{"id":18671,"date":"2019-08-06T17:53:20","date_gmt":"2019-08-06T16:53:20","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=18671"},"modified":"2023-06-21T14:19:20","modified_gmt":"2023-06-21T13:19:20","slug":"theoptimizer-review","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/","title":{"rendered":"TheOptimizer Review"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3288884361\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#what-is-theoptimizer\" >What is TheOptimizer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#theoptimizer-advantages\" >TheOptimizer Advantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#connecting-to-theoptimizer\" >Connecting to TheOptimizer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#optimizing-your-campaigns\" >Optimizing Your Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#optimizing-publishers\" >Optimizing Publishers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#optimizing-ads\" >Optimizing Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#changing-bids\" >Changing Bids<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#bulk-campaigns-creator\" >Bulk Campaigns Creator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#google-analytics-and-adsense-optimization\" >Google Analytics and AdSense Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#promo-code\" >Promo Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#theoptimizer-mobile\" >TheOptimizer Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#theoptimizer-native\" >TheOptimizer Native<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#xoptimizer\" >xOptimizer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For many years access to automatic campaign management and optimization has been a luxury that only a few <a href=\"https:\/\/www.mobidea.com\/academy\/super-affiliate\/\" target=\"_blank\" rel=\"noopener\">super affiliates<\/a> could have access to.<\/p>\n<p>Mainly thanks to their programming skills or high budgets at their disposal. This gave them an &#8220;unfair advantage&#8221; over their competition.<\/p>\n<p>Things have changed nowadays. Automation tools are accessible to everyone, and more importantly, such <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">tools<\/a> have become a \u201cmust have\u201d instead of \u201cnice to have\u201d.<\/p>\n<p>The leading tool in automation for media buyers right now is TheOptimizer.<\/p>\n<p>It can optimize your <a href=\"https:\/\/www.mobidea.com\/academy\/best-native-ad-networks\/\" target=\"_blank\" rel=\"noopener\">Native<\/a>, Mobile and <a href=\"https:\/\/www.mobidea.com\/academy\/adult-ad-networks-analysis\/\" target=\"_blank\" rel=\"noopener\">Adult traffic<\/a>.<\/p>\n<p>In this review, we will go through some of the main features and functionalities of the TheOptimizer platforms:<\/p>\n<ul>\n<li><a class=\"thirstylink\" title=\"the optimizer mobile\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Mobile<\/a><\/li>\n<li><a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Native<\/a><\/li>\n<li><a class=\"thirstylink\" title=\"the optimizer adult\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-adult\/\" target=\"_blank\" rel=\"nofollow noopener\"> xOptimizer<\/a><\/li>\n<\/ul>\n<p>But first, let\u2019s start with the basics!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-theoptimizer\"><\/span><strong>What is TheOptimizer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TheOptimizer is an automated campaign management and optimization platform.<\/p>\n<p>It allows you to automatically block\/activate publishers, ads or automatically change bids and budgets on your behalf, and much more, based on the conditions you want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"theoptimizer-advantages\"><\/span><strong>TheOptimizer Advantages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to share a proper platform review with you, we took the time to test it ourselves as well as ask some of their current users about their experience and advantages they gained while using TheOptimizer.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-909227107\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<ul>\n<li>It doesn\u2019t compromise the current campaign setup in order to be able to use it.<\/li>\n<li>It automatically matches traffic sources and <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\/\" target=\"_blank\" rel=\"noopener\">affiliate tracker<\/a> campaigns, and accurately aggregates clicks, spend and revenue in one place.<\/li>\n<li>You are able to do <a href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/\" target=\"_blank\" rel=\"noopener\">dayparting<\/a> and automate your bidding strategy to keep up with the competition without losing traffic.<\/li>\n<li>With 20+ integrated traffic sources, it\u2019s super easy to scale profitable campaigns into other traffic sources while still maintaining full control over their performance on autopilot.<\/li>\n<li>You have more time to work on your campaign\u2019s content which coupled with automated campaign optimization, helps on getting better results.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"connecting-to-theoptimizer\"><\/span><strong>Connecting to TheOptimizer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you first create an account an account on <a class=\"thirstylink\" title=\"the optimizer mobile\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Mobile<\/a>, <a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Native<\/a> or <a class=\"thirstylink\" title=\"the optimizer adult\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-adult\/\" target=\"_blank\" rel=\"nofollow noopener\">xOptimizer<\/a> the first thing you need to do is connect the traffic sources and tracking platforms through the <em>Account Wizard<\/em>.