{"id":24999,"date":"2021-09-28T16:53:00","date_gmt":"2021-09-28T15:53:00","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=24999"},"modified":"2023-05-09T11:21:46","modified_gmt":"2023-05-09T10:21:46","slug":"case-study-310-roi-on-mobile-subscriptions-with-pop-traffic","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/","title":{"rendered":"[Case Study] 310% ROI on Mobile Subscriptions with Pop Traffic"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3041702047\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#intro\" >Intro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#campaign-setup\" >Campaign setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#how-to-start-with-mobile-subscriptions\" >How to Start with Mobile Subscriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#first-results\" >First Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#lets-optimize\" >Let\u2019s Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#final-results\" >Final Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/#how-to-scale-on-push-ads\" >How To Scale on Push Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"intro\"><\/span><strong>Intro<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"thirstylink\" title=\"richads case\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-case\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a> client from Ukraine made 4930 conversions on pop traffic per month and achieved 310% ROI.<\/p>\n<p>What was the tactic, and what to pay attention to for getting such a profitable result?<\/p>\n<p>Read in this case study \ud83d\udc47\ud83c\udffc<\/p>\n<p><strong>Traffic source:<\/strong> RichAds<\/p>\n<p><strong>Ad type:<\/strong> Pops<\/p>\n<p><strong>Period:<\/strong> August 2021<\/p>\n<p><strong>Vertical:<\/strong> Mobile subscriptions<\/p>\n<p><strong>Offer:<\/strong> Private<\/p>\n<p><strong>Payout:<\/strong> $0.16 \u2013 2$<\/p>\n<p><strong>Costs:<\/strong> $332.42<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-787049987\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><strong>Revenue:<\/strong> $1364.68<\/p>\n<p><strong>Profit:<\/strong> $1032.26<\/p>\n<p><strong>ROI:<\/strong> 310%<\/p>\n<h2><span class=\"ez-toc-section\" id=\"campaign-setup\"><\/span>Campaign setup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Their client\u2019s team has already been working with pop traffic for 7 years and usually runs push and pop traffic.<\/p>\n<p>In what concerns tests, they are always run on pop traffic due to huge volumes and low prices.<\/p>\n<p>Moreover, it\u2019s always clear whether the offer works or not.<\/p>\n<p>The team from Ukraine has already worked with a similar offer on RichAds traffic. This time Mexico was chosen as the main GEO.<\/p>\n<p>For the first tests, it was essential to make sure that the landing pages converted fast and the offer was promising and working.<\/p>\n<p><strong>Country:<\/strong> Mexico<\/p>\n<p><strong>Devices:<\/strong> Mobile<\/p>\n<p><strong>CPM:<\/strong> $3.5<\/p>\n<p><strong>Creatives:<\/strong> 2-3 pre-landing pages per offer<\/p>\n<p><strong>Targeting options:<\/strong> Wide (except the carrier)<\/p>\n<p><strong>Carrier:<\/strong> Telcel<\/p>\n<p><strong>Budget:<\/strong> Unlimited<\/p>\n<p>After choosing the offer on pops for Mexico with the help of an affiliate program, the media buyer started the testing phase.<\/p>\n<p>The team has a clear strategy but remember that it may not work with all offers and all campaigns:<\/p>\n<ul>\n<li>At the start, they make tests without black- and whitelists on all sources. It allows running maximum effective and wide tests.<\/li>\n<li>Also, they usually set up a little higher CPM than recommended. It allows getting all the information for further optimization. Our manager recommended $2 CPM, but our client chose a $3.5 rate.<\/li>\n<li>The client started testing with 2-3 pre-landing pages for one offer. During split testing, most of the traffic was sent to the best converting landing\u2192offer combination. And other volumes were shared among different combinations.<\/li>\n<\/ul>\n<p>The media buyer doesn\u2019t disclose landing pages, but here is an example of something similar.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-1.png\"><img decoding=\"async\" width=\"354\" height=\"634\" class=\"aligncenter size-full wp-image-25004\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-1.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-1.png 354w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-1-250x448.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-1-120x215.png 120w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-start-with-mobile-subscriptions\"><\/span><strong>How to Start with Mobile Subscriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A few tips for those who only start working with the niche of mobile subscriptions:<\/p>\n<ul>\n<li>Run as many tests as possible (pre-landing and landing pages, rotation of users).<\/li>\n<li>Be in touch with managers to make changes quickly.<\/li>\n<li>Try to get unique conditions (higher rates, more caps) and opportunities to get customized landing pages.<\/li>\n<li>Even small changes may change the conversion of the \u201cdead\u201d sources.<\/li>\n<\/ul>\n<p><strong>Conclusion:<\/strong> test to get more!<\/p>\n<p>Looking for new offers? Browse Mobidea&#8217;s Offers Directory <a href=\"https:\/\/affiliates.mobidea.com\/apps\/list?do=true&amp;filters_verticals[]=100&amp;keywords=&amp;selected_verticals[]=100&amp;sorting_filter=999?utm_source=academy&amp;utm_medium=61&amp;utm_campaign=richads-case\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"first-results\"><\/span><strong>First Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>10 minutes of tests brought first conversions!<\/strong> \ud83d\udca5<\/p>\n<p>Moreover, tests of similar offers at RichAds showed 100% ROI even without optimization. Later the ROI figures were fantastic!<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-case\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tGet Started with RichAds\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h2><span class=\"ez-toc-section\" id=\"lets-optimize\"><\/span><strong>Let\u2019s Optimize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is always to disable non-converting sources.