{"id":2245,"date":"2016-11-09T11:18:24","date_gmt":"2016-11-09T10:18:24","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=2245"},"modified":"2018-05-21T15:29:03","modified_gmt":"2018-05-21T15:29:03","slug":"mobile-pre-landers","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/","title":{"rendered":"5 Most Common Mobile Pre-Landers That Convert"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2033789786\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#mobile-pre-landers-definition\" >Mobile Pre-Landers Definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#5-must-have-steps-in-pre-landers\" >5 Must-Have Steps in Pre-Landers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#step-1-a-clear-call-to-action\" >Step 1: A clear call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#step-2-they-need-to-have-steps\" >Step 2: They need to have steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#step-3-have-a-catchy-look\" >Step 3:\u00a0Have a catchy look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#step-4-it-has-to-be-beautifully-designed\" >Step 4:\u00a0It has to be beautifully designed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#step-5-it-should-load-very-quickly\" >Step 5:\u00a0It should load very quickly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#sweepstakes-%e2%80%93-%e2%80%9cdo-you-feel-lucky-well-do-ya-punk%e2%80%9d\" >Sweepstakes \u2013 \u201cDo you feel lucky? Well, do ya, punk?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#performance-boosters\" >Performance Boosters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#games\" >Games<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#antivirus\" >Antivirus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#dating\" >Dating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you\u2019re a newbie in the affiliate marketing world or already a consummated veteran, you probably heard, or used, a lot of pre-landers.<\/p>\n<p>Am I right?<\/p>\n<p>If you check any forum thread, you\u2019ll be able to understand people<strong> love talking about them all over the place.<\/strong><\/p>\n<p>Let\u2019s start dealing with this topic as we Academy Wicked Writers usually do.<\/p>\n<p>I\u2019m gonna get real basic so you can follow from the get go.<\/p>\n<p>Ready?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"mobile-pre-landers-definition\"><\/span><strong>Mobile Pre-Landers Definition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, let\u2019s determine what the heck is a lander!<\/p>\n<p>A lander is just <em>the webpage that\u2019ll appear when the user is directed to the offer.<\/em><\/p>\n<p>That\u2019s where the user actually confirms their conversion.<\/p>\n<p>Now let\u2019s understand what\u2019s a pre-lander.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1131760426\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Considering the prefix, you can already figure out what a pre-lander is all about, right?<\/p>\n<p>It\u2019s a web page that comes <strong>before the actual landing page for the offer.<\/strong><\/p>\n<p>Simple. Easy.<\/p>\n<p>Great!<\/p>\n<p>The concept is clear now.<\/p>\n<p>But why do people use it?<\/p>\n<p>Isn&#8217;t it just another step before the conversion?<\/p>\n<p>Well, yes.<\/p>\n<p>But the thing is, people use pre-landers that help convince users, <em>or predispose them to ultimately convert.<\/em><\/p>\n<p>Meaning what?<\/p>\n<p>That it\u2019s gotta have content that engages the user.<\/p>\n<p>What kind of mobile pre-lander is more engaging?<\/p>\n<p>Well, this depends on many factors, such as the type of offer, the GEO and even smaller factors, like some colour or disposition in the pre-lander itself.<\/p>\n<p>That\u2019s why media buyers usually test many mobile pre-landers by split testing when launching campaigns.<\/p>\n<p>In fact, they do this because they wanna see which ones perform better and then focus on those like real pros.<\/p>\n<p>It\u2019s very important to mention that a mobile pre-lander doesn\u2019t do everything.<\/p>\n<p>It\u2019s still crucial to have a great banner that drives traffic to it (in the case of a display campaign) and <strong>a good offer that actually converts.<\/strong><\/p>\n<p>Now you know.<\/p>\n<p>Now you can boast about the fact that you\u2019ve mastered two cool definitions.<\/p>\n<p>Ready?<\/p>\n<p>Let\u2019s roll and explore the content!<\/p>\n<p>First of all, let&#8217;s check the most common characteristics of pretty much all types of pre-landers!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-must-have-steps-in-pre-landers\"><\/span><strong>5 Must-Have Steps in Pre-Landers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"step-1-a-clear-call-to-action\"><\/span><strong>Step 1: A clear call to action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They need a well-made, clear, and very explicit button that\u2019ll guide users towards conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-they-need-to-have-steps\"><\/span><strong>Step 2: They need to have steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This part is especially true for dating offers. As the user answers some questions and goes on to the next step, they feel increasingly more engaged. 