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"363\" class=\"size-large wp-image-18743 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/Webp.net-resizeimage-700x363.gif\" alt=\"theoptimizer account wizard\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/Webp.net-resizeimage-700x363.gif 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/Webp.net-resizeimage-250x130.gif 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/Webp.net-resizeimage-768x399.gif 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/Webp.net-resizeimage-1024x532.gif 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/Webp.net-resizeimage-120x62.gif 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Here\u2019s a step-by-step breakdown of the process:<\/p>\n<ul>\n<li>Step 1: Add a new traffic source &gt; Select and enter the traffic source connection info &gt; Save and click Next.<\/li>\n<li>Step 2: Add a new tracking platform &gt; Select and enter your tracker connection info &gt; Save and click Next.<\/li>\n<li>Step 3: Link the traffic source account you connected on Step 1 with the corresponding traffic source connection found on your tracker, then click finish.<\/li>\n<\/ul>\n<p>In the Step 3, you will get a list of the required tracking tokens for each traffic source.<\/p>\n<p>In case any of them is missing, simply update your traffic source configuration on your tracker then click finish.<\/p>\n<p>Once you\u2019ve successfully finished the connection process, your campaigns should be listed in the Campaign\u2019s tab in about 10 minutes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"optimizing-your-campaigns\"><\/span><strong>Optimizing Your Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your campaigns are visible on your TheOptimizer account, you can start creating various automatic optimization rules.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimizing-publishers\"><\/span><strong>Optimizing Publishers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Like with most traffic sources the first thing you need to do is get rid of your worst performing publishers\/widgets that are hurting your campaigns ROI.<\/p>\n<p>For instance, you can block all publishers\/widgets based on their spent, click-through rate or even landing page click-through rate (example below).<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/publisher-rule-a.png\"><img decoding=\"async\" class=\"aligncenter wp-image-18695 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/publisher-rule-a-700x681.png\" alt=\"publisher rule\" width=\"700\" height=\"681\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/publisher-rule-a-700x681.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/publisher-rule-a-250x243.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/publisher-rule-a-120x117.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/publisher-rule-a.png 737w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimizing-ads\"><\/span><strong>Optimizing Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When running native, push or adult traffic, besides optimizing your campaigns on the publisher level, you need to optimize your campaigns on the ad level as well.<\/p>\n<p>This way you make sure that you are keeping your best-performing image and headline combinations in terms of click-through rate, conversion rate as well as cost per acquisition.<\/p>\n<p>Here\u2019s an example rule:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/content-rule-a.png\"><img decoding=\"async\" class=\"aligncenter wp-image-18698 size-large\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/content-rule-a-700x760.png\" alt=\"content rule\" width=\"700\" height=\"760\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/content-rule-a-700x760.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/content-rule-a-250x271.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/content-rule-a-120x130.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/content-rule-a.png 736w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"changing-bids\"><\/span><strong>Changing Bids<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019re done with creating your publisher and ad (content) auto-optimization rules, you need to make sure you\u2019re placing the right bid for remaining potentially profitable publishers and ads.<\/p>\n<p>Of course, bidding strategies vary a lot from the traffic source.<\/p>\n<p>As for example, when running campaigns on <a href=\"https:\/\/www.mobidea.com\/academy\/zeropark-review\/\" target=\"_blank\" rel=\"noopener\">Zeropark<\/a> you have the ability to bid on the campaign, source and target level. When running on <a href=\"https:\/\/www.mobidea.com\/academy\/popads-review\/\" target=\"_blank\" rel=\"noopener\">PopAds<\/a> you can place bids on the campaign level only.<\/p>\n<p>In case you&#8217;re running native or adult, like with the above sources, you have specific bidding capabilities that can go from the campaign level, to the publisher level as well as ad (content) level.<\/p>\n<p>Hopefully, TheOptimizer has handled such bidding capabilities pretty well in their interface, streamlining personalized bidding functions for each traffic source. This way, instead of manually changing bids on each campaign, publisher (widget) or ad (content), you can have an automatic rule that takes care of that for you.<\/p>\n<p>One of the best things is that you can tell their system what is the minimum and maximum bid you are willing to pay which adds an extra security level against wrongly placed bids.