{"id":19889,"date":"2019-11-05T16:56:27","date_gmt":"2019-11-05T16:56:27","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=19889"},"modified":"2023-05-16T16:27:39","modified_gmt":"2023-05-16T15:27:39","slug":"best-competitive-intelligence-tools-list","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/","title":{"rendered":"The Best Competitive Intelligence Tools You Should Consider Using"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1914946178\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>When it comes to marketing and our online presence, we don\u2019t just live in bubbles where our actions are the only ones that impact us; instead, our businesses are heavily influenced by both the overall market and what our competitors are doing, too.<\/p>\n<p>It\u2019s essential to understand how we fit into the puzzle, what we can do differently, and how to outperform what our competitors are currently doing.<\/p>\n<p>Competitive analysis tools can help you assess all of this, giving you insight into who is outperforming you and what you can do to change that.<\/p>\n<p>In this post, I&#8217;ve carefully selected 8 strong, well-rounded tools that will yield the most data possible.<\/p>\n<p>These tools are particularly valuable to experienced marketers, as they can be trusted for accuracy, provide regular updates, and save you a ton of time in the process.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#list-of-the-best-competitive-intelligence-tools\" >List of The Best Competitive Intelligence Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#1-semrush-traffic-analytics\" >1. SEMrush Traffic Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#2-similarweb\" >2. SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#3-sprout-social\" >3. Sprout Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#4-wappalyzer\" >4. Wappalyzer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#5-owletter\" >5. Owletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#6-moz\" >6. Moz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#7-alexa\" >7. Alexa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#8-buzzsumo\" >8. BuzzSumo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#bonus-quick-tips-to-using-competitor-research\" >Bonus: Quick Tips to Using Competitor Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"list-of-the-best-competitive-intelligence-tools\"><\/span><strong>List of The Best Competitive Intelligence Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-semrush-traffic-analytics\"><\/span><strong>1. <a class=\"thirstylink\" title=\"semrush competitive research\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-competitive-research\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush Traffic Analytics<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of the tools on this list are really great at one or two things, with a few offering stronger suites of tools.<\/p>\n<p>SEMrush, however, is proud to offer a truly extensive suite of marketing tools that can provide invaluable competitive analysis.<\/p>\n<p>For competitor research and benchmarking, a real must is <a class=\"thirstylink\" title=\"semrush competitive research\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-competitive-research\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush Traffic Analytics<\/a>.<\/p>\n<p>It is an all-in-one solution that quickly gives you insight into any other company\u2019s website traffic stats.<\/p>\n<p>You can benchmark yourself against competitors or compare your rivals with each other.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3320497279\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>You\u2019ll immediately see strong visualizations (that can be exported to PNG) and get a clear idea of the competition: from traffic overview to performance of specific pages.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19912 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics-700x953.png\" alt=\"SEMrush Traffic Analytics\" width=\"700\" height=\"953\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics-700x953.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics-250x340.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics-768x1046.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics-752x1024.png 752w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics-120x163.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/SEMrush-Traffic-Analytics.png 1175w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a class=\"thirstylink\" title=\"semrush competitive research\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-competitive-research\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush Traffic Analytics<\/a> can show you a number of different metrics, including full mobile stats.<\/p>\n<p>You can see the top landing pages from your site and your competitors, and compare metrics like visit duration, numbers of visitors, bounce rate, traffic sources, and traffic by geography.<\/p>\n<p>You can also see how your audiences are overlapping with your competitors. Subscribers get access to historical data starting in April 2016.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19908 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM-700x374.png\" alt=\"\" width=\"700\" height=\"374\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM-700x374.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM-250x134.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM-768x410.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM-1024x547.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM-120x64.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-12-at-5.20.28-PM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>In addition to SEMrush Traffic Analytics, <a class=\"thirstylink\" title=\"semrush home\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-home\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush<\/a> offers a full range of competitive intelligence tools.<\/p>\n<p>You can see what keywords your competitors are ranking for organically and for paid advertising and how much they\u2019re paying.<\/p>\n<p>Check out their backlink profile, and use the social analytics features to see how they\u2019re performing on different social channels.<\/p>\n<p>All of this together creates a true big-picture view, which is so much more valuable than just a few simple metrics.<\/p>\n<p><strong>Why this tool made our list:<\/strong> <a class=\"thirstylink\" title=\"semrush home\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-home\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush Traffic Analytics<\/a> is the most useful for comparing specific competitors, researching new markets and niches, and finding ground for strategic and tactical moves.