{"id":20812,"date":"2020-02-26T15:04:41","date_gmt":"2020-02-26T15:04:41","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=20812"},"modified":"2020-03-06T11:50:32","modified_gmt":"2020-03-06T11:50:32","slug":"activerevenue-review","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/","title":{"rendered":"ActiveRevenue Review"},"content":{"rendered":"<p>Hi everybody! Without further ado, we are reviewing today an international ad network, <a class=\"thirstylink\" title=\"active revenue\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/active-revenue\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>ActiveRevenue<\/strong><\/a>.<\/p>\n<p>They\u2019ve launched their network in 2012 and from that time onwards they\u2019ve been selling plenty of different advertising formats, such as <strong>Push, Pop, and Zero-click<\/strong>.<\/p>\n<p>As usual, we\u2019ll review all their targeting options, advanced statistics and ways of optimization available in their interface. From words to deeds &#8211; let\u2019s start!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#activerevenue-overview\" >ActiveRevenue Overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#dashboard\" >Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#statistics\" >Statistics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#available-macros-in-activerevenue\" >Available Macros in ActiveRevenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#creating-a-push-campaign\" >Creating a Push Campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#1-budget-limits\" >1. Budget &amp; Limits<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#campaign-budget\" >Campaign Budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#2-targeting\" >2. Targeting<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#geo\" >Geo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#operating-systems\" >Operating Systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#browsers\" >Browsers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#time-targeting\" >Time Targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#3-micro-targeting\" >3. Micro Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#4-creatives\" >4. Creatives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#creating-pop-and-zero-click-campaign\" >Creating Pop and Zero-Click Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#campaign-optimization\" >Campaign Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#insights-tab\" >Insights Tab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#takeaways\" >Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#offers-verticals\" >Offers &amp; Verticals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#payments-investment\" >Payments &amp; Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/#support\" >Support<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"activerevenue-overview\"><\/span><strong>ActiveRevenue Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Should we take a deep look at their platform?<\/p>\n<p>Let&#8217;s do it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"dashboard\"><\/span><strong>Dashboard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We usually start exploring all platforms from their interface, and we must say that the guys at <a class=\"thirstylink\" title=\"active revenue\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/active-revenue\/\" target=\"_blank\" rel=\"nofollow noopener\">ActiveRevenue did quite a good job here<\/a>.<\/p>\n<p>Their interface is intuitive, user-friendly, all main features are well-placed and it doesn\u2019t take long to find what you are looking for. You\u2019ll get used to its layout quite fast unlike other big advertising networks where some features are hidden or hard to reach.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41.png\"><img decoding=\"async\" width=\"700\" height=\"162\" class=\"aligncenter size-large wp-image-20877\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41-700x162.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41-700x162.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41-250x58.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41-768x178.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41-1024x237.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41-120x28.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/41.png 1630w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When you log in to your account, on the main panel you\u2019ll see your statistics for the month, as well as money spent, conversions and income.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"statistics\"><\/span><strong>Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A well-thought-out statistics section allows you to make a comprehensive analysis as if you\u2019d been using a <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\/\" target=\"_blank\" rel=\"noopener\">traditional affiliate ad tracker<\/a>. And this is quite an advantage if you are short with a budget and rather spend it on the traffic itself.<\/p>\n<p>Start by selecting which traffic you need to analyze:<\/p>\n<ul>\n<li>Push<\/li>\n<li>Pop<\/li>\n<li>Zero-click<\/li>\n<\/ul>\n<p>In your report, you will see not only the number of clicks and impressions but also details about conversions, revenue, and profit.<\/p>\n<p>Next, you can drill down to the report and analyze Source Creative, as shown in the example below:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2.png\"><img decoding=\"async\" width=\"700\" height=\"343\" class=\"aligncenter size-large wp-image-20822\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2-700x343.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2-700x343.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2-250x123.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2-768x376.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2-1024x502.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2-120x59.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/2.