3 to 5 steps.<\/p>\n<p>That\u2019s the usual recommendation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-have-a-catchy-look\"><\/span><strong>Step 3:\u00a0Have a catchy look<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It needs to be aesthetically cool. It\u2019s gotta be something a user will land on and that\u2019s gonna immediately spark interest.<\/p>\n<p>Why?<\/p>\n<p>Because &#8211; in case it\u2019s unappealing or bland &#8211; the user will simply close it and forget about it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-it-has-to-be-beautifully-designed\"><\/span><strong>Step 4:\u00a0It has to be beautifully designed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shady, shoddy, low-grade kind of inferiorly designed pre-landers usually make the campaign worse.<\/p>\n<p>If you can\u2019t design to save your life you might as well stick with old school direct linking so you don\u2019t embarrass yourself.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-5-it-should-load-very-quickly\"><\/span><strong>Step 5:\u00a0It should load very quickly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are lots of people who\u2019ve already worked on the stats and it\u2019s proven:<\/p>\n<p>The longer it takes for your pre-lander to load, the lower your CR will be.<\/p>\n<p>Don\u2019t think about seconds, here.<\/p>\n<p>Think about milliseconds!<\/p>\n<p>For real!<\/p>\n<p>Okay.<\/p>\n<p>Now moving on to our list.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"sweepstakes-%e2%80%93-%e2%80%9cdo-you-feel-lucky-well-do-ya-punk%e2%80%9d\"><\/span><strong>Sweepstakes \u2013 \u201cDo you feel lucky? Well, do ya, punk?\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the types of offer that\u2019s super popular is <a href=\"http:\/\/www.mobidea.com\/academy\/sweepstakes-offers\">sweepstakes offers<\/a>.<\/p>\n<p>You know the ones, right?<\/p>\n<p>They\u2019re those that make the user fill out a form in order to get the chance to win a certain prize, <strong>most likely an iPhone or something similar.<\/strong><\/p>\n<p>This is a type in which pre-landers are very often used.<\/p>\n<p>They can come in different forms, but one thing is certain: their purpose is to make the user more engaged and excited about the possibility of winning a free prize.<\/p>\n<p>Below, you can <em>see some examples of heavily used pre-landers for sweepstakes.<\/em><\/p>\n<p>One of the most utilized is the spinning wheel.<\/p>\n<p>It basically starts with a pop message explaining you were selected for a prize.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1583476088\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>In fact, you happen to be one of the few lucky guys who are part of an elite of humans that really do have a chance to win this super-amazing prize:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"398\" class=\"aligncenter size-large wp-image-10889\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-700x398.jpg\" alt=\"pre lander example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-700x398.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-250x142.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-768x436.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-1024x581.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-example.jpg 1120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>What people try to do sometimes is to be as detailed as possible about some key info, such as your device, your operating system or even the date.<\/p>\n<p>The purpose is simple:<\/p>\n<p>Making everything more credible.<\/p>\n<p>Check it out:<\/p>\n<p><span style=\"font-size: 24pt; color: #ff0000;\"><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/prelander-10.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2353\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/prelander-10.png\" alt=\"prelander-10\" width=\"598\" height=\"294\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/prelander-10.png 598w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/prelander-10-250x123.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/prelander-10-120x59.png 120w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: center;\"><em>Image: Dear Chrome user. You&#8217;re the lucky visitor for today &#8211; October 20th 2016.<\/em><\/p>\n<p style=\"text-align: center;\"><em>Fill out this questionnaire. We&#8217;ll give you the chance to win an iPhone 6, a Nexus 6, or a GalaxyS6!<\/em><\/p>\n<p>The header pretty much gives you the info and it usually contains a countdown.<\/p>\n<p><strong>This helps to make users rush like crazy to do their thing<\/strong> (even if the countdown restarts):<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"494\" class=\"aligncenter size-large wp-image-10890\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example-700x494.jpg\" alt=\"pre-lander-sweepstakes-example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example-700x494.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example-250x176.