<\/p>\n<p>Check out the following rule which aims at maintaining a stable 30% ROI. \ud83d\ude09<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"827\" class=\"size-large wp-image-18701 aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/bid-rule-pcnt-700x827.png\" alt=\"bid rule \" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/bid-rule-pcnt-700x827.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/bid-rule-pcnt-250x295.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/bid-rule-pcnt-120x142.png 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/08\/bid-rule-pcnt.png 719w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><strong>Additional explanation:<\/strong><\/p>\n<p>As you might notice in the above example, TheOptimizer will automatically increase or decrease the bids every 20minutes based on the actual performance of a section, making sure you\u2019re getting a minimum 30% ROI on converting sections.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"bulk-campaigns-creator\"><\/span><strong>Bulk Campaigns Creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though this feature is available in <a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Native<\/a> only, it helps with launching your campaigns way more quickly than going through the interface of your traffic source.<\/p>\n<p>Like with other traffic types, native also quite often requires different bids depending on the targeted devices and when creating campaigns through TheOptimizer Native.<\/p>\n<p>You go through the creation process only once for all different targeted devices.<\/p>\n<p>Here\u2019s a quick example video that shows how easy it is to create 3 campaigns with 16 ad variations each in 1 single flow.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bulk Campaign Creation - TheOptimizer Native\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3h-jJ7pSfAo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-analytics-and-adsense-optimization\"><\/span><strong>Google Analytics and AdSense Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is one of the newest functionalities that TheOptimizer released on <a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">their Native platform<\/a>.<\/p>\n<p>If you\u2019ve been doing native for quite some time, you may have already seen some <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\" target=\"_blank\" rel=\"noopener\">landing pages<\/a> or blogs that are monetizing their paid traffic through <a href=\"https:\/\/www.google.com\/adsense\/start\/\">Google AdSense<\/a>. And since AdSense is natively integrated into <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, you are able to auto-optimize your campaigns through <a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Native<\/a> for maximum performance based on metrics like AdSense Revenue, AdSense Ad Clicks, Earnings per AdSense Clicks and so on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"promo-code\"><\/span><strong>Promo Code<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you might imagine going through all the single features of TheOptimizer platforms would require way more than just a review.<\/p>\n<p>However, we\u2019re briefly breaking down the three platforms below in order to make it easier for you to choose the right one for your needs:<\/p>\n<ul>\n<li><a class=\"thirstylink\" title=\"the optimizer mobile\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Mobile<\/a><\/li>\n<li><a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Native<\/a><\/li>\n<li><a class=\"thirstylink\" title=\"the optimizer adult\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-adult\/\" target=\"_blank\" rel=\"nofollow noopener\">xOptimizer<\/a><\/li>\n<\/ul>\n<p>Also, don\u2019t miss the special discount included in the links of each platform \ud83d\ude09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"theoptimizer-mobile\"><\/span><strong>TheOptimizer Mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"thirstylink\" title=\"the optimizer mobile\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Mobile<\/a> focus mostly on Pop, Redirect and Push traffic.<\/p>\n<p>It&#8217;s connected via API to traffic sources like <a class=\"thirstylink\" title=\"Propeller Ads\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/propeller-ads-signup\/\" target=\"_blank\" rel=\"nofollow noopener\">PropellerAds<\/a>, <a class=\"thirstylink\" title=\"zeropark\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/zeropark\/\" target=\"_blank\" rel=\"nofollow noopener\">Zeropark<\/a>, <a class=\"thirstylink\" title=\"PopAds\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/popads\/\" target=\"_blank\" rel=\"nofollow noopener\">PopAds<\/a>, <a class=\"thirstylink\" title=\"popcash\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/popcash\/\" target=\"_blank\" rel=\"nofollow noopener\">PopCash<\/a>, <a class=\"thirstylink\" title=\"clickadu\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/clickadu\/\" target=\"_blank\" rel=\"nofollow noopener\">Clickadu<\/a>, <a class=\"thirstylink\" title=\"ExoClick\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/exoclick-homepage\/\" target=\"_blank\" rel=\"nofollow noopener\">ExoClick<\/a>, <a class=\"thirstylink\" title=\"PlugRush\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/plugrush\/\" target=\"_blank\" rel=\"nofollow noopener\">PlugRush<\/a>, <a class=\"thirstylink\" title=\"hilltopads\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/hilltopads\/\" target=\"_blank\" rel=\"nofollow noopener\">HilltopAds<\/a>, and <a class=\"thirstylink\" title=\"rtx platform\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/rtx-platform\/\" target=\"_blank\" rel=\"nofollow noopener\">RTX Platform<\/a>.