<\/p>\n<p>The tool includes features like Audience Overlap and Top Pages which are quite rare for the niche.<\/p>\n<p>Furthermore, SEMrush offers the most well-rounded and extensive suite of tools to date.<\/p>\n<p>By the way, you can SEMrush Traffic Analytics right now. <a class=\"thirstylink\" title=\"semrush competitive research\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-competitive-research\/\" target=\"_blank\" rel=\"nofollow noopener\">Follow the link to get your free 14-day trial<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-similarweb\"><\/span>2. <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a> is probably the most used tool to <a href=\"https:\/\/www.mobidea.com\/academy\/similarweb-vs-semrush-website-traffic\/\" target=\"_blank\" rel=\"noopener\">compare website traffic<\/a>.<\/p>\n<p>It provides a strong analytics program that can help you do everything from identify emerging competitors in your industry to identify what strategies they may be using.<\/p>\n<p>Just make sure that your target markets are included in your subscription, as each country database is purchased separately.<\/p>\n<p>In addition to keeping an eye on your own performance, you can see how your metrics are aligning with your competitors, getting a better understanding of how you measure up.<\/p>\n<p>This platform shows you where you stand against your competitors in terms of referral traffic, marketing channels, overall engagement, search traffic and terms, and more.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19907 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-700x394.png\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-700x394.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-250x141.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-768x432.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-1024x577.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-760x428.png 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-623x351.png 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-316x177.png 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-150x84.png 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM-120x68.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.47.31-PM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>SimilarWeb also has a strong audience insights platform, giving you a better understanding of what niches of the overall target audience you\u2019re getting and how it compares to the traffic and audience segments your competition is receiving.<\/p>\n<p>This is key, because it can highlight the key sections of your audience that you may be missing and give you some insight on how to better connect with them, especially since you can also keep an eye on whose funnels are most successful at driving conversions, too.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19901 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM-700x374.png\" alt=\"\" width=\"700\" height=\"374\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM-700x374.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM-250x134.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM-768x410.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM-1024x547.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM-120x64.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-01-at-11.52.11-PM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><em>Note:<\/em> choose the type of subscription carefully, as the basic plan will only give you access to the 12-month data.<\/p>\n<p><strong>Why this tool made our list:<\/strong> <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a>\u2019s overall analytics are strong, but their most unique feature is the funnel visualization. Being able to see how you\u2019re driving conversions \u2014 and who is more successful \u2014 is incredibly valuable.<\/p>\n<p><em><strong>Read also:\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\/similarweb-vs-semrush-website-traffic\/\" target=\"_blank\" rel=\"noopener\">SimilarWeb vs SEMrush Traffic Analytics \u2013 Website Traffic Comparison Case Study<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-sprout-social\"><\/span><strong>3. <a href=\"https:\/\/sproutsocial.com\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/sproutsocial.com\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a> has in-depth competitor analytics tools for data and intelligence with a strong basis in social data, including social listening.<\/p>\n<p>This competitive analytics platform can tell you a great deal about what people are saying about your competition, along with helping you to keep an eye on what they\u2019re up to.<\/p>\n<p>You can also glean access into information about their top performing social posts, overall engagement, and see their growth on social.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19899 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM-700x432.png\" alt=\"sprout social\" width=\"700\" height=\"432\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM-700x432.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM-250x154.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM-768x474.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM-1024x632.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM-120x74.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.13-AM.png 1286w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This can give you a condensed version of their overall content strategies, showing you what they\u2019re discussing and what your audience is finding engaging and how your content is holding up.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19894 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM-700x407.png\" alt=\"\" width=\"700\" height=\"407\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM-700x407.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM-250x145.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM-768x446.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM-1024x595.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM-120x70.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-1.59.40-AM.png 1308w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The downside here: Sprout Social is a social-heavy tool, so while it offers more valuable insights into social data that most of the other tools don\u2019t, it doesn\u2019t hold a candle to the data you can get from overall site analytics if that\u2019s what you\u2019re looking for.<\/p>\n<p><strong>Why this tool made our list:<\/strong> Sprout Social\u2019s social listening tool and social analytics can help you assess what people are saying about your competitors and what they\u2019re doing on social. You\u2019ll gain insights into their strategies and what people are saying about them overall.