{"id":24243,"date":"2021-07-22T17:48:08","date_gmt":"2021-07-22T16:48:08","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=24243"},"modified":"2022-02-01T15:18:41","modified_gmt":"2022-02-01T15:18:41","slug":"how-to-boost-your-performance-with-in-page-push-on-trafficstars","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/","title":{"rendered":"How To Boost Your Performance with In-Page Push on TrafficStars"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2470217536\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>If you are concerned about the Google Chrome updates and the future of Push, don\u2019t be &#8211; as there is a version of it, which won\u2019t be affected, and that shows even better results than the Classic Push: In-Page Push.<\/p>\n<p>If you need a push on your performance, then this is a must test format.<\/p>\n<p>As engaging and eye-catching as the <a href=\"https:\/\/www.mobidea.com\/academy\/push-ads\/\">Classic Push Ads<\/a>, In-Page Push is a banner type ad that resembles a message while the visitor is browsing the Publisher\u2019s website.<\/p>\n<p>What makes it even more appealing is that <a class=\"thirstylink\" title=\"trafficstars in page push\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-in-page-push\/\" target=\"_blank\" rel=\"nofollow noopener\">TrafficStars<\/a> created a unique design that drives higher user interest and engagement for some of the top verticals.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#what-is-the-difference-between-in-page-push-and-classic-push\" >What is the Difference Between In-Page Push and Classic Push?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#benefits-of-in-page-push\" >Benefits of In-Page Push<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#top-geos\" >Top GEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#top-verticals\" >Top Verticals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#case-study-data\" >Case Study Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#campaign-set-up\" >Campaign Set Up<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#targeting\" >Targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#audience\" >Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#creatives\" >Creatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#optimization\" >Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#spot-optimization\" >Spot Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#targeting-optimization\" >Targeting Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#tips\" >Tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#creatives-2\" >Creatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#brand-name\" >Brand Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#headline\" >Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#optimization-2\" >Optimization<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-difference-between-in-page-push-and-classic-push\"><\/span><strong>What is the Difference Between In-Page Push and Classic Push? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In-Page Push is highly engaging, just as Classic Push, but it is not an intrusive ad format, and you do not need a user to subscribe in order to receive your ad.<\/p>\n<p>Moreover, it does not depend on the browser, and you can reach your audiences on any device and all Operating Systems, including iOS.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"benefits-of-in-page-push\"><\/span><strong>Benefits of In-Page Push<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Custom design<\/strong> &#8211; We created new unique designs for top verticals such as Dating, Webcams, Gambling, VPN &amp; Antivirus, which increased user engagement and interaction.<\/li>\n<li><strong>Higher CTR and CR<\/strong> &#8211; The new interactive designs deliver more legit clicks to your offer.<\/li>\n<li><strong>Engaging<\/strong> &#8211; Just like the Classic Push, In-Page Push resembles a message, which allows you to better communicate to website visitors.<\/li>\n<li><strong>No need for a pre-collected user base<\/strong> &#8211; Unlike Classic Push pre-collected database is unnecessary, and users don\u2019t have to subscribe to receive the notification.<\/li>\n<li><strong>Works on all browsers and platforms<\/strong> &#8211; It works on all browsers and platforms, including iOS.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"top-geos\"><\/span><strong>Top GEOs <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The highest conversion rate is currently in the US, DE, GB, FR, BE. <a class=\"thirstylink\" title=\"trafficstars in page push\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-in-page-push\/\" target=\"_blank\" rel=\"nofollow noopener\">TrafficStars has huge volumes<\/a> from JP, IN, ID.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"top-verticals\"><\/span><strong>Top Verticals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After significant testing, we\u2019ve decided to create unique designs for the top verticals that convert best on In-Page Push &#8211; Dating, Webcams, Gambling, VPN &amp; Antivirus, which boosted the performance even more.<\/p>\n<p>In this case study, we will show you more details on one of our test campaigns. With one of our top partners, we tested a VPN offer. The GEO we decided to test for the case study was the United States.<\/p>\n<p>By the way, <strong>TrafficStars offers a coupon bonus on the first deposit<\/strong> for new accounts!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3294469696\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<ul>\n<li>Deposit up to $500, get $50 extra.<\/li>\n<li>Deposit over $500, get 10% extra!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/deals\/trafficstars-coupon-code\/\">Get your TrafficStars coupon here.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"case-study-data\"><\/span><strong>Case Study Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Offer<\/strong> &#8211; VPN<\/p>\n<p><strong>GEO<\/strong> &#8211; US<\/p>\n<p><strong>Campaign duration<\/strong> &#8211; 01.06.2021 &#8211; 15.06.2021<\/p>\n<p><strong>eCPM<\/strong> &#8211; $0.045<\/p>\n<p><strong>eCPA<\/strong> &#8211; $2.12<\/p>\n<p><strong>Spend<\/strong> &#8211; $359<\/p>\n<p><strong>Earnings<\/strong> &#8211; $620<\/p>\n<p><strong>Income<\/strong> &#8211; $261<\/p>\n<p><strong>ROI<\/strong> &#8211; 73%<\/p>\n<h2><span class=\"ez-toc-section\" id=\"campaign-set-up\"><\/span><strong>Campaign Set Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"targeting\"><\/span><strong>Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We started the test with a wide targeting, choosing only the country we wanted to target, the United States, and language, English. To choose only In-Page Push, we selected it under the Push format option in the Settings tab.