{"id":20560,"date":"2020-01-29T16:49:55","date_gmt":"2020-01-29T16:49:55","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=20560"},"modified":"2020-01-29T16:49:55","modified_gmt":"2020-01-29T16:49:55","slug":"state-of-push-advertising","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/","title":{"rendered":"The State of the Push Advertising Industry in 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#whats-the-deal-with-push-advertising\" >What&#8217;s The Deal with Push Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#how-will-this-affect-affiliates\" >How Will This Affect Affiliates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#what-does-this-mean-for-webmasters-growing-their-database\" >What Does This Mean for Webmasters Growing Their Database?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#whats-the-impact-on-seo\" >What&#8217;s the Impact on SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"whats-the-deal-with-push-advertising\"><\/span>What&#8217;s The Deal with Push Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of rumors that may startle the internet with what push advertising may be and what the state of the push industry might be at. Recently <a href=\"https:\/\/www.searchenginejournal.com\/chrome-push-notification-blocker\/342593\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> published a blog post about what Chrome 80 might do to current push database owners.<\/p>\n<p>A new version of Chrome will be released on February 4, 2020. A lot of chrome browsers will be updated and the update will affect desktop push notification alerts. It will not full block push notifications BUT it will block requests to push notifications.<\/p>\n<p>The issue here is that it will automatically be blocked based on the user who constantly blocks push notifications. The other scenario is more of a learning phase for Google Chrome. It will be for websites with low optin rates and automatic blocking will be enabled as it gathers more and more data.<\/p>\n<p>What is happening here is Google is trying to take users\u2019 privacy seriously and trying to promote push alerts that are not abusive. When an alert is available there will be a Bell icon in your browser and I bet less than 1% of you will even care what that means.<\/p>\n<p>For us, ad networks and affiliates growing a database means that the optins rates will be very low. I\u2019m very curious to see how push networks will adapt to this new update coming in on February 4, 2020.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-will-this-affect-affiliates\"><\/span><strong>How Will This Affect Affiliates?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In one way I can see the quality of traffic dramatically dipping. The reason for this is because I believe there are a lot of ad networks out there that actually broker off each other. This will definitely kill off the ones that do not grow their own database.<\/p>\n<p>For those that do grow their database, Google will automatically block these push if it \u201cfeels\u201d like you\u2019re spam. Google has information from every person\u2019s browser on what they\u2019re blocking and will mostly use that information to determine which sites deserve and which domains don\u2019t deserve your attention.<\/p>\n<p>Simply going to your settings, privacy and then notifications you\u2019ll see all the sites you\u2019ve blocked. I&#8217;m pretty sure Google already tallied which of these sites are bad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-this-mean-for-webmasters-growing-their-database\"><\/span><strong>What Does This Mean for Webmasters Growing Their Database?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This means that your domain can be flagged and less than 1% of the people will even notice that bell in the browser that Google is going to display.<\/p>\n<p>The optin will most likely decrease by almost 100% overnight. This is going to just affect new alerts, not previous ones, BUT will probably immediately decrease in quality too, I figure.<\/p>\n<p>In the end, this will affect all sides, the traffic owners, the database owners, and the affiliates. Traffic will decrease in quality because there will be less optins.<\/p>\n<p>Google will start learning if people are getting annoyed and then just stop the alerts altogether. The affiliates won\u2019t have the right traffic source to advertise on and the database owners are now losing an asset similar to email that will become useless over time.<\/p>\n<p>I think the biggest scare will be on mobile phones. If this transfers over to mobile, then push notifications as a traffic source will definitely die. I buy mostly mobile and in my opinion, if it actually transfers to mobile, then it will definitely affect ad networks.<\/p>\n<p>I believe push will continue to grow. I knew that there was going to be a change with how push is limited but I didn\u2019t think it would be such a big change, especially with Chrome trying to figure out which domains are bad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-the-impact-on-seo\"><\/span><strong>What&#8217;s the Impact on SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My friends at Mobidea Academy asked <a href=\"https:\/\/www.robbierichards.com\/\" target=\"_blank\" rel=\"noopener\">Robbie Richards<\/a>, an SEO expert, to share his thoughts on this topic, which I share here with you below..<\/p>\n<p>When used properly, push notifications may provide a great vehicle for generating return traffic and repeat conversions. Think about how blogs use it to push new posts, or how companies like Uber use them to notify customers or rate drops or driver arrivals. If the content is relevant and personalized, it\u2019s going to enrich the user\u2019s experience.<\/p>\n<p>On the other hand, many sites use them abusively to push affiliate offers and ads, or just send notifications too often. This results in a lot of opt-outs, which will be a strong signal to Google when Chrome 80 comes out, as this engagement will likely result in the rest of push notifications for these companies getting blocked too.<\/p>\n<p>While push notifications don&#8217;t directly impact SEO, they can provide some indirect benefit in the form of repeat traffic that generally has a longer time on site, lower bounce rates, and higher time on page). These engagement signals can potentially help SEO in the long term.<\/p>\n<p>That said, I\u2019d advise companies using Push Notifications to segment their audiences well so that they are serving only the most relevant content to users, and only send them every week or so at most to avoid fatigue and opt-outs.<\/p>\n","protected":false},"excerpt":{"rendered":"What&#8217;s The Deal with Push Advertising? There are a lot of rumors that may startle the internet with what push advertising may be and what the state of the push industry might be at. Recently Search Engine Journal published a blog post about what Chrome 80 might do to current push database owners. A new&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/\">View Article<\/a>","protected":false},"author":137,"featured_media":20578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[],"learning_paths":[],"class_list":["post-20560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of the Push Advertising Industry in 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of the Push Advertising Industry in 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-29T16:49:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/01\/Push_not.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ian Fernando\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/\",\"name\":\"The State of the Push Advertising Industry in 2020\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/01\/Push_not.png\",\"datePublished\":\"2020-01-29T16:49:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/311df0ced7d6521492fde4e74abcd474\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/01\/Push_not.png\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2020\/01\/Push_not.png\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/state-of-push-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The State of the Push Advertising Industry in 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/311df0ced7d6521492fde4e74abcd474\",\"name\":\"Ian Fernando\",\"description\":\"Ian is a young self-made man who\u2019s been online and living off the internet for over 15 years now. 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