{"id":23780,"date":"2021-05-17T11:47:59","date_gmt":"2021-05-17T10:47:59","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=23780"},"modified":"2023-06-21T15:04:49","modified_gmt":"2023-06-21T14:04:49","slug":"how-to-choose-utility-offers-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/","title":{"rendered":"How to Choose Converting Utility Offers for Your Advertising Campaigns"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3074389116\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>The Utilities\/VPN\/Antivirus vertical has been steadily growing for the past few years, and this trend ain&#8217;t going anywhere in 2021. The niche is booming with solid offers, but what&#8217;s solid for an experienced affiliate can easily bankrupt a beginner.<\/p>\n<p>The outcome doesn&#8217;t only rely on your skills as an affiliate. You can be a <a href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/\">great optimizer<\/a> and the master of prelanders, but with the wrong offer, you risk biting off more than you can chew.<\/p>\n<p>We don&#8217;t want our clients to get discouraged by losing money on their first campaign, so we&#8217;ve prepared a quick how-to guide on how to pick the right Utility offer.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/#what-utility-offer-should-a-beginner-choose\" >What Utility Offer Should a Beginner Choose?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/#1-pay-attention-to-mobile-utilities\" >1. Pay Attention to Mobile Utilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/#2-target-tier-2-and-tier-3-countries\" >2. Target Tier-2 and Tier-3 Countries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/#3-track-feedid\" >3. Track {feedId}<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/#4-make-use-of-os-version-targeting\" >4. Make Use of OS Version Targeting<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-utility-offer-should-a-beginner-choose\"><\/span><strong>What Utility Offer Should a Beginner Choose?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The cornerstone of affiliate marketing is scaling. With the right combination of an offer, traffic source, and targeting settings, your profits grow as you increase your spendings.<\/p>\n<p>However, to find that winning combination, you need to run multiple tests and these can be quite costly for high-payout offers.<\/p>\n<p>So, if you are new to affiliate marketing our recommendation is to start with offers that have cheaper CPA&#8217;s and bring the best results in Tier-2 and Tier-3 countries.<\/p>\n<p>The main idea is to lower the price of your mistakes because affiliate marketing will try to screw you over for every wrong decision you make along the way.<\/p>\n<p>Here are some nuggets of wisdom for those who want to start generating profit without lightening their wallet too much.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-pay-attention-to-mobile-utilities\"><\/span><strong>1. Pay Attention to Mobile Utilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This vertical will allow you to have an effective start with a relatively low budget. Here, payouts for conversions are low enough to give you the ability to optimize your campaign early on without hundreds of dollars spent on testing.<\/p>\n<p>For instance, Android cleaners work well on push traffic in many countries. Consider it to be a good starting point.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2904113787\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2-target-tier-2-and-tier-3-countries\"><\/span><strong>2. Target Tier-2 and Tier-3 Countries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you decide to go with Android cleaners, select Tier-2 and Tier-3 countries, as they have large traffic volumes. This will allow you to get many cheap clicks and leave room for scaling for a particular country.<\/p>\n<p>For example, Indonesia, Bangladesh and Brazil are the cheapest and flexible GEOs. But most importantly, they have high conversion rates in this vertical due to a big number of Android device owners.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-track-feedid\"><\/span><strong>3. Track {feedId}<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When launching utilities on the <a class=\"thirstylink\" title=\"roller ads utilities\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-utilities\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">RollerAds<\/a> or any other ad network inventory, don&#8217;t forget to track the {feedid} parameter.<\/p>\n<p>This is available in the settings of your campaign along with other macros.<\/p>\n<p>Tracking FeedID gives you maximum control over your campaign. It allows you to optimize your traffic by larger segments and get rid of the ones that don&#8217;t suit your offer early on before spending too much on them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-make-use-of-os-version-targeting\"><\/span><strong>4. Make Use of OS Version Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When launching a campaign, pay attention to OS version targeting.<\/p>\n<p>It is a known fact that many factors depend on the users&#8217; device OS version: connection speed, image styles, etc.<\/p>\n<p>Thus, by targeting a preferred OS version you interact with your audience on your terms.<\/p>\n<p>With <a class=\"thirstylink\" title=\"roller ads utilities\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/roller-ads-utilities\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">RollerAds<\/a>, you can target particular versions of operating systems on all devices.<\/p>\n<p>For example, there might be a big difference in results between Android versions when advertising mobile utilities, so it is important to keep an eye on that.<\/p>\n<p>Need assistance with launching your campaign?<\/p>\n<p><a href=\"https:\/\/rollerads.com\/contact.html\" target=\"_blank\" rel=\"noopener\">Get in touch<\/a> with RollerAds from their contact page.<\/p>\n<p>Need help finding an offer? Get in touch with <a href=\"https:\/\/www.mobidea.com\/\">Mobidea<\/a> from the platform&#8217;s live chat, or browse the <a href=\"https:\/\/affiliates.mobidea.com\/apps\/list\">marketplace<\/a>.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1296777229\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"The Utilities\/VPN\/Antivirus vertical has been steadily growing for the past few years, and this trend ain&#8217;t going anywhere in 2021. The niche is booming with solid offers, but what&#8217;s solid for an experienced affiliate can easily bankrupt a beginner. The outcome doesn&#8217;t only rely on your skills as an affiliate. You can be a great&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/\">View Article<\/a>","protected":false},"author":174,"featured_media":23810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[207,205],"learning_paths":[],"class_list":["post-23780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-media-buying-basics","tag-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Strategies on Choosing Converting Utility Offers in 2026<\/title>\n<meta name=\"description\" content=\"Learn how to choose utilitity offers for your affiliate campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Strategies on Choosing Converting Utility Offers in 2026\" \/>\n<meta property=\"og:description\" content=\"Learn how to choose utilitity offers for your affiliate campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/how-to-choose-utility-offers-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta 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