{"id":1861,"date":"2016-10-12T16:19:02","date_gmt":"2016-10-12T15:19:02","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=1861"},"modified":"2018-05-07T10:47:44","modified_gmt":"2018-05-07T10:47:44","slug":"kpi-cpi-campaigns","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/","title":{"rendered":"Key Performance Indicators (KPIs) in CPI Campaigns"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2441322370\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Ready for our article about <strong>Key Performance Indicators<\/strong>? Let\u2019s go!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/#affiliates-and-developers-%e2%80%93-what-do-they-want\" >Affiliates and Developers &#8211; What Do They Want?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/#key-performance-indicators-%e2%80%93-basic-definition\" >Key Performance Indicators &#8211; Basic Definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/#specific-kpi-awesome-results\" >Specific KPI, Awesome Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/#uses-of-key-performance-indicators\" >Uses Of Key Performance Indicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/#conclusion-%e2%80%93-kpi-says-goodbye\" >Conclusion &#8211; KPI Says Goodbye<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CPI.<\/p>\n<p>It\u2019s an already mythical acronym standing for \u201cCost Per Install\u201d.<\/p>\n<p>It\u2019s now starting to be quite popular in our digital marketing lives.<\/p>\n<p>These are the kind of campaigns based on app installs.<\/p>\n<p>New offers are dynamically appearing every day and advertisers are eager to acquire more users and enrich the mobile experience.<\/p>\n<p>And that\u2019s right:<\/p>\n<p>They WANT YOU to promote them!<\/p>\n<p>Most of these CPI offers have the following conversion flow:<\/p>\n<p>The user installs and then opens the app.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3473575398\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>That\u2019s how you acquired a new user to your campaign!<\/p>\n<p>It\u2019s a pretty interesting market since it\u2019s been producing a lot (A LOT!) of income every year!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"affiliates-and-developers-%e2%80%93-what-do-they-want\"><\/span><span style=\"font-size: 18pt;\">Affiliates and Developers &#8211; What Do They Want?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now let\u2019s think about something.<\/p>\n<p>What do affiliates such as you and I want?<\/p>\n<p>Right again:<\/p>\n<p>A lot of revenue, consistently pouring into our accounts like a tropical waterfall!<\/p>\n<p>This also means we want, need and love a whole bunch of cool conversions!<\/p>\n<p>What about app developers and our advertisers?<\/p>\n<p>They want loads of new users for their product.<\/p>\n<p>Then, they wanna make the most of every acquired customer\u2019s LTV (lifetime value).<\/p>\n<p>This translates into in-app purchases of all sorts and other revenue streams such as advertising, \u201cextra health\u201d, virtual currency, etc.<\/p>\n<p>This is what developers started thinking about: maybe app installs are a done deal.<\/p>\n<p>They\u2019re taken care of.<\/p>\n<p>No need to worry about them anymore.<\/p>\n<p>Perhaps it\u2019s the quality of this traffic that must be explored.<\/p>\n<p>Therefore, developers came up with a solution to increase this parameter during user acquisition by setting KPIs in their campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-performance-indicators-%e2%80%93-basic-definition\"><\/span><span style=\"font-size: 18pt;\">Key Performance Indicators &#8211; Basic Definition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What the heck is a KPI, anyway?<\/p>\n<p>Are there any books on key performance indicators that can teach you what it\u2019s all about?<\/p>\n<p>Is it something that can help you find out how to develop <a href=\"http:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\" target=\"_blank\" rel=\"noopener noreferrer\">performance metrics<\/a>?<\/p>\n<p>Yes, indeed! KPI stands for Key Performance Indicators.<\/p>\n<p>It\u2019s one of the most popular types of performance measures.<\/p>\n<p>KPIs may appear in all sorts and shapes.<\/p>\n<p>Indeed, they were created so as to suit the needs and goals of developers.<\/p>\n<p>One of the most common KPIs is Retention Rate which means you\u2019ll be asked to guarantee a certain number of active users for a given period of time.<\/p>\n<p>Here\u2019s an example: the Key Performance Indicator is that 30% of new users (or installs) access the app on day 1 (one day after the install). That\u2019s the aim.<\/p>\n<p>How to accomplish such a mission?<\/p>\n<p>By using our most legitimate and trustworthy traffic.<\/p>\n<p>As the majority of campaigns with KPIs are non-incent ones &#8211; non-incentivized installs are generated due to a more genuine interest of the user &#8211; it does sound like an accomplishable mission here.<\/p>\n<p>Summing up the general idea, it\u2019s simple to say that Key Performance Indicators are quality targets.<\/p>\n<p>In addition, always remember to ask your advertiser how the Key Performance Indicator performance affects the offer in terms of your payment.<\/p>\n<p>As it\u2019s another risk factor, it\u2019ll help you decide whether or not to run campaigns.<\/p>\n<p>However, in some offers, you just know you\u2019ll be able to perform.<\/p>\n<p>What to do?<\/p>\n<p>Take chances, do your best, and win like a super pro gone cash-crazy!