<\/p>\n<p>If you\u2019re still optimizing manually over these traffic sources, this is the right moment to try doing that automatically especially for fast-moving traffic like this.<\/p>\n<p><a class=\"thirstylink\" title=\"the optimizer mobile\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">Click here to get up to 70% Off your first month.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"theoptimizer-native\"><\/span><strong>TheOptimizer Native<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unless you have a huge media buying team that monitors and optimizes your native advertising campaigns from different locations and time zones, <a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">TheOptimizer Native<\/a> is a must!<\/p>\n<p>It is integrated via API with all main native ad networks like <a class=\"thirstylink\" title=\"MGID\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/mgid\/\" target=\"_blank\" rel=\"nofollow noopener\">MGID<\/a>, <a class=\"thirstylink\" title=\"revcontent\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/revcontent\/\" target=\"_blank\" rel=\"nofollow noopener\">RevContent<\/a>, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noopener\">Outbrain<\/a>, <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noopener\">Taboola<\/a>, <a href=\"https:\/\/gemini.yahoo.com\/\" target=\"_blank\" rel=\"noopener\">Yahoo Gemini<\/a>, <a class=\"thirstylink\" title=\"adskeeper bonus\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adskeeper-bonus\/\" target=\"_blank\" rel=\"nofollow noopener\">Adskeeper<\/a>, <a href=\"https:\/\/www.content.ad\/\" target=\"_blank\" rel=\"noopener\">ContentAd<\/a> and <a class=\"thirstylink\" title=\"Voluum Homepage\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/voluum-homepage\/\" target=\"_blank\" rel=\"nofollow noopener\">VoluumDSP<\/a>.<\/p>\n<p>Plus, it comes with Google Analytics and AdSense integration, which puts no boundaries to the ways you monetize your paid traffic or products you promote.<\/p>\n<p><a class=\"thirstylink\" title=\"the optimizer native\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-native\/\" target=\"_blank\" rel=\"nofollow noopener\">Click here to get up to 70% Off your first month.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"xoptimizer\"><\/span><strong>xOptimizer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Last but not least, <a class=\"thirstylink\" title=\"the optimizer adult\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-adult\/\" target=\"_blank\" rel=\"nofollow noopener\">xOptimizer<\/a> is exclusively dedicated to automating your campaign\u2019s optimization process on adult display traffic sources.<\/p>\n<p>If you\u2019ve been in affiliate marketing for quite some time, you should already know the importance of automated bidding and consistent optimization traffic sources like <a class=\"thirstylink\" title=\"ExoClick\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/exoclick-homepage\/\" target=\"_blank\" rel=\"nofollow noopener\">ExoClick<\/a>, <a class=\"thirstylink\" title=\"Traffic Junky\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/traffic-junky\/\" target=\"_blank\" rel=\"nofollow noopener\">TrafficJunky<\/a>, <a class=\"thirstylink\" title=\"trafficforce\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/trafficforce\/\" target=\"_blank\" rel=\"nofollow noopener\">TrafficForce<\/a> and <a class=\"thirstylink\" title=\"traffic stars\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/traffic-stars\/\" target=\"_blank\" rel=\"nofollow noopener\">TrafficStars<\/a> need.<\/p>\n<p><a class=\"thirstylink\" title=\"the optimizer adult\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/the-optimizer-adult\/\" target=\"_blank\" rel=\"nofollow noopener\">Click here to Use it for Free until beta ends.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consistency is one of the key success elements in performance-based marketing or affiliate marketing, and automation is the perfect addon to help us achieve the results we want.<\/p>\n<p>Even when compared to a big team of media buying teams, automation will still help us avoid costly errors we often make due to fatigue and long working hours.<\/p>\n<p>Read also:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/best-ad-networks-list\/\" target=\"_blank\" rel=\"noopener\">The Best Ad Networks Worldwide: Ultimate List<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-tracking-platforms\/\" target=\"_blank\" rel=\"noopener\">The Best Affiliate Tracking Softwares<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">The Best Affiliate Marketing Tools<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2945517161\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction For many years access to automatic campaign management and optimization has been a luxury that only a few super affiliates could have access to. Mainly thanks to their programming skills or high budgets at their disposal. This gave them an &#8220;unfair advantage&#8221; over their competition. Things have changed nowadays. Automation tools are accessible to&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/theoptimizer-review\/\">View Article<\/a>","protected":false},"author":32,"featured_media":18704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8988],"tags":[199,214,218],"learning_paths":[],"class_list":["post-18671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying-tools","tag-getting-started","tag-optimization","tag-review"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TheOptimizer Review: All You Need 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