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3.png\"><img decoding=\"async\" width=\"700\" height=\"242\" class=\"aligncenter size-large wp-image-20825\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3-700x242.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3-700x242.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3-250x86.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3-768x265.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3-1024x354.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3-120x41.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/3.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Such stats will allow you to determine the most profitable campaigns, sources, formats, and ads that you should focus on.<\/p>\n<p>And of course, you can download your stats in CSV format and analyze further in Excel if you need additional calculations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"available-macros-in-activerevenue\"><\/span><strong>Available Macros in ActiveRevenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prior to creating a campaign let\u2019s see which macros are available in this ad network.<\/p>\n<ul>\n<li>{source_subid} &#8211; Source subid<\/li>\n<li>{conversion} &#8211; Conversion tracking<\/li>\n<li>{campaign} &#8211; Campaign ID<\/li>\n<li>{bid} &#8211; Bid price<\/li>\n<li>{browser} &#8211; Browser<\/li>\n<li>{os} &#8211; Operation system<\/li>\n<li>{carrier} &#8211; Visitor&#8217;s ISP<\/li>\n<li>{ip} &#8211; User IP<\/li>\n<li>{keyword} &#8211; Keyword matched on campaign<\/li>\n<li>{user_agent} &#8211; User agent<\/li>\n<li>{country} &#8211; Two-letter visitor&#8217;s country (ISO 3166-2)<\/li>\n<li>{state} &#8211; Visitor&#8217;s state<\/li>\n<li>{city} &#8211; Visitor&#8217;s city<\/li>\n<li>{zip} &#8211; Visitor&#8217;s postal code (if available)<\/li>\n<li>{banner} &#8211; Ad ID<\/li>\n<\/ul>\n<p>Also note that <a class=\"thirstylink\" title=\"active revenue\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/active-revenue\/\" target=\"_blank\" rel=\"nofollow noopener\">ActiveRevenue<\/a> presents all default settings inside the main ad trackers such as Voluum, RedTrack, BeMob, Binom, and more, so configuring a Postback won\u2019t be difficult.<\/p>\n<p>After your traffic source is configured in the tracker, you can move to create a campaign.<\/p>\n<p>You will see 3 options to choose from once you click on &#8220;<em>Create a Campaign&#8221;<\/em>.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/4.png\"><img decoding=\"async\" width=\"700\" height=\"230\" class=\"aligncenter size-large wp-image-20827\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/4-700x230.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/4-700x230.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/4-250x82.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/4-120x39.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/4.png 739w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Let\u2019s begin with a push campaign, the most trendy ad format nowadays.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/active-revenue\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tCreate a campaign in ActiveRevenue\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h2><span class=\"ez-toc-section\" id=\"creating-a-push-campaign\"><\/span><strong>Creating a Push Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are 4 steps in the campaign creation process:<\/p>\n<ol>\n<li>Budget &amp; Limits<\/li>\n<li>Targeting<\/li>\n<li>Micro Targeting<\/li>\n<li>Creatives<\/li>\n<\/ol>\n<p>Let\u2019s dig in each of those.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-budget-limits\"><\/span><strong>1. Budget &amp; Limits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By its name you can guess that this step will be about budget and various traffic restrictions.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5.png\"><img decoding=\"async\" width=\"700\" height=\"424\" class=\"aligncenter size-large wp-image-20829\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5-700x424.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5-700x424.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5-250x152.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5-768x466.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5-120x73.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/5.png 927w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<ul>\n<li><strong>Name <\/strong>&#8211; Choose a name for your campaign.<\/li>\n<li><strong>Start<\/strong> &#8211; Start immediately\/Setup start date. Here you can set when you\u2019d like your campaign to start (whether it is immediately after your campaign is approved or at a certain date).<\/li>\n<li><strong>Campaign date range<\/strong> &#8211; This field will become active if you opted for &#8220;<em>Setup start date<\/em>&#8220;.<\/li>\n<\/ul>\n<p>You\u2019ll be able to set up the first day of your campaign as well as the last day until it should run.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"campaign-budget\"><\/span><strong>Campaign Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Total budget<\/strong><\/li>\n<li><strong>Daily budget<\/strong><\/li>\n<li><strong>Default CPC<\/strong><\/li>\n<li><strong>Daily budget spend type<\/strong>: Evenly\/ASAP (choose the first one if you want your budget to be spent evenly within 24h of your campaign or second if you want to spend it as soon as possible.<\/li>\n<\/ul>\n<p>Below is the section where you can specify other campaign restrictions:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1.png\"><img decoding=\"async\" width=\"700\" height=\"282\" class=\"aligncenter size-large wp-image-20865\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1-700x282.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1-700x282.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1-250x101.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1-768x309.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1-1024x412.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1-120x48.