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"specific-kpi-awesome-results\"><\/span><span style=\"font-size: 18pt;\">Specific KPI, Awesome Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At times, KPIs can also be very specific types of performance measures \u2013 in opposition to more general KPIs.<\/p>\n<p>Let me give you another real-life example for you to understand.<\/p>\n<p>This is something you don\u2019t get to check in regular books on key performance indicators: imagine there\u2019s a personal ads (buy and sell) app wanting to do a non-incent campaign.<\/p>\n<p>Therefore, it creates a 2-step Key Performance Indicator.<\/p>\n<ul>\n<li>That 30% of new users must create an ad within the app.<\/li>\n<\/ul>\n<ul>\n<li>They want 50% of these active ones to close at least one deal within the following week.<\/li>\n<\/ul>\n<p>That\u2019s it! That\u2019s how you rock one of the most widely used types of performance measures to ascertain a campaign\u2019s success!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"uses-of-key-performance-indicators\"><\/span><span style=\"font-size: 18pt;\">Uses Of Key Performance Indicators<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wondering what other uses a Key Performance Indicator has?<\/p>\n<p>Let me help!<\/p>\n<p>They\u2019re useful for optimization, for instance.<\/p>\n<p>Imagine that &#8211; this time &#8211; we have ten of your own affiliates running CPI campaign X (where X is the campaign\u2019s name), which requires a Retention Rate of 15% by day 2.<\/p>\n<p>We have been informed by the advertiser that 8 of our publishers are delivering this kind of quality, but 2 aren\u2019t.<\/p>\n<p>Instead of asking us to stop the whole offer, we\u2019ll be able to pause only those 2\u00a0and continue running X.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3925848455\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Now imagine these other 8 have been delivering a great quality on that same offer.<\/p>\n<p>Instead of the required 15%, they\u2019re getting an average of 40% Retention Rate after 2 days of installation.<\/p>\n<p>It\u2019s highly likely that our advertiser will ask us to increase traffic while also providing a motivational payout increase.<\/p>\n<p>This means KPI can be one of the hyper-useful types of performance measures!<\/p>\n<p>It\u2019s also gonna be profitable for affiliates, which is even better!<\/p>\n<p>What about CPI?<\/p>\n<p>It\u2019s really all about the quality we can deliver.<\/p>\n<p>That\u2019s where the money is generated for our app developers.<\/p>\n<p>What will that generate, then?<\/p>\n<p>It\u2019ll make developers keep on producing new apps for us to promote and monetize.<\/p>\n<p>Quality means we\u2019re getting richer on an ongoing cycle.<\/p>\n<p>So we\u2019re glad to keep that up in all the ways we can.<\/p>\n<p>Plus:<\/p>\n<p>KPIs are one of the best types of performance measures.<\/p>\n<p>Why?<\/p>\n<p>Because they allow us to measure quality, and to optimize the traffic excellence we deliver.<\/p>\n<p>In many ways, this is a pretty good thing.<\/p>\n<p>Even so, you have to always remember the golden rule of intelligent business:<\/p>\n<p>Always ask your advertiser about Key Performance Indicator\u2019s results affecting payments or not.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion-%e2%80%93-kpi-says-goodbye\"><\/span><span style=\"font-size: 18pt;\">Conclusion &#8211; KPI Says Goodbye<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve been informed.<\/p>\n<p>You\u2019ve learned what Key Performance Indicators are all about.<\/p>\n<p>Now you know this is one of those types of performance measures that gets the job done!<\/p>\n<p>Now, what?<\/p>\n<p>Quit sitting around and let\u2019s start moving and making some of that capital rain!<\/p>\n<p>Let\u2019s get out there and promote these apps, driving them to users\u2019 phones and tablets.<\/p>\n<p>Now you know how to develop performance metrics!<\/p>\n<p>This means you\u2019re ready for the game!<\/p>\n<p>I\u2019d also suggest you read some books on key performance indicators to learn even more!<\/p>\n<p>Until we meet again:<\/p>\n<p>Over and out, \u2018cause money is what it\u2019s all about!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-732769422\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Ready for our article about Key Performance Indicators? Let\u2019s go! Introduction CPI. It\u2019s an already mythical acronym standing for \u201cCost Per Install\u201d. It\u2019s now starting to be quite popular in our digital marketing lives. These are the kind of campaigns based on app installs. New offers are dynamically appearing every day and advertisers are eager&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/kpi-cpi-campaigns\/\">View Article<\/a>","protected":false},"author":15,"featured_media":1876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[171,178,188,193,202,210,211],"learning_paths":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-industry","tag-campaign-performance","tag-cpi","tag-developers","tag-key-performance-indicators","tag-mobile-campaigns","tag-mobile-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Performance Indicators (KPIs) in CPI Campaigns<\/title>\n<meta name=\"description\" content=\"Are you the kind of media buyer who has always wanted to know about Key Performance Indicators (KPIs) in CPI campaigns? 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