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example-768x542.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example-120x85.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/pre-lander-sweepstakes-example.jpg 996w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Then, there\u2019s the <strong>spinning wheel.<\/strong><\/p>\n<p>Lastly, there are usually some comments below.<\/p>\n<p>They\u2019re written by people that actually \u201cwon\u201d the prize.<\/p>\n<p>The idea is &#8211; again &#8211; to make this seem mega credible:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"367\" class=\"aligncenter size-large wp-image-10891\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example-700x367.jpg\" alt=\"facebook comment example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example-700x367.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example-250x131.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example-768x402.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example-1024x536.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example-120x63.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/facebook-comment-example.jpg 1245w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>As aforementioned, these pre-landers come in different forms, but the spinning wheel has revealed itself as a recent champion!<\/p>\n<p>Let\u2019s move to the next one, shall we?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"performance-boosters\"><\/span><strong>Performance Boosters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another widely used type of offer is the so-called performance boosters.<\/p>\n<p>Have you been able to spot those \u201ccleaners\u201d that promise to leave your computer faster and better?<\/p>\n<p>Yup.<\/p>\n<p>I\u2019m sure you\u2019ve seen them pop somewhere.<\/p>\n<p>The process is similar to the one <em>I\u2019ve alluded to when exploring sweepstakes.<\/em><\/p>\n<p>It starts with a warning: \u201cYour system is out of date\u201d, or \u201cYour computer is running too slow.\u201d<\/p>\n<p>Stuff like this.<\/p>\n<p>Here\u2019s an example:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"342\" class=\"aligncenter size-large wp-image-10892\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example-700x342.jpg\" alt=\"performance boosters example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example-700x342.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example-250x122.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example-768x375.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example-120x59.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/performance-boosters-example.jpg 873w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Then, <strong>a very clear call to action:<\/strong><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"209\" class=\"aligncenter size-large wp-image-10894\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example-700x209.jpg\" alt=\"antivirus banner example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example-700x209.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example-250x75.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example-768x230.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example-1024x306.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example-120x36.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-example.jpg 1568w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Some make an effort to seem more technical and clean.<\/p>\n<p>Those usually identify your device, for instance, so as to make it more credible and also give you a few steps:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/cooler-master-example.jpg\"><img decoding=\"async\" width=\"641\" height=\"785\" class=\"aligncenter size-full wp-image-10895\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/cooler-master-example.jpg\" alt=\"cooler master example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/cooler-master-example.jpg 641w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/cooler-master-example-250x306.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/cooler-master-example-120x147.jpg 120w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/a><\/p>\n<p>Moving on! Next type!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"games\"><\/span><strong>Games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Games! One of the main cores of the electronic industry!<\/p>\n<p>Classic, right? Yes, they\u2019ve always been around and <em>I\u2019m pretty sure they always will.<\/em><\/p>\n<p>Here the pre-landers follow some special, different guidelines.<\/p>\n<p>They\u2019re usually very graphical, colourful and have to look even better.<\/p>\n<p>Why?<\/p>\n<p>Because they have to attract gamers (and sometimes kids).<\/p>\n<p>They\u2019ll basically consist of some super slick graphics on the back, with a short message about the game and <em>a clear call to action.<\/em><\/p>\n<p>Let\u2019s take a look:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner.jpg\"><img decoding=\"async\" width=\"700\" height=\"367\" class=\"aligncenter size-large wp-image-10896\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner-700x367.jpg\" alt=\"gamer banner\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner-700x367.