{"id":21784,"date":"2020-08-29T16:54:16","date_gmt":"2020-08-29T15:54:16","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=21784"},"modified":"2023-05-09T11:22:04","modified_gmt":"2023-05-09T10:22:04","slug":"how-to-avoid-mistakes-during-ad-optimization-case-report","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/","title":{"rendered":"How To Avoid Mistakes During Ad Optimization: Case Report"},"content":{"rendered":"<p>Optimization is a crucial part of running ad campaigns in affiliate marketing. No matter what the offer is and which ad type you choose: push notifications, native, pops, or any other. You\u2019re at great risk of losing money if you don\u2019t change anything during the whole period of your campaign.<\/p>\n<p>As you know, there are already a lot of features for auto-optimization on the <a href=\"https:\/\/www.mobidea.com\/academy\/best-ad-networks-list\/\" target=\"_blank\" rel=\"noopener\">top ad networks<\/a>. At the same time, there are some common mistakes advertisers make.<\/p>\n<p><strong>Spoiler:<\/strong> sometimes optimization makes things worse.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#optimization-pitfalls-and-hacks\" >Optimization Pitfalls and Hacks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#1-choosing-the-wrong-sources-for-your-ads\" >1. Choosing the wrong sources for your ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#2-running-ads-on-old-or-irrelevant-devices\" >2. Running ads on old or irrelevant devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#3-running-ads-for-the-premium-segment-on-cheap-devices\" >3. Running ads for the premium segment on cheap devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#4-wrong-targeting-options\" >4. Wrong targeting options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#5-slow-effects-of-automated-rules-for-sources\" >5. Slow effects of Automated Rules for Sources.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#advanced-optimization-techniques\" >Advanced Optimization Techniques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#1-use-micro-bidding-to-set-separate-bids-for-ad-parameters-within-one-campaign\" >1. Use Micro bidding to set separate bids for ad parameters within one campaign.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#2-take-a-good-look-at-the-automated-rules\" >2. Take a good look at the Automated Rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#3-trust-machine-learning-cpa\" >3. Trust Machine Learning CPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#4-set-advanced-targeting\" >4. Set Advanced Targeting<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"optimization-pitfalls-and-hacks\"><\/span><strong>Optimization Pitfalls and Hacks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you optimize ad campaigns after some tests, both automatically and manually, you can face several typical mistakes.<\/p>\n<p>Let\u2019s check the most current of them and find out how to avoid them (on the example of the <a class=\"thirstylink\" title=\"richads optimization\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds platform<\/a>).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-choosing-the-wrong-sources-for-your-ads\"><\/span><strong>1. Choosing the wrong sources for your ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally, if you are not sure which sub-lists work and which don\u2019t, it\u2019s recommended to run the campaign on all sources first. However, affiliates usually spend too much time and money on tests with this approach.<\/p>\n<p><em><strong>Solution:<\/strong><\/em> to avoid it, <a class=\"thirstylink\" title=\"richads optimization\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a> has implemented different groups of sources: Premium (best to start), Standard (best to scale), Remnant (best to buy cheap), and New (fresh audience).<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-21812 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image5-700x421.png\" alt=\"\" width=\"700\" height=\"421\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image5-700x421.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image5-250x150.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image5-768x462.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image5-120x72.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image5.png 772w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The Premium shows a 7x higher average conversion rate than the Remnant for all niches and it doesn\u2019t impose increased costs.<\/p>\n<p>Plus, you can activate the feature to turn on New lists automatically.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rich-ads-start-optimization\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tJoin RichAds\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h3><span class=\"ez-toc-section\" id=\"2-running-ads-on-old-or-irrelevant-devices\"><\/span><strong>2. Running ads on old or irrelevant devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Due to limited targeting opportunities, your ads are often seen by users with old devices (e.g. with low screen resolution) or devices which don\u2019t fit your offer.<\/p>\n<p><em><strong>Solution:<\/strong><\/em> Device Manufacturer and Device Model targeting fix the problem with the low functionality of outdated mobiles.<\/p>\n<p>Or, for example, if you use a phone giveaway in your creative materials, it makes sense to target cheap devices.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-21806 size-full\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image3.jpg\" alt=\"\" width=\"383\" height=\"347\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image3.jpg 383w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image3-250x227.