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-wappalyzer\"><\/span><strong>4. <a href=\"https:\/\/www.wappalyzer.com\" target=\"_blank\" rel=\"noopener\">Wappalyzer<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.wappalyzer.com\" target=\"_blank\" rel=\"noopener\">Wappalyzer<\/a> is a hyper-focused tool, and it only does one job but it does it definitively well.<\/p>\n<p>This browser add-on will instantly show you the specific technologies that are being used on the site you\u2019re currently viewing.<\/p>\n<p>The extension is easy to use, and the insight it can offer can\u2019t really be found in many other resources on this list.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19914 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM-700x349.png\" alt=\"\" width=\"700\" height=\"349\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM-700x349.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM-250x125.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM-768x383.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM-1024x511.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM-120x60.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.19.03-AM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Take a look at what technology and extensions your competitors are using!<\/p>\n<p>You may notice, for example, that all of your competitors ranking well in the SERPs are using <a href=\"https:\/\/www.mobidea.com\/academy\/best-wordpress-seo-plugins\/\">SEO plugins<\/a> to optimize their pages for specific keywords.<\/p>\n<p>Or, you may find that those with the highest number of sales have integrations with email software like Mailchimp that can distribute autoresponder campaigns.<\/p>\n<p><strong>Why this tool made our list:<\/strong> Wappalyzer helps you see what specific technologies other sites are using and then improve your own results in terms of improved traffic, engagement, and even sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-owletter\"><\/span><strong>5. <a href=\"https:\/\/www.owletter.com\/\" target=\"_blank\" rel=\"noopener\">Owletter<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is another highly specialized tool, but it looks at something hardly any other CI service does.<\/p>\n<p>Owletter is an email competitor research tool, giving you a deep-dive of info on what offers your competitors are running, when their sales are running, how they announce net products, and even what subject lines they\u2019re using to boost email open rates.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19910 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM-700x544.png\" alt=\"\" width=\"700\" height=\"544\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM-700x544.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM-250x194.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM-768x597.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM-1024x796.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM-120x93.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.21.51-AM.png 1058w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This can tell you a lot about what your audience wants to see and what they respond to.<\/p>\n<p><strong>Why this tool made our list:<\/strong> With Owletter, you can gain detailed insight into what\u2019s working in your competitors\u2019 email campaigns and what strategies they\u2019re currently using.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-moz\"><\/span><strong>6. <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a> has a strong competitive research suite of tools, offering detailed information on their keyword usage, domain authority, position ranking, and more.<\/p>\n<p>Their analytics tool is one of the big ones, and it\u2019s well-established in the industry.<\/p>\n<p>Its audit capabilities can give you plenty of data on what\u2019s happening on your site (technically and strategically) and what\u2019s going on in your competitors sites.<\/p>\n<p>The platform also offers cursory social media analytics, giving you a big-picture view of what\u2019s happening.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19902 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM-700x453.png\" alt=\"\" width=\"700\" height=\"453\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM-700x453.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM-250x162.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM-768x497.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM-1024x663.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM-120x78.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.45.07-AM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This is a solid tool for crawling your competitors\u2019 sites and comparing them to your own.<\/p>\n<p>Included in the suite is the ability to check your competitor\u2019s backlink profile and look for the other sites (and other factors) that may be improving or hurting their domain authority.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2538925852\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Since Moz developed the domain authority score, this is all tied in seamlessly, giving you a clear look at how well everything fits together.<\/p>\n<p><strong>Why this tool made our list:<\/strong> Moz has an extensive suite of tools that can give you insight into what your competitors are doing both strategically and technically.<\/p>\n<p>The best feature is the ability to see how your competitors\u2019 backlink profiles impact their domain authority.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-alexa\"><\/span><strong>7. <a href=\"https:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"noopener\">Alexa<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"noopener\">Alexa<\/a> is an analytics program from Amazon that has some great audience research features.<\/p>\n<p>This tool is lightning-fast, and will show you how each site you\u2019re searching for holds up against their industry\u2019s standards.<\/p>\n<p>You can see how they compare in site traffic, bounce rate, linking, and ranking overall.<\/p>\n<p>The tool also recommends several tools with audience overlap, so you may even be able to identify new competitors you didn\u2019t know you had and what channels are driving the most traffic to each one.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19903 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM-700x489.png\" alt=\"\" width=\"700\" height=\"489\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM-700x489.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM-250x175.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM-768x537.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM-1024x716.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM-120x84.