over your bids, turn on smart pricing for traffic zones, and set custom bid rates and volumes, all of which can help you achieve better results from your campaigns.<\/p>\n<p>Ready to give it a try?!<\/p>\n<p><a class=\"thirstylink\" title=\"RollerAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-2\/\" target=\"_blank\" rel=\"nofollow noopener\">Create your account<\/a> with RollerAds today to start making money!<\/p>\n<p><strong>Bonus for Mobidea readers:<\/strong> Once you create your account, use or speak to your account manager about the promo code <strong>MobideaRoll<\/strong>\u00a0to get a<strong> $50 bonus<\/strong> on your first deposit!<\/p>\n<p><strong>Note:<\/strong> This bonus is only available for new advertisers.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-2\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tGetting Started with RollerAds\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-735994626\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction As an affiliate, you&#8217;ll often have the choice between using different bidding models for your campaigns. To illustrate this, let&#8217;s look at an example from RollerAds. RollerAds is a self-service, high-performance advertising network with several types of available ad formats. As of the publishing date, the network had over 10K+ direct publishers, 1.2B+ daily&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/choosing-bidding-model\/\">View Article<\/a>","protected":false},"author":32,"featured_media":26491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[167,205,207],"learning_paths":[],"class_list":["post-26468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-ad-network","tag-media-buying","tag-media-buying-basics"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing The Best Bidding Model<\/title>\n<meta name=\"description\" content=\"Do you know which bidding model you should choose? 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