<\/p>\n<p>If there are no conversions after spending x2 payout, the source will be blacklisted.<\/p>\n<p>To get more traffic, our client raised CPM from $3.5 to $5.<\/p>\n<p>After getting more data, the team narrowed targeting options (non-converting cities, OS, browsers). In this case, some<\/p>\n<p>Android versions and WebView were disabled. Chrome only was left.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-2.png\"><img decoding=\"async\" width=\"509\" height=\"237\" class=\"aligncenter size-full wp-image-25007\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-2.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-2.png 509w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-2-250x116.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-2-120x56.png 120w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p>Remember that after narrowing targeting options, you may not get traffic at all. And the struggle for the tidbit will be much more expensive.<\/p>\n<p>As for the features, the media buyer used <strong>Micro Bidding<\/strong> and <strong>Target CPA<\/strong>.<\/p>\n<p><strong>Micro Bidding:<\/strong><\/p>\n<ul>\n<li>Makes particular bids for different websites.<\/li>\n<li>Increases or decrease bids for specific websites.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-3.png\"><img decoding=\"async\" width=\"490\" height=\"445\" class=\"aligncenter size-full wp-image-25008\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-3.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-3.png 490w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-3-250x227.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-3-120x109.png 120w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<p><strong>Target CPA:<\/strong><\/p>\n<ul>\n<li>Helps to search for more websites according to the targeting chosen.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-4.png\"><img decoding=\"async\" width=\"577\" height=\"284\" class=\"aligncenter size-full wp-image-25011\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-4.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-4.png 577w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-4-250x123.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-4-120x59.png 120w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-results\"><\/span><strong>Final Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ad spends for two months were $332.42.<\/p>\n<p>So, the <strong>net profit is $1032.26 (310% ROI)<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5.png\"><img decoding=\"async\" width=\"700\" height=\"202\" class=\"aligncenter size-large wp-image-25014\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-700x202.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-700x202.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-250x72.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-768x222.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-1536x444.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-1024x296.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5-120x35.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-5.png 1689w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>There were two campaigns for Mexico. For one month, the media buyer spent $1746.39. And the total <strong>net profit was $5599.14 (320% ROI)<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-6.jpg\"><img decoding=\"async\" width=\"627\" height=\"284\" class=\"aligncenter size-full wp-image-25016\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-6.jpg\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-6.jpg 627w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-6-250x113.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/Frame-6-120x54.jpg 120w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-scale-on-push-ads\"><\/span><strong>How To Scale on Push Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is one more great tactic from our client. Most often, the team uses 6 creatives. Usually, the focus is on the copy\/text part, and the image is less important.<\/p>\n<p>As soon as the CTR of the creative starts to decrease, it\u2019s necessary to update creatives and follow the results.<\/p>\n<p>On push ads, it\u2019s reasonable to start with Premium sources. The quality is high, and you will not overpay.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/ezgif-3-c856c9c46746.gif\"><img decoding=\"async\" width=\"700\" height=\"374\" class=\"aligncenter size-large wp-image-25034\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/ezgif-3-c856c9c46746-700x374.gif\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/ezgif-3-c856c9c46746-700x374.gif 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/ezgif-3-c856c9c46746-250x134.gif 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/09\/ezgif-3-c856c9c46746-120x64.gif 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Then you can run campaigns with other groups of sources except for Premium. But it\u2019s better to create new campaigns for these sources to compare performance more effectively.<\/p>\n<p>As for the targeting options, start as wide as possible, then narrow.<\/p>\n<p><a class=\"thirstylink\" title=\"richads case\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-case\/\" target=\"_blank\" rel=\"nofollow noopener\">Start working with RichAds<\/a> pop traffic today to maximize your profit!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-271659654\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Intro RichAds client from Ukraine made 4930 conversions on pop traffic per month and achieved 310% ROI. What was the tactic, and what to pay attention to for getting such a profitable result? Read in this case study \ud83d\udc47\ud83c\udffc Traffic source: RichAds Ad type: Pops Period: August 2021 Vertical: Mobile subscriptions Offer: Private Payout: $0.16&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/case-study-310-roi-on-mobile-subscriptions-with-pop-traffic\/\">View Article<\/a>","protected":false},"author":32,"featured_media":25023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8971],"tags":[182,8951],"learning_paths":[],"class_list":["post-24999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-richads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the 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