{"id":25765,"date":"2022-01-04T15:12:47","date_gmt":"2022-01-04T15:12:47","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=25765"},"modified":"2026-03-25T10:36:28","modified_gmt":"2026-03-25T10:36:28","slug":"seo-trends-2022","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/","title":{"rendered":"5 Crucial SEO Trends to Follow in 2022"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-594682975\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p style=\"padding-left: 40px;\"><em>\ud83d\udce2 <strong>Looking for the latest?<\/strong> Affiliate marketing is always evolving<\/em><em>\u2014check out our <strong><a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2026\/\">Affiliate Marketing Trends 2026<\/a><\/strong> for the most up-to-date insights!<\/em><\/p>\n<hr \/>\n<p>2021 was a pretty challenging year. And travel, inflation, and health regulations weren\u2019t the only things that went through a lot of changes.<\/p>\n<p>The SEO landscape \u2014 never known to be stable or very predictable \u2014 has also witnessed a lot of shifts: some of them were well-anticipated, and some came as a surprise.<\/p>\n<p>But one thing remains certain: they are likely to stay with us in years to come, so, love it or hate it, you will have to embrace them.<\/p>\n<p>Curious about which <strong>SEO trends<\/strong> exactly are we talking about here? Read on!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#top-seo-trends-to-master-in-2022\" >Top SEO Trends to Master in 2022<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#1-digest-and-adopt-to-all-the-search-updates-and-google-algo-changes-that-took-place-back-in-2021\" >1. Digest and Adopt to all the Search Updates and Google Algo Changes That Took Place Back in 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#2-catching-user-intent-will-be-more-important-than-ever\" >2. Catching User Intent Will Be More Important Than Ever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#3-you-will-have-to-trigger-rich-results-and-featured-snippets\" >3. You Will Have to Trigger Rich Results and Featured Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#4-video-should-be-a-part-of-your-2022-seo-strategy\" >4. Video Should Be a Part of Your 2022 SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#5-optimize-your-images-because-they-rank\" >5. Optimize Your Images, Because They Rank<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#over-to-you\" >Over to You<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"top-seo-trends-to-master-in-2022\"><\/span><strong>Top SEO Trends to Master in 2022<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-digest-and-adopt-to-all-the-search-updates-and-google-algo-changes-that-took-place-back-in-2021\"><\/span><strong>1. Digest and Adopt to all the Search Updates and Google Algo Changes That Took Place Back in 2021<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s every SEO\u2019s job to keep up with the pace of the ever-changing search landscape. So a bunch of <a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/\" target=\"_blank\" rel=\"noopener\">Google Algo updates<\/a> is nothing new.<\/p>\n<p>But 2021 came with some ground-shattering shifts, which you will have to get used to and adapt in the upcoming year:<\/p>\n<ul>\n<li><strong>The Page Experience Update and the arrival of Core Web Vitals<\/strong><\/li>\n<\/ul>\n<p>Site speed and user experience. These words should dominate your SEO strategy in the upcoming year. You probably knew this before, but now, with the <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/more-details-page-experience\" target=\"_blank\" rel=\"noopener\">Page Experience Update<\/a> and Core Web Vitals metrics that impact your rankings, you have to do everything you can to ensure lightning-fast load time for your pages and meet the Core Web Vitals thresholds.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-25780 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1-700x823.png\" alt=\"what are core we vitals\" width=\"700\" height=\"823\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1-700x823.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1-250x294.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1-768x903.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1-871x1024.png 871w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1-120x141.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image1-1.png 1010w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Source: <a title=\"Semrush blog\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-blog\/\" target=\"_blank\" rel=\"nofollow noopener\">Semrush blog<\/a><\/em><\/p>\n<p>Wonder how to even get to checking your Core Web Vitals and get ready for the Page Experience update?<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-744460364\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>This <a title=\"page\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/page\/\" target=\"_blank\" rel=\"nofollow noopener\">page<\/a> has done a great job covering how to optimize your pages for the Core Web Vitals.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates#get-to-know-the-quality-rater-guidelines-and-e-a-t\" target=\"_blank\" rel=\"noopener\">E-A-T<\/a> is back<\/strong><\/li>\n<\/ul>\n<p>If your site should embrace the speed and UX principles, your content efforts should be guided by another three: Expertise, Authoritativeness, and Trustworthiness.