{"id":20650,"date":"2020-02-14T17:36:26","date_gmt":"2020-02-14T17:36:26","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=20650"},"modified":"2020-03-03T12:09:55","modified_gmt":"2020-03-03T12:09:55","slug":"lower-cpc-with-push-ads-example-for-sweepstakes-offers","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/lower-cpc-with-push-ads-example-for-sweepstakes-offers\/","title":{"rendered":"Lower CPC with Push Ads: Example for Sweepstakes Offers"},"content":{"rendered":"

As you may already know CPC is the price model when there you pay only for clicks on your ad. One of the lowest minimum CPCs on the market is $0.003 offered by RichPush<\/a>, a push traffic ad network. However, the bid will not always stay at its minimum level and may vary significantly depending on the GEO and verticals you target.<\/p>\n

Tip:<\/strong> To decrease your CPC without any loss in conversion, RichPush suggests using a feature called SmartCPC<\/a>. It buys clicks at the cheapest price possible, lowers average CPC, and saves your budget to buy much more clicks.<\/p>\n

In turn, RichPush Insights<\/a> analytics tool helps you decide what to target. You can follow what is popular in a particular country right now, current CPC rates by country, verticals, devices, and more as fully described below.<\/p>\n

Check Insights ><\/a><\/p>\n

How it works<\/span><\/strong><\/p>\n

This guide shows you the Average CPC, Clicks by GEOs and Devices for one of the most popular verticals for push advertising: Sweepstakes<\/strong><\/a>.<\/p>\n

It\u2019s covered almost 20% of all clicks during the last half a year:<\/p>\n

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The Average CPC for Sweeps is $0.0122. Nevertheless, there is always a chance to make a CPC lower: activate SmartCPC<\/a> on the one hand and vary target GEO and Devices on the other hand.<\/p>\n

Clicks and AvgCPC by GEO<\/strong><\/span><\/p>\n

No doubt Average CPC changes significantly from country to country.<\/p>\n

It makes sense to set the goal at once: target the most popular GEO for your vertical or check where there is no competition for it.<\/p>\n

Top 5 GEOs for Sweeps are India (16% of all Clicks), Brazil (11%), Indonesia (8%), Philippines (7%), and United States (7%).<\/p>\n

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Most AvgCPCs in these countries are slightly below the world\u2019s average: $0.0046, $0.0053, $0.0065, $0.0077, and $0.0368 accordingly.<\/p>\n

Tip:<\/strong> You can check the time when AvgCPC in certain GEO drops and buy traffic for a cheaper price.<\/p>\n

As an example, for Sweepstakes it looks as follows:<\/p>\n

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Clicks and AvgCPC by Device<\/strong><\/span><\/p>\n

Most clicks on Sweeps offers come from Mobile devices: almost 90%. By the way, this tendency works for most offers.<\/p>\n

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The AvgCPC for mobiles equals $0.012 – you can see that on the more detailed graphs below.<\/p>\n

What else RichPush Insights let you know:<\/strong><\/p>\n