{"id":24644,"date":"2021-08-18T16:42:19","date_gmt":"2021-08-18T15:42:19","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=24644"},"modified":"2022-03-18T22:58:32","modified_gmt":"2022-03-18T22:58:32","slug":"3-tips-to-properly-run-sweepstakes-offers","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/","title":{"rendered":"3 Tips To Properly Run Sweepstakes Offers"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3122995492\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>One of the most popular verticals in affiliate marketing is <a href=\"https:\/\/www.mobidea.com\/academy\/sweepstakes-offers\/\">Sweepstakes<\/a>.<\/p>\n<p>Each year it attracts beginners and seasoned affiliates alike with tons of offers, availability across all GEOs, with high converting potential and good response to all kinds of traffic.<\/p>\n<p>But though it may seem like a low-hanging fruit in terms of ROI, launching a profitable sweepstake campaign requires skill and practice.<\/p>\n<p>For you to get the most out of running sweepstakes, we\u2019ve narrowed all the best practices down to 3 key points.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/#what-are-sweepstakes-and-what-types-are-there\" >What are Sweepstakes and What Types Are There?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/#tip-1-always-use-prelanders\" >Tip #1 Always Use Prelanders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/#tip-2-optimize-your-creatives\" >Tip #2 Optimize Your Creatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/#tip-3-analyze-your-traffic\" >Tip #3 Analyze Your Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/#wrapping-up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-are-sweepstakes-and-what-types-are-there\"><\/span><strong>What are Sweepstakes and What Types Are There?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sweepstakes are a form of an online prize draw where the winner is determined randomly among all the participants. This term is often used interchangeably with \u201ccontest\u201d, however, a contest implies an element of skill.<\/p>\n<p>With sweepstakes, the outcome depends strictly on pure luck.<\/p>\n<p>There are various kinds of sweepstakes funnels, which define the mechanics of participation for a user.<\/p>\n<p>SOI\/DOI (Single Opt-In\/Double Opt-In) sweepstakes require a user to provide their info (e.g. an email, a social account or a phone number) and possibly confirm it.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/exclusive\/\">CC submit offers<\/a> require a user to provide their credit card details.<\/p>\n<p>All types show great results on <a class=\"thirstylink\" title=\"rollerads sweeps\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-sweeps\/\" target=\"_blank\" rel=\"noopener sponsored\">RollerAds traffic<\/a> with both push ads and popunders, given the advertiser applies the best practices listed below.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3323547071\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tip-1-always-use-prelanders\"><\/span><strong>Tip #1 Always Use Prelanders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best prelanders (<a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-glossary\/#prelander\" target=\"_blank\" rel=\"noopener\">definition<\/a>) are styled as questionnaires or surprise boxes, customized according to the product you\u2019re promoting. As the user answers the questions or \u201cunwraps\u201d the box, they get invested in the process and provide their details more eagerly.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2.png\"><img decoding=\"async\" width=\"700\" height=\"385\" class=\"aligncenter size-large wp-image-24656\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-700x385.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-700x385.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-250x137.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-768x422.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-1536x844.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-1024x563.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-150x84.png 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2-120x66.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image1-2.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Example #1<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2.png\"><img decoding=\"async\" width=\"700\" height=\"399\" class=\"aligncenter size-large wp-image-24657\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-700x399.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-700x399.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-250x142.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-768x437.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-1536x875.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-1024x583.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2-120x68.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image2-2.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Example #2<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3.png\"><img decoding=\"async\" width=\"700\" height=\"399\" class=\"aligncenter size-large wp-image-24659\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-700x399.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-700x399.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-250x143.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-768x438.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-1536x876.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-1024x584.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3-120x68.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image3.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Example #3<\/p>\n<p>If you\u2019re running an iPhone 12 campaign, make sure your prelander is styled for the user\u2019s mobile carrier. This targeting is <a class=\"thirstylink\" title=\"rollerads sweeps\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-sweeps\/\" target=\"_blank\" rel=\"noopener sponsored\">available in RollerAds<\/a>.