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-24297 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-700x542.png\" alt=\"\" width=\"700\" height=\"542\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-700x542.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-250x193.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-768x594.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-1536x1189.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-1024x792.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1-120x93.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image2-2-1.png 1830w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Initially, we tested all devices, OSs, and browsers in order to gather enough data. Then, we analyzed the stats, and we were able to get even better results after we optimized the campaign by device and spot.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2.png\"><img decoding=\"async\" width=\"700\" height=\"538\" class=\"aligncenter size-large wp-image-24272\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-700x538.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-700x538.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-250x192.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-768x590.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-1536x1180.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-1024x787.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2-120x92.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image3-2.png 1838w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"audience\"><\/span><strong>Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Was set up a RON campaign for the initial test, targeting all sites and ad spots, which was further optimized according to the best-converting ad spots.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1.png\"><img decoding=\"async\" width=\"700\" height=\"448\" class=\"aligncenter size-large wp-image-24261\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1-700x448.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1-700x448.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1-250x160.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1-768x491.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1-1024x655.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1-120x77.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image5-1.png 1160w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"pricing\"><\/span><strong>Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We decided to run a campaign on a CPM advertising model, and a Dynamic CPM of $0.05.<\/p>\n<p>After a week, we optimized the price for each ad spot according to the results. We increased the bids of the best performing spots and those that were not receiving enough traffic and decreased the bids of the ad spots with higher eCPA and lower CTR.<\/p>\n<p>We set up a daily budget of $50 and selected EVEN distribution to ensure that the campaign would receive traffic during the entire day.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1.png\"><img decoding=\"async\" width=\"700\" height=\"292\" class=\"aligncenter size-large wp-image-24263\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-700x292.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-700x292.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-250x104.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-768x320.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-1536x641.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-1024x427.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1-120x50.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image6-1.png 1836w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"creatives\"><\/span><strong>Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We used clear images with strong CTA. We A\/B tested different types of creatives, headlines, and titles. It is essential to use images relevant to the offer, so when the user clicks on the ad to land on a landing page, he finds what he is expecting to see.<\/p>\n<p>Also, an essential part is to change the creatives every 3-4 days so they don\u2019t burn out. Test new images similar to the best-performing ones and keep a \u201cbank\u201d of winning creatives.<\/p>\n<p>Some of the best performing titles for VPN offers are the ones that create a sense of panic, grab the attention and trigger an action. Always use the local language and add emojis and macros for higher engagement.<\/p>\n<p>We used a short and clear description of the offer for the headlines, which describes the benefits.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image4-2.png\"><img decoding=\"async\" width=\"700\" height=\"214\" class=\"aligncenter size-large wp-image-24275\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image4-2-700x214.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image4-2-700x214.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image4-2-250x76.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image4-2-120x37.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image4-2.png 720w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"optimization\"><\/span><strong>Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"spot-optimization\"><\/span><strong>Spot Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After testing the above recommendations for a week, we started optimizing the campaign. We analyzed all the gathered data and identified the best-performing spots, devices, and specific targeting.<\/p>\n<p>We have full transparency of the sources we have available. We can easily optimize straight from the Stats on the platform if we have implemented S2S tracking, which allows us to see leads and eCPA in the statistics on the platform.<\/p>\n<p>After analyzing the data, we either decreased the bid or paused the non-converting spots, which had low CTR and many impressions. We increased the bids for the ad spots, which didn\u2019t get much traffic, so that we could check their potential too. For the best-performing ad spots, we adjusted the bids according to the results.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1.png\"><img decoding=\"async\" width=\"700\" height=\"469\" class=\"aligncenter size-large wp-image-24300\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-700x469.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-700x469.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-250x167.