<\/p>\n<p>These three elements now determine what Google considers to be a quality page (aka quality content).<\/p>\n<p>It means that it\u2019s now getting harder and harder to prove to Google that your pages are worth the top ranks. It\u2019s no longer just about keywords or even simply (as if it was so simple) meeting user intent.<\/p>\n<p>While Google now takes a more holistic view when determining your rankings, you can still do a few things to make sure you\u2019re sending strong E-A-T signals to the search engine:<\/p>\n<ul>\n<li>Link back and get backlinks from trustworthy and high-quality domains.<\/li>\n<li>Show relevancy to your audience by catering content that matches their preferred formats \u2014 if you\u2019re tackling teens, for instance, videos would be the right way to go.<\/li>\n<li>Invest in brand-building so that your site becomes the it-destination within a given niche.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-catching-user-intent-will-be-more-important-than-ever\"><\/span><strong>2. Catching User Intent Will Be More Important Than Ever<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Back in 2021, we all said our goodbyes to BERT and welcomed MUM or <a href=\"https:\/\/blog.google\/products\/search\/introducing-mum\/\" target=\"_blank\" rel=\"noopener\">Multitask Unified Model<\/a>.<\/p>\n<p>This is Google\u2019s updated way to process users\u2019 search queries \u2014 all to bring them the most relevant and holistic information possible to meet their searches with the most all-rounded content.<\/p>\n<p>MUM simply means that Google is now even better equipped to understand users\u2019 real intent, and hence you can\u2019t \u2018cheat\u2019 the search engine with keyword stuffing or any other tricks that used to work back in the days.<\/p>\n<p>With no more language or format barriers, Google will now take into account all the content available on the subject matter, including podcasts, videos, images, etc., and make its search results peak based on the richness of the delivered content, and based on its more in-depth understanding of what the user is really searching for.<\/p>\n<p>While high-quality content is still the way to go and is the only way to ensure your pages get those rankings, you need to place some extra effort into understanding user intent.<\/p>\n<p>Given this, Semrush\u2019s latest user intent analysis will come in handy \u2014 whenever you use Semrush\u2019s keyword analysis or research tools, you will not get insights into each keywords\u2019 intent. Give it a shot \u2014 it can really help you be better equipped for the MUM update.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-25775 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1.png\" alt=\"\" width=\"1397\" height=\"424\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1.png 1397w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1-250x76.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1-700x212.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1-768x233.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1-1024x311.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image5-1-120x36.png 120w\" sizes=\"(max-width: 1397px) 100vw, 1397px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Source: <a title=\"Semrush Keyword Magic Tool\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-keyword-magic-tool\/\" target=\"_blank\" rel=\"nofollow noopener\">Semrush Keyword Magic Tool<\/a><\/em><\/p>\n<p>On top of intent, you will have to work harder on finding the top semantically related keywords.<\/p>\n<p>Because, once again thanks to MUM, Google is now better than ever at understanding the context of people\u2019s searches, and the only way to grasp that is to understand and tackle that context yourself.<\/p>\n<p>So while primary keywords are still very important, the secondary ones are \u201csecondary\u201d no more. Your 2022 content strategy should be built around semantic search and <a title=\"intent optimization\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/intent-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">intent optimization<\/a> because Google doesn\u2019t simply look at the string of words.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/intent-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-25785 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/gif.gif\" alt=\"semrush keyword intent\" width=\"970\" height=\"90\" \/><\/a><\/p>\n<p>For this, you will need a reliable and very comprehensive tool that will deliver all the information you need to tackle semantic search and craft content that actually addresses users\u2019 queries.<\/p>\n<p>If you don\u2019t have a tool for all things keywords yet, I\u2019ll share my personal favorite: <a class=\"thirstylink\" title=\"SEMrush 30 day Trial\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-30-days-trial\/\" target=\"_blank\" rel=\"nofollow noopener\">Semrush<\/a>. With the widest keyword database out there, it\u2019s actually the only toolkit in town that has keyword intent analysis. And my readers have a unique chance to get a free <a title=\"semrush 14 day free trial\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-14-day-free-trial\/\" target=\"_blank\" rel=\"nofollow noopener\">14-day trial of the entire toolkit<\/a>.