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner-250x131.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner-768x402.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner-1024x537.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner-120x63.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/gamer-banner.jpg 1252w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Oh, another important factor: the images need to be <strong>related to the game<\/strong> and its characters.<\/p>\n<p>Bear that in mind and you\u2019ll be good to go!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"antivirus\"><\/span><strong>Antivirus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antivirus. Another cornerstone of computer (and electronic device) history!<\/p>\n<p>You didn\u2019t think they\u2019d be forgotten, did you?<\/p>\n<p>Didn\u2019t think so.<\/p>\n<p>They\u2019ve been widely promoted in affiliate marketing <strong>for quite some time now.<\/strong><\/p>\n<p>Now, their methods are similar to sweeps and especially performance boosters.<\/p>\n<p>But, of course, with certain specificities.<\/p>\n<p>These landers will normally contain an alert, followed by some nice features the software can provide you.<\/p>\n<p>Followed by what?<\/p>\n<p>You\u2019ve guessed it.<\/p>\n<p>A very clear call to action.<\/p>\n<p>Check it out:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-cta.jpg\"><img decoding=\"async\" width=\"437\" height=\"806\" class=\"aligncenter size-full wp-image-10897\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-cta.jpg\" alt=\"antivirus cta\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-cta.jpg 437w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-cta-250x461.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-cta-120x221.jpg 120w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em style=\"text-align: center;\">Image: SECURITY ALERT! Complete mobile protection!<\/em><\/p>\n<p style=\"text-align: center;\"><em>Green button- Call to Action: Prevent attacks<\/em><\/p>\n<p>However, it\u2019s very common to find more aggressive advertisement, where the intention is to make the user feel kind of afraid, so that they yearn for the chance of acquiring the antivirus or else something very bad could happen.<\/p>\n<p>They\u2019ll basically give you a warning with a countdown, after detecting your device.<\/p>\n<p>To make sure you feel the pressure, got it?<\/p>\n<p>Then they throw some technical info, some steps and, of course, the clear call to action. 52 viruses\u2026pfff.<\/p>\n<p><span style=\"font-size: 12pt;\">Looks like my device <em>was in a brothel of Game of Thrones.<\/em><\/span><\/p>\n<p>You can have some variations of this, but the great majority is following this script.<\/p>\n<p>Let\u2019s check another one with a different design, but pretty much doing the same stuff:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner.jpg\"><img decoding=\"async\" width=\"583\" height=\"769\" class=\"aligncenter size-full wp-image-10898\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner.jpg\" alt=\"antivirus banner\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner.jpg 583w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-250x330.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/antivirus-banner-120x158.jpg 120w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: 12pt;\">Image: Your Samsung Galaxy Note has detected a dangerous virus!<\/span><\/em><\/p>\n<p style=\"text-align: center;\"><em>How to eliminate it? Click the &#8220;ELIMINATE VIRUS&#8221; red button.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"dating\"><\/span><strong>Dating<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dating. We&#8217;ve all been there, right? This ancient practice has been <strong>all over the internet for quite some time<\/strong>.<\/p>\n<p>These offers really need the help of our dear pre-landers.<\/p>\n<p>There are two major categories in mainstream dating:<\/p>\n<p>A more \u201cgrown up\u201d type of offer, which is mainly aimed at people looking for a serious partner to probably share a life with.<\/p>\n<p>Check this one:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"414\" class=\"aligncenter size-large wp-image-10899\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example-700x414.jpg\" alt=\"adult dating example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example-700x414.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example-250x148.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example-768x454.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example-1024x605.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example-120x71.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/adult-dating-example.jpg 1404w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>They usually follow this pattern. A nice picture of a couple, some more detailed info about the advantages of the service, a clear reference to privacy and safety, and a very clear call to action.