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image3-120x109.jpg 120w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>Example of phone giveaway push ads<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-running-ads-for-the-premium-segment-on-cheap-devices\"><\/span><strong>3. Running ads for the premium segment on cheap devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the contrary, first-class offers will just not work on low-cost gadgets.<\/p>\n<p><em><strong>Solution:<\/strong><\/em> The premium device targeting open doors to promoting luxury goods, expensive electronics, accessories, jewelry offers. The possibilities for performing ads are endless.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-21799 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1-700x316.png\" alt=\"\" width=\"700\" height=\"316\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1-700x316.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1-250x113.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1-768x347.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1-1024x463.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1-120x54.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image1.png 1242w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-wrong-targeting-options\"><\/span><strong>4. Wrong targeting options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes when affiliates run multiple campaigns, they can set some parameters accidentally and lose performing traffic, or not get it at all. In other cases, some targeting options are just not so trendy for certain GEOs or regions.<\/p>\n<p>For example, iOS is unpopular in some countries (e.g. Syria, North Korea, Sudan, Cuba, etc.).<\/p>\n<p><em><strong>Solution:<\/strong><\/em> check the percentage of advanced targeting popularity for your GEO \u2013 you will see their value right in your account.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-21809 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image4-700x581.png\" alt=\"\" width=\"700\" height=\"581\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image4-700x581.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image4-250x208.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image4-768x638.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image4-120x100.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image4.png 802w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>The popularity of iOS in Cuba<\/em><\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rich-ads-start-optimization\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tLaunch Ad Campaign\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h3><span class=\"ez-toc-section\" id=\"5-slow-effects-of-automated-rules-for-sources\"><\/span><strong>5. Slow effects of Automated Rules for Sources.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you set auto-rules for separate Publishers or Sites, sometimes it may not cause the outcome so fast. As a result, you still spend the budget on non-converting, expensive traffic.<\/p>\n<p>Solution: A new opportunity at RichAds has arisen: Automated Rules for the whole Subscriber lists. Thus, you cut off failing Publishers much faster and save money.<\/p>\n<p>Besides, check the presets according to the best practices. The example is below.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-21815 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6-700x374.png\" alt=\"\" width=\"700\" height=\"374\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6-700x374.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6-250x134.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6-768x411.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6-1024x548.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6-120x64.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image6.png 1238w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rich-ads-start-optimization\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tRun Ads Now\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<p>So, check yourself not to make the mistakes listed above. In the meantime, remember to harness the power of other automated optimization technologies available on your ad platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"advanced-optimization-techniques\"><\/span><strong>Advanced Optimization Techniques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You definitely can make your ads bring higher performance without extra spending. And if you\u2019ve been running ads quite a time already, you know how it works. But here are some tactics, on the example of <a class=\"thirstylink\" title=\"richads optimization\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\" target=\"_blank\" rel=\"nofollow noopener\">RichAds<\/a>, you may not have heard about or didn\u2019t use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-use-micro-bidding-to-set-separate-bids-for-ad-parameters-within-one-campaign\"><\/span><strong>1. Use Micro bidding to set separate bids for ad parameters within one campaign.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For example, you don\u2019t need to create a new campaign for Android 10 with less bid because it\u2019s too expensive. You can do it with 1 short line in the same campaign. Micro Bidding works for various parameters, but the most powerful are <strong>sources, OS, and creatives<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/richads-optimization\/\"><img decoding=\"async\" class=\"aligncenter wp-image-21800 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image2-700x210.png\" alt=\"\" width=\"700\" height=\"210\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image2-700x210.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image2-250x75.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image2-120x36.