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1.png 1099w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<ul>\n<li><strong>Frequency cap<\/strong> &#8211; Frequency of showing your ad to one user within 24 hours.<\/li>\n<li><strong>Total Clicks per day<\/strong> &#8211; The total number of clicks for your campaign.<\/li>\n<li><strong>Conversions per day<\/strong> &#8211; The total number of conversions is convenient if you have CAP per offer. This way you can be sure that you will not make more conversions than you are allowed during the day.<\/li>\n<\/ul>\n<p>Click on the <em><strong>Next<\/strong><\/em>\u00a0button to move to the Targeting settings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-targeting\"><\/span><strong>2. Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"geo\"><\/span><strong>Geo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7.png\"><img decoding=\"async\" width=\"700\" height=\"369\" class=\"aligncenter size-large wp-image-20832\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7-700x369.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7-700x369.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7-250x132.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7-768x405.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7-120x63.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/7.png 914w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Here you can select which countries you want to work on, you can quickly find it by typing the country name in the search bar.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"operating-systems\"><\/span><strong>Operating Systems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In this targeting section, you\u2019ll indicate the device and operating system targeting.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8.png\"><img decoding=\"async\" width=\"700\" height=\"249\" class=\"aligncenter size-large wp-image-20833\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8-700x249.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8-700x249.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8-250x89.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8-768x273.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8-120x43.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/8.png 804w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I also want to draw your attention to one interesting and useful feature: you can set up a certain percentage of traffic for a device or operating system, as indicated in the example above.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"browsers\"><\/span><strong>Browsers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Serves for detailed browser and browsing versions targeting.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10.png\"><img decoding=\"async\" width=\"700\" height=\"257\" class=\"aligncenter size-large wp-image-20836\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10-700x257.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10-700x257.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10-250x92.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10-768x282.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10-120x44.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/10.png 799w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You\u2019ll set up here carriers for your campaign. For my tests, I\u2019ve selected Vodacom for South Africa.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"time-targeting\"><\/span><strong>Time Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The last targeting option is <a href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/\" target=\"_blank\" rel=\"noopener\">dayparting<\/a>. Go and indicate here which hours you want your campaign to receive traffic.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11.png\"><img decoding=\"async\" width=\"700\" height=\"390\" class=\"aligncenter size-large wp-image-20839\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-700x390.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-700x390.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-250x139.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-768x427.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-316x177.png 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-150x84.png 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11-120x67.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/11.png 805w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><br \/>\nClick <em><strong>Next<\/strong><\/em>\u00a0to move to the next step.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-micro-targeting\"><\/span><strong>3. Micro Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this step, you can configure targeting by IP ranges and sources.<\/p>\n<p>With IP ranges &#8211; everything is standard, just specify if the system should take them as a whitelist or blacklist and enter the ranges.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12.png\"><img decoding=\"async\" width=\"700\" height=\"424\" class=\"aligncenter size-large wp-image-20842\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12-700x424.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12-700x424.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12-250x151.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12-768x465.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12-120x73.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/12.png 925w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When adding a White\/Blacklist for sources, consider the following:<\/p>\n<ul>\n<li>Source ID \/ {source_subid} &#8211; should be added with a dot at the beginning. E.g: .123456<\/li>\n<li>Publisher ID \/ {pubfeed} \/ {source} &#8211; should be added, as is, without any additional value.<\/li>\n<\/ul>\n<p>Learn more about the source and publisher.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-creatives\"><\/span><strong>4. Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The final step is managing Campaign Creatives.