<\/p>\n<p>Oh, they always mention that there are already thousands of members, <em>and only you are missing all the action.<\/em><\/p>\n<p>To finish it off, they\u2019ll tell you it\u2019s all FREE.<\/p>\n<p>Then, we have a different type of dating offer, which is more focused on a younger audience that just wants to have fun or \u201chave fun\u201d.<\/p>\n<p>It\u2019s gonna look something like this:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"535\" class=\"aligncenter size-large wp-image-10900\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example-700x535.jpg\" alt=\"meet chicks example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example-700x535.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example-250x191.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example-768x587.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example-120x92.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/meet-chicks-example.jpg 893w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>These will have pictures of beautiful girls, probably partying hard and doing crazy things their mothers can never find out about!<\/p>\n<p>There\u2019s also some brief info and &#8211; very important &#8211; <strong>the mention that it\u2019s all FREE.<\/strong><\/p>\n<p>In most cases, these will identify your location.<\/p>\n<p>You\u2019ll read something like \u201cmeet sweltering hot chicks that live near\u2026\u201d and then of course the sentence is completed with your exact location.<\/p>\n<p>Sounds good, huh?<\/p>\n<p>Yeah, there\u2019s no such thing as 1392 girls within 5 km that want to spend the night with me (yes, I had a tough life in college).<\/p>\n<p>To finish the deal, notice the really obvious, green and flashy call to action!<\/p>\n<p>Yeah!<\/p>\n<p>You already know you need to have one of those!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Enjoyed this lesson?<\/p>\n<p>Now you can recognize <em>the most widely used pre-landers around.<\/em><\/p>\n<p>These prelanders can really be a very powerful tool to boost performance.<\/p>\n<p>However, don\u2019t kid yourself:<\/p>\n<p>They\u2019re not an easy tool, considering you really have to figure out what truly works or else the effect can be the opposite: ruining your performance.<\/p>\n<p>My suggestion?<\/p>\n<p>Read a whole lot and put some effort into designing and testing your mobile pre-landers.<\/p>\n<p>Make use of all the tools available, especially split testing and <a href=\"https:\/\/blog.kissmetrics.com\/ab-testing-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> analysis.<\/p>\n<p>Become a pro in this tool and you\u2019ll see your results soar like a golden albatross!<\/p>\n<p>That\u2019s it for today, my friends.<\/p>\n<p>Hope you liked this article and that it helped you grasp <strong>the importance and patterns of mobile pre-landers.<\/strong><\/p>\n<p>Best of luck out there!<\/p>\n<p>Let\u2019s keep those results growing faster than Yao Ming\u2019s physique!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1900195599\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Whether you\u2019re a newbie in the affiliate marketing world or already a consummated veteran, you probably heard, or used, a lot of pre-landers. Am I right? If you check any forum thread, you\u2019ll be able to understand people love talking about them all over the place. Let\u2019s start dealing with this topic as we&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/\">View Article<\/a>","protected":false},"author":10,"featured_media":2352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[203,210,211,213,214,171,186],"learning_paths":[3876],"class_list":["post-2245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-landing-page","tag-mobile-campaigns","tag-mobile-marketing","tag-offers","tag-optimization","tag-affiliate-industry","tag-cpa","learning_paths-landing-pages"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Most Common Mobile Pre-Landers That Convert<\/title>\n<meta name=\"description\" content=\"Interested in some awesome strategies to boost your profits? 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Check these high converting pre-landers and change the whole game!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-09T10:18:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-21T15:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/mobile-prelanders.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raul Correa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobacademy\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/\",\"name\":\"5 Most Common Mobile Pre-Landers That Convert\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-pre-landers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/11\/mobile-prelanders.jpg\",\"datePublished\":\"2016-11-09T10:18:24+00:00\",\"dateModified\":\"2018-05-21T15:29:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7479ba50f85eeaeea42bddc8f9fd0684\"},\"description\":\"Interested in some awesome strategies to boost your profits? 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