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/image2.png 732w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-take-a-good-look-at-the-automated-rules\"><\/span><strong>2. Take a good look at the Automated Rules<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automated Rules are quite a common and great way to optimize. The most popular rule auto-creates black or whitelists of sources. But this feature\u2019s possibilities may vary. In our example, you can also automate pausing or changing bids for low-performing <strong>creatives, devices, OS, browsers, or the whole campaigns<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-trust-machine-learning-cpa\"><\/span><strong>3. Trust Machine Learning CPA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After 10 tracked conversions, <a class=\"thirstylink\" title=\"target cpa optimize\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/target-cpa-optimize\/\" target=\"_blank\" rel=\"nofollow noopener\">Target CPA<\/a> prioritizes the sources that convert the highest over ineffective ones. This algorithm can make the cost per conversion fall. As a result, the campaign brings more conversions for your target budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-set-advanced-targeting\"><\/span><strong>4. Set Advanced Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apart from well-known targeting options, some unique ones work for almost all offers: <strong>Browser language, Device model &amp; Manufacturer, or OS<\/strong>. Keep them in mind when you optimize ads for better results. Besides, some settings play a key role in such specific offers as Carrier or Connection type to reach the target audience.<\/p>\n<p>Use the hacks to scale your campaigns for the biggest profits \ud83d\ude80. If you have any doubts, don\u2019t hesitate to ask RichAds experts for insights into your campaign optimization.<\/p>\n<p><em><strong>For Mobidea Academy readers only:<\/strong><\/em> use the promo code <strong>MOBIDEA<\/strong> and get a <strong>10% bonus<\/strong> on your first deposit.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rich-ads-start-optimization\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tGet Started\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"Optimization is a crucial part of running ad campaigns in affiliate marketing. No matter what the offer is and which ad type you choose: push notifications, native, pops, or any other. You\u2019re at great risk of losing money if you don\u2019t change anything during the whole period of your campaign. As you know, there are&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/\">View Article<\/a>","protected":false},"author":32,"featured_media":21816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[8951],"learning_paths":[],"class_list":["post-21784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-richads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Avoid Mistakes During Ad Optimization: Case Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Avoid Mistakes During Ad Optimization: Case Report\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-29T15:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-09T10:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mobidea Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/\",\"name\":\"How To Avoid Mistakes During Ad Optimization: Case Report\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png\",\"datePublished\":\"2020-08-29T15:54:16+00:00\",\"dateModified\":\"2023-05-09T10:22:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/1d96e14ab70ed225c1244ade23122ce5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png\",\"width\":1518,\"height\":856},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Avoid Mistakes During Ad Optimization: Case Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/1d96e14ab70ed225c1244ade23122ce5\",\"name\":\"Mobidea Academy\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/mobidea\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/mobideaacademy\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Avoid Mistakes During Ad Optimization: Case Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/","og_locale":"en_US","og_type":"article","og_title":"How To Avoid Mistakes During Ad Optimization: Case Report","og_url":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2020-08-29T15:54:16+00:00","article_modified_time":"2023-05-09T10:22:04+00:00","og_image":[{"width":1518,"height":856,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png","type":"image\/png"}],"author":"Mobidea Academy","twitter_card":"summary_large_image","twitter_creator":"@Mobideanews","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/","url":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/","name":"How To Avoid Mistakes During Ad Optimization: Case Report","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png","datePublished":"2020-08-29T15:54:16+00:00","dateModified":"2023-05-09T10:22:04+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/1d96e14ab70ed225c1244ade23122ce5"},"breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/08\/Frame-3_3.png","width":1518,"height":856},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/how-to-avoid-mistakes-during-ad-optimization-case-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"How To Avoid Mistakes During Ad Optimization: Case Report"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/1d96e14ab70ed225c1244ade23122ce5","name":"Mobidea Academy","sameAs":["https:\/\/www.linkedin.com\/company\/mobidea"],"url":"https:\/\/www.mobidea.com\/academy\/author\/mobideaacademy\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/21784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=21784"}],"version-history":[{"count":5,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/21784\/revisions"}],"predecessor-version":[{"id":21822,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/21784\/revisions\/21822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/21816"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=21784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=21784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=21784"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=21784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}