<\/p>\n<p>You might be already familiar with its structure: 1 campaign, several creatives\/ads.<\/p>\n<p>Click <em><strong>Add new ad<\/strong><\/em> and start filling out the details:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13.png\"><img decoding=\"async\" width=\"700\" height=\"316\" class=\"aligncenter size-large wp-image-20844\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13-700x316.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13-700x316.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13-250x113.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13-768x346.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13-1024x462.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13-120x54.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/13.png 1257w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<ul>\n<li><strong>Title<\/strong> &#8211; short title of the ad.<\/li>\n<li><strong>Description<\/strong> &#8211; description of the ad.<\/li>\n<\/ul>\n<p><strong>Note:<\/strong> you have an option to use City and Country macros. This is very convenient if you want to reach users from a specific city or country.<\/p>\n<p>Such personalized ad, if wisely set, gives the best clickability results.<\/p>\n<ul>\n<li><strong>Destination URL\u00a0<\/strong>&#8211;\u00a0URL with macros.<\/li>\n<li><strong>Call to action<\/strong>\u00a0&#8211; here you can place additional text forcing for Call to action.<\/li>\n<li><strong>Main images\u00a0<\/strong>&#8211;\u00a0the main image of the ad.<\/li>\n<li><strong>Icon images<\/strong>\u00a0&#8211;\u00a0additional image (icon).<\/li>\n<\/ul>\n<p>Their platform actually helps you to save editing time while cropping and preparing the image for the ad.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14.png\"><img decoding=\"async\" width=\"700\" height=\"587\" class=\"aligncenter size-large wp-image-20846\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14-700x587.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14-700x587.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14-250x210.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14-768x644.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14-120x101.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/14.png 775w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>After all the details were introduced click on <strong><em>Create Add<\/em><\/strong> to save your Ad in the list.<\/p>\n<p>If needed, you can continue to create other ads.<\/p>\n<p>I usually add at least 3-5 ads to the same campaign to try different approaches and angles. There are more chances to attract your target audience with an ad that particularly matches your users\u2019 interests.<\/p>\n<p>Let\u2019s take a look at options for automatic optimization of your campaign. They are placed just under the list of ads.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15.png\"><img decoding=\"async\" width=\"700\" height=\"426\" class=\"aligncenter size-large wp-image-20847\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15-700x426.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15-700x426.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15-250x152.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15-768x467.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15-120x73.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/15.png 815w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Auto Blacklist &#8211; this option allows you to automatically disable an ad that doesn\u2019t perform effectively.<\/p>\n<p>Auto Bid Optimization &#8211; allows you to raise or lower your bid depending on the ROI.Note: these options will only work if a postback is configured.<\/p>\n<p>That\u2019s all!<br \/>\nWe\u2019ve got through all steps of Campaign creation. Your campaign will be sent to moderation prior to starting traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"creating-pop-and-zero-click-campaign\"><\/span><strong>Creating Pop and Zero-Click Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The process of creating a campaign for Pop and Zero-Click traffic is very similar to what was described for the Push campaign above.<\/p>\n<p>So, let\u2019s highlight the only few points which are different.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16.png\"><img decoding=\"async\" width=\"700\" height=\"403\" class=\"aligncenter size-large wp-image-20849\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16-700x403.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16-700x403.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16-250x144.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16-768x443.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16-120x69.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/16.png 925w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>For Pop campaigns, in the first step, you\u2019ll have a choice to select among the following traffic types:<\/p>\n<ul>\n<li>Site<\/li>\n<li>App<\/li>\n<li>Extensions<\/li>\n<li>Adult<\/li>\n<\/ul>\n<p>Basically, you can specify what type of traffic you want to receive.<\/p>\n<p>Also, unlike Push traffic, for Pop campaigns you are going to be charged by impressions, thus when specifying a bid, indicate CPV.<\/p>\n<p>All other steps of Targeting remain similar.<\/p>\n<p>And only in step #3 of Micro Targeting, you&#8217;ll find specific targeting options that aren\u2019t available for Push.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17.png\"><img decoding=\"async\" width=\"700\" height=\"405\" class=\"aligncenter size-large wp-image-20850\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17-700x405.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17-700x405.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17-250x145.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17-768x444.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17-120x69.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/17.png 797w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><strong>Domains List<\/strong> &#8211; allows you to create White\/Blacklists of domains you\u2019d like to receive traffic.