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-768x514.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-1536x1028.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-1024x686.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1-120x80.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image1-2-1.png 1828w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"targeting-optimization\"><\/span><strong>Targeting Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From the statistics, it w\u0430s clear that mobile and tablet devices convert much better and most of the traffic on In-Page Push is mobile, so we continued targeting only mobile and tablet:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3.png\"><img decoding=\"async\" width=\"700\" height=\"95\" class=\"aligncenter size-large wp-image-24284\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-700x95.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-700x95.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-250x34.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-768x104.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-1536x207.png 1536w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-1024x138.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3-120x16.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/image7-3.png 1999w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>After the optimization, we managed to reach 73% ROI and a pure profit of $261.We gathered enough information during the test, and we\u2019ve listed the best performing combinations and optimization tips, which you can see below.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips\"><\/span><strong>Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"creatives-2\"><\/span><strong>Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Use clear, uncluttered image<\/li>\n<li>Attractive \/ Bold Image (capture attention)<\/li>\n<li>Image relevant to the offer<\/li>\n<li>If using people &#8211; use photos of real people<\/li>\n<li>To avoid ads burnout, change the creatives every 3-4 days<\/li>\n<li>Upload new creatives<\/li>\n<li>Keep a \u201cbank\u201d of winning creatives<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"brand-name\"><\/span><strong>Brand Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Introduce your offer \u2192 Short &amp; concise<\/li>\n<li>No more than 20 characters<\/li>\n<li>Bold to grab users\u2019 attention<\/li>\n<li>Acts as a CTA (Download \/ View \/ Buy \/ Click)<\/li>\n<li>Use, and test Emojis (if relevant)<\/li>\n<li>Capitalization (recommended)<\/li>\n<li>Use \u201cpower words\u201d<\/li>\n<li>Use macros<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"headline\"><\/span><strong>Headline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Describe the offer\/benefits<\/li>\n<li>Call to action<\/li>\n<li>Use \u201cpower words\u201d<\/li>\n<li>Maximum 25 characters recommended<\/li>\n<li>Use emojis to convey urgency\/offers\/relevant info (maximum of 2 suggested)<\/li>\n<li>Create a sense of urgency (time-sensitive offers, tech issues, etc.)<\/li>\n<li>Use macros<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"optimization-2\"><\/span><strong>Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>A\/B test!<\/li>\n<li>Test different Texts<\/li>\n<li>Test different images (more bold \/ different angles \/ contrasts \/ more shocking)<\/li>\n<li>Test different emojis, which correspond to the offer<\/li>\n<li>Test different combinations<\/li>\n<li>Use creatives that are similar to the \u201cwinning\u201d creatives with slight variations (flipping \/ different borders \/ similar images)<\/li>\n<li>Collect enough data with RON campaigns<\/li>\n<li>Always optimize via ad spots &#8211; blacklist ad spots that didn\u2019t convert<\/li>\n<li>Optimize your bids per spot throughout the whole period of running your campaigns<\/li>\n<li>Create prime campaigns for best converting spots at a higher bid &amp; winning creatives<\/li>\n<li>Keep a RON campaign on the minimum bid and appropriate daily budget, so you don\u2019t miss new spots<\/li>\n<li>Analyze hourly statistics &amp; introduce time scheduling for best-converting ad spots to reach users in real-time \/ best time (e.g., in the US = US schedule)<\/li>\n<li>Use Frequency capping &#8211; Don\u2019t overload users with the same creative<\/li>\n<li>RON &#8211; set Frequency capping 1 and use multiple creatives (at least 4-5)<\/li>\n<li>Prime &#8211; use best-converting creatives and FC 1 or 2 if you have more than 5 creatives or 2 or 3 if you have less than 5 creatives<\/li>\n<\/ul>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficstars-in-page-push-signup\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tGet Started with TrafficStars\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-68144992\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"If you are concerned about the Google Chrome updates and the future of Push, don\u2019t be &#8211; as there is a version of it, which won\u2019t be affected, and that shows even better results than the Classic Push: In-Page Push. If you need a push on your performance, then this is a must test format&#8230;. <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/\">View Article<\/a>","protected":false},"author":177,"featured_media":24318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[182],"learning_paths":[],"class_list":["post-24243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-case-study"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Boost Your Performance with In-Page Push on TrafficStars<\/title>\n<meta name=\"description\" content=\"Boost your affiliate revenue with TrafficStars In-Page Push Traffic. 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Read the full case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T16:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T15:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/banner-traffic-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Slavina Proeva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/\",\"name\":\"How To Boost Your Performance with In-Page Push on TrafficStars\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-boost-your-performance-with-in-page-push-on-trafficstars\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/07\/banner-traffic-1-1.png\",\"datePublished\":\"2021-07-22T16:48:08+00:00\",\"dateModified\":\"2022-02-01T15:18:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7b55d5d1b812fbf1b50fb7c910d504a4\"},\"description\":\"Boost your affiliate revenue with TrafficStars In-Page Push Traffic. 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