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.50.47-AM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Alexa also has a ton of keyword information, showing you which are driving traffic to other sites, giving you new ideas for content.<\/p>\n<p>This is closely integrated with their audience and demographic data, which may be among the most advanced on the list.<\/p>\n<p>See your competitors\u2019 audience\u2019s interests, how much overlap you have with different competitors, and how they\u2019re engaging with the site.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19905 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM-700x487.png\" alt=\"\" width=\"700\" height=\"487\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM-700x487.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM-250x174.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM-768x534.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM-1024x712.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM-120x83.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.52.44-AM.png 1600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><strong>Why this tool made our list:<\/strong> Alexa is strong overall, but the audience details are the reason why you should choose this tool.<\/p>\n<p>The audience overlap feature is useful, and its data is deeper than some surface-level demographics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-buzzsumo\"><\/span><strong>8. <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">BuzzSumo<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\">BuzzSumo<\/a> is a content-oriented competitor analysis tool, and it\u2019s great for helping you identify what your audience really wants to see in terms of topics for blog posts, lead magnets, and more.<\/p>\n<p>You can use this tool to identify new competitors and see what they\u2019re doing with their content marketing.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19913 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-700x386.png\" alt=\"\" width=\"700\" height=\"386\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-700x386.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-250x138.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-768x423.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-1024x564.png 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-150x84.png 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM-120x66.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-08-02-at-2.58.48-AM.png 1438w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You can see how long their blog posts are, what types of mediums are being used, and quickly assess the top-performing content in your industry.<\/p>\n<p>Since content can tell you a great deal about your audience, their pain points, and how to attract them to your site, this can be incredibly valuable.<\/p>\n<p><strong>Why this tool made our list:<\/strong> If you want to focus on content-oriented competitive intelligence, BuzzSumo is a tool for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bonus-quick-tips-to-using-competitor-research\"><\/span><strong>Bonus: Quick Tips to Using Competitor Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These 8 competitor analysis tools are all exceptionally useful, but in order to get true value from them, you need to understand how to take the data you\u2019re gaining and leverage it to your advantage.<\/p>\n<p>The key will be to use the metrics you\u2019re seeing and look at what\u2019s driving them.<\/p>\n<p>You won\u2019t simply want to see that your competitor is getting more traffic via search than you and leave it at that; you want to do some digging into their keywords and strategies to understand why.<\/p>\n<p>Here are a few specific ways you can use what you learn in your competitor research to improve your own site\u2019s performance and potentially even outperform them:<\/p>\n<ul>\n<li>Examine their site traffic and then look at factors like their backlink profile, SERP positioning, and the keywords they\u2019re bidding on to understand which are helping them to succeed. Website traffic analysis is key to getting a general overview of what each company is doing in the industry and then being able to assess their strategies and tactics in detail.<\/li>\n<li>Leverage your competitor\u2019s best keywords for yourself, outbidding them in PPC campaigns if you\u2019re unable to beat them organically.<\/li>\n<li>Take a look at your competitors\u2019 backlink profiles; you may find that they\u2019re more diverse, and that you get a few ideas about new publications you can submit guest posts to. You can also develop your backlink connections into real co-marketing partnerships, establishing who is linking to content into your industry and find ways to establish relationships with them.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having strong competitive intelligence knowledge is an important part of all marketing work, and these competitor analysis tools will help you do exactly that.<\/p>\n<p>Each of these eight tools was carefully selected for their value and the sheer amount of data they can offer brands who want to improve their positioning online.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-19931 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1-700x1050.png\" alt=\"competitive intelligence tools infographic\" width=\"700\" height=\"1050\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1-700x1050.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1-250x375.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1-768x1152.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1-683x1024.png 683w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1-120x180.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/11\/ENGTop_8_Competitive_Intelligence_Tools_for_Marketers-1.png 1067w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-904486721\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"When it comes to marketing and our online presence, we don\u2019t just live in bubbles where our actions are the only ones that impact us; instead, our businesses are heavily influenced by both the overall market and what our competitors are doing, too. It\u2019s essential to understand how we fit into the puzzle, what we&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/best-competitive-intelligence-tools-list\/\">View Article<\/a>","protected":false},"author":16,"featured_media":19934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8962],"tags":[218],"learning_paths":[],"class_list":["post-19889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-picks","tag-review"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Competitive Intelligence Tools in 2026 [Tested]<\/title>\n<meta name=\"description\" content=\"Check the list of the best competitive intelligence tools you should be using. 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