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18.png\"><img decoding=\"async\" width=\"700\" height=\"485\" class=\"aligncenter size-large wp-image-20853\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18-700x485.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18-700x485.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18-250x173.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18-768x532.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18-120x83.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/18.png 815w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<ul>\n<li><strong>Keywords tab<\/strong> &#8211; give you an opportunity to work with keyword lists. I would say that this feature is more relevant for Zero-Click traffic, although here it presents for Pop, too. It is possible to make a large list of keywords and load them from a file.<\/li>\n<li><strong>Match type<\/strong> &#8211; this targeting will be familiar to those who worked with Google Ads.<\/li>\n<li><strong>Broad<\/strong> &#8211; broad match, all keywords which are found in the phrase.<\/li>\n<li><strong>Phrase<\/strong> &#8211; phrase match, that is, for the keyword or phrase to be displayed it is necessary that the whole phrase matches.<\/li>\n<li><strong>Exact<\/strong> &#8211; a keyword or phrase must exactly match your impressions.<\/li>\n<li><strong>Negative<\/strong> &#8211; if you tick this checkbox the specified keyword will be excluded.<\/li>\n<li>Bid <strong>adjustment<\/strong> &#8211; you can increase the bid for the keyword you need.<\/li>\n<li><strong>RON<\/strong> &#8211; (run on network) it\u2019s a switch that allows you to enable impressions throughout the network and don\u2019t consider keywords.<\/li>\n<\/ul>\n<p><strong>Note:<\/strong> The keyword guidance can significantly reduce your traffic volumes, so I\u2019d recommend starting a wide audience without keywords and RON parameter enabled.<\/p>\n<p>The tab <strong>Creatives<\/strong> has almost no difference with the exception that it doesn\u2019t include text and images as it is specific to Push traffic only.<\/p>\n<p>What you need is only to add a link.<\/p>\n<p><strong>Note:<\/strong> ActiveRevenue gives you the ability to add several links per campaign. This means that you can actually run several offers inside one campaign and conduct Split testing without using a tracker.<\/p>\n<p>That\u2019s it! We\u2019ve covered all you need to know about Campaign Creation.<\/p>\n<p>Let\u2019s move to optimization features.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"campaign-optimization\"><\/span>Campaign Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The campaigns were created, traffic has started, what to do next? Exactly, optimize!<\/p>\n<p>Let&#8217;s take a closer look at available features for optimization.<\/p>\n<p>Optimization is a detailed analysis of campaign targeting elements that you can influence to make your performance better.<\/p>\n<p>In other words, your optimization goal will be to configure a campaign the way your traffic brings the highest ROI.<\/p>\n<p>Let\u2019s see which targeting parameters can be optimized on ActiveRevenue.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19.png\"><img decoding=\"async\" width=\"700\" height=\"376\" class=\"aligncenter size-large wp-image-20854\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19-700x376.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19-700x376.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19-250x134.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19-768x412.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19-1024x550.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19-120x64.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/19.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>In the example above, you can see statistics per Sources.<\/p>\n<p>Keep in mind that you can disable sites\/sources directly from this section.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20.png\"><img decoding=\"async\" width=\"700\" height=\"345\" class=\"aligncenter size-large wp-image-20857\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-700x345.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-700x345.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-250x123.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-768x379.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-1024x505.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20-120x59.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/20.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This is what the Publisher_ID report looks like.<\/p>\n<p><strong>Note:<\/strong> Publisher_ID is an essential Source defragmentation. Therefore, Publisher analysis helps in achieving a more accurate traffic optimization. I highly recommend analyzing this parameter.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21.png\"><img decoding=\"async\" width=\"700\" height=\"248\" class=\"aligncenter size-large wp-image-20858\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21-700x248.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21-700x248.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21-250x89.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21-768x272.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21-1024x363.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21-120x43.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/21.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Let\u2019s take my test campaign as an example. From this report of ads, you can clearly see that I kept only those ads that were bringing some results for me.<\/p>\n<p><strong>Domain List<\/strong> &#8211; you can benefit from optimizing domains for your Pop and Zero-click traffic, just disable the ones which suit less to your offer audience.<\/p>\n<p>Or vice versa, feel free to make a Whitelist for domains with the best performance for your campaigns.