<\/p>\n<p><em><strong>Related content: <a href=\"https:\/\/www.mobidea.com\/academy\/semrush-review\/\">Semrush review<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-you-will-have-to-trigger-rich-results-and-featured-snippets\"><\/span><strong>3. You Will Have to Trigger Rich Results and Featured Snippets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For years, Google has been turning more into a destination point rather than a simple search engine that delivers search results. This is where the concept of SERP marketing comes in.<\/p>\n<p>Knowledge graphs, extended answers (think of the \u2018people also ask\u201d box), visual results \u2014 all of the Google SERP features tie into the notion.<\/p>\n<p>If you type in something like \u201cYosemite\u201d into the search bar, you\u2019ll barely see any organic search results:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-25783 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1.png\" alt=\"Rich Results and Featured Snippets\" width=\"978\" height=\"727\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1.png 978w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1-250x186.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1-700x520.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1-768x571.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image2-1-120x89.png 120w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/a><\/p>\n<p>So your organic presence, although still very crucial, might get lost in-between the richness of the SERPs.<\/p>\n<p>And the further we go, the more prominent these SERP Features get.<\/p>\n<p>The same goes for rich snippets \u2014 images, star-based reviews, prices, and other chinks of information that might not show up for competing pages, help you stand out from the crowd.<\/p>\n<p>So, love it or hate it, you will have to work on implementing structured data and other ways to trigger featured snippets and ensure rich snippets.<\/p>\n<p>It\u2019s not an easy job, but armed with the right intel and tool, you can unwrap which snippets are yet not taken by your rivals and implement the right structured data to take over the SERPs.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-25774 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1.png\" alt=\"\" width=\"1209\" height=\"615\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1.png 1209w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1-250x127.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1-700x356.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1-768x391.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1-1024x521.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image4-1-120x61.png 120w\" sizes=\"(max-width: 1209px) 100vw, 1209px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Source: <a title=\"Semrush Organic Research tool\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-organic-research-tool\/\" target=\"_blank\" rel=\"nofollow noopener\">Semrush Organic Research tool<\/a><\/em><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"4-video-should-be-a-part-of-your-2022-seo-strategy\"><\/span><strong>4. Video Should Be a Part of Your 2022 SEO Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For a long time, video was more of a UX thing or something you would think of if you planned on relying on YouTube marketing.<\/p>\n<p>But now, with video <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">forecasted<\/a> to dominate over all other forms of content consumption, it\u2019s also a part of SEO.<\/p>\n<p>Interestingly, when I typed in \u201c2022 SEO trends\u201d, the top results were all video (which probably means this post could use a support of a video):<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image6-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-25773 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image6-1-700x674.png\" alt=\"2022 seo trends google results\" width=\"700\" height=\"674\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image6-1-700x674.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image6-1-250x241.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image6-1-120x115.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image6-1.png 744w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/io.google\/2021\/?lng=en\" target=\"_blank\" rel=\"noopener\">2021 Google I\/O<\/a> was full of video feature announcements \u2014 we have two new video-related structured data, namely, Seek Markup and Clip Markup that are supposed to help your video content to show up across the SERPs.<\/p>\n<p>These are Key Moments-like features, but if the former is only available for videos uploaded to YouTube, the other two are applicable for any videos.<\/p>\n<p>This means that video SEO does not now only apply to optimizing our YouTube videos for the internal search engine of the video giant, it\u2019s actually a way to show up on Google\u2019s SERPs thanks to correct implementation of structured data.<\/p>\n<p>Just the way other rich snippets and featured snippets work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-optimize-your-images-because-they-rank\"><\/span><strong>5. Optimize Your Images, Because They Rank<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For a long time, we\u2019ve been hearing that image search is coming. And in 2022, it is already here.