<\/p>\n<p>If you have a gift card offer, don\u2019t hesitate to use recognizable brands on your prelanders.<\/p>\n<p>Popular brand images evoke trust and instill confidence in users which positively affects the CTR.<\/p>\n<p>But when you do that, the job\u2019s not done yet: inspect your prelander\u2019s CTR levels, optimize the colors, buttons and shapes.<\/p>\n<p>Compare the results of your campaign with different elements and keep the ones that show higher ROI. And if you\u2019re running a push campaign, a creative is what the user will see first.<\/p>\n<p>You can apply the same tips to it as for the prelanders.<\/p>\n<p>For example, images of popular brands on a creative boost CTR compared to a plain image.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-2-optimize-your-creatives\"><\/span><strong>Tip #2 Optimize Your Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For creatives to hit the goal and make your offer irresistible to the user, you need to pay attention to both the image and the text accompanying it.<\/p>\n<p>Phrases like \u201cThe prize is waiting for you\u201d or \u201cYou have (1) item to collect\u201d are two of the most efficient examples.<\/p>\n<p>iPhone sweepstakes dominate the vertical, so if you\u2019re running one, make sure to use the same image (model, color, etc.) as the user will see on the offer page. If you&#8217;re looking to run new and converting sweepstakes, <a href=\"https:\/\/www.mobidea.com\/sign-up\/?utm_source=academy&amp;utm_medium=61&amp;utm_campaign=sweeps-tips\" target=\"_blank\" rel=\"noopener\">sign up on Mobidea<\/a> and browse the offers directory.<\/p>\n<p>As for the images, gift boxes, emojis associated with the celebration and urgency are the things that excite users the most.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4.png\"><img decoding=\"async\" width=\"700\" height=\"212\" class=\"aligncenter size-large wp-image-24662\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4-700x212.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4-700x212.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4-250x76.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4-768x232.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4-1024x310.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4-120x36.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/image4.png 1342w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tip-3-analyze-your-traffic\"><\/span><strong>Tip #3 Analyze Your Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The previous two tips, however helpful they might be, won\u2019t be your silver bullet if you don\u2019t put in enough effort into optimizing your campaigns.<\/p>\n<p>It should start with analyzing your traffic. They say knowledge is your best armor. Make sure you know everything about your campaign: track the OS versions, carriers, browsers, browser languages, etc. to know what\u2019s bringing you conversions and what\u2019s a waste of budget.<\/p>\n<p>Scale up the first, and exclude the latter \u2014 and you\u2019ll see your profits.<\/p>\n<p><strong>Bonus tip:<\/strong> Test GEOs and offers.<\/p>\n<p>As we\u2019ve mentioned at the beginning of this post, there are several kinds of sweepstakes offers.<\/p>\n<p>Our data shows that SOI\/DOI sweepstakes perform especially well with push ads in US, ZA, GB, DE, FR and Asian countries.<\/p>\n<p>As for the CC submits, popunders are the preferred format here. It has higher volumes and provides a broader reach.<\/p>\n<p>Tier-1 GEOs like US and Europe are the place to go, and don\u2019t forget to customize your prelanders for a particular audience!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"wrapping-up\"><\/span><strong>Wrapping up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"thirstylink\" title=\"rollerads sweeps\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rollerads-sweeps\/\" target=\"_blank\" rel=\"noopener sponsored\">RollerAds<\/a> is a great place to run your sweepstakes offer.<\/p>\n<p>Don\u2019t hesitate to give it a try! And if you have any questions or need assistance, get in touch with our support team &#8211; <strong>contact@rollerads.com<\/strong>.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3211083014\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"One of the most popular verticals in affiliate marketing is Sweepstakes. Each year it attracts beginners and seasoned affiliates alike with tons of offers, availability across all GEOs, with high converting potential and good response to all kinds of traffic. But though it may seem like a low-hanging fruit in terms of ROI, launching a&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/\">View Article<\/a>","protected":false},"author":174,"featured_media":24671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[],"learning_paths":[],"class_list":["post-24644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips To Properly Run Sweepstakes Offers in 2026 (and beyond)<\/title>\n<meta name=\"description\" content=\"Don&#039;t waste your budget running sweeps without following these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips To Properly Run Sweepstakes Offers in 2026 (and beyond)\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t waste your budget running sweeps without following these tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/3-tips-to-properly-run-sweepstakes-offers\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T15:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-18T22:58:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/08\/Sem-Ti\u0301tulo-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ivan Sokrushalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" 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