<\/p>\n<p><strong>IP List<\/strong> &#8211; a list of IP addresses to be used when targeting by IP ranges. It\u2019s a must-have optimization to target only certain mobile operators.<\/p>\n<p><strong>Postback<\/strong> &#8211; ActiveRevenue provides you a postback URL to the integration with your affiliate network (or tracker) to facilitate profound analysis and optimization.<\/p>\n<p><strong>Traffic Estimator<\/strong> &#8211; a tool that assesses and displays real-time traffic volumes inside the ad network.<\/p>\n<p>As you can see ActiveRevenue has many tools for optimization to focus only on relevant traffic for your offers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"insights-tab\"><\/span>Insights Tab<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22.png\"><img decoding=\"async\" width=\"700\" height=\"375\" class=\"aligncenter size-large wp-image-20860\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22-700x375.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22-700x375.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22-250x134.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22-768x412.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22-1024x549.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22-120x64.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/22.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Here you can get access to a visual dashboard of your campaign statistics. I found it pretty clear and useful for a quick scan of performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"takeaways\"><\/span><strong>Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s time to sum up everything we\u2019ve learned about <a class=\"thirstylink\" title=\"active revenue\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/active-revenue\/\" target=\"_blank\" rel=\"nofollow noopener\">ActiveRevenue<\/a> above:<\/p>\n<ul>\n<li>Convenient, intuitive and most importantly functional interface.<\/li>\n<li>Excellent opportunities for traffic analysis and optimization.<\/li>\n<li>Great features for fine-tuning: individual bids on Ads, Countries, Browsers, Sources.<\/li>\n<li>Big traffic volumes.<\/li>\n<li>Perhaps the most important thing for me as a Media buyer: quality traffic.<\/li>\n<li>Referral program &#8211; 5% bonus on referral spends for 90 days.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23.png\"><img decoding=\"async\" width=\"700\" height=\"146\" class=\"aligncenter size-large wp-image-20862\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23-700x146.png\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23-700x146.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23-768x160.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23-1024x214.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23-120x25.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/23.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>As can be seen in the screenshot above, during my tests I managed to optimize campaigns to be profitable.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.mobidea.com\/academy\/recommends\/active-revenue\/\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:5px;-moz-border-radius:5px;-webkit-border-radius:5px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tCreate an ActiveReveue account ActiveRevenue\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<h2><span class=\"ez-toc-section\" id=\"offers-verticals\"><\/span><strong>Offers &amp; Verticals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ad types:<\/strong> Push, Pop, Zero-click.<\/p>\n<p><strong>Cost Model:<\/strong><\/p>\n<p><strong>Verticals:<\/strong> Gaming, Dating, Adult, eCommerce, Gambling, Finance, Sweepstakes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"payments-investment\"><\/span><strong>Payments &amp; Investment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>ActiveRevenue minimum deposit:<\/strong>\u00a0$100<\/p>\n<p><strong>Payment methods:<\/strong> PayPal, Paxum, Wire Transfer, WebMoney, Payoneer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"support\"><\/span><strong>Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Dedicated Account Manager: <\/strong>Yes.<\/p>\n<p><strong>Support Response Speed:<\/strong> Good.<\/p>\n<p><strong>Support Rating:<\/strong> Good.<\/p>\n<p><strong>Contact Methods:<\/strong>\u00a024\/7 live chat.<\/p>\n","protected":false},"excerpt":{"rendered":"Hi everybody! Without further ado, we are reviewing today an international ad network, ActiveRevenue. They\u2019ve launched their network in 2012 and from that time onwards they\u2019ve been selling plenty of different advertising formats, such as Push, Pop, and Zero-click. As usual, we\u2019ll review all their targeting options, advanced statistics and ways of optimization available in&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/\">View Article<\/a>","protected":false},"author":95,"featured_media":20864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8981],"tags":[218],"learning_paths":[],"class_list":["post-20812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-networks","tag-review"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Active Revenue Review (2026) - Steps for Profitable Campaigns<\/title>\n<meta name=\"description\" content=\"Read our ActiveRevenue review and get to know how to create profitable campaigns in their platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Active Revenue Review (2026) - Steps for Profitable Campaigns\" \/>\n<meta property=\"og:description\" content=\"Read our ActiveRevenue review and get to know how to create profitable campaigns in their platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-26T15:04:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-06T11:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/02\/activerevenue-review.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valentin Shevchenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/activerevenue-review\/\",\"name\":\"Active Revenue Review (2026) - 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