<\/p>\n<p>As much as textual content is here with us to stay, and some even predict that long-forms will be gaining more traction with Google, people love visual content, and visual search is the next it-thing.<\/p>\n<p>It\u2019s not just a way to look at images \u2014 visual search is about obtaining information, and it\u2019s also a lot more commercial, triggering product purchases.<\/p>\n<p>So if you never took alt attributes seriously, 2022 is the time to do so \u2014 from proper file names and labeling to high-quality images and alt tags, you have to give users and crawlers proper marking and signals that help to classify images in search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"over-to-you\"><\/span><strong>Over to You<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Surprised not to see your usual \u201cvoice search and mobile search are the next searches\u201d?<\/p>\n<p>Well, all search is now mobile search, and it\u2019s not something that happened overnight throughout 2021. The same goes for voice search. If you aren\u2019t yet ready for those &#8211; we were already talking about it <a href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-in-2018\/\">back in 2018<\/a> &#8211; following the 2022 SEO trends we covered here won\u2019t help your SEO strategy in the upcoming year.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-30-days-trial\/\"><img decoding=\"async\" class=\"aligncenter wp-image-25778 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image3-1.png\" alt=\"\" width=\"970\" height=\"250\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image3-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image3-1-250x64.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image3-1-700x180.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image3-1-768x198.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/12\/image3-1-120x31.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p>But if you\u2019re fully mobile-ready, then with search moving towards contextual relevance, a better understanding of the human language and intent, as well as expansion into other content formats, you have to ensure the following:<\/p>\n<ul>\n<li>High-quality content that meets user intent and provides real answers to actual questions people are posing.<\/li>\n<li>High-authority sources \u2014 whoever you are referring to, has to be a reliable and authoritative source. And if you have a backlink from one of those, that\u2019s just a dream come true.<\/li>\n<li>Versatile content formats \u2014 videos and images are making their way into SERPs, and with people giving more and more preference towards the visual mediums, Google search will be giving more real estate to other types of content.<\/li>\n<li>Don\u2019t forget about the technical stuff: site speed, UX, structured data will all play a key role in your SEO strategy in years to come. This means that you need a regular site audit to make sure your site is performing the best it can at any given moment.<\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1864547713\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"\ud83d\udce2 Looking for the latest? Affiliate marketing is always evolving\u2014check out our Affiliate Marketing Trends 2026 for the most up-to-date insights! 2021 was a pretty challenging year. And travel, inflation, and health regulations weren\u2019t the only things that went through a lot of changes. The SEO landscape \u2014 never known to be stable or very&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/\">View Article<\/a>","protected":false},"author":16,"featured_media":25829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8957],"tags":[220,3867],"learning_paths":[],"class_list":["post-25765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-seo-trends"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Crucial SEO Trends to Follow in 2022<\/title>\n<meta name=\"description\" content=\"Are you curious to know which SEO trends you should follow in 2022? Check the top SEO trends and start aplying them to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Crucial SEO Trends to Follow in 2022\" \/>\n<meta property=\"og:description\" content=\"Are you curious to know which SEO trends you should follow in 2022? Check the top SEO trends and start aplying them to your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-04T15:12:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T10:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/Academy-post-DEZ-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Aguiar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/\",\"name\":\"5 Crucial SEO Trends to Follow in 2022\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/seo-trends-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/01\/Academy-post-DEZ-1.png\",\"datePublished\":\"2022-01-04T15:12:47+00:00\",\"dateModified\":\"2026-03-25T10:36:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/17a75eaff9220fdcce9b4633d1d87aeb\"},\"description\":\